15 Best DIY SEO Software: Rank Smarter, Not Harder In 2023

Updated: November 21, 2022

Written by Eddy Ballesteros

Do you want to boost your website's search engine ranking?

Are you looking for the best DIY SEO software? In this blog post, I'll share our top 15 picks for the best DIY SEO software, including our top three choices: 

We will also provide a brief overview of each tool and explain why it is a good choice for DIY SEOs. Keep reading to learn more!

What Are The Best DIY SEO Software and Tools You Can Use?

Now that we've explained what a DIY SEO tool is and discussed some of the benefits of using such an SEO tool. Let's take a look at our top 12 picks for the best DIY SEO software.

semrush box logo

#1st Rated

SEMRush

Best for overall SEO marketers

Surfer SEO Tool

#2nd Rated

Surfer SEO

Best for content briefs and blog audits

Frase io box

#3rd Rated

Frase

Best all-in-one content writing tool for SEOs

(Best DIY SEO Software Overall)

SEMRush

SEMRush is one of the best SEO tools for anyone looking to succeed in the online marketing space.

SEMRush helps companies and individuals succeed in their online marketing efforts by providing insights and tools for understanding the digital marketing landscape.

If you are looking for the best SEO tools on the market, you cannot skip SEMRush.

Semrush seo page

Semrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. 

Semrush helps SEO experts and beginners succeed in their online marketing efforts by providing insights and tools for understanding the marketing landscape.

Key Features:

  • Competitive Analysis
  • Keyword Research
  • On-Page SEO
  • Site Audit
  • Local SEO
  • Track Website Ranking
  • SEO Toolkit
  • Social Media Management
  • Link Building Opportunities
  • PPC Keyword Research

Pricing:

Semrush pricing

Semrush offers three pricing plans: Pro, Guru, and Business.

  • The Pro plan is $191.95 per month. You can add up to 5 projects and track 500 keywords.
  • The Guru plan is $229.95 per month and includes 15 projects and 1500 keywords.
  • The Business plan is the most expensive one and costs $449.95 per month and offers you 40 projects with 5000 keywords to track.
  • You can save up to 17% with an annual subscription.

(Best DIY Keyword Research Software)

Ahrefs

Ahref offers a suite of other SEO-related tools, such as keyword research, site explorer, and rank tracking. It is one of the most popular SEO tools that help users track their website's backlink profile and organic search traffic.

I personally use it for finding keywords and guest posting opportunities.

Ahref works by crawling the web and building an index of all live websites. It then uses this data to answer various questions about these websites, such as how many backlinks they have or what keywords they rank for in organic search.

This is called domain rating

Eddyballe site overview

To use Ahref, simply enter a URL into the search bar on the homepage and hit "enter." Ahref will then provide you with data about that URL, including the URL's backlinks, organic traffic, and more.

You can also use Ahref to research specific keywords or topics. Simply enter a keyword into the search bar, and Ahref will provide you with data about that keyword, including related keywords, organic search traffic for that keyword, and more.

If you're looking for the best SEO software to help you track your website's backlink profile and organic search traffic, then Ahref is a great option. They also offer a suite of other SEO-related tools, making it a one-stop shop for all your SEO needs.

Key Features:

  • Performance Dashboard
  • SEO Audit for web pages
  • Keyword Tracking tools
  • Rank Tracking
  • Content Explorer for content ideas
  • Find broken Links
  • Content Ideas
  • Keyword Difficulty scores
  • Monitor social activity
  • Domain Authority checks
  • Backlink Analysis tools
  • Duplicate Content check
  • Indexing Reports

Pricing:

  •  Ahref offers four subscription plans.
  • The Lite subscription is $99 per month. You can track 750 keywords with this subscription.
  • The Standard monthly plan is $199 and includes tracking of 2000 keywords.
  • You can get the Advanced subscription at $399 per month and track up to 5000 keywords.
  • The Enterprise plan is $999 monthly and allows tracking up to 10,000 keywords.

(Best User-friendly DIY SEO Software)

Mangools

Mangools is third on our list of best SEO tools. It is a user-friendly SEO tool to assist you with your SEO efforts. It includes a keyword tool, a backlink checker, and a rank tracker.

Mangools can help you with keyword research by giving you access to search volume and competition-level data.

Mangools dashboard

The backlink checker will help you keep track of your backlinks and ensure they are high quality. The rank tracker will help you monitor your progress and see where you stand in the search engines.

Moreover, Mangools academy provides many articles and video tutorials to help you further understand how to use the tools and improve your optimization strategy.

Overall, DIY search engine tool can be a valuable asset in your SEO arsenal. If used correctly, it can help you save time and effort while providing valuable insights into your SEO progress.

Key Features:

  • Keyword Finder
  • SERP Checker
  • SERP Watcher
  • Link Miner
  • SiteProfiler
  • Mangools Browser Extension
  • Mangools API
  • 10 Days Free Trial

Pricing:

Mangools Pricing
  • The Basic plan is $49 per month.
  • You can purchase the monthly Premium plan for $69.
  • For the Agency plan, you have to pay $129 per month.
  • You can save 40% cost on each plan with an annual subscription.

(Best Content Optimization Tool)

Surfer SEO

SurferSEO is the best SEO software for marketers and bloggers who want to rank higher in search engine results and get more website traffic. 

It provides accurate, actionable data that helps you improve your SEO campaigns and get better results. With SurferSEO, you can track your rankings, find new keywords, and measure the performance of your SEO tasks. It’s the perfect tool for any marketer who wants to improve their optimization strategy and get better results.

When you enter a keyword into Surfer Content Editor, the software shows the related keywords you should use to rank higher in your content.

It also shows you the recommended density for all those keywords, so you can write SEO-optimized content without hassle.

Surfer SEO keyword density

The Content Planner tool in Surfer also helps you create a content strategy that will help you get more traffic to your website. The Surfer Audit tool analyzes a page for a particular keyword and gives you actionable insights on improving the page for that keyword.

The Surfer in-built plagiarism detector checks your content for any plagiarized text, so you can avoid getting penalized by Google.

Surfer SEO SEMRUSH x GROWFLOW

The platform is also integrated with Semrush and Google Search Console, so you can perform keyword research and track your rankings directly from Surfer.

Key Features:

  • Content Structure suggestions
  • NLP suggested keywords
  • Competitor Analysis
  • Live Content Score
  • WordPress and Semrush Integrations
  • SEO Audit Reports
  • Keyword Research
  • Content Planner
  • Writes Meta Descriptions for you
  • SERP Analyzer
  • Google Search Console Integration
  • Built-in Plagiarism Detector

Pricing:

Surfer SEO pricing
  • The free plan does not offer any content editors or audits.
  • The Basic plan pays $59 monthly for ten content editors and 20 audits.
  • You can purchase the Pro subscription for $119 per month, including 30 content editors and 60 audits.
  • The Business subscription is priced at $239 per month and offers 70 content editors with 140 audits.

(Best DIY SEO Software with Writing Assistance)

Frase IO

Frase is an AI-powered content optimization tool that can help you improve your website's SEO. It offers a range of features, including keyword research, competitor analysis, and content optimization.

Frase can help you identify the right keywords to target for your content. It offers a keyword research tool that helps you find relevant search terms based on your content topic.

Frase doc

Moreover, Frase can also help you keep an eye on your competitors. It offers a competitor analysis tool that lets you see how your competition is performing in terms of SEO. This can be useful in helping you adjust your strategy.

The content scoring tool offered by Frase can help you write SEO-friendly content according to the requirements of the keywords.

Key Features:

  • Frase AI Writer
  • Content Editors (Similar to SurferSEO)
  • Keyword Research
  • Generate Meta Descriptions in one click
  • Keyword optimization with content scores
  • AI-powered Content Briefs
  • Easy sharing of documents
  • Outline builder
  • Custom templates
  • Google Search Console Integration
  • SERP Data Enrichment

Pricing:

Frase pricing plan
  • The Solo plan is $14.99 monthly and includes support for four articles.
  • You can write up to 30 articles with the Basic plan by paying $44.99 per month.
  • The Team plan is priced at $114.99 per month and offers support for unlimited articles.

