How To Make Money On TikTok In 2023: 13 Insane Methods

Updated: October 18, 2023

Written & Edited by Eddy Ballesteros Personal Finance & AI Expert.

Editorial Note: We may earn a commission when you visit links on my website. This does not affect Eddy's opinions or evaluations. Learn More

How To Make Money On TikTok

Ever wondered how to make money on TikTok and grow your business faster?

TikTok is undoubtedly one of the most popular social media apps. It's perfect for getting views, eyeballs onto your content,  and insane reach using short-form content.

But what if you want to start making money on TikTok?

We all know that many content creators are making a living from creating YouTube videos and other forms of content like blogging. So why not use an app like TikTok to do that?

PartnerStack Results

(My Results Through My Blog, YouTube Channel, & TikTok)

If you go on TikTok right now, thousands of people post daily content related to their niche and monetize it. Even creating content houses or moving out to bigger and more popular cities.

I don't know about you, but I want a piece of that pie to join the creator economy!

The best part? Everyone has an opportunity to grow on this new video-sharing platform and start a side hustle for themselves.

At first, I didn't think about becoming a TikTok Creator since most users used it to dance, and the audience ranged from 15-25-year-olds in early 2019.

TikTok Earnings Calculator

Created by Eddy and AI

One amazing example of turning TikTok into a lucrative platform is Devin Jatho

Not only has he amassed a significant following on TikTok, but he's also leveraged his social media expertise into a profitable business. Devin specializes in helping other creators build their personal brands.

What sets him apart is his innovative approach to offering value; he's created Notion templates that serve as comprehensive guides for aspiring creators.

These templates cover everything from content planning to audience engagement strategies, providing a one-stop solution for those looking to build their platform.

By doing so, Devin has generated thousands of dollars, proving that you can monetize your TikTok presence effectively with the right strategy and valuable content.

Since then, TikTok has become the fastest-growing social media platform and even surpassed Instagram.

People are even using AI to make money with TikTok, and it's constantly growing.

I was shocked when I downloaded the app and saw that people were using it to make money online by promoting their products or getting paid to sponsor different businesses. 

What Are The Best Ways To Make Money On TikTok?

The original purpose of TikTok was to share short, funny videos, but it has evolved into one of the most sought-after platforms for influencers and marketers alike because of its massive user base worldwide.

TikTok is a dream come true for many marketing agencies because it has the same reach as Instagram but a higher engagement rate on video views.

So In this complete guide, you'll learn how to make money on TikTok.

Now finding a way to make money on TikTok and other social media apps seems complicated, but it's pretty easy. 

Before we get into how you can profit from TikTok, let’s first throw an overview of what we will discuss.

  • TikTok Creator Fund
  • Affiliate Marketing
  • Coaching
  • Digital Products
  • eCommerce Products

We'll review these methods in detail and explain how short videos can build your revenue streams.

1. TikTok's Creator Fund

The Creator Fund was launched in 2021 and started with an initial investment of $200 million by TikTok to the people making creative videos on their platform.

They reward you for your creativity and views by paying you with their revenue. This is the easiest way to make money with TikTok.

With this, they took a significant risk, but it immediately set them apart from competitors like Facebook, Instagram, and YouTube.

How to be eligible for the TikTok's Creator Fund?

  • Are at least 18 years old
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days
  • Are based in the US, UK, France, Germany, Spain, or Italy.
  • No TikTok Community strikes or have messed with the terms of service

If you meet these criteria, you can apply through the TikTok app and earn your first check with this simple method.

I've seen Creators on TikTok making anywhere from $100 to $1,000 per video.

Many Creators are raking in 4-5 figures or more annually thanks to this Fund, but it’s only open to the Creators based in the above countries, and you need to post a lot of content.


  • Easiest to earn money through TikTok
  • You have to love posting content every day
  • Very passive


  • You won't earn enough to make a living
  • You need to be eligible to apply
  • You need to post consistent TikTok videos to move the needle

Side Note: Most TikTok Users are earning $3-$50 per day on using the Creator Fund.

2. Affiliate Marketing

Affiliate marketing is one of the most effective ways to make money on TikTok. There are multiple opportunities to do this, and they're all great.

Here, we'll talk about the best ones.

But first, what is affiliate marketing?

This is selling other people's products or services and earning a commission. There are multiple ways to do this, including:

Adding Affiliate links: 

You can set up affiliate links on your TikTok profile and add a CTA to the end of your videos.

When your visitors click on your link in bio, they'll be taken to a product's page where they can buy it or go through the sales funnel process.

You'll earn a commission every time someone clicks a link and makes a sale. This is what makes affiliate marketing worth it every single time.

