The Top 13 SEO Benefits For Bloggers & Digital Creators In 2023

Updated: January 17, 2023

Written by Eddy Ballesteros

If you're a content creator or an aspiring blogger, you know the importance of ranking high in organic search results. Not only does it result in more web traffic to your website or blog, but it also leads to more customers and conversions.

And that's where SEO comes in. Search engine optimization (SEO) is optimizing your website or blog content to rank higher in organic search results. When done correctly, SEO can result in several benefits for content creators, including higher organic search results, more web traffic, more customers, and more conversions.

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  • Write SEO-Friendly Blog Posts Faster
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So, to get the most out of your content, employ these best 14 SEO benefits and practices.

What is SEO?

SEO is of the utmost importance for digital creators like bloggers and small businesses. SEO is short for search engine optimization, making your website more visible to search engines like Google.

The Benefits of SEO

This can be done by optimizing your website content, structure, and off-page SEO. By optimizing your website content, you can make sure that your website is easy to search and browse.

You can greatly impact your search visibility with an effective SEO strategy, consistent publishing, and content optimization. I've seen the most search traffic from my site after implementing the right SEO strategy.

In addition, the benefits of SEO can help you go from a side hustle blogger to a full-time SEO specialist. So don't neglect this part of blogging and learn everything you can for your website's success.

What Are The Benefits of SEO?

On-page and off-page SEO is one essential strategy to improve the long-term ranking of your articles. The biggest benefits of SEO will give you a competitive advantage, allowing you to rank on Google and other search engines.

Let's dive deep into why the SEO industry is beneficial for your business website or blog.

1. Improved User Experience

Creating a user-friendly website is one of the first things you should do to improve your content marketing strategy. By ensuring your website's architecture and design are well-oiled, your SEO results will work harder to rank you higher in search engine result pages (SERPs). This makes it easier for people to find what they are looking for, whether it's product information or blog posts.

In addition, good SEO practices also improve site speed, impacting the overall user experience. If users can't easily navigate your site or wait long before accessing content, they'll likely lose interest and move on to another page.

Page speed

To ensure visitors stay longer, I recommend using content blocks such as product display boxes and simple designs, which help keep loading times low without sacrificing quality. You could also use WordPress plugins like WP rocket and Imagify to optimize your page further.

Here's an example of a product box:

Best Overall

Surfer SEO Logo

Creating content for users and SEO can seem complicated, but Surfer SEO completely changed that. I've learned how to use this content brief generator to create better content that my readers love and rank in search results.

Favorite Feature:

SEO Audit

Annual Discount:

Yes

Ease of Use:

9/10

Pricing:

Free Grow Flow Account - $249 

2. Higher Conversion Rates

There's no doubt that higher conversion rates are desirable for any business. And if you want to experience these high-dollars-per-conversion benefits, then good SEO is your best friend.

SEO boils down to optimizing your website content and ranking high on the SERPs. With consistent efforts, it's not hard to see a significant increase in traffic, which can lead to increased conversion rates overall. 

From adding display boxes to your website that feature popular products to using a sticky sidebar with an irresistible call-to-action to using an exit intent popup that captures users right before they click away, an in-content CTA focusing on conversion rather than engagement will make the difference in your web page.

Eddyballe conversion

Of course, other factors are at play here, too, such as user experience (UX), brand awareness, social media engagement, etc., but ranking high on SERPs definitely boosts the chances of success significantly.

3. Better ROI from Your Marketing Efforts

There's no doubt that effective marketing is essential for businesses of all sizes. However, achieving high ROI can be tricky. Especially if your efforts are spread across multiple channels. That's where SEO comes in handy.

SEO can help you get more traffic from organic search results and boost visibility on those results pages (i.e., the first page of search engine results).

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This makes it easier to convert readers into subscribers or customers, as they're likely to find what they're looking for the first time, thanks to higher web ranking benefits. And since long-tail keywords tend to have lower competition and higher conversion rates, SEO is a great way to target them specifically and capitalize on potential business growth opportunities at low risk/high return ratios.

4. More Organic Traffic

Having a long-term strategic SEO plan can help you rank higher in search engine results pages. This will result in more organic traffic, leading to more opportunities to convert leads into customers.

I have been able to rank my content on the first page of Google, and here is an example of a difficult keyword: 

Best credit repair software ranking eddyballe

By creating high-quality content that is keyword-rich and user-friendly, you can also drive organic traffic to your blog or website. Added benefits of SEO include brand awareness and establishing your business as an authority within its industry

5. Sell SEO As A Service

Selling SEO as a service is an effective business strategy. Once you learn how to do it well, many businesses will want your help with their SEO issues.

Many SEO professionals charge a premium for this high-income skill.

Some services you can offer include content optimization, link-building, and content writing. It's important to understand that not all clients are willing or able to pay for your expertise; however, many people are willing and able to shell out money for quality results.

6. Long-Term Benefits

SEO is one of the most effective long-term marketing strategies out there. Not only does it offer quick results, but it also creates a long-term relationship with your target audience that can result in increased traffic and leads.

Whether trying to rank for local or global search, you can easily reap the benefits of SEO.

Local search for barbershops

In addition, SEO benefits businesses by helping them build trust and credibility with potential customers. This strategy can save money in the long run and generate more sales or leads than paid advertising ever could.

7. More Business Opportunities

SEO is a great engine that can help you increase your business opportunities. By ranking higher on search engine results pages, you can easily reach more potential customers and generate more website traffic.

In addition, SEO helps improve brand visibility and leads to better conversion rates for your online marketing efforts. If you want to see tangible benefits from SEO optimization for your business, start by implementing a strategy focusing on keyword research and strategic content creation.

8. Keeps You Ahead Of The Competition

SEO is one of the most important strategies to stay ahead of competitors. You will reach a wider audience and increase conversion rates by ranking high on search engines. In addition, good SEO also helps make your website user-friendly by improving its navigation and layout.

Staying ahead of the competition can be an exciting challenge. Fueling your content with strategic optimization keeps you in the game and ensures that your efforts never go unrecognized.

9. It's Easy To Automate

The benefits of automating your SEO are numerous. First and foremost, you can spend more time creating quