How To Make Money On TikTok In 2023: Ultimate Guide With 13 Methods

Updated: May 1, 2023

Written by Eddy Ballesteros Personal Finance & AI Expert: Learn More

Ever wondered how to make money on TikTok and grow your business faster?

TikTok is without a doubt one of the most popular social media apps on this planet. It's perfect for getting views, eyeballs onto your content,  and insane reach using short-form content.

But what if you want to start making money on TikTok?

We all know that a ton of content creators are making a living from creating YouTube videos and other forms of content like blogging. So why not use an app like TikTok in order to do exactly that.

PartnerStack Results

(My Results Through My Blog, YouTube Channel, & TikTok)

If you go on TikTok right now, you'll see thousands of people posting content every day related to their niche and monetizing it. Even creating content houses or moving out to bigger and popular cities.

I don't know about you, but I want a piece of that pie join the creator economy!

 If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.

The best part? everyone has an opportunity to grow on this new video sharing platform and start a side hustle for yourself.

At first, I didn't think about becoming a TikTok Creator since most users were using it to dance and the audience was ranging from 15-25-year-olds in early 2019.

Since then, TikTok has become the fastest growing social media platform and even surpassed Instagram.

I was completely shocked when I downloaded the app and saw that people were actually using this to make money online either by promoting their own products or getting paid to sponsor different businesses. 

What Are The Best Ways To Make Money On TikTok?

The original purpose of TikTok was to share short funny videos, but it has evolved into one of the most sought-after platforms for influencers and marketers alike because of its massive user base worldwide.

For many marketing agencies, TikTok is a dream come true because it has the same reach as Instagram, but with a higher engagement rate on your video views.

So In this complete guide, you'll learn how to make money on TikTok.

Now finding a way to make money on TikTok and other social media apps seems like a difficult task, but it's actually quite easy. 

Before we get into how you can profit from TikTok, let’s first throw an overview of what we will talk about.

  • TikTok Creator Fund
  • Affiliate Marketing
  • Coaching
  • Digital Products
  • eCommerce Products
  • We'll go over each of these methods in detail and explain how short videos can build your revenue streams.

    1. TikTok's Creator Fund

    The Creator Fund was launched in 2021 and started off with an initial investment of $200 million by TikTok to the people making creative videos on their platform. They reward you for your creativity and views by paying you with their own revenue.

    This is the easiest way to make money with TikTok.

    They took a big risk with this but it immediately set them apart from competitors like Facebook, Instagram, and YouTube.

    How to be eligible for the TikTok's Creator Fund?

    • Are at least 18 years old
    • Have at least 10,000 followers
    • Have at least 100,000 video views in the last 30 days
    • Are based in the US, UK, France, Germany, Spain, or Italy.
    • No TikTok Community strikes or have messed with the terms of service

    If you meet these criteria, you can apply through the TikTok app and start earning your very first check with this simple method.

    I've seen Creators on TikTok making anywhere from $100 to $1,000 per video.

    Many Creators are raking in 4-5 figures or more annually thanks to this Fund, but it’s only open to the Creators based in the above countries and you need to post a lot of content.


    • Easiest to earn money through TikTok
    • You have to love posting content every day
    • Very passive


    • You won't earn enough to make a living
    • You need to be eligible to apply
    • You need to post consistent TikTok videos to move the needle

    Side Note: Most TikTok Users are earning $3-$50 per day on using the Creator Fund.

    2. Affiliate Marketing

    Affiliate marketing is one of the most effective ways to make money on TikTok. There are multiple opportunities to do this and they're all great. Here we'll talk about the best ones.

    But first, what is affiliate marketing?

    This is the process of selling other people's products or services and earning a commission for doing so. There are multiple ways to do this, including:

    Adding Affiliate links: 

    You can set up affiliate links on your TikTok profile and add a CTA to the end of your videos. When your visitors click on your link in bio, they'll be taken to a product's page where they can buy it or go through the sales funnel process.

    Every time someone clicks a link and a sale is made, you'll earn a commission.

    This is the exact method I use to run a profitable online business and make $3,000+ every month.

    Important: Make sure you always add a disclaimer that you're an affiliate for the product you're talking about.

    Sponsored Posts Through Influencer Marketing: This strategy is the most common among TikTok users.

    Basically, you post ads on your profile or in comments to promote another user's or company's product and then get paid when someone buys that product.

    You'll have this done through an influencer marketing campaign.

    Now, how do get people to actually click your affiliate link?

    There are a few ways:

    1. Targeted traffic- Create a list of the exact audience you want to reach and solve their problems using the tools or services you want to promote.
    2. Build your own brand- Do this and create trust with your audience after building the exact list of people you want to reach.
    3. Specific hashtags- There are several types of hashtags on TikTok used for marketing purposes such as #affiliateproduct. The best way to do this is to tag the product with those tags and similar categories.
    4. Start an affiliate marketing website- When you're viewers click on your blog, you'll have the chance to follow them or add them to your email list. Once you have enough visitors, you can use Google Analytics to see what kind of people are using your link and how they found it.

    This are the major things you want within your affiliate marketing collection.

    That way, you'll know which hashtags or audiences work best for each affiliate product so when they come across something new, they'll think of you first.

    This will help your videos get noticed by more specific people who are buying that product and you'll be able to convert them into customers.

    3. Coaching

    Do you want to make money on TikTok through one of the income streams that has been around forever?

    If you're an expert in your field and you're looking for a way to share your knowledge with others, then coaching may be the perfect solution.

    Coaching is a great way to earn money on TikTok by helping others achieve their goals. There are many different types of coaching, but all involve guiding someone to reach their desired outcome. 

    Whether you specialize in business coaching, life coaching, or relationship coaching, there's sure to be a demand for your services on TikTok.

    When selecting a coaching niche, it's important to consider your target audience.

    For example, if you're a business coach, you may want to target entrepreneurs who are looking to start or grow their businesses. If you're a relationship coach, you may want to target singles who are looking for love. 

    Once you've selected your niche, it's time to start creating content.

    When creating coaching content on TikTok, it's important to keep your videos short and sweet with a strong hook.

    Remember, people are scrolling through their feed quickly and they're not likely to watch along if your videos are too long. 

    The key to creating successful coaching content is to provide value and be relatable.

    Your viewers should be able to see themselves in your videos and they should feel like you understand their struggles.

    You can even become a TikTok consultant once you have grown your own coaching business and teach others how to do the same.

    4. Sell Digital Products

    Social media platforms like TikTok are a great way to sell digital products.

    You can create a TikTok account and start promoting your products to the millions of users on the platform.

    The best part about selling digital products on TikTok is that you can reach a global audience with just a few clicks. You can also use TikTok to build up a following for your brand and connect with potential customers from all over the world. 

    So if you're looking for a new way to sell digital products, TikTok is definitely worth considering.

    You can use a platform to sell digital products such as eBooks, courses, templates, and more.

    A few digital product platforms are:

    Plus, the built-in payment system with digital production software makes it easy to take payments and deliver products to customers. 

    5. eCommerce Products

    Selling eCommerce products is a great way for TikTok creators to make money online and even on other platforms.

    You can also use TikTok to sell merchandise. One example is dropshipping.

    Dropshipping is a method of selling merchandise where you do not have to keep any inventory of the products you are selling.

    Instead, when someone purchases an item from you, you simply order it from the supplier and have it shipped directly to the customer.

    This can be a great way to start selling online with TikTok because it requires very little upfront investment. 

    Plus, dropshipping allows you to sell a wide variety of products without having to worry about storing or shipping them yourself. If you're looking for a creative way to sell merchandise, TikTok is definitely worth considering. 

    5. Brand Deals

    As the popularity of TikTok continues to grow, more and more brands are looking to get in on the action by partnering with influencers for sponsored content.

    For businesses, this is a great way to reach a wider audience and connect with potential customers on a deeper level.

    And for influencers, it's an opportunity to earn some extra income while doing what they love. 

    But before you start posting sponsored content and securing brand partnerships, there are a few things you need to keep in mind.

    First and foremost, be transparent with your audience about any relationships you have with brands to create authentic content.

    Secondly, make sure that any content you create is true to your personal brand and aligned with your values. Lastly, only partner with brands that you genuinely believe in and would recommend to your audience. 

    Most TikTok Influencers start off with brand deals and finding companies to work with through TikTok's creator marketplace.

    With that said, if you want to learn how to make money on TikTok, brand deals are definitely worth considering. 

    6. Run TikTok Ads For Businesses

    As a business owner, you know that advertising is essential to reach your target market and boost sales. But with so many platforms and options out there, it can be overwhelming to figure out where to start.

    That's where TikTok comes in. As one of the fastest-growing social networks, TikTok provides an incredible opportunity to reach a large and engaged audience.

    And with TikTok ads, you can create short, attention-grabbing videos that promote your products or services.

    But running a successful ad campaign on TikTok takes more than just posting a video. You need to understand the platform, target your audience, and create content that resonates with users.

    That's where you come in. As a TikTok ad agency, you can help businesses create and run successful ad campaigns on the platform. 

    Not only is this a great way to earn some extra income, but you'll also be helping businesses reach their marketing goals. 

    7. Sell Courses & Workshops

    If you're an expert in your field, you can use TikTok to sell courses and workshops.

    This is a great way to share your knowledge with others and start making money at the same time.

    To get started, you'll need to create a course or workshop that is valuable and relevant to your audience. Then, you can promote it on TikTok (and other social media platforms) by creating short videos that highlight the key points of your course. 

    Make sure to include a call-to-action in your videos so that users know how to sign up for your course. You can also use TikTok ads to promote your courses and workshops to a wider audience.

    You can increase your earnings by adding affiliate programs inside your courses which can help you reach over a million dollars in revenue. This has been proven by many other influencers.

    8. Join The TikTok Creator Marketplace

    Do you love making videos on TikTok? Have you ever wished you could make money from your creativity? Well, now there's a way.

    The TikTok creator marketplace lets you collaborate with brands and create multiple streams of income by creating simple branded videos.

    Plus, the creator fund dashboard makes it easy to track your earnings and see how much money you're making. 

    And if that's not enough, you can also participate in influencer campaigns to earn even more money.

    TikTok really has everything you need to start making money from your videos. So what are you waiting for? Sign up today and start earning.

    9. Sell TikTok Accounts

    Looking to make some quick cash? Why not grow and sell TikTok accounts? This is a highly lucrative business, and with the right approach, you can make a lot of money.

    The first step is to grow your TikTok channel and work with the TikTok algorithm. This can be done through various methods, such as creating great content, using hashtags, and promoting your account.

    Once you have built up a large following, you can then sell the account through marketplace platforms and even leverage influencer marketing campaigns. There are many buyers out there who are willing to pay top dollar for popular TikTok accounts.

    So if you're looking for a quick and easy way to make money, this could be the perfect option for you (as long as you don't break any community guidelines).

    10. Try TikTok Live Streams

    Doing live streams can actually provide you with a way to earn multiple streams of income. You can use platforms like Patreon to set up a subscription service, or you can simply sell products and services during your live stream.

    Plus, TikTok live streams are a great way to engage with your audience and build deeper relationships. This can lead to more sales down the line.

    Once your viewers trust you, they can send you money directly by giving you virtual gifts on your live stream.

    Running a live stream can also help with getting more followers on TikTok. This is because live streams appear on the "For You" page, which can lead to more exposure for your account.

    So if you're looking for a way to make money and grow your TikTok following, consider doing a live stream.

    11. Build An Email List

    If you're looking to make money on Tiktok, email marketing is a great way to do it.

    You can build an email list of followers who are interested in what you have to offer and then market to them through email newsletters, sponsored content, and affiliate marketing.

    To get started, create a landing page on your website or blog where people can sign up for your email list and create automated marketing emails. 

    Then start creating helpful, engaging content that will encourage people to sign up. You can start to push your leads onto other social media channels such as your YouTube channel and Instagram account.

