Getting people to give you testimonials or reviews for your products or services can be tough.
But it's definitely worth it because customer testimonials are one of the most effective forms of social proof.
If you're looking for a way to get video testimonials from your customers, you're in luck. I'll teach you the entire testimonial collection process.
Here is an overview of what we'll discuss in this helpful guide.
- Make it easy for customers to leave feedback
- Ask customers to leave a review
- Offer incentives
- Hop on an interview with them
So, before we even continue, I want to throw in one disclaimer. Whatever you do, make sure that you always ask for permission before using someone's testimonial in an advertisement or on your website.
Why Do You Need To Start Collecting Customer Testimonials?
You'd want to collect testimonial videos from your customers for many reasons. Customer testimonials can do wonders for your business, whether you're selling digital products, courses, or offering services.
They can help increase the conversion rates on your website and social media platforms, which results in more sales.
Here's my exact thought process and a few reasons why you need video reviews for your potential prospects to watch.
Regarding online video, customer testimonials are one of the most powerful forms of content out there.
People trust others more than they trust brands, so seeing real people talk about how a product or service has helped them can be influential for potential customers.
To increase your conversion rates and boost your sales, you need to start collecting customer testimonial videos.
Here are a few reasons why:
1. Testimonials helps builds trust
People are more likely to buy from a brand they trust, and testimonial videos from other students or customers are one of the best ways to establish that trust.
It's a kind of emotional connection that ties in with the idea of "social proof."
When potential customers see real people talking about how a product or service has helped them, it helps convince them that the brand is credible and that the product or service is worth trying.
I mean, if you're like me, you check and look for all the online reviews before purchasing something.
2. Testimonials can increase conversion rates
According to research, video marketing on your sales page can increase conversion rates by up to 26%.
That means you're missing out on many potential sales if you're not collecting a video testimonial from your existing customers for your website or social media platforms.
Most visitors who land on your page are going through purchasing decisions. If you put a testimonial video in front of them that showcases other customers who have decided to purchase, you're more likely to increase sales.
3. Testimonials help build authority
When people see a brand or a personal brand using an authentic customer testimonial video, it helps build their authority in the eyes of potential customers.
It shows that you, as a business owner, are confident in your products and services and willing to trust your customers.
So besides the emotional impact that video content can have, it also helps increase your brand's authority and, in return, will get your sales from your warm audience.
4. Testimonials can be used on multiple channels
One of the best things about video testimonials or story feedback is that they can be used on multiple marketing channels, such as your website, social media platforms, and email marketing campaigns.
Since credit and finances is a very sensitive topic, a lot of our other prospects found the stories valuable and either clicked on our company site messaged or messaged us directly.
Why? Because of pain points and because they want the same positive experience they just watched.
5. Testimonials are evergreen content
Last but not least, a video testimonial will always stay evergreen, and consumers will always want to watch it.
It's not like a YouTube video or a TikTok post that might go out of date after a few months or years. You can always include customer reviews to any final product page as people are always searching for that last bit of validation.
Now that we've gone over a few reasons why you need video testimonials, let's find out how to collect testimonials from your happy customers.
Four Ways To Collect Video Testimonials
Let's go through the process of collecting customer feedback for your products or services.
Whether via a video email, a video testimonial software, or a link, there are plenty of ways to get your hands on some testimonial videos.
1. Make it easy for customers to leave feedback
If you want to make it easy for students or customers to leave video reviews, then you will need to make it easy.
One of my favorite ways to collect video testimonials is to use video testimonial software or service.
There are many different video testimonial software solutions, but I recommend using one that allows you to send a link to your customers.
Here are the top three:
4 of 5 stars
Vouch is a great video testimonial software for beginners
They make the recording process simple for your customers, and they can go from guessing to hitting the record fast.
With these AI testimonial tools, the main benefit is that you can request videos automatically, so you're not relying on your customers to remember to do it.
This is a content creators automation dream.
2. Ask customers to leave a review
A simple way to collect video testimonials from customers is to ask them.
Once you build trust, just provide a brief explanation of why you're asking and how the testimonial will be used.
For example, you might say something like:
"Would you be willing to leave a quick video review? We use them on our website and social media to show people what working with us is like. It would be greatly appreciated!"
This is the method that I used when first starting out my business. It's a more personal touch, and your customers will be excited to be a part of the cause.
3. Offer incentives
Another way to collect video testimonials is by offering incentives to existing customers. For example, you could offer a discount on their next purchase or a free gift card.
This is an excellent way to increase customer loyalty and create a positive experience for other potential customers.
While this shouldn't be your main focus, it's a great way to get started when you haven't collected any reviews for your digital products or online courses.
4. Hop on an interview with them
Out of all the helpful tips in this article, this one beats them all.
Hop on interviews with your most successful students and record the session (with their permission) to use as a testimonial.
This will show off your teaching ability and the transformation they underwent.
We did this exact method for one of the students we worked with inside of a blogging program, and now she works with us.
It's the best of both worlds, and it's one of my favorite ways to get video testimonials from customers and members.
Here are a few reasons why you want to use the interview approach:
- Collect real-time social proof
- Repurpose the content for other social media platforms
- It works on the human element (we love stories)
- Your interview can answer most FAQs others might have
So in simple words, try to hop on interviews with your students or clients and grab an attention-grabbing story for your testimonial wall of love.
How Do You Receive Video Testimonials From Clients?
There are a few ways you can receive video testimonials from customers and members:
- Ask them to send a video review using their camera or phones.
- Use a video testimonial app and send them an automated link
- Use email automation or broadcast to your tagged list of purchasers
- Record a video interview with them
All the methods above have pros and cons, but I think the best way is to record a video interview or use video software.
It's more personal, you can ask follow-up questions and build rapport. The only downside is that it takes longer than the other methods.
Do You Need Permission To Use Customer Testimonials?
Yes, you need a customer's permission to use their video testimonial.
If you don't have written consent (or at least verbal), you could open up to a lawsuit.
When it comes to getting written consent, there are a few ways you can do it:
- Use a video testimonial app: most apps will allow you to get your customers' written consent.
- Send them an email: explain why you're asking for their permission and include a link to the video.
- Get verbal consent: if you're recording an interview, get verbal consent before hitting the record button.
So just be careful when using reviews online, and it's better to be safe than to get into any legal trouble.
Final Thought On Collecting Testimonial Videos
Now that you know how to get customer video testimonials, it's time to take action and start collecting them.
The sooner you start, the sooner you can use them to increase sales and conversions on your website.
If you need any help with the technical side of things, feel free to contact me, and I'll be more than happy to assist you.