This is the exact method I use to run a profitable online business and make $3,000+ every month.

Important: Make sure you always add a disclaimer that you're an affiliate for the product you're talking about. 

Some people will think affiliate marketing is a pyramid scheme when it's not.

Sponsored Posts Through Influencer Marketing: This strategy is the most common among TikTok users.

You post ads on your profile or in comments to promote another user's or company's product and then get paid when someone buys that product.

You'll have this done through an influencer marketing campaign. Now, how do you get people actually to click your affiliate link?

There are a few ways:

  1. Targeted traffic: Create a list of the exact audience you want to reach and solve their problems using the tools or services you want to promote.
  2. Build your own brand: Do this and create trust with your audience after building the exact list of people you want to reach.
  3. Specific hashtags: Several types of hashtags on TikTok are used for marketing purposes, such as #affiliateproduct. The best way to do this is to tag the product with those tags and similar categories.
  4. Start an affiliate marketing website: When viewers click on your blog, you'll have the chance to follow them or add them to your email list. Once you have enough visitors, you can use Google Analytics to see what kind of people use your link and how they found it.

This are the major things you want within your affiliate marketing collection.

That way, you'll know which hashtags or audiences work best for each affiliate product, so when they come across something new, they'll think of you first.

This will help your videos get noticed by more specific people buying that product, and you'll be able to convert them into customers.

3. Coaching

Do you want to make money on TikTok through one of the income streams that has been around forever?

Coaching may be the perfect solution if you're an expert in your field and looking to share your knowledge with others.

Coaching is a great way to earn money on TikTok by helping others achieve their goals. There are many different types of coaching, but all involve guiding someone to reach their desired outcome. 

Whether you specialize in business coaching, life coaching, or relationship coaching, there's sure to be a demand for your services on TikTok.

When selecting a coaching niche, it's important to consider your target audience.

For example, if you're a business coach, target entrepreneurs looking to start or grow their businesses. If you're a relationship coach, you should target singles looking for love. 

Once you've selected your niche, it's time to start creating content.

Keeping your videos short and sweet with a strong hook is essential when creating coaching content on TikTok.

Remember, people are scrolling through their feeds quickly, and they're not likely to watch along if your videos are too long. 

The key to creating successful coaching content is to provide value and be relatable.

Your viewers should be able to see themselves in your videos, and they should feel like you understand their struggles.

You can even become a TikTok consultant once you have grown your coaching business and taught others how to do the same.

4. Sell Digital Products

Social media platforms like TikTok are a great way to sell digital products.

You can create a TikTok account and start promoting your products to the millions of users on the platform.

The best part about selling digital products on TikTok is that you can reach a global audience with just a few clicks.

You can also use TikTok to build up a following for your brand and connect with potential customers from all over the world. 

So, if you're looking for a new way to sell digital products, TikTok is worth considering.

You can use a platform to sell digital products such as eBooks, courses, templates, and more.

A few digital product platforms are:

The built-in payment system with digital production software makes it easy to take payments and deliver products to customers. 

5. eCommerce Products

Selling eCommerce products is a great way for TikTok creators to make money online and on other platforms.

Companies like Foundr make money by creating and selling eCommerce products.

You can also use TikTok to sell merchandise. One example is dropshipping.

Dropshipping is a method of selling merchandise where you do not have to keep any inventory of your products.

Instead, when someone purchases an item from you, you order it from the supplier and have it shipped directly to the customer.

This can be a great way to start selling online with TikTok because it requires very little upfront investment. 

Dropshipping allows you to sell various products without worrying about storing or shipping them yourself.

TikTok is worth considering if you're looking for a creative way to sell merchandise. 

5. Brand Deals

As the popularity of TikTok continues to grow, more and more brands are looking to get in on the action by partnering with influencers for sponsored content.

This is a great way for businesses to reach a wider audience and connect with potential customers on a deeper level.

And for influencers, it's an opportunity to earn extra income while doing what they love. 

But before you start posting sponsored content and securing brand partnerships, there are a few things you need to keep in mind.

First and foremost, be transparent with your audience about your relationships with brands to create authentic content.

Secondly, make sure that any content you create is true to your personal brand and aligned with your values. Lastly, only partner with brands that you genuinely believe in and would recommend to your audience. 

Most TikTok Influencers start off with brand deals and finding companies to work with through TikTok's creator marketplace.

If you want to learn how to make money on TikTok, brand deals are worth considering. 

6. Run TikTok Ads For Businesses

As a business owner, you know that advertising is essential to reach your target market and boost sales. But with so many platforms and options, figuring out where to start can take time.