(Free DIY Keyword Research Tool)

Google Keyword Planner

Google Keyword Planner is one of the best free tools to help research your website or blog keywords.

You can use this SEO tool to find out how many people are searching for a specific keyword and estimate how much traffic you could get from that keyword. This information can be very useful in helping you determine which keywords to target in your SEO efforts.

It can be a valuable tool in your SEO arsenal, helping you to research and target the right keywords for your website or blog.

By understanding how much traffic you could potentially get from a particular keyword, you can better focus your efforts on those keywords that will bring the most benefit to your site.

Key Features:

  • Keyword research with reliable data
  • Bid estimates for selected keywords
  • Create custom advertising plans
  • Research competitors
  • SEO Analysis from a single dashboard

Pricing:

  • It's a free tool.
  • You can choose to run paid campaigns with Google Ads.

(Best DIY Software for Low Competition Keywords)

LowFruits

LowFruits is a tool that helps you quickly and easily analyze SERPs (Search Engine Results Pages). Just enter a URL into the search bar, and LowFruits will give you an overview of that page's most important ranking factors.

You can also use LowFruits to compare multiple pages side-by-side, so you can easily see which performs better.

lowfruits similiar pages

To use LowFruits, just enter a URL into the search bar and click "Analyze." LowFruits will then give you an overview of that page's most important ranking factors. LowFruits also shows you the number of backlinks for a given page, so you can quickly see how strong that page is.

If you're serious about improving your website's SEO, Lowfruits is a great tool to consider. With its wide variety of features and easy installation, Lowfruits can help take your website to the next level.

Key Features:

  • Generate Keyword Ideas
  • Analyze SERPs quickly
  • Keyword Clustering
  • Competitor Analysis
  • Wildcard searches

Pricing:

  • The Standard package is priced at $29.9 per month and offers 3000 credits.
  • The Premium plan is $79.9 per month and can get up to 10,000 credits.
  • The platform also offers a "pay as you go" option for buying credits.

(Best All-in-one DIY SEO Software)

SERanking is the most complete SEO tool on the market.

With SERanking, you can track your website's search engine rankings, analyze your competition, find high-quality linking opportunities, get detailed reports on your SEO progress, monitor your website for changes and errors, and improve your website's speed and performance.

Key Features:

  • Backlink Monitoring
  • On-page SEO checks
  • Track Keyword Ranking
  • Leads Generation
  • Keyword Clustering
  • Competitor Analysis

Pricing:

  • Essential plan is $39 per month, while Pro and Business plans are $89 and $189, respectively.
  • The plans are highly customizable to suit your needs.
  • Free Trial Option

(Ideal DIY Software for SEO Audits)

SEOptimer

SEOptimer is an easy-to-use website auditing tool that gives users valuable insights into how their website performs from an SEO perspective.

The tool scans your website and produces a report based on several factors, including site structure, content, external linking, etc.

In addition to the report, SEOptimer offers users tips and recommendations on improving their website's SEO.

Key Features:

  • SEO Crawler
  • White Label Reports
  • Keyword Research
  • Built-in Audit tool
  • SEO API
  • Bulk Reporting
  • Additional Free SEO Tools

Pricing:

SEOptimer pricing plans
  • The DIY SEO plan is $19 per month.
  • The White Label plan is offered at $29 per month.
  • You can purchase the White Label & Embedding plan for $59 per month.
  • Free Trial is available.

(Best SEO Tool for PAA Questions)

Alsoask

The AlsoAsked is an SEO platform that finds the most popular questions that people are asking about your topic.

Google search results can be useful in helping you to understand what people are looking for when they search for your topic and how you can better answer their questions.

To find the AlsoAsked questions, simply enter your topic into the search bar and scroll down to the "Also Asked" section. Here, you'll see a list of popular questions that people are asking about your topic.

You can use this information to help improve your content and make it more relevant to what people are searching for.

Key Features:

  • People Also Ask (PAA) questions
  • Search Intent Monitoring
  • Google Search Results in Real Time
  • Export results in bulk
  • Monthly free searches

Pricing:

AlsoAsk
  • The Basic plan is $15 per month and includes 100 monthly searches.
  • The next plan is offered at $29 per month with 300 monthly searches.
  • The Pro plan is $59 per month, including 1000 searches.

(Best DIY SEO Toolkit)

Moz Pro

MozPro is another DIY SEO tool that gives you the power to boost your site's search engine optimization(SEO). With Moz Pro, you can track your site's progress, get insights into your competitor's strategies, and more.

Plus, Moz Pro comes with a suite of SEO metrics and other tools to assist you with broken links, keyword rankings, and more. If you're serious about improving your site's SEO, Moz Pro is a must-have.

Key Features:

  • Track Keyword Rankings
  • Analyze the Website's SEO health
  • Research Competitor keywords
  • Crawl and Audit Websites
  • Monitor Backlink Profile
  • Generate Custom Reports

Pricing:

  • The platform offers multiple monthly subscription plans, from $99 to $599.
  • You can save up to 20% on each plan with an annual subscription.
  • Free Trial option.

(The best Free DIY SEO Tool)

UberSuggest

Ubersuggest is the best free SEO tool for users to find keyword ideas and track their website's rankings.

The SEO tool also provides insights into how many organic keywords a website ranks for. Neil Patel, a well-known online marketing expert, created this free tool. The keyword tool is free, but a paid version offers more features and data.

Ubersuggest is a valuable tool for any business that wants to improve its organic search visibility. Even the free version of Ubersuggest is the favorite SEO tool of SEO experts. So, if you are in the market for free SEO tools, Ubersuggest should be on your list.

Key Features:

  • Keyword Suggestions
  • Domain Authority Insights
  • Content Ideas
  • Check for broken links
  • Track Website Ranking
  • Competitor Analysis
  • Insights into website performance

Pricing:

  • The keyword research tool is free.
  • Subscriptions are available to get access to additional SEO features.
  • 7-day Free Trial option.

(Best DIY tool for Competitor Research)

Woorank

WooRank is a digital marketing tool that provides website owners and marketers with valuable insights into the health and performance of their websites.

The tool offers comprehensive features, including website analysis, keyword research, competitor analysis, and more. WooRank also has a handy WordPress plugin that makes it easy to start with the tool.

To get started with WooRank, simply sign up for a free account and enter your website URL. Once you're logged in, you'll be able to run a full website analysis and see how your site stacks up against the competition.

WooRank also offers a variety of other features, including keyword research, competitor analysis, and more.

Features:

  • Website analysis
  • Keyword research
  • Competitor analysis
  • WordPress plugin

Pricing:

  • The Pro plan is priced at $79.99 per month and offers to track 50 keywords.
  • You can purchase the Premium plan for $199.99 and track up to 250 keywords.
  • Enterprise plans are also available.
  • Discounts on annual subscriptions.
  • Free Trial option.

(Best DIY tool for Backlinking)

Spyfu

SpyFu is a website that provides detailed SEO analysis on the keywords that your competitors are using to rank their websites. You can use this information to boost your website’s ranking in search engines by targeting the same keywords.

In addition to keyword information, SpyFu also provides data on your competitor’s ad spending, allowing you to see how much they are willing to spend to be visible for certain keywords.

This Google AdWords information can help you adjust your ad budget accordingly.

Overall, SpyFu is a valuable tool for any business that wants to improve its website ranking and visibility. Understanding your competitors’ strategies allows you to adapt and improve your marketing efforts.

Features:

  • Comprehensive Keyword Data
  • PPC Competitor Research
  • Google Ads Spending Data
  • Social Outreach for Backlinks
  • SERP Analysis
  • Website Ranking Information:

Pricing:

  • SpyFu offers a few different subscriptions.
  • The Basic plan is $39/month, while the Professional plan is $79/month.
  • There is also an Enterprise plan for larger businesses, priced upon request.
  • Free Trial Option

(Best DIY Software for Content Ideas)

BuzzSumo

If you want to up your content marketing game, consider using BuzzSumo. It's a tool that helps you research and analyzes the most popular web content. With its help, you can figure out what content resonates with your audience and adjust your strategy accordingly.