    Once you've built up a loyal following, you can start making money by selling products and services through your email list.

    With a little effort, you can turn TikTok into a lucrative marketing platform.

    12. Influencer Marketing On TikTok

    Influencer marketing is when someone pays you to promote their product to your audience.

    This isn’t the best way to make money since you might drop your engagement rate with your followers, but it still could be an option.

    The typical way to get sponsored posts or products is to have an influencer agency that will help connect you with brands. 

    You will actually see this often with personal finance TikTok content and gym influencers.

    Unless it’s a company like Nike or Bang Energy then id go all in!

    To Get Connected with Brands check out:

    It’s important to note that whenever you post a sponsored video, you’re legally required to include “#ad” in the description.

    13. Become A TikTok Manager

    Yes, you can become a TikTok manager just like Instagram management services are done. If you know how to grow on TikTok, engage with an audience, and create awesome video ideas, then you can possibly sell TikTok management services.

    Depending on the service you provide you can manage their entire account or help them with commenting back to all comments on their videos.

    What Is TikTok?

    TikTok is a social media app that allows users to share short-form content and build a community around their creative processes.

    It is one of the most popular social sharing platforms, with over a billion active users worldwide. 

    TikTok is known for its extensive library of trends, which users can follow to stay up-to-date with the latest fads.

    The app also offers a variety of interactive features, such as duets and reactions, that make it easy for users to engage with each other.

    Whether you're looking to be entertained or to join in on the latest craze, TikTok has something for everyone.

    Can You Make Money On TikTok?

    Making money on TikTok is not as difficult as one might think. Compared to making money with Google, Youtube, or Facebook Ads, it's a much less complicated process.

    In fact, with a little creativity and effort, anyone can start generating income from this popular social media platform.

    There are two main ways to make money on TikTok:

    Through passive income or active income.

    Passive income is generated by creating content that can be viewed and shared by others, without the need for further input from the creator. 

    This can be done through sponsored posts, product placement, or simply by building up a large enough following that businesses are willing to pay for access to your audience.

    Active income, on the other hand, requires more direct involvement from the creator.

    This could involve running ads, selling products or services, or providing paid consultations. While active income may require more work, it can also lead to greater earnings. 

    How To Make Money On TikTok FAQ

    How Many Followers To Make Money On TikTok?

    When it comes to making money on TikTok, the number of followers you have doesn't necessarily dictate how much you can make.

    While a large following can certainly be helpful, there are a number of other ways to monetize your TikTok account.

    For example, you can sell courses or products, strike affiliate deals with brands, or run TikTok Ads. So whether you have a million followers or just a few hundred, there's potential to make some serious cash on TikTok.

    How To Get More Followers On TikTok?

    You can get more followers on TikTok by using trending tags, being active in the TikTok community, and posting engaging content.

    Don't use bots to grow your account as this can lead to your account being banned.

    How Many Times Should I Post On TikTok?

    It's best to post at least 2-3 times a day and see what videos are better. Once you have an idea of when you get the most views then start focusing on that type of content and timing.

    Best Times To Post On TikTok?

    There are no real best times to post because it all depends on what your audience is doing and that will always change. Many big TikTok influencers say the best thing to do is to post at least 2-3 times a day since your content will be shown to different groups of people.

    My Guess?

    • Before people go to work: 6am-9am
    • During lunch: 11am-1pm
    • And after work hours: 4pm-7pm

    Wrapping Up How To Make Money On TikTok

    Now that you know the basics of how to make money on TikTok, it's time to get started.

    If you're not sure where to begin, start by following some of the top influencers in your niche and see what they're doing to make money.

    Then, try out a few of the methods yourself and see which ones work best for you.

    Remember, there's no one-size-fits-all solution when it comes to making money on TikTok, so don't be afraid to experiment until you find what works best for you.

    With a little persistence and creativity, you'll be earning income from TikTok in no time.

    About the Author

    Eddy Ballesteros

    AI & Marketing Nerd

    Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.