Best Internal Linking Tools For Ranking Higher In Search Engines [2024]

by Eddy Ballesteros - Updated: December 7, 2023

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Have you ever wondered why some websites rank higher in search engines than others? It is all due to how they optimize their content with effective internal linking.

With Google's E-E-A-T Factor, having a well-structured website with quality and relevant content is important. Also, having an effective internal linking strategy can help you rank higher in Google results.

Internal linking is a crucial optimization technique to ensure better user experience and high visibility for search engine crawlers, which helps boost your search engine rankings.

internal links matter

In this blog post, I will discuss the best internal linking tools for ranking higher in search engines in 2023.

So if you want to improve your website’s SEO today and gain major blogging tips, keep reading.

Top Picks

Best Overall

Link Whisper

Link Whisper

Best Runnerup

Internal Link Juicer

internal link juicer box logo

Best Alternative

Link Storm

linkstorm logo box

Link Whisper is my overall best pick for internal link-building due to its intuitive and user-friendly interface, automated link recommendations, and smooth integration.

If you need a WordPress plugin with an intelligent algorithm to build internal links, Internal Link Juicer is worth considering.

Link Storm is an excellent choice for an all-in-one solution without installing any plugins and offers many SEO benefits.

All these tools are great options for internal link-building, so take your pick and start optimizing your website today.

If you need help deciding, continue reading to get a comprehensive overview of each tool.

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What Is An Internal Linking Tool?

An internal linking tool helps website owners create and maintain a strong internal link structure, essential for SEO success.

With Google's quality rater guidelines considering preference and relevance when ranking websites, the importance of having an effective internal linking structure can not be overstated.

A good blogging tool will enable you to quickly and easily add internal links to your content, helping search engine crawlers find their way around your site.

It will also help reduce the bounce rate by providing more opportunities for users to explore related content within your website.

With the right tool, you can easily monitor and optimize your internal links to ensure they are performing well and helping reach your desired engine rankings.

So, if you’re looking for ways to improve your SEO, an internal linking tool is a great place to start.

What Are The Best Tools For Internal Linking?

Now let's look at some of the great internal linking tools for ranking higher in search engines in 2023:

1. Link Whisper

link whisper

Link Whisper is a powerful internal linking tool that uses artificial intelligence to do the hard SEO work for you.

It automatically suggests new internal link opportunities, helping you in building internal links quickly and efficiently as you write the content.

But link suggestions are not the only thing Link Whisper does. The tool can also provide internal linking suggestions for old posts on the same website that lack any internal links.

You can even target keywords with Link Whisper to ensure you get the highest quality internal link opportunities.

Plus, Link Whisper can also provide traffic data from Google Search Console and suggest links to other sites you own.

To top it off, its internal links reporting and broken link fixing capabilities ensure your website is continuously optimized.

Link Whisper is compatible with the most popular content editors, themes, and web page builders, making it the perfect tool to get your content SEO-ready.

Key Benefits

  • AI-powered, automatic link suggestion
  • Link to old posts for hidden SEO gold
  • Target specific keywords for high-quality links
  • Integrates with Google Search Console
  • Smoothly integrates with content editors, themes, and page builders
  • Connects with other sites you own
  • Internal links report for multiple sites
  • Broken link fixing capabilities


Link Whisper provides site licenses for websites. The yearly renewable license costs $77 for one website, while the 3-Site License is priced at $117 per year. The 10-Site package is $167 per year.

Personal Take

Link Whisper provides complete control for internal linking, in my experience. It has intuitive AI-powered systems that automatically build links as I write my content.

The best part is that Link Whisper can suggest internal link suggestions for old posts that need links to bring them back to life and make sure they are visible in search engine crawlers.

Internal Link Juicer

Internal Link Juicer

Internal Link Juicer is a powerful and comprehensive internal linking tool for WordPress websites that helps you build your SEO quickly, easily, and effectively.

It uses a powerful algorithm to automatically build relevant internal links between pages and posts while avoiding potential conflicts with your existing content.

