How To Detect AI Content In 2023: Find Fake Text & Images Quickly

Updated: September 23, 2023

Written by Eddy Ballesteros Personal Finance & AI Expert: Learn More

Have you ever felt tricked by AI writing and believing an article is trustworthy? You're not alone.

With the rise of natural language processing and machine learning, spotting fake content has become a real challenge. But guess what?

There's a way to outsmart these sneaky algorithms. Let's discover the latest techniques to differentiate between human and AI-generated content.

You'll learn exactly how to detect AI content in 2023.

Detecting AI content

From using AI content detectors to skimming through an article, you can use many methods to identify AI-generated text.

Don't let machine learning pull the wool over your eyes. You can stay ahead and learn how to analyze the text as a blogger and content writer.

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What is AI detection?

AI detection is spotting content that a human writer does not generate. It's identifying AI-generated text using content detection tools or looking for predicted words in a blog post.

Many websites and writers want to detect artificial intelligence because of the fear of plagiarized content or keyword stuffing, which can result in lower search rankings.

So, the goal is to analyze text and confirm that your content cannot be detected using language models such as ChatGPT or Google Bard.

Why Is AI Content Detection Important?

AI content detection is essential so your blog posts or images aren't fake or plagiarized.

The goal is to ensure that you create content that is personalized and written by a human so that your audience and Google can trust your content.

When you rely on a large language model to do the work for you and grab data from multiple sources, it can result in spammy content or low engagement.

This can become a massive issue for you, and the goal is to future-proof your human-generated content forever.

Ranking on first page of Google without AI

Some of the other significant reasons why you want to spot AI generated content are the following:

  • Rank on Google
  • Get more clicks to your products or services
  • Attract and build trust with your readers
  • Know that a real person is behind the computer

While I recommend people to use AI for assistance, I would never recommend using an AI writing platform to complete all of your work.

I understand the feeling of wanting to use generative AI in every part of your business, but some things are just better when you create them without artificial intelligence tools.

How To Detect AI-Generated Text

Let's review how you can detect AI-generated text using tools and methods based on LLMs' training data.

What is AI detection

1. Use An AI Content Detector

There are many tools to help you detect AI-written content, and you need to choose the correct one, or you might get false positives.

Let's review some of the best AI content detection tools for your blog and generate a human content score you can rely on.

Originality is one of the best AI writing detectors that can scan, highlight, and bulk detect your articles.

It has 99% AI content detection accuracy and is perfect for ensuring your content will rank in search engines.

It includes an AI Chrome extension that offers accurate detection when writing in Google Docs.

So you can feel safe knowing that your freelancer or blog writing service is writing content in their own words.

using with ai detection

Another great benefit is that it can easily detect most AI copywriting tools, such as Jasper and Copy AI.

Originality also includes built-in plagiarism detection that is perfect for bloggers.

Content At Scale

Content at Scale is an AI writing tool with a feature to spot machine-generated text content. It's a reliable AI detection tool focusing on producing blog posts that feel like human-written text.

It works perfectly for scanning the content produced by tools similar to ChatGPT.

What I like about Content At Scale is that it will tell you whether or not a human created the content based on NLP and patterns.

Content At Scale AI detection scoring

Content marketers can easily rely on this AI detector for their blog posts. Either way, this AI content detection tool provides a service that creates undetectable AI content.

Content At Scale

Content At Scale is an influential blog writing tool that can generate +2000 word articles in minutes. With just a few clicks, you can turn ideas into engaging blog posts full of interesting facts, statistics, and research.

We earn a commission if you make a purchase, at no additional cost to you.


GPTZero is among the many AI detection tools you can use to scan blog content and research papers.

Most teachers and schools use AI detectors to verify that the students are not leveraging artificial intelligence for their projects.

GPTZero detection AI

GPTZero includes an API integration and Chrome extension that can detect ChatGPT and other AI content-generation tools many people use.

2. Check For Similar Patterns And Repetition

Many AI tools use the same keywords and patterns without changing because of bad prompting.

You can easily detect generated content by just seeing how the sentences are ending or if they are using repetitive words such as the following:

  • Moreover
  • However
  • Ensure

There are many other words, but something is off if you see repetitive sentences.

