How To Add Text To Instagram Reels To Boost Engagement [2024]

Updated on: November 10, 2023

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Eddy Ballesteros, CEO, All of our content is fact-checked. Learn More

Do you want to know how to add text to Instagram reels that keep viewers hooked to your video?

It's a lot easier than you might think. This step-by-step guide will show you how to do it in a few easy steps.

I'm going to show you how to do the following:

  • Manually add subtitles
  • Use Instagram's native feature to generate text
  • Use a subtitle generator like Submagic to do it for you automatically

Please keep reading to learn more, engage your viewers, and grow an audience, whether it's for your digital products or side hustle.

This will show you how to change the Instagram reel's text duration, so keep reading until the end.

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  • Create engaging short-form content
  • Templates such as GIFs and Stock Images
  • Live Stream Directly Through Veed

How To Add Text To Reels

Adding text to your Instagram Reel videos is a great way to engage your viewers and add more information to your videos.

It can also be used to brand your videos or make them more visually appealing.

Add Text To Instagram Reels

Here are the steps you need to follow to add text to Instagram Reels:

  •  First, open the Instagram app and go to your Reels tab.
  • Then, tap on the camera icon in the top left corner of the screen to create a new Reel.
  • Once you have done that, create the video you will use for your IG reels or select the video and image to which you want to add text.
  • After that, tap on the Aa icon in the top right corner of the screen.
  • This will open the text editing tool where you can add text to your reel.
  • You can also change the text's font, color, and size.
  • Once you're done, tap on the checkmark in the top right corner of the screen to save your changes.

How To Edit Text In The Reels Tab

When editing text inside your Instagram reels video, you can change up to 6 different options.

These include the font, color, size, and background.

To change any of these options, tap on the same Aa icon in the top right corner of your screen.

Instagram Reels

Once you've done that, select the text icon you want to edit and choose from one of the four options at the top of your editing screen.

Change the alignment of the text: You can now change the alignment of your text from center, left, or right. 

Change the font: You can now choose from various fonts to use in your Instagram Reels videos. This allows you to make the perfect reel based on your text style—no more boring plain text in your reels.

Change the color: You can change the color whenever you add text and you can use the color picker to get the perfect color. This helps to match your brand or your overall Instagram profile.

Add a background to your text: You can now add different backgrounds to your text block. This is a great way to make your text stand out or add fun and personality to your reel. This is great for your reels video and utilizing every reel's functionality.

Add text-to-speech commands: Want to get more out of your text and assist those with hearing impairments? By adding text-to-speech commands, you can have your text read out loud to anyone who has their phone on silent or cannot hear the audio in your reel.

This is a great way to be more inclusive with your content and ensure everyone can enjoy your reels.

Animate text: You can now animate your text so that it moves across the screen. This is a great way to add some fun and excitement to your reel and ensure your viewers are engaged.

You can also add multiple texts to your videos and create a story with them. This is a great way to add more information to your reel and ensure that your viewers get the most out of it.

The text-to-speech on reels is very advanced, and you can easily add captions in minutes.

How To Make Text Disappear In Instagram Reels

Once you have your text blocks and are inside your video preview, you will notice that you change your text length and make it disappear.

Disappear text on IG Reels

If you tap on the text separately (The bottom horizontal line), you can set how long you want each text block to appear on your reel.

This is great for ensuring that your viewers read the right text on Instagram reels while viewing.

Just drag and crop the text block until you know where it needs to stop. That's all you need to do regarding disappearing text in your IG reels videos.

How To Text Automatically On Your Instagram Reels Using The Captions Feature

Many people don't realize they can generate text automatically on their Reels using the Captions feature. 

Click on the Happy face icon at the top of your video preview, and your Reels will automatically generate subtitles.

Automatic Captions

The text-to-speech on reels feature is great even on existing videos that you may want to post on Reels. Now you can click, and Reels will automatically caption your video. 

Just try it out for yourself and see how easy it is to use Reels with the Caption feature.

Adding Text To Your Instagram Reels Using AI

Now, if you don't want to use Instagram's native tools, you can use a subtitle generator that automatically produces the text.

I know I like recording content in bulk and adding video captions using AI, so I don't have to do it separately and waste time.

So, if you want to save time and add text to your Instagram videos, you'll want to grab a tool like Submagic or Zubtitle.


You'll then need to add the video file to the software and have it generate subtitles, and from there, you can customize the font, color, and more.


Now that you know how to put subtitles on reels and even change the duration, you can do many different things to customize your Instagram content.

We hope this guide was helpful and you know how to add text to Instagram Reels. Try this out for yourself, and don't forget to repurpose your content.

I'll constantly update the content whether Instagram changes its features.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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