The first way BuzzSumo can help you is by allowing you to see what content is popular. This is valuable because it gives you an idea of what topics resonate with your audience. You can then adjust your content strategy accordingly.

Another way BuzzSumo can help you is by showing you what your competitors are publishing. This information can be valuable in two ways. First, it can give you ideas for new content to publish. Second, it can show you what's working well for your competitors so you can replicate their success.

Finally, BuzzSumo can also help you analyze your content. This is valuable because you can see what's working well and what's not. You can then make changes to your strategy accordingly.

Overall, BuzzSumo is a valuable tool that can help you with SEO. If you're not using it already, we highly recommend giving it a try.

Features:

  • Research and analyze the most popular content on the web
  • Shows you what content resonates with your audience
  • Gives you ideas for new content to publish
  • Shows you what's working well for your competitors
  • Analyzes your content to show you what's working well and what's not.

Pricing:

  • The Pro plan is $99 per month, whereas the Plus and Large plans are priced at $179 and $299, respectively.

DIY SEO Software: Frequently Asked Questions

Can You Do SEO By Yourself?

Yes, you can do SEO yourself with a little bit of help from some of the best SEO tools available online. However, SEO is a complex and time-consuming process, ѕо you might want to consider hiring SEO experts to do it for you.

You must keep a few things in mind if you want to do SEO yourself. First of all, you need to be aware that there is a lot of competition out there. You need to find the right keywords to target and then optimize your site for those search results.

Once you have found the right keywords with a reliable keyword tool, you need to optimize your site for those keywords. This includes creating quality content that is keyword rich and optimizing your website’s code and structure for the search engines.

Can You Do SEO For Free?

There are several free tools that you can use to boost your site's performance. Although these tools help in organic SEO, there are some limitations compared to paid SEO tools.

Nevertheless, you can still improve your site’s SEO if you're on a tight budget. You can find some of the best free SEO tools, like Google Analytics, to get SEO insights and improve your search rankings. Many of the paid SEO tools we listed offer their free version.

So, we recommend you make the most of the free version of your favorite software. If unsure, get started with Google Analytics or some free keyword research tools and see what works best for you and your business.

How To Select The Best DIY SEO Software?

When choosing the best DIY SEO software for your needs, there are many things to consider. The first step is to decide what features you need and how much you're willing to spend. Some great free options are available but may not have all the desired features.

Next, take a look at the different software programs available and read reviews to see what others think of them. Finding a user-friendly program with good customer support is important if you have any questions.

Finally, make sure to test out your favorite SEO tools before you buy them. This way, you can be sure the tools will work well for your specific needs.

What Is The Most Effective Tool For SEO?

There is no definitive answer to this question, as different tools work better for different people and websites. However, some general tips that may help you choose the most effective tool for your needs include:

  • Identifying what your specific SEO goals are. This will help you narrow down the field of potential tools considerably.
  • Checking out reviews of various paid and free SEO tools. Many online resources offer impartial reviews of popular options.
  • Asking other webmasters or SEO professionals which tools they use and recommend. Get first-hand insights into which ones deliver results.

Ultimately, the most effective tool for SEO is the one that helps you achieve your desired results. Try out a few different options from this list and see which ones work best for you and your website. Many of the SEO tools we listed offer a free version as well.

So, you can try the software before purchasing a subscription.

Wrapping Up

So there you have it. 15 of the best DIY SEO software solutions that you can use to take your website’s search engine optimization into your hands.

As with any software solution, be sure to research and select the right tool for you that will offer the most benefits for your specific situation.

With the help of these amazing SEO tools, you should be well on your way to achieving better results in SERPS, increased web traffic, and higher conversion rates in no time! 

About the Author

Ever felt like you should be doing more with your business or blog? I felt the same way until I learned how to focus on income-producing activities and scale my businesses. My name is Eddy Ballesteros and I'm known as the Friendly Entrepreneur. Check out my best product reviews and make money online guides!