This can easily be solved by using a sentence rephraser such as Anyword or Jasper and allowing it to change what the AI wrote.

3. Run A Plagiarism Test

Try scanning your blog or marketing content using a plagiarism checker and other tools.

This is very useful since generative AI platforms must correctly source the content to scrape resources from other websites.

Most AI content detection tools offer a plagiarism checker, but you can use Grammarly to help detect ai-generated content.

Grammarly plagiarism checking

Remember that there are many types of plagiarism, so you'll want to learn what to look out for when you want ideal human-written content.

4. Look For Personal Touch Points

When using an AI tool or essay writer, it won't include personal experience, which is another easy way to detect AI-generated text.

If the article is bland or does not have a storyline, it might be written by a human with no writing experience or generative AI. The less detectable AI content you have, the better.

Human writing always has some personal touch and experience, making the content relatable.

5. Review Writing Tone And Style

Now, you want to check for the tone of voice and writing style in the article you are reviewing.

This can be very simple to check, as the content should have some unique personality.

You don't need an AI content detector to understand what was created by a person with a specific tone of voice.

As you read the blog post, does it have humor or relatable personal anecdotes? Then, it's more than likely human-generated text.

How To Detect AI-Generated Images

Now it's time to learn how to detect AI-generated images, which can be tricky for the naked eye.

We will discuss unique detection tools and methods you can use to detect realistic images generated by artificial intelligence.

6. Perform Reverse Image Searches

A reverse image search is one of the best ways to determine if an image is AI-generated.

This allows you to take an image and search to see if it appears anywhere else on the web. AI-created images will likely not show up in reverse image results since they don't exist anywhere except for where they were generated.


You can use tools like Google Images or TinEye for a reverse image search. Upload or enter the URL of the image you want to verify.

If the results come back empty, showing that the image doesn't appear elsewhere online, then it's likely an AI fabrication.

Reverse image searches provide a quick and easy way to expose synthetic AI content. This is useful when you see people using deepfake software.

7. Look For Odd Or Strange Objects

When assessing if an image is AI-generated, look for odd or strangely placed objects in the frame.

Due to the way artificial intelligence systems are trained on existing images, they can struggle to render coherent scenes.

Watch for floating objects, distorted perspectives, bizarre shadows, or other visual abnormalities. Subtle clues like duplicated structures or pixelation around things can also be a giveaway.

Examining the image composition with a critical eye can often reveal the fantastical or nonsensical elements that betray the involvement of generative AI.

Scanning images for questionable details that need to be added up is a reliable way to detect synthetic creations manually. With practice, spotting the peculiarities of AI will become second nature.

8. Analyze image metadata

Digging into an image's metadata provides valuable insights into its origins.

Metadata contains details about an image file, such as the date created, camera type, and dimensions.

AI-generated images won't have authentic metadata since a real camera didn't capture them. Look for missing, generic, or illogical metadata as a sign of fake content.

For example, the date created may be in the future, or the camera type might be listed as an "AI generator." By extracting and scrutinizing metadata using tools like, you can often conclusively identify AI content. The free version is more than enough.

AI must populate images with credible, consistent technical facts like a human content creator. The lack of a truthful metadata trail is a clear giveaway that you're looking at a synthesized image.

9. Use A Deepfake Detection Tool

Specialized deepfake detection tools leverage cutting-edge machine learning to analyze images for artificially generated alterations.

By scanning for synthesized visual artifacts invisible to the human eye, these AI systems can reliably detect fake imagery produced by generative adversarial networks.

Deepfake detectors such as DuckDuckGoose and Deepware analyze pixel patterns, interpolation, noise distribution, and facial warping to differentiate real from fabricated.


While manual inspection can reveal obvious AI fakes, deepfake detectors excel at finding more sophisticated forgeries.

Their algorithms benchmark the unique fingerprints of deep learning against authentic imagery.

By deploying deepfake detection as part of your verification process, you gain a potent line of defense against even nuanced AI-faked imagery.

Why Human Content Beats AI

While AI writing tools allow fast content creation, human-generated text has distinct advantages that elevate it above AI.

