How To Make Money On TikTok In 2023: 13 Insane Methods

by Eddy Ballesteros - Updated: March 24, 2024

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Ever wondered how to make money on TikTok and grow your business faster?

TikTok is undoubtedly one of the most popular social media apps.

It's perfect for getting views, eyeballs onto your content,  and insane reach using short-form content.

But what if you want to start making money on TikTok?

We all know that many content creators are making a living from creating YouTube videos and other forms of content like blogging. So why not use an app like TikTok to do that?

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(My Results Through My Blog, YouTube Channel, & TikTok)

If you go on TikTok right now, thousands of people post daily content related to their niche and monetize it. Even creating content houses or moving out to bigger and more popular cities.

I don't know about you, but I want a piece of that pie to join the creator economy!

The best part? Everyone has an opportunity to grow on this new video-sharing platform and start a side hustle for themselves.

At first, I didn't think about becoming a TikTok Creator since most users used it to dance, and the audience ranged from 15-25-year-olds in early 2019.

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One amazing example of turning TikTok into a lucrative platform is Devin Jatho

Not only has he amassed a significant following on TikTok, but he's also leveraged his social media expertise into a profitable business.

Devin specializes in helping other creators build their personal brands.

What sets him apart is his innovative approach to offering value; he's created Notion templates that serve as comprehensive guides for aspiring creators.

These templates cover everything from content planning to audience engagement strategies, providing a one-stop solution for those looking to build their platform.

By doing so, Devin has generated thousands of dollars, proving that you can monetize your TikTok presence effectively with the right strategy and valuable content.

Since then, TikTok has become the fastest-growing social media platform and even surpassed Instagram.

People are even using AI to make money with TikTok, and it's constantly growing.

I was shocked when I downloaded the app and saw that people were using it to make money online by promoting their products or getting paid to sponsor different businesses. 

What Are The Best Ways To Make Money On TikTok?

The original purpose of TikTok was to share short, funny videos, but it has evolved into one of the most sought-after platforms for influencers and marketers alike because of its massive user base worldwide.

TikTok is a dream come true for many marketing agencies because it has the same reach as Instagram but a higher engagement rate on video views.

So In this complete guide, you'll learn how to make money on TikTok.

Now finding a way to make money on TikTok and other social media apps seems complicated, but it's pretty easy. 

Before we get into how you can profit from TikTok, let’s first throw an overview of what we will discuss.

  • TikTok Creator Fund
  • Affiliate Marketing
  • Coaching
  • Digital Products
  • eCommerce Products

We'll review these methods in detail and explain how short videos can build your revenue streams.

1. TikTok's Creator Fund

The Creator Fund was launched in 2021 and started with an initial investment of $200 million by TikTok to the people making creative videos on their platform.

They reward you for your creativity and views by paying you with their revenue. This is the easiest way to make money with TikTok.

With this, they took a significant risk, but it immediately set them apart from competitors like Facebook, Instagram, and YouTube.

How to be eligible for the TikTok's Creator Fund?

  • Are at least 18 years old
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days
  • Are based in the US, UK, France, Germany, Spain, or Italy.
  • No TikTok Community strikes or have messed with the terms of service

If you meet these criteria, you can apply through the TikTok app and earn your first check with this simple method.

I've seen Creators on TikTok making anywhere from $100 to $1,000 per video.

Many Creators are raking in 4-5 figures or more annually thanks to this Fund, but it’s only open to the Creators based in the above countries, and you need to post a lot of content.


  • Easiest to earn money through TikTok
  • You have to love posting content every day
  • Very passive


  • You won't earn enough to make a living
  • You need to be eligible to apply
  • You need to post consistent TikTok videos to move the needle

Side Note: Most TikTok Users are earning $3-$50 per day on using the Creator Fund.

2. Affiliate Marketing

Affiliate marketing is one of the most effective ways to make money on TikTok. There are multiple opportunities to do this, and they're all great.

Here, we'll talk about the best ones.

But first, what is affiliate marketing?

This is selling other people's products or services and earning a commission. There are multiple ways to do this, including:

Adding Affiliate links: 

You can set up affiliate links on your TikTok profile and add a CTA to the end of your videos.

When your visitors click on your link in bio, they'll be taken to a product's page where they can buy it or go through the sales funnel process.

You'll earn a commission every time someone clicks a link and makes a sale. This is what makes affiliate marketing worth it every single time.

This is the exact method I use to run a profitable online business and make $3,000+ every month.

