How to Avoid Chargebacks In 2024: A Chargeback Prevention Guide

Updated on: November 29, 2023

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Eddy Ballesteros, CEO, All of our content is fact-checked. Learn More

As a digital creator, credit or debit card chargebacks are the last things you want to deal with.

But unfortunately, they can be an inevitable part of running an online business and must be addressed promptly to avoid further losses or payment disputes.

This blog post will look at chargebacks, building an effectivechargeback prevention strategy, and ways to minimize losses if your business does experience a dispute.

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We’ll also provide some helpful tips on maintaining a healthy business with your merchant account processor after experiencing your first customer dispute over avoiding chargebacks. So let's get started.

So whether it's debit card transactions or credit card fraud, chargebacks are unavoidable when you accept payments online.  

If you've ever had any issues with payments that weren't made and got sent to collections, here are the best credit repair companies to help you out. 

Here is a quick summary of how to prevent chargebacks and keep a positive business reputation:

  • Verify customer information to prevent fraud
  • Implement strong fraud detection systems
  • Include delivery confirmation and tracking information for goods and services
  • Use clear and accurate billing descriptors
  • Provide excellent customer service and resolve disputes promptly
  • Offer multiple payment options and secure payment processing
  • Educate customers on chargeback prevention policies.
  • Monitor chargeback ratios for each customer

What Is A Chargeback?

A chargeback is when a customer disputes a credit card bill and requests that the merchant refund the money. It can be initiated by either the customer or their bank, and it can cause lost revenue for merchants if they don’t have proper procedures to prevent them.

Chargebacks are often caused by fraudulent activity, such as someone using stolen credit cards to make purchases or incorrect data on their credit card statement.

However, there are other reasons customers may initiate chargebacks, including dissatisfaction with products or services received, incorrect billing information provided by the merchant, or simply forgetting that they made a purchase.

Chargeback for Credit Card Company to cardholder

When a chargeback occurs, the merchant typically receives an email notification from their payment processor informing them of the chargeback dispute.

The notification will include details about what happened and how much money was involved in the transaction.

The merchant then has to respond within 10 days with evidence that proves they delivered what was promised during checkout. Such as order confirmations or proof of delivery—to prove that no fraud occurred and keep their funds safe from being taken away due to chargebacks.

Side note: 

This is why it's important to provide tracking information or have secure payment methods for your company's chargeback ratio.

This includes implementing best practices such as:

  • Keeping accurate records of all transactions (including shipping information)
  • Providing clear product descriptions on websites/marketplaces where goods are sold online
  • Offering excellent customer service by responding to inquiries and complaints quickly and efficiently
  • Having secure payment processing systems, monitoring suspicious activities
  • Staying up-to-date on industry regulations related to e-commerce transactions (e.g., PCI compliance)

How To Prevent Chargebacks

Debit and credit card chargebacks are a costly and time-consuming problem for merchants.

They occur when customers dispute a transaction with their bank or credit card company, resulting in the merchant having to refund the customer’s money and pay chargeback fees.

To establish chargeback prevention, merchants should ensure that all transactions are legitimate.

First, providing clear product descriptions and accurate pricing information is important so customers know exactly what they are purchasing.

Preventing chargebacks

This includes applicable taxes, shipping costs, and any terms and conditions associated with the purchase.

Additionally, merchants should use fraud prevention tools such as address verification systems (AVS) and card security codes (CVV). AVS verifies that the billing address provided by the customer matches what is on file with their financial institution.

At the same time, CVV requires customers to enter an extra code from their physical credit card during checkout, which helps verify that they possess it.

Finally, ensure you respond promptly if you receive a chargeback notification from your payment processor. You can use a chargeback monitoring program to inform you of cardholder disputes.

This will give you more time to resolve the issue before incurring additional fees or penalties due to late response times set by banks and credit card companies.