Unlike language models, people can infuse writing with unique personality, flair, and resonance that resonates emotionally with readers.

AI-written content often needs more original insights, fact-checking, and authenticity. Most readers want substance over generic, formulaic text.

As AI detection tools improve, machine-generated content risks being exposed as disingenuous. For professionals building authority, only human writing can convey true expertise.

Though AI promises efficiency, thoughtful content requires time, effort, and high-income skills like strategic storytelling.

A real human presence is irreplaceable when creating content to attract and influence an audience.

Investing yourself in writing remains the best path to developing a distinctive voice that builds loyalty and trust.

Why You Need To Learn How To Detect AI Content

Learning the difference between human and AI writing is essential for website owners who want to publish content that search engines love.

This also falls back onto your visitor, who trusts your content, and you would never want to publish something that isn't authentic.

Final Thoughts About Detecting AI-Generated Content

As AI content generation explodes, knowing how to detect AI-written text and images is essential.

With the right tools and critical eye, individuals can regain control and stem synthetic media's spread.

Mastering AI detection protects your online experience and allows you to showcase uniquely human skills.

You distinguish yourself in a sea of AI content farms by honing an authentic writing voice. Savvy creators will keep improving their craft rather than outsourcing it.

When your work bears the hallmarks of humanity, it attracts loyal audiences who crave substance and personality. In a world increasingly automated by technology, handcrafted writing is a premium.

So, flex your creative spirit, learn to spot AI imposters, and proudly own your human-generated content. Becoming a better copywriter starts with a commitment to writing that AI can never replicate.


What Is The Best AI Content Detection Tool?

The top AI content detection tools are Originality, Content At Scale, and GPTZero.

With 99% accuracy, Originality excels at scanning and highlighting machine-generated text through its Chrome extension and API. For producing human-like content, Content At Scale leverages NLP to spot AI writing.

GPTZero can also detect AI content from tools like ChatGPT via integrations and browser extensions. These leading-edge platforms analyze statistical patterns and language to separate bot-produced text from human writing reliably.

When selecting an AI detector, look for trusted tools like these that offer robust detection capabilities.

Is AI-Generated Content Safe?

AI-generated content carries risks but can be published safely with the proper diligence.

While AI tools can rapidly produce text, the output needs refinement by a knowledgeable human editor. Before publication, AI content should be thoroughly fact-checked to correct any factual errors.

Running the text through plagiarism software is also advised to catch any unoriginal passages copied from the AI's training data.

As long as the content is tuned to feel natural, checked for accuracy, and guaranteed original, it can meet the standards for safe usage.

With responsible oversight and editing, publishers can harness AI content as a starting point while still upholding quality.

Can AI Content Be Detected?

Yes, with the help of AI detectors, your content can be detected for AI-written content.

This can also be done by reviewing the content manually and looking for similar patterns and dull tones of voice.

Does Google Even Care About AI-generated Content?

Google has stated they do not outright penalize AI-generated content. However, they do care about providing searchers with helpful information.

So while AI text upholds guidelines, low-quality or unoriginal machine-produced content risks getting demoted for lacking substance or unique value for readers, Google's algorithms are complex, analyzing many signals to rank content.

Though AI authorship alone doesn't incur penalties, thin or duplicated content fails to earn trust and authority.

When using AI for SEO, ensure any AI-assisted text provides insightful information specific to your business, with tight editing and optimization.

The priority is satisfying searchers, different from how the content was created.

Can AI Detect Cheating?

While AI shows promise for detecting academic dishonesty, current capabilities could be improved.

Systems can analyze text for statistically improbable vocabulary and topic consistency that may indicate AI generation.

But human-aided cheating through plagiarism, unauthorized collaboration, and content spinning can often evade AI detectors.

Advanced techniques like stylometry, which compares writing patterns, will complement AI cheating detection in the future.

However, skilled human experts still outperform algorithms in assessing academic integrity holistically. Once AI-generated content becomes smarter, detecting the AI output might be more difficult.

AI providers warn against relying solely on automated cheating detection, an emerging application with accuracy challenges.

For now, time-tested academic safeguards and human judgment serve as the strongest defenses against misconduct.

About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.