That's where TikTok comes in. As one of the fastest-growing social networks, TikTok provides an incredible opportunity to reach a large and engaged audience.

And with TikTok ads, you can create short, attention-grabbing videos that promote your products or services.

But running a successful ad campaign on TikTok takes more than just posting a video. You need to understand the platform, target your audience, and create content that resonates with users.

That's where you come in. As a TikTok ad agency, you can help businesses create and run successful ad campaigns on the platform. 

Not only is this a great way to earn some extra income, but you'll also be helping businesses reach their marketing goals. 

7. Sell Courses & Workshops

If you're an expert in your field, you can use TikTok to sell courses and workshops.

This is a great way to share your knowledge with others and start making money simultaneously.

To get started, you'll need to create a course or workshop that is valuable and relevant to your audience.

Then, you can promote it on TikTok (and other social media platforms) by creating short videos highlighting your course's key points. 

Ensure you include a call-to-action in your videos so users can sign up for your course. You can also use TikTok ads to promote your courses and workshops to a broader audience.

You can increase your earnings by adding affiliate programs inside your courses, which can help you reach over a million dollars in revenue. Many other influencers have proved this.

8. Join The TikTok Creator Marketplace

Do you love making videos on TikTok? Have you ever wished you could make money from your creativity? Well, now there's a way.

The TikTok creator marketplace lets you collaborate with brands and create multiple income streams by creating simple branded videos.

Plus, the creator fund dashboard makes it easy to track your earnings and see how much money you're making. 

And if that's not enough, you can also participate in influencer campaigns to earn even more money.

TikTok has everything you need to start making money from your videos. So what are you waiting for? Sign up today and start earning.

9. Sell TikTok Accounts

Are you looking to make some quick cash? Why not grow and sell TikTok accounts? This is a highly lucrative business; you can make much money with the right approach.

The first step is to grow your TikTok channel and work with the TikTok algorithm.

This can be done through various methods, such as creating great content, using hashtags, and promoting your account.

Once you have built a large following, you can sell the account through marketplace platforms and even leverage influencer marketing campaigns.

Many buyers are willing to pay top dollar for popular TikTok accounts.

So, if you're looking for a quick and easy way to make money, this could be the perfect option (as long as you don't break any community guidelines).

10. Try TikTok Live Streams

Doing live streams can give you a way to earn multiple income streams.

You can use platforms like Patreon to set up a subscription service or sell products and services during your live stream.

TikTok live streams are a great way to engage with your audience and build deeper relationships. This can lead to more sales down the line.

Once your viewers trust you, they can send you money directly by giving you virtual gifts on your live stream.

Running a live stream can also help with getting more followers on TikTok. This is because live streams appear on the "For You" page, which can lead to more exposure for your account.

So, if you're looking for a way to make money and grow your TikTok following, consider doing a live stream.

11. Build An Email List

Email marketing is a great way to do it if you want to make money on Tiktok.

You can build an email list of followers interested in what you offer and then market to them through email newsletters, sponsored content, and affiliate marketing.

To get started, create a landing page on your website or blog where people can sign up for your email list and create automated marketing emails. 

Making money from a blog and using that to build your list or grow from TikTok is powerful.

Then, start creating helpful, engaging content encouraging people to sign up. You can start pushing your leads onto other social media channels, such as your YouTube and Instagram accounts.

Once you've built up a loyal following, you can start making money by selling products and services through your email list.

You can turn TikTok into a lucrative marketing platform with little effort. With the help of AI marketing tools and email copywriting, you can make it far on Tiktok.

12. Influencer Marketing On TikTok

Influencer marketing is when someone pays you to promote their product to your audience.

This isn’t the best way to make money since you might drop your engagement rate with your followers, but it still could be an option.

The typical way to get sponsored posts or products is to have an influencer agency that will help connect you with brands. 

You will see this often with personal finance TikTok content and gym influencers.

Unless it’s a company like Nike or Bang Energy, then id go all in! To Get Connected with Brands, check out:

It’s important to note that whenever you post a sponsored video, you’re legally required to include “#ad” in the description.

13. Become A TikTok Manager

Yes, you can become a TikTok manager just like Instagram management services are done.

If you know how to grow on TikTok, engage with an audience, and create awesome video ideas, then you can possibly sell TikTok management services.

Depending on the service you provide, you can manage their entire account or help them with commenting back to all comments on their videos.

14. Content Licensing

Imagine waking up to find one of your TikTok videos has gone viral overnight.

While the likes and shares are exciting, content licensing is another avenue for making money on TikTok that often goes overlooked.

