Are you tired of writing your blog descriptions and page titles? While they can help your search rankings, it does feel overwhelming having to write them for every new blog post you publish.
So, why is having great meta descriptions important for google search results?
A meta description tag is a short summary of your web page content that appears in search engine results pages. It convinces people to click through to view your website's content.
Not only that, but Google loves when a good meta description provides helpful information and offers a small snippet for your potential readers.
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Creating a compelling description can be challenging, and the limited character count makes it more difficult. Thankfully, many meta-description generator tools in 2023 can help you craft a good description with just a few clicks.
A meta description generator is an AI writer that assists in creating meta descriptions for web pages. It uses data from your keywords and blog post title or website, matches it against top competitors, and then creates search-engine optimized meta tags within seconds.
Here Are The Best Tools For Creating Meta Descriptions
Now that you know how meta description generator tools work, let's take a look at our top picks, including paid and free tools. Once we go over each blogging tool, I'll also give you a few meta description ideas that Google loves.
Jasper.ai, formerly Jarvis.ai, is an artificial intelligence writing tool that assists content writers and copywriters in generating meta descriptions and long-form articles. It has over 50 templates, and four are dedicated to writing meta descriptions and title tags for service pages, product pages, blog posts, and home pages.
To use the meta description generator, you'll sign up with your email or Google account. From your dashboard, click "New Project" then select a template. For instance, if you want a meta description for a blog post, you'll enter the company/product name, blog title, blog description, and target keyword.
Next, select the number of outputs you want and click on "Generate". Jasper.ai utilizes the information to generate SEO-friendly meta titles and meta descriptions. You can try Jasper.ai templates free for five days.
- Generates meta title
- Writes 10,000 words in the free trial
- Supports 20 languages
- Integrates SurferSEO to access vital keywords for blog post description
Jasper.ai has three pricing plans: starter, boss mode, and business.
- Starter: $29 per month for 20,000 words and 5 users
- Boss mode: $59 per month for 50,000 words and 5 users
- Business: $499 per month for custom words and more than 5 users
I Personally use Jasper as my main blogging tool and it's one of the best AI blogging tools.
Copysmith AI is a copywriting tool for enterprise teams and eCommerce store owners. It facilitates product description, Amazon description, A/B testing, meta description, and more. Copysmith's meta description generator utilizes search engine optimization best practices to generate meta descriptions.
Copysmith requires you to create an account to use its meta description generator and other tools for free for 7 days. It takes about five minutes to get onboarded. On your dashboard, select "Branding and Websites" to find the meta tags generator.
When you click on "Create", you'll be prompted to select a location for saving the results before you can start using the tool. After that, you'll input your preferred language, company name, page URL, company description, and relevant keywords. The tool can also assist you in finding search engine-optimized keywords.
After entering the required details, click on generate. Copysmith AI doesn't only generate meta descriptions but also a done-for-you copy of the meta tags that'll go into your backend.
- Produces meta title tags
- Supports over 100 languages
- Integrates with Frase for search engine optimization
Copysmith offers three pricing plans:
- Starter: $19 per month for individuals
- Professional: $59 per month for growing teams
- Enterprise: for large scale content creation; you should contact the sales team for pricing
The perfect tool for eCommerce bloggers.
Copy.ai is an artificial intelligence content generator that churns out high-converting copies within seconds. It handles digital ad copies, sales copies, blog content, social media content, e-commerce copies, and website copies.
The software provides help with meta descriptions for web pages, and it's completely free. All you have to do is open the application and click on "Website copy." A drop-down menu will be displayed, then select meta description.
You can enter a brief description of the project, but this is optional. Once you're done, click "Create Project" to save the details. Next, you'll be prompted to enter details of your web page. Ensure you provide specifics as they'll help the AI to generate relevant meta descriptions.
Afterward, select the tone you want the meta descriptions to portray, then click "Create Copy". Copy.ai generates 12 unique meta descriptions at a go. You can also go back to tweak your web page details or tone to generate more results.
- Offers 2000 words per month for free
- Tone selector
- Writes meta descriptions in over 25 languages
- Editor for tweaking web page details
Copy.ai offers two pricing plans:
- The free account allows only one user and offers 2000 words per month.
- The pro plan costs $49 per month for an unlimited number of words and five users.
This AI copywriting software can create blog descriptions and high-converting sales copy.
Writesonic is an AI-powered writing tool that can help you generate content for your blog, website, or social media pages. It only requires some phrases, keywords, or a short product description to produce your desired result.
The software can generate a blog post title, article outline, website header, and e-commerce product description. Additionally, you can utilize its free meta description generator to get meta tags that will boost your website's rank on search engines.
You don't have to sign up to use Writesonic as you can get five meta tags for your blog posts ten times every day. But if you want more, you'll sign up for the free trial to get 2500 free words.
- Generates up to 50 pairs of meta tags daily for free
- Supports 25 languages
- Over 80 powerful writing tools
Writesonic offers two subscription plans:
- Long-form for bloggers, freelancers, and businesses costs $12.65
- Custom plan for large teams. You should contact the sales team for pricing info.
This is a very powerful blog description generator.
Dashword is an online SEO tool that assists in creating content briefs and optimizes and monitors the performance of your web page after publishing. Its meta-description generator utilizes machine learning to create a short description for your blog post.
To use the tool, you'll input a short summary of your blog post or the title and your target keywords, then click on generate. This will give you three unique meta descriptions. You can start all over or select "Get new ideas" for more meta descriptions.
- The free tool doesn't require sign-up
- Simple user interface
- Offers several meta descriptions in multiples of three
Dashword offers a free meta description generator, but its hobbyist plan offers 10,000 meta descriptions monthly at $39.