By understanding the common causes of chargebacks and taking proactive steps to prevent them, you can protect your business from costly losses. Now, let's look at what to do if a chargeback does occur.

Responding to Chargebacks

Chargebacks are common for online businesses but can be costly and time-consuming to manage. But you might also receive chargeback fraud, which is bad for your business.

When a customer initiates a chargeback, they have disputed the transaction with their bank or credit card issuer. It’s important to respond quickly and accurately when you receive one.

Responding to Chargebacks

The first step is to provide evidence of the transaction, such as order confirmations, invoices, or other documentation that proves the purchase was legitimate.

This will help your case if you need to dispute the chargeback with your customer’s bank or credit card issuer. Also, contact your customer directly to resolve any issues before escalating further.

If there has been an error, like sending incorrect items or failing to deliver goods, you should apologize and offer a refund immediately.

If this isn’t possible due to technical reasons (such as insufficient funds), explain why and offer alternative solutions, such as store credits or discounts on future purchases.

When responding to a customer's chargeback request, it's important to act quickly and take all necessary steps to ensure you have the best chance of recovering your losses.

Knowing the chargeback reason code and working closely with your credit card networks can help reduce chargebacks on your business.

Minimizing Losses from Chargebacks

Chargebacks can be a major source of financial loss for any business. It’s important to take steps to prevent them from occurring in the first place, but if they do happen, there are measures you can take to minimize losses.

One way is offering refunds or discounts on future purchases for customers who have experienced issues with their orders. This shows that you value your customer’s satisfaction and may help encourage them to remain loyal despite their issue with their order.

Another way is by monitoring your accounts for suspicious activity and implementing stricter fraud prevention measures if necessary.

By keeping an eye out for fraudulent transactions, you can reduce the chances of chargebacks happening in the future. You should also ensure that all customer information is secure and encrypted so unauthorized individuals or organizations cannot access it.

Finally, it is important to stay informed of changes in payment processing regulations and any new technologies or methods criminals use to commit fraud against businesses like yours.

Awareness of these developments will help ensure that your business remains protected from potential losses due to chargebacks and can keep you one step ahead of those looking to take advantage.

Taking proactive steps to reduce the risk of chargebacks is essential for any online business. Understanding how they work and taking measures to prevent them can minimize your losses and create a healthy business that stands the test of time.

Let's look at some tips on maintaining a healthy business after your first customer dispute.

Tips For Maintaining A Healthy Business After Your First Customer Dispute

When running a successful business, lowering chargeback rates and customer disputes can be some of the most challenging and stressful situations you'll face.

Knowing how to handle them is important to maintain good ratings and keep your customers happy. Here are some tips for dealing with customer disputes:

1. Stay Calm:

It’s important not to take things personally or get too emotional when chargebacks happen. Instead, remain professional and focused on finding an amicable solution for both parties.

You'll want to follow the Fair Credit Billing Act and review all card statements on file.

2. Listen Carefully:

Take the time to listen carefully and understand what your customer is saying so you can address their concerns properly without making assumptions or jumping to conclusions about their situation.

You'll want to take them through the dispute process and write down everything they tell you.

3. Communicate Clearly:

Ensure all communication is clear and concise so there isn't any confusion or misunderstanding between yourself and the customer regarding the issue.

Encourage customers to provide you with compelling evidence and send them off with great customer service.

4 Be Proactive:

Try reaching out proactively before a dispute arises by providing helpful information such as FAQs, tutorials, or user guides to help customers better understand your product/service before making a purchase decision.

This way, if something goes wrong, they have more knowledge about how things work, which could prevent misunderstandings from occurring in the first place.

5 . Offer Solutions:

Once you've listened carefully and communicated clearly with your customer, come up with solutions that are mutually beneficial for both parties involved - this could include offering refunds/credits/discounts, etc, depending on what makes sense given the circumstances of each case

After resolving any issues, always follow up to ensure everything is satisfactory. This shows your customers that you care about their experience even after resolving the dispute.

