How To Spot A Deepfake And Unmask Fake Media Content In 2024

Updated: December 4, 2023

Written and edited by Eddy Ballesteros CEO & AI Expert.

How To Spot A Deepfake

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Where information can spread like wildfire, deepfake videos have become a scary weapon for spreading disinformation, manipulating public opinion, and fostering distrust in the media.

With deepfake technology becoming increasingly sophisticated, it's more important than ever to equip ourselves with the skills to differentiate between factual and fabricated content.

In this comprehensive guide, I'll uncover the exact signs that reveal deepfake videos and share practical strategies to outsmart the creators of these digital illusions.

Don't let fake news deceive you. Discover how to unmask deep fakes and protect yourself from their potentially damaging effects.

My goal here is to show everyone how to spot a deepfake by looking at the following features:

  • Skin tone
  • Facial features
  • Lip syncing (person's mouth movements)
  • Facial expressions
  • Head movements
  • Shadows
  • Eye movements
  • Audio

What Are Deepfakes?

Malicious deepfakes are a form of synthetic media created by manipulating images or videos using advanced artificial intelligence (AI) techniques. 

These AI-powered algorithms can generate incredibly realistic fake videos where a person's face is swapped with someone else's, their voice is imitated, or their actions are entirely fabricated.

What are deepfakes

Deepfakes have become increasingly prevalent with today's available data throughout the internet and news sources, raising red flags about their potential to spread misinformation, harm reputations, and undermine trust in the authenticity of online content.

As the technology behind deep fakes continues to evolve, it's crucial to understand what deep fakes are and learn how to identify them to prevent falling victim to their deceptive nature.

Why You Need to Know How to Spot A DeepFake

Detecting deepfake videos is something everyone should know. For example, I recently saw a viral trend where someone ran tiktok ads using deepfake software.

Somehow, they approved their ad, made money online using video manipulation, and did not get in trouble with the social media platform.

Deepfake joe rogan

These AI-generated fakes, created with generative adversarial networks, pose severe risks like spreading misinformation and causing identity theft.

As more people know that you can make money with AI, it is important to know the potential downsides.

They can manipulate public opinion and erode trust in digital media. By learning to spot suspicious videos, you'll be better equipped to navigate the challenges of deepfakes.

This guide offers practical insights and tools to help you identify and tackle deepfake content head-on. Stay ahead of the curve and protect yourself from the potential harm caused by deepfake videos.

Step-by-Step Instructions to Spot Deepfakes

As deepfake technology, powered by machine learning and generative adversarial networks, advances at an unprecedented pace, staying one step ahead is crucial.

In this blog post, I'll walk you through a unique process for detecting deepfakes by examining existing footage, paying close attention to fine details, and employing various techniques and tools.

Our step-by-step instructions cover the following key areas:

  1. Analyze Visual Inconsistencies
  2. Scrutinize Audio Clues
  3. Reverse Image Search
  4. Inspect Video Metadata
  5. Utilize Deepfake Detection Tools
  6. Verify Official Sources
  7. Educate Yourself and Others

With this knowledge, you'll be better prepared to spot and combat deepfake videos. Let's detail each step and sharpen your deepfake detection skills.

1. Analyze Visual Inconsistencies

One effective way to identify a deepfake video is by looking for visual inconsistencies. While deepfakes can be highly convincing, subtle imperfections often reveal their true nature.

Pay close attention to the person's body shape, facial features, and eye movement, as these are areas where AI algorithms might struggle to maintain consistency.

Deepfake of Elon musk and brad pitt

To spot these discrepancies, consider watching the video one frame at a time, making it easier to pinpoint any anomalies.

For example, you might notice unnatural eye movement or an oddly shaped face that doesn't match the person's appearance.

By training yourself to recognize these visual inconsistencies, you'll be better equipped to identify a deepfake video and avoid being deceived by its realistic appearance.

2. Scrutinize Audio Clues

While deepfake technology often focuses on face swapping and manipulating visual content, it can also include altered or synthetic voices.

To detect deepfakes, it's crucial to pay attention to audio clues. Listen carefully for any unusual digital background noise or inconsistencies in speech patterns and tone, which could indicate a deepfake creation.

Keep an ear out for discrepancies between the person's face and the audio, as poor synchronization might reveal that the audio has been tampered with.