Rytr is an AI writing assistant that automatically generates blog post outlines, call to action for ads and landing pages, keywords, meta descriptions, and more. You can use the meta description generator for free after signing up.
The tool allows you to select your preferred language and tone of voice. You'll also input your target keywords, then select the creativity level and the number of unique meta descriptions you want. Ryte saves the results and you can access them later from the saved folder or history.
- Generates 10,000 characters monthly
- Offers over 20 tones
- Writes meta descriptions in 30 languages
Rytr has three plans: free, saver, and unlimited.
- The free plan generates 10,000 characters per month at $0.00
- The saver plan generates 100,000 characters at $9 per month or $90 per year
- The unlimited plan generates unlimited characters at $29 per month or $290 per year
Inkforall is a handy tool for writing engaging content. It utilizes the power of natural language optimization to craft content that portrays empathy. The tool has a free meta description generator that creates optimized descriptions, which could drive organic traffic to your web page.
To use Ink's meta description generator, visit the website and click on "INK AI tools" in the product section. This will bring you to a new page. Click on "Write" to view the writing tools, then select "Website" to see the meta description generator.
It'll prompt you to input your product name or blog post title, a brief description, and the tone of voice, which contains options such as Obama, Joe Rogan, Shakespeare, and Warren Buffet. After that, select "AI write" to get three unique meta descriptions.
You can change the tone of voice to see which one produces the best quality. Inkforall requires you to sign up before you can use its free tool.
- 2000 AI words per month
- 18 tones for unique results
- A history section to access all your meta descriptions later
Frase is an AI writer and a search engine optimization tool for content writers, enabling them to compare their content against top blogs. The website has a free meta description generator tool where you'll input your blog post title and the target keyword you want to rank for.
You can select the creativity level from a scale of 1 to 5, then click on generate. This will give you three meta descriptions containing your keyword. You can click "Re-generate" to get more results.
- Access to an unlimited number of meta descriptions
- No sign-up is required
Why Do You Need A Meta Description?
When you run a search query on Google, Bing, or any other search engine, you'll get tons of results. Now, nobody wants to spend time moving from one site to another, trying to get the right information. As a result, writing meta descriptions is important.
Although Google stopped using meta tags as a ranking factor because of keyword stuffing, it's an important SEO strategy. If you're using Yoast SEO, a WordPress plugin, you'll discover that attention is given to the length of your meta description and the use of your focus keyword.
Also, in 2020, when discussing mobile-first indexing, Google's Martin Splitt mentioned that meta description is an invisible but important part of a web page. It affects how a Google bot understands your web page since it's a brief summary of what's important about your content.
Meta descriptions are like ad copies or a one-minute elevation pitch. They inform readers about what to expect when they click to visit your website thereby making your site user-friendly. As more people are convinced to visit your site, it increases your click-through rates. Also, it tells Google that your content is relevant, which may push it to the top.
But if you don't write anything in your meta description, Google will pick a snippet from your first paragraph, highlighting your focus keyword if it appears within that text. So why waste an opportunity to showcase a relevant meta description?
What Do You Write in a Meta Description?
An effective meta-description communicates the web page's relevance at a glance. Also, it's an accurate representation of what's on that page. Below are tips on what to write in a meta description.
Answer a Question
When people use search engines, they're looking for answers to their questions. So, you should figure out the problem that your content is solving. Your meta description will then express that solution in a few words.
Include a Call to Action
A call to action (CTA) creates a sense of urgency and compels readers to take action. You don't have to assume that people already know what to do. They can read your description and move on to another. But when there's a CTA that says, "Click here to learn more" or "Join us now," it directs people to you.
Use an Active Voice
Your meta description is an invitation to potential visitors, especially if you own an online store. So, you should use power words that'll motivate them to visit. An active voice places your customers at the center of the sentence because it's more direct.
Avoid Duplicating Meta Descriptions
If your website has several web pages that sell different items, it's not wise to use the same meta description for all of them. Potential visitors will find it difficult to understand what each page is selling.
Also, duplicating your meta descriptions can make your site redundant because search engines may flag your content as low-quality. So, you should ensure that each page has a unique and relevant meta description.
Include Your Target Keyword
Remember that people are searching with intent. So, if your keyword matches that intent, they'll most likely click on your site. Also, if you include the exact words the user is searching for, they will appear in bold on search engine result pages.
A meta description differs in content, tone, and style. Here are a few examples of good meta descriptions:
- "Log in to Twitter to see the latest. Join the conversation, follow accounts, see your Home Timeline, and catch up on Tweets from the people you know."
- "From pregnancy to potty training to the best baby walking shoes, discover advice, tips, and tricks from the Parenting editors to make family life easier."
- "We deliver fresh, never frozen meals directly to our customers doorstep. The fully-prepared-meals arrive ready to heat and eat in minutes."
Google cares about meta descriptions because it uses them to generate snippets in search results.
However, this depends on whether the information provided is accurate and adequate. Otherwise, Google will use on-page content or rich results gotten from structured data markup on your site.
According to Google, there's no limit to the number of characters that should appear in your description.
However, a good meta description should be kept between the 130 to 160 character count to avoid being truncated.
This is because Google resizes a meta description to fit the width of a user's device. I use Surfer SEO to know the exact word count for each blog post.
Crafting an SEO meta description requires great skills. You have to use the right word choice to encourage users to interact with your web page. If this sounds like a lot of work, you can use a meta-description generator to get it done within seconds.
You can use free tools like Copy.ai and Rytr if you want to control the tone of your meta description. But Writesonic and Frase are ideal for people who don't want to go through the hurdles of signing up. Also, if you run a content marketing agency or you don't want any limitations, you can use a paid tool like Jasper.