The chargeback process can seem daunting, especially when you work with a high-risk merchant account, but following these tips can help you manage chargebacks better.

With the right knowledge and strategies, you’ll be able to reduce the number of chargebacks you incur in no time! 


Chargebacks can be costly and time-consuming for businesses and payment processors don't like them, but you can avoid them with the right strategies.

By understanding a payment dispute and how to provide a chargeback response quickly, you'll have a higher chance of minimizing errors.

Additionally, by following these tips on maintaining a healthy business after your first customer dispute, you'll have the tools necessary to reduce the risk of future chargebacks and keep your profits intact.

With this knowledge, you’ll be able to move forward confidently, knowing that you have taken steps to avoid chargebacks and ensure success for your online business.

FAQs On Avoiding Credit Card Chargebacks

How can you prevent chargebacks?

Preventing credit card chargebacks can help small business owners ensure they receive their full payments. There are several strategies to consider when looking at chargeback prevention.

One option is to keep detailed records of the customer's purchase history, ensuring that refunds and credit are being properly handled and that customers aren't double-paying for a product or service. Additionally, any correspondence with customers concerning transactions should be well documented - this includes tracking emails, texts, and even phone calls that could help resolve an issue before it becomes a chargeback.

Finally, it is essential to stay current on industry regulations, as changes in credit card rules and laws can require companies to update their systems accordingly. By utilizing these preventative measures, businesses can reduce their chances of incurring credit card chargebacks.

Why do I keep getting chargebacks?

Chargebacks occur when customers dispute a charge on their credit or debit card due to fraud or non-fraud.

This can happen for various reasons, such as the customer not recognizing the transaction, believing they were charged twice for the same item, or feeling misled about what was purchased.

To prevent chargebacks from occurring in the first place, it is important to ensure that customers are aware of all terms and conditions before making any purchases. Additionally, merchants should have clear return policies and dispute-resolution processes to address any issues quickly and efficiently.

Can chargebacks be denied?

Yes, chargebacks can be denied. Chargeback denial occurs when a merchant successfully disputes the customer's claim that they did not authorize the transaction or that there was an error in processing it.

This is done by providing evidence to support their case and convincing the issuing bank to reverse its decision. Merchants should always keep records of transactions and respond quickly to chargeback requests to increase their chances of winning a dispute.

How do I avoid chargebacks when selling online?

Chargebacks are a risk that comes with selling online, but there are ways to reduce the chances of them occurring.

First, ensure that your website has clear terms and conditions so customers know what they're buying and their rights. Additionally, secure payment processing methods such as PayPal or Stripe offer fraud protection services.

Finally, always keep records of all transactions in case you need to dispute a chargeback later on. Following these steps can minimize the chances of experiencing chargebacks when selling online.

Why do companies hate chargebacks

Chargebacks have become a growing problem and are definitely something that companies hate to see.

Friendly fraud chargebacks occur when purchasers receive identifying information, such as a merchant’s account number or payment processor details, and begin unnecessary chargebacks. This is considered fraud and can lead to substantial losses for the merchant. 

The merchant will suffer the financial cost of losses from debit or credit card chargeback and the merchant fees associated with merchant accounts linked to any given merchant’s account. All in all, many people file chargebacks even if they're wrong with the disputed transaction.

Is it worth fighting a chargeback?

When friendly fraud occurs, and a customer initiates a chargeback on their credit card, you're left wondering whether it is worth fighting the chargeback.

The reality is that while chargeback fees are generally relatively high, winning the dispute may not only recover that money but also give the merchant greater control over their business. Depending on the product or service being provided and the individual policies of processing providers, merchants may have several options to address friendly fraud disputes before they become chargebacks.

Merchants can work with customers directly to find suitable solutions to not just refund costs but also ensure future customer loyalty and satisfaction. Ultimately, it's crucial to weigh all factors when considering whether fighting a chargeback is worth it.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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