This SEO plugin also has an intelligent placeholder feature that ensures maximum diversification for your linking strategy.

Additionally, you can blacklist any posts or pages from being linked and customize the link output to suit individual contexts.

You can also configure the linking behavior by limiting both link counts and links per target URL to avoid over-optimization.

Furthermore, this WordPress SEO plugin has a statistic dashboard to keep you updated on the performance of your internal links.

With its perfect workflow management and high-performance index structure, Internal Link Juicer is one of the best WordPress plugins for ranking higher in search engines.

Key Benefits

  • Internal Linking tool with WordPress plugin
  • Smart algorithm to build internal links
  • Intelligent placeholder feature for diversification
  • Customizable link output
  • Statistic dashboard to track performance
  • High-performance index structure
  • Convenient workflow management


The WordPress plugin offers a free version, but the best features require the Pro plan starting at $69.99/year for 1 website or $149.99/year for 5 websites. Discounts on lifetime licenses are also available.

Personal Take

I like the placeholder feature in Internal Link Juicer – it helps you create natural-looking links, which is essential for optimizing your website for SEO. I only wish it had to check broken links and help fix them.

Link Storm

link storm

Link Storm is a comprehensive internal linking tool that allows website owners to monitor, analyze, and optimize their internal links.

It provides insights into the current state of your internal link structure and highlights any issues or link opportunities for improvement.

Link Storm can also fix any existing link issues that may be causing your website to appear lower in search engine rankings.

Also, Link Storm can help you optimize the anchor text of your internal links and build connections between your websites.

You can also set up custom target keywords to focus on certain phrases you want to rank for, and Link Storm will help with the optimization.

With its integration with Google Search Console, you can be sure that your internal link strategies are up to date with Google’s best practices.

Without the need to install any plugin, Link Storm is a great choice for website owners who want to improve their internal link structure quickly and efficiently.

Key Benefits

  • Provides a comprehensive analysis of your internal linking structure
  • Highlights any issues or link opportunities for improvement
  • Optimizes the anchor text of relevant links
  • Integrates with Google Search Console
  • No plugin installation is required


The tool is launching soon, and you can get a special discount.

Personal Take

I am looking forward to the launch of Link Storm as it offers a comprehensive link analysis of your website and allows you to optimize them quickly and efficiently.

It is an excellent tool to get your website ranking higher in search engines.

Yoast SEO

Yoast SEO Home

Yoast SEO offers a great internal linking tool that helps you target content to add relevant internal links throughout your website. It gives real-time suggestions while writing the content, so you don’t have to leave the editor to add the links.

Yoast also gives an overview of your internal links in the dashboard to see if you’ve missed any important links or need to add more.

This is especially useful for larger websites needing more internal link control. For instance, if an important post has less number of internal links than it should, you can easily identify the issue in the dashboard and add more links.

Yoast SEO also allows you to add a related posts block, improving content findability and increasing page engagement. Overall, it’s a great internal linking tool that lets you easily add useful links while improving your website's structure.

Key Benefits

  • Targeted internal linking recommendations
  • Suggests related content in real-time while you’re writing 
  • Add a list of internal links with Yoast internal linking blocks
  • No need to leave the editor to add the links
  • It gives an overview of your internal links


Yoast SEO offers a free version and a $99/year Premium plan.

Personal Take

With Yoast SEO, you don't need an extra plugin to handle your internal link strategy.

Most websites use Yoast for SEO optimization anyway, and the internal linking feature is an added benefit that can help boost your organic rankings.

Since you don't need to install an extra plugin, it won't burden your website with extra load.

Rank Math

RankMath SEO

Rank Math comes with a great tool for building smart internal links. It suggests relevant linking opportunities and allows you to mark posts as Pillar Content, which makes it easier to build strong contextual links.

It also helps you improve your site structure with Schema Markup and provides a clean user interface.

Also, it has Google Search Console integration, which helps you monitor your website’s performance in search results.