When your video gains traction, media outlets may reach out to you with an offer to license your content for their use. This could be anything from a news segment to a feature in a documentary. 

The best part? You get paid for it, sometimes handsomely. This strategy is particularly effective for niche accounts that produce unique or newsworthy content.

So, the next time you find one of your videos blowing up, don't just celebrate the virality; capitalize on it. Reach out to media agencies or wait for them to come to you.

Either way, licensing your content can be a quick and lucrative way to monetize your TikTok fame.

15. Crowdfunding or Patreon

Have you ever had an idea for a startup or project you're passionate about but lacked the funds to make it a reality?

TikTok can be your stage for showcasing your talents and raising the capital you need.

Platforms like Kickstarter and Indiegogo allow you to raise funds for various projects, from tech innovations to artistic endeavors.

But here's where it gets interesting. TikTok can amplify your reach and provide a personal connection with potential backers like no other platform can. 

Create compelling videos that tell the story behind your project and direct your followers to your crowdfunding page.

Patreon tiktok

You can also set up a Patreon account where fans can support you financially in exchange for exclusive content or perks.

It's a win-win; you get the funding you need, and your supporters join your journey.

What Is TikTok's Monetization Potential?

TikTok isn't just a platform for viral dances and lip-sync battles; it's a goldmine for those looking to monetize their creativity.

With a staggering user base of over a billion people worldwide, the app offers many opportunities for making money.

tiktok monetization potential

TikTok has built an ecosystem that encourages user engagement at every level, from trending challenges to interactive features like duets and reactions. 

This high level of interaction makes it an ideal platform for various monetization strategies, whether you're looking to sell products, offer services, or build a community around your brand.

TikTok is an entertainment hub and a lucrative marketplace waiting to be tapped into for social media influencers and businesses.

Can You Make Money On TikTok?

Making money on TikTok is easier than one might think. Compared to making money with Google, YouTube, or Facebook Ads, it's a much less complicated process.

In fact, with a little creativity and effort, anyone can start generating income from this popular social media platform.

Two main ways to make money on TikTok are through passive income or active income.

Passive income is generated by creating content that others can view and share without needing further input from the creator. 

This can be done through sponsored posts, product placement, or simply by building up a large enough following that businesses are willing to pay for access to your audience.

On the other hand, active income requires more direct involvement from the creator.

This could involve running ads, selling products or services, or providing paid consultations. While active income may require more work, it can also increase earnings. 

Is TikTok Monetization Sustainable in the Long Run?

The question on everyone's mind is whether TikTok is a fleeting trend or a sustainable platform where creators earn money in the long haul.

Given the app's explosive growth and consistent updates to help the content creator community, it's safe to say that TikTok is more than just a fad. 

However, creators must diversify their income streams. Relying solely on TikTok can be risky, especially with ever-changing algorithms and policies.

The smart move?  Use TikTok as a launchpad that can take them to other platforms. 

Whether it's YouTube, Instagram, or even a personal blog, expanding your online presence ensures that your income doesn't dry up if TikTok ever faces challenges.

How To Make Money On TikTok FAQ

How Many Followers To Make Money On TikTok?

When making money on TikTok, your number of followers depends on how much you can make.

While a large following can be helpful, several other ways to monetize your TikTok account exist.

For example, you can sell courses or products, strike affiliate deals with brands, or run TikTok Ads. So whether you have a million followers or just a few hundred, there's potential to make some serious cash on TikTok.

How To Get More Followers On TikTok?

You can get more followers on TikTok by using trending tags, being active in the TikTok community, and posting engaging content.

Don't use bots to grow your account, as this can lead to your account being banned.

How Many Times Should I Post On TikTok?

It's best to post at least 2-3 times a day and see what videos are better.

Once you have an idea of when you get the most views, then start focusing on that type of content and timing.

Best Times To Post On TikTok?

There are no real best times to post because it depends on what your audience is doing, which will always change.

Many big TikTok influencers say the best thing to do is to post at least 2-3 times a day since your content will be shown to different groups of people.

My Guess?

  • Before people go to work: 6am-9am
  • During lunch: 11am-1pm
  • And after work hours: 4pm-7pm

Wrapping Up How To Make Money On TikTok

Now that you know the basics of making money on TikTok, it's time to start.

If you're unsure where to begin, follow some of your niche's top influencers and see what they're doing to make money.

Then, try a few methods and see which ones work best for you.

Remember, there's no one-size-fits-all solution to making money on TikTok, so don't be afraid to experiment until you find what works best for you.

With persistence and creativity, you'll earn income from TikTok in no time.

About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

Have Something To Share With Eddy? Comment Below.

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