Important: Make sure you always add a disclaimer that you're an affiliate for the product you're talking about. 

Some people will think affiliate marketing is a pyramid scheme when it's not.

Sponsored Posts Through Influencer Marketing: This strategy is the most common among TikTok users.

You post ads on your profile or in comments to promote another user's or company's product and then get paid when someone buys that product.

You'll have this done through an influencer marketing campaign. Now, how do you get people actually to click your affiliate link?

There are a few ways:

  1. Targeted traffic: Create a list of the exact audience you want to reach and solve their problems using the tools or services you want to promote.
  2. Build your own brand: Do this and create trust with your audience after building the exact list of people you want to reach.
  3. Specific hashtags: TikTok users employ several types of hashtags for marketing, such as #affiliateproduct. The best way to do this is to tag the product with those tags and similar categories.
  4. Start an affiliate marketing website: When viewers click on your blog, you can follow them or add them to your email list. Once you have enough visitors, you can use Google Analytics to see what kind of people use your link and how they found it.

This are the major things you want within your affiliate marketing collection.

That way, you'll know which hashtags or audiences work best for each affiliate product, so when they come across something new, they'll think of you first.

This will help your videos get noticed by more specific people buying that product, and you'll be able to convert them into customers.

3. Coaching

Are you interested in earning cash on TikTok with a tried-and-true method?

Coaching might be just the ticket for you if you're knowledgeable in your area and keen to teach.

Being a coach on TikTok can pad your pockets by aiding folks in hitting their targets. 

You could guide others in various domains, from improving business savvy to navigating life's twists and turns to fostering healthy relationships. 

Each type demands steering someone toward success.

Whether your forte is giving business tips, life hacks, or dating advice, TikTokers are likely searching for your expertise.

Are you picking a coaching focus? Think of who'll benefit most from your wisdom.

Business coaches might aim at up-and-coming entrepreneurs, while those in the love department could cater to the love-seeking single crowd.

Got your focus? Now, crank out some interesting clips.

Remember, keep it brief but impactful with your video snippets.

A strong opening is crucial for TikTok coaching videos.

Users zip through their feeds, so they'll skip videos if they're too lengthy.

Success hinges on delivering useful content and connecting with your audience.

The audience needs to see that you get their challenges and can picture themselves in your videos,

With experience, you could become a TikTok consultant, guiding others to expand their coaching ventures.

4. Sell Digital Products

Social networks like TikTok are an excellent place to sell digital goods.

Set up a TikTok profile and showcase your products to the platform's numerous users.

One huge advantage of selling digital products on TikTok is how effortlessly you can reach people around the globe.

Besides, TikTok is good for amassing followers for your brand and engaging with prospects worldwide.

Hence, TikTok might be the fresh avenue you need to sell digital items and services.

You can use a platform to sell digital products such as eBooks, courses, templates, and more.

Here're a handful of digital product platforms,

The integrated payment system in digital product software simplifies the process of accepting payments and getting products to your customers.

5. eCommerce Products

Selling products through online stores is a smart way for TikTok users to earn money on the internet and other platforms.

Businesses like Foundr earn cash by making and selling their own online store products.

TikTok can be used to sell your own items or others, too. An example is offering products through dropshipping.

Dropshipping is when you sell stuff but don’t actually have to store the items yourself.

Rather, when someone orders something from you, you just order it from the supplier who then sends it straight to the buyer.

This is an awesome way to start selling on the internet using TikTok because you don’t need a lot of money to begin.

With dropshipping, you can offer lots of different items without fretting about where to keep them or how to send them out.

If you’re trying to find a new and creative method to sell things, think about using TikTok.

5. Brand Deals

TikTok's increasing fame is creating chances for brands to collaborate with influencers on paid promotions.

This collaboration offers companies a chance to engage with more people and form stronger connections with potential customers.

Influencers can also make extra money by doing what they enjoy.

However, when you think about doing sponsored posts and teaming up with brands, keep these points in mind.

Always be honest with your followers about your partnerships with brands to create genuine content.

Also, make content that fits with who you are and reflects your principles. And choose to work with brands that you truly like and would suggest to others.

Many TikTok Influencers begin by finding brand deals and companies to partner with through TikTok's creator market.

Want to earn on TikTok? Consider partnering with brands for deals.

6. Run TikTok Ads For Businesses

If you own a business, you're aware that ads are key for reaching customers and increasing sales. There's a lot of choices out there, and it can be tricky to know where to begin.

This is where TikTok shines. It’s growing fast, and offers a chance to connect with lots of interested people.