With all the SEO features packed in one plugin, Rank Math is your perfect companion for effectively optimizing your site’s content with internal links.

Key Benefits

  • Suggests relevant internal linking opportunities
  • Build contextual internal links
  • Allows you to mark posts as Pillar Content and build links to it
  • Clean User Interface
  • Google Search Console integration.
  • Improves site structure with Schema Markup


Pricing plans for this SEO tool costs:

  • Pro: $59/yr
  • Business: starts at $199/yr
  • Agency: $499/yr

Personal Take

I love the fact that you don't need a separate plugin to build internal links. With Rank Math, you can handle all your SEO needs in one place without overloading your website with plugins.

Internal Link Analyzer by SEO Review Tools

Internal Link Analyzer by SEO Review Tools

Internal Link Analyzer is a powerful tool to help you improve your website’s internal linking structure.

This internal link checker provides detailed information on the number and types of internal and external links pointing to your website.

The link checker tool also helps you identify any duplicate links, empty anchors, or image links without an Alt tag, which can hurt your SEO.

These features allow you to quickly identify and easily fix any issues affecting your site’s internal linking structure.

Key Benefits

  • Highlights any duplicate links
  • Provides detailed information on the number and types of internal links
  • Identifies image links without an Alt tag
  • It helps you improve your website’s link structure
  • The interface is easy to use and understand


This is a completely free tool to use for your on-page linking strategy.

Personal Take

Internal Link Analyzer is a great tool to check your existing internal links situation. The link analysis will help you to find broken links, whether they are internal or coming from external pages.

Surfer SEO Audit

surfer seo audit home

The Audit feature in Surfer SEO is a great internal link tool for ranking higher in search engines. It helps you identify the right locations and anchor texts for your internal links.

This is important for SEO, as using the right anchor text and linking to relevant pages on your website will help boost your rankings.

To find new internal link opportunities in your content, open the Surfer app and click on "Audit." Then, enter the URL of your article and the focus keyword, and click "Run Audit with NLP." Once the audit is ready, look for the Internal Links section.

Here, you can find the complete list of internal links that should appear in your content.

It also has a missing common backlinks feature that suggests the kind of external links your website should have for best SEO practice. The SEO Audit tool also highlights several technical SEO factors that should be addressed for maximum visibility and ranking.

The interface of Surfer SEO Audit is also quite user-friendly and easy to use. With all these features, it is one of the best tools for internal linking.

Key Benefits

  • Highlights best internal and external links to distribute link equity.
  • It helps you choose the right location for your new internal links
  • Suggests anchor text based on relevance and context
  • Missing Common Backlinks suggestions
  • Finds broken links pointing to your website


Surfer SEO offers a lite Plan that starts at $29/month. The essential and pro plans are priced at $89/month and $179/month, respectively.

There are many other Surfer SEO alternatives that you can also test.

Personal Take

You may not find SurferSEO as a budget-friendly tool for internal link optimization. But if you consider other on-page SEO features it brings, it's definitely worth the price tag.



The Site Audit by Ahrefs is an indispensable tool for SEOs who want to optimize their website’s link structure.

It crawls through your entire website and shows you all the broken pages with incoming links, allowing you to redirect them to relevant pages.

It also looks for unimportant pages with many external and internal links that you can remove, which in turn helps improve your website’s crawlability.

Also, it allows you to deep-link important pages for better page rank and visibility.

This tool also finds orphan pages with no internal links, making it easy to spot any neglected content on your website.

With all these powerful features, Ahrefs' internal link audits allow you to easily handle link juice sharing and optimization, helping you rank higher in search engines.

Key Benefits

  • Crawls entire site for internal linking issues
  • Site Audit shows broken internal pages on your site
  • Shows all inlinks to a broken page
  • Allows you to redirect broken links to other relevant pages
  • The report also shows all redirected pages
  • Looks for unimportant pages with multiple links
  • Allows you to deep-link important pages
  • Finds Orphan pages with no internal links pointing to them


Ahrefs offers a Lite Plan starting at $99/month. The Standard Plan will cost you $199 per month. You can get the Advanced plan for $399/month.

