You probably already know that blogging is essential to running a successful business.
But how often should you blog? Can a formula tell you how many posts are best for your audience or industry?
Fortunately, yes! In this post, we'll dive into the ideal posting frequency for various types of blogs and discuss why consistency is so important when publishing high-quality content.
We'll also talk about some blogging techniques you can use to stay inspired and keep your readers engaged over time.
So whether you're skeptical about publishing one blog post per week or daily, you'll find your answer here.
Summary: How Often Should You Blog?
How often should you post depends on your niche, competition, and goals. Most businesses should aim for one to two blog posts weekly to ensure consistent content and engagement with their readers.
It is essential to maintain consistency to establish trust and credibility with your audience and create a reliable source of content that keeps them coming back.
Also, you can use fresh content ideas such as seasonal topics, guest posting, and curating content to keep your blog posts new and exciting.
Finding the perfect balance between consistency and creativity is vital to successful blogging.
Your Article Posting Frequency
Your article posting frequency is very important. It’s a part of your content marketing strategy and will determine how much traffic and leads you to get from your blog.
To stick to your ideal blog post frequency, you'll want to set up a Google sheet or editorial calendar to keep you on track with content publishing.
How often you post depends on many factors:
- Your audience and their preferences: Do they like short or long articles? Frequent updates or less frequent updates? More visual posts or more text-based posts?
- Your goals for blogging: If you want a presence in the blogging world, once every couple of weeks might be enough. But if you want to make money through ads and affiliate links, then daily or even multiple times per day might be necessary until people start clicking on those ads (and therefore earning money).
- The industry standards: what other bloggers are doing within your niche. For example, if many top bloggers post at least once per day, this may help boost your traffic numbers! Just remember that nobody has perfect numbers of views yet, so don’t compare yourself against them too much…but try to keep up with others in your niche so that readers know what kind of content they can expect from YOU!
Blogging frequency by industry
Depending on your niche, you may publish more posts than someone else. For example, readers might expect to see multiple daily posts if you’re in the food or travel blogging industry.
On the other side of this spectrum, if you are a product review blogger in the marketing industry, you might need to post valuable content at a slower pace.
Why? Because you need to review and test the products you want to write about, which will lead to fewer posts.
In the arts and crafts industry, it's common to post a new blog post every week. Some of the best blogs in this field are updated daily.
If you're writing about business, marketing, or advertising topics(or any other general subject), you should sit down and write out your posts before publishing them.
Suppose you're lucky enough to work in a relatively new and exciting industry, like web development or AI Marketing (not just for bloggers).
In that case, there's little reason why you shouldn't be updating your blog as frequently as possible.
After all, why not? You can always go back later and edit posts if they need improving or changing.
Going back to make a few adjustments to your blog content can lead to more traffic on your website due to improved SEO.
The same goes if you're working in an established industry with lots of competition: why not take advantage of your first-mover advantage by sharing what insights you have right away?
How Long Should My Blogs Be For Monthly Traffic Growth?
How long should my blog content be?
1500 words are the ideal length for a blog post. If it’s too short, people may not read it from start to finish. They may also think you didn’t put much effort into it because there wasn’t enough content for them to read through. On the other hand, if it’s too long, readers will lose interest and stop reading halfway through your blog post.
2500 words are good for longer posts, and we recommend, when writing a blog post, optimizing it for search engines such as Google.
If you want to know the exact word count for your blog articles, I recommend using a content optimization tool such as Surfer SEO.
I use this tool to update old and new blog posts and ensure they’re up to the ideal length and optimized for search engine ranking.
It also helps me pinpoint areas of improvement I may have missed when drafting my blog post. It’s an invaluable asset for my blog content strategy and search rankings.
Blogging Frequency Best Practices
It’s important to remember that the frequency of your posts is a balance between quality and quantity.
You want to post frequently where Google sees your site as an authority. This would mean you are creating content clusters using a keyword clustering tool.
As a new blogger, start slowly and build up your posting schedule as you feel more comfortable with the process.
Then, increase (or decrease) your frequency based on how well things are going for you. If people like what you're writing about, then keep it up.
Content At Scale
Side note: Don't get discouraged because of someone else's blogging routine and how much organic traffic they pull in. Just focus on your target audience and post quality content.
If you're an established content writer who has been blogging for some time now, then increasing or decreasing how often you write can be beneficial depending on what's working best for you at that moment in time.
It might be helpful if someone else wrote some of the content for me (and other bloggers) so I could focus on other aspects of my business while maintaining a consistent stream of quality content published regularly throughout each week.
Great Ideas For Blog Posts
Your blog post ideas should be relevant to your audience. Your blog posts should be useful to your target audience.
You don't have to write about a new topic every week or even post daily, but if you want Google to reward you and people to keep coming back for more of what you have to offer, it helps if there’s a reason for them to do so each time.
You can develop amazing blog article ideas with strategic planning and an understanding of the different post types.
Bloggers spend way too much on this part of the process, which will mess up their publishing frequency, so here are a few ideas:
- Write product reviews
- Write how-to guides
- Write roundup posts
- Write product alternatives
How To Stay Inspired To Blog
Making blogging fun can be difficult when you're thinking about how many posts per week you want to publish.
It can be difficult to stay inspired when you have a busy schedule and limited time to blog. But if you want your blog to be successful and impact the world, you must find ways to enjoy writing regularly.
Many ways will help inspire you when it comes to blogging:
- Being passionate about what you write about.
- Look at what other blogs are writing about and network with them
- Write relevant content types
- Update old blog posts instead of posting daily articles
- Repurpose articles on different social media channels
And most important, Continue producing high-quality content with an ideal blogging frequency so you can keep up and so that search engines reward you.
How Many Blogs Can You Write Per Day?
Many content marketers and SEOs have learned the power of AI writing tools like Jasper AI and Content At Scale.
With these blogging tools, you can easily increase your blog writing frequency and explode your Google Analytics account.
As myself, I currently publish 1-3 articles per day using a mix of AI and plagiarism-free writer-sourced content. Once you have trained enough, a daily blog post becomes doable.
Whether you’re a new blogger or an old pro, staying up-to-date on recent trends and best practices is always good.
By understanding your audience and what they expect from your blog, you can create content that resonates with them. I hope this article has helped you do just that!
Remember: if other people read your blog, they care about what it says. Review your business goals and ask yourself, "How often should I blog?" and "What kind of content should I create?".
Then, work hard to craft quality blog posts, and you’ll start to see the results in no time. Good luck!
Is blogging once a month enough?
Different from before, you'll want to do two to six posts per week and complete a topic cluster to see better results.
With a weekly post, you'll be able to see more data in Google Analytics or your choice of analytics tool.
How often are blogs successful?
Many blogs fail because of low-quality posts and blog post frequency.
As a blogging coach, I always see brand-new bloggers quit before seeing any traffic gains. Most traffic comes after six months, so you want to stick to and trust your content strategy.
How many blog posts per day?
Popular blogs such as CNET and Huffington Post publish 3-5 articles per day, which is more than enough to see success in your blog.
But, if you're pressed for time or need more resources, start by posting twice a week and build up from there.
Doing this will give you more time to create better content and grow your audience. Make sure you write in-depth blog content and stick to your posting schedule.
How many blog posts does it take to grow traffic?
It depends on the niche and low-hanging fruit of keywords. Generally speaking, it takes at least 3-4 months for Google to recognize your content and send you traffic.
So, keep going even if you don't see any traffic immediately.
If you're patient and stick to a content strategy that focuses on quality over quantity, eventually, the rewards will come in the form of organic traffic. Quality wins every single time.