TikTok ads allow you to make brief videos that catch the eye and highlight what you're selling.

But there's more to a great TikTok ad than just making a video. You have to get the platform, find your audience, and craft content they'll love.

If you run a TikTok ad agency, you assist businesses in creating successful ad campaigns on TikTok.

This can be a solid way to pull in some extra cash.

Earn money and at the same time, you're assisting companies in hitting their advertising targets.

7. Sell Courses & Workshops

If you're an expert in your field, you can use TikTok to sell courses and workshops.

This is a great way to share your knowledge with others and start making money simultaneously.

To get started, you'll need to create a course or workshop that is valuable and relevant to your audience.

Then, you can promote it on TikTok (and other social media platforms) by creating short videos highlighting your course's key points. 

Ensure you include a call-to-action in your videos so users can sign up for your course. You can also use TikTok ads to promote your courses and workshops to a broader audience.

You can increase your earnings by adding affiliate programs inside your courses, which can help you reach over a million dollars in revenue. Many other influencers have proved this.

8. Join The TikTok Creator Marketplace

Do you love making videos on TikTok? Have you ever wished you could make money from your creativity? Well, now there's a way.

The TikTok creator marketplace lets you collaborate with brands and create multiple income streams by creating simple branded videos.

Plus, the creator fund dashboard makes it easy to track your earnings and see how much money you're making. 

And if that's not enough, you can also participate in influencer campaigns to earn even more money.

TikTok has everything you need to start making money from your videos. So what are you waiting for? Sign up today and start earning.

9. Sell TikTok Accounts

Want to earn money fast? Consider creating and selling TikTok accounts. This can be a very profitable venture when done correctly.

To start, you'll need to expand your TikTok account and work in sync with the platform's algorithm.

You can grow your channel by making awesome videos, using trending hashtags, and getting the word out about your account.

After gathering a hefty number of followers, you can put up your account for sale on online marketplaces or connect with influencer marketing efforts.

Lots of people are ready to pay good money for a TikTok account that has a strong follower base.

So if you're hunting for a straightforward way to cash in, flipping TikTok accounts might be idealas long as you follow the community rules.

10. Try TikTok Live Streams

Streaming live on TikTok can help you tap into various ways to make money.

You could use a service like Patreon to start a subscription model or market products during your streams.

Use live streaming on TikTok to talk to your followers and create stronger bonds. This might help you sell more stuff later.

When viewers feel like they can trust you, they have the option to tip you by giving you digital presents while you're live.

Going live also helps you attract new followers, since these streams pop up on the "For You" page, meaning more people might see what you do.

Therefore, if making cash and gaining more fans on TikTok is what you're after, try out live streaming.

11. Build An Email List

Email marketing is a great way to do it if you want to make money on Tiktok.

You can build an email list of followers interested in what you offer and then market to them through email newsletters, sponsored content, and affiliate marketing.

To get started, create a landing page on your website or blog where people can sign up for your email list and create automated marketing emails. 

Making money from a blog and using that to build your list or grow from TikTok is powerful.

Then, start creating helpful, engaging content and encouraging people to sign up. You can start pushing your leads onto other social media channels like your YouTube and Instagram accounts.

Once you've built up a loyal following, you can start making money by selling products and services through your email list.

You can turn TikTok into a lucrative marketing platform with little effort. With the help of AI marketing tools and email copywriting, you can make it far on TikTok.

12. Influencer Marketing On TikTok

Influencer marketing is when someone pays you to promote their product to your audience.

This isn’t the best way to make money since you might drop your engagement rate with your followers, but it still could be an option.

The typical way to get sponsored posts or products is to have an influencer agency that will help connect you with brands. 

You will see this often with personal finance TikTok content and gym influencers.

Unless it’s a company like Nike or Bang Energy, then id go all in! To Get Connected with Brands, check out:

It’s important to note that whenever you post a sponsored video, you’re legally required to include “#ad” in the description.

13. Become A TikTok Manager

Yes, you can become a TikTok manager just like Instagram management services are done.

If you know how to grow on TikTok, engage with an audience, and create awesome video ideas, then you can sell TikTok management services.

Depending on the service you provide, you can manage their entire account or help them with commenting back to all comments on their videos.

14. Content Licensing

Imagine waking up to find one of your TikTok videos has gone viral overnight.

While the likes and shares are exciting, content licensing is another avenue for making money on TikTok that often goes overlooked.

When your video gains traction, media outlets may reach out to you with an offer to license your content for their use. This could be anything from a news segment to a feature in a documentary. 