By honing your ability to scrutinize audio clues, you'll be better prepared to spot the difference between a suspicious video and distinguish genuine content from fabricated media.

3. Reverse Image Search

Reverse image searches are a powerful tool for verifying the authenticity of images that may be associated with a deepfake video.

By conducting a reverse image search, you can track down the original source of a specific image or determine if it has been manipulated using deep learning techniques.

To perform a reverse image search, upload face shots or key frames extracted from a suspicious video to a search engine like Google Images or TinEye.


These platforms will then search the internet for matches and present you with a list of results.

If the search reveals previously published, unaltered versions of the same image, it's likely that you've uncovered fake content.

By incorporating reverse image searches into your deepfake detection toolkit, you can more confidently assess the authenticity of visual content and protect yourself from being misled by a deepfake video.

4. Inspect Video Metadata

Video metadata is a valuable resource that can help you verify the authenticity of a video. Metadata contains confidential information about the video, such as the date it was created, the camera used, and the encoding format.

By analyzing metadata, you can often uncover discrepancies between what the video claims to show and the details hidden within the file.

For example, a deepfake video might claim to be from a specific date. Still, its metadata might reveal that it was created using an encoder-decoder algorithm commonly associated with deepfake detection technology, suggesting the video is not genuine.

To inspect video metadata, you can use various online tools or software applications that extract and display metadata information. You can identify inconsistencies and potentially unmask deep fakes by comparing the metadata of suspicious videos with known real videos.

Remember that while metadata can provide valuable insights, it's not foolproof, as creators can also manipulate metadata to conceal their deepfake videos.

Therefore, it's essential to use metadata analysis in combination with other deepfake detection techniques to increase your chances of identifying fake content.

5. Use Deepfake Detection Tools

As deepfake technology develops, many deepfake detection tools have been created to help users identify fake video content.

Here are three popular deepfake detection tools in 2024, along with their benefits and limitations:

DeepWare AI

This deepfake detection tool uses advanced AI algorithms and security software to analyze videos and determine their authenticity. 

Deepware Home

It compares the suspicious video to a vast database of verified content, looking for inconsistencies and signs of manipulation.

However, as deepfake apps improve, some highly sophisticated fakes may still slip through DeepWare AI's detection.

Example: Upload high-quality deepfakes to DeepWare AI. The tool will give you a percentage-based likelihood of the video being a deepfake, helping you make a more informed judgment.


DuckDuckGoose is a browser extension wrapped with AI technology that automatically scans videos you encounter online for signs of deepfake manipulation.

DuckDuckGoose AI

While it offers real-time detection and convenience, it may not always catch subtle deepfakes or those created using the latest techniques.

Example: As you browse the web, DuckDuckGoose provides alerts when it detects potential deepfake videos, flagging content that requires further scrutiny.

Sensity AI 

Sensity AI offers a platform that combines machine learning with an AI algorithm to assess the authenticity of videos.

While it boasts a high accuracy rate, it may be less accessible for casual users due to its more advanced features and potential cost.

Example: Submit a video to Sensity AI. Their team of experts will use both AI-driven analysis and manual investigation to determine the video's authenticity, providing you with a comprehensive assessment.

6. Verify Official Sources

In the battle against deepfakes, verifying official sources plays a critical role.

Watermarking, digital signatures, and blockchain-based verification methods are increasingly being used by organizations, public figures, and media outlets to ensure the authenticity of their content.

Watermarking: By embedding a digital watermark or logo in videos and images, creators can make it easier for viewers to recognize real images and differentiate them from deepfakes. Always look for official watermarks from trusted sources when evaluating the authenticity of a video.

Digital signatures: Digital signatures are another way to verify the source of content. By signing videos and images with a unique digital signature, creators can help viewers identify authentic content. Look for digital signatures and verify them using appropriate tools or software to ensure the content's credibility.

Blockchain-based verification: Blockchain technology can be used to create a secure, decentralized record of digital content, making it easier to trace and authenticate videos and images. You can increase your confidence in its authenticity by checking if the content has been registered on a blockchain-based verification platform.

7. Educate Yourself and Others

Staying informed on face-swapping trends and technology is crucial in combating the spread of misinformation and manipulation globally.