Personal Take

Ahrefs is one of the best tools out there for SEO. The keyword research, site explorer, rank tracking, internal link-building, and other SEO tools that come with Ahrefs make it a must-have tool for bloggers and agencies.

So, if you need an internal link-building tool with SEO-packed features, you can't neglect Ahrefs.

Google Search Console

Google Search Console

Google Search Console is one of the best tools for internal link analysis, providing detailed insights into your website’s internal links' performance.

It shows you the top internally-linked pages and listing pages with low internal link count. You can even filter the internal links for a target page and export the data to Google Sheets.

You can also track the number of clicks and impressions for each page. If you have a page with traffic and a few internal links, you can use GSC to decide whether adding more internal links is beneficial.

Although it does not show you link suggestions as some WordPress SEO tools do, it still provides great insights to users.

Key Benefits

  • Shows top internally-linked pages with link equity
  • Lists pages with low internal link count
  • Filter the internal links for a target page
  • Allows you to export internal links data to Google Sheets
  • Shows the number of clicks and impressions on your site pages


This is a free tool provided b Google to view your website data and position history.

Personal Take

Google Search Console shows you how well your pages rank and which pages need the most link juice.

If a page is doing well and earning you revenue with minimal internal links, adding more link juice can help it rank even higher.

This is why Google Search Console is an essential tool for anyone looking to rank higher in search engine results pages (SERPs). I recommend using Google Search Console and an internal link-building tool I listed above for the best results.

Researching The Best internal linking tool: Buyer's Guide

When choosing an internal linking tool, there are several features you should look out for:

  1. Automation: Look for tools that automate the internal linking process, as they can help save you time and energy.
  2. Keyword Targeting: Choose a link suggestion tool to target specific keywords for high-quality links.
  3. Integration: Ensure the tool integrates with other content management systems, themes, and page builders.
  4. Reports: Check if the tool provides links report to track performance as well as capabilities to fix broken links.
  5. Placeholders: Look for tools with smart algorithms that allow you to use placeholders to diversify links.

By looking for these features, you can find the best internal linking tool and improve your website’s SEO today.

Best Internal Linking Tools FAQs: 

Are internal links important for SEO?

Yes, internal links are as important as external backlinks are. Most people focus on getting high-DA links from other sites while neglecting their internal link structure.

The truth is that a good internal linking strategy can complement your SEO efforts and improve your rankings.

Can you do too much internal linking?

Yes, it is possible to overdo internal linking. If Google considers too many external links spam, adding too many internal links doesn't help either.

After all, good internal linking aims to help Google identify your cornerstone or pillar content. If you overdo it, you are killing the purpose.

How many internal links are best?

Having at least three internal links on any page is recommended for optimal SEO performance.

However, it’s best practice to keep the number of internal links per page as low as possible to keep your content focused and avoid confusing users.

Too many links can also hurt page loading speed, negatively affecting rankings. So, don't try to point all the links to one page.

What is the tool to check internal links?

Link Whisper, Internal Link Juicer, and Link Storm are the best tools for checking internal links.

All three tools allow you to quickly and efficiently analyze your link structure and optimize it for better performance in search engine rankings.

They also offer unique features such as automatic link suggestions, links to old posts, customizable link output, and more.

Are Internal Links The Same As Link Building?

No, internal links and link building are two different things.

Internal linking optimizes your website by adding hyperlinks to other pages within your domain, while link building acquires hyperlinks from external websites to your website.

Internal links help you rank higher in search engines, while link building helps you gain visibility and authority. Both strategies are important for effective SEO.

Can You Get Internal Link Suggestions For Free?

Yes, you can get internal links by either using the site:yourdomain search or using a tool like ChatGPT.

You can use ChatGPT for SEO tasks by pairing it with their built-in plugins or for more advanced tasks like finding internal link suggestions. 

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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