The best part? You get paid for it, sometimes handsomely. This strategy is particularly effective for niche accounts that produce unique or newsworthy content.

So, the next time you find one of your videos blowing up, don't just celebrate the virality; capitalize on it. Reach out to media agencies or wait for them to come to you.

Either way, licensing your content can be a quick and lucrative way to monetize your TikTok fame.

15. Crowdfunding or Patreon

Have you ever had an idea for a startup or project you're passionate about but lacked the funds to make it a reality?

TikTok can be your stage for showcasing your talents and raising the capital you need.

Platforms like Kickstarter and Indiegogo allow you to raise funds for various projects, from tech innovations to artistic endeavors.

But here's where it gets interesting. TikTok can amplify your reach and provide a personal connection with potential backers like no other platform can. 

Create compelling videos that tell the story behind your project and direct your followers to your crowdfunding page.

Patreon tiktok

You can also set up a Patreon account where fans can support you financially in exchange for exclusive content or perks.

It's a win-win; you get the funding you need, and your supporters join your journey.

What Is TikTok's Monetization Potential?

TikTok isn't just a platform for viral dances and lip-sync battles; it's a goldmine for those looking to monetize their creativity.

With a staggering user base of over a billion people worldwide, the app offers many opportunities for making money.

tiktok monetization potential

TikTok has built an ecosystem that encourages user engagement at every level, from trending challenges to interactive features like duets and reactions. 

This high level of interaction makes it an ideal platform for various monetization strategies, whether you're looking to sell products, offer services, or build a community around your brand.

TikTok is an entertainment hub and a lucrative marketplace waiting to be tapped into for social media influencers and businesses.

Can You Make Money On TikTok?

Making money on TikTok is easier than one might think. Compared to making money with Google, YouTube, or Facebook Ads, it's a much less complicated process.

In fact, with a little creativity and effort, anyone can start generating income from this popular social media platform.

Two main ways to make money on TikTok are passive or active income.

Passive income is generated by creating content that others can view and share without further input from the creator. 

This can be done through sponsored posts, product placement, or simply by building up a large enough following that businesses are willing to pay for access to your audience.

On the other hand, active income requires more direct involvement from the creator.

This could involve running ads, selling products or services, or providing paid consultations. While active income may require more work, it can also increase earnings. 

Is TikTok Monetization Sustainable in the Long Run?

Everyone is wondering if TikTok is just a short-lived craze or if it's a reliable place for creators to make money for a long time.

Considering how fast the app has grown and how it keeps adding new features to support its creators, we can confidently say TikTok is more than a temporary trend.

Still, content creators should have more than one way to make money. Putting all their eggs in the TikTok basket could backfire because the platform's rules and success formulas can change all the time.

What's the wise approach? Look at TikTok as a stepping stone towards reaching other websites and apps.

Branching out to YouTube, Instagram, or starting your own blog means you'll have other sources of income in case TikTok runs into trouble.

How To Make Money On TikTok FAQ

How Many Followers To Make Money On TikTok?

When making money on TikTok, your number of followers depends on how much you can make.

While a large following can be helpful, several other ways to monetize your TikTok account exist.

For example, you can sell courses or products, strike affiliate deals with brands, or run TikTok Ads.

So whether you have a million followers or just a few hundred, there's potential to make some serious cash on TikTok.

How To Get More Followers On TikTok?

You can get more followers on TikTok by using trending tags, being active in the TikTok community, and posting engaging content.

Don't use bots to grow your account, as this can lead to your account being banned.

How Many Times Should I Post On TikTok?

It's best to post at least 2-3 times a day and see what videos are better.

Once you have an idea of when you get the most views, then start focusing on that type of content and timing.

Best Times To Post On TikTok?

There are no real best times to post because it depends on what your audience is doing, which will always change.

Many big TikTok influencers say the best thing to do is to post at least 2-3 times a day since your content will be shown to different groups of people.

My Guess?

  • Before people go to work: 6am-9am
  • During lunch: 11am-1pm
  • And after work hours: 4pm-7pm

Wrapping Up How To Make Money On TikTok

Now that you know the basics of making money on TikTok, it's time to start.

If you're unsure where to begin, follow some of your niche's top influencers and see what they do to make money.

Then, try a few methods and see which one's work best for you.

Remember, there's no one-size-fits-all solution to making money on TikTok, so don't be afraid to experiment until you find what works best for you.

With persistence and creativity, you'll earn income from TikTok in no time.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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