As deepfake technology advances, it's vital to keep up-to-date on the latest techniques for creating deepfakes and the tools available to detect them. This knowledge will enable you to identify potential threats and protect yourself and your community from deceptive content.

Additionally, sharing tips and promoting digital literacy among your friends, family, and colleagues can help create a more informed society better equipped to handle the challenges posed by deepfakes.

By raising awareness, we can collectively minimize the impact of deepfake videos and foster a safer digital environment for everyone.

Remember that staying vigilant and educating yourself and others on deepfake trends and detection techniques is an ongoing process.

By remaining proactive, we can ensure that we are better prepared to face the evolving challenges of deepfakes and maintain the integrity of the digital world.

Taking it to the Next Level: How to Combat Deepfakes

While the basic techniques for spotting deepfakes are essential, it's also worth exploring advanced strategies and methods for combating deepfakes and improving your detection skills.

Here are a few ideas to consider:

  1. Facial morphing: Becoming familiar with facial morphing technology involves merging two or more faces into a single image or video. By understanding how this technology works, you can more easily recognize inconsistencies in deepfake videos and identify manipulated content.
  2. High-end desktops: Invest in a high-end desktop computer with powerful graphics processing capabilities. This will allow you to run advanced deepfake detection software and analyze videos more efficiently, improving your ability to spot deepfakes.
  3. Use of facial recognition software: Familiarize yourself with facial recognition software that can be used to verify the identity of individuals in videos. Using such software to compare a suspicious video with a database of verified images, you can more accurately determine whether the video is genuine or a deepfake.

By exploring these advanced strategies and methods, you can enhance your ability to spot deepfake audio or video and contribute to the ongoing effort to maintain trust and authenticity in the digital world.

Remember, staying informed and continuously improving your detection skills are crucial in the fight against deepfake technology.

Alternatives to Spotting Deepfakes

In addition to the methods provided in this guide, alternative approaches and tools can help you detect fake media.

These alternatives may complement machine learning models, providing more expertise to spot an original and deepfake video.

Deepfake Detection Challenge 

Participate in or follow the results of deepfake detection challenges organized by various companies and research institutions.

These competitions aim to advance deepfake detection technology by encouraging participants to develop new and innovative solutions.

By staying informed about the latest detection methods emerging from these challenges, you can improve your ability to spot fake videos.

Collaborative AI Platforms 

Use collaborative artificial intelligence tools to harness artificial intelligence and crowd wisdom to detect deepfakes.

These platforms allow users to submit potentially fake videos and receive feedback from a community of experts and AI-driven algorithms, helping you confirm or refute the authenticity of the content.

Emotional Analysis 

Leverage emotional analysis tools that detect inconsistencies in video facial expressions and emotions.

These tools use advanced algorithms to analyze micro-expressions and identify unnatural emotional patterns that may indicate a deepfake or any type of voice cloning.

By exploring these alternative approaches and tools, you can expand your deepfake detection capabilities and stay one step ahead of the evolving deepfake technology.

Remember that combining methods will increase your chances of successfully identifying fake news and maintaining trust in the digital world.

Wrapping Up and My Experience

My guide explored various techniques to spot deepfakes, ranging from visual and audio analysis to reverse image searches and even face swap examples.

These methods, combined with staying informed on deepfake trends and promoting digital literacy, can help protect yourself and others from the dangers of manipulated content.

In my experience with deepfake detection, I've encountered amateur and convincing video manipulations.

While it can be challenging to discern between real and synthetic images, consistently applying the techniques outlined in this guide has allowed me to identify fake content on multiple occasions.

As deepfake technology continues to evolve globally, it's crucial to remain vigilant in today's creator economy.

By staying proactive, educating ourselves, and sharing knowledge with others, we can collectively combat the impact of deep fakes and work towards preserving trust and authenticity in our digital world.


Is it illegal to look at DeepFakes?

While it is not illegal to look at deepfake content, there should be no reason for you even to consider engaging with manipulated media. 

Most people will use someone's face for the wrong reasons, and I'd recommend not engaging with that type of content. 

Can humans detect deep fakes?

A human can try to detect deepfake images and videos with the naked eye, but we can sometimes miss a few details.

Using software or hiring a service to combat fake content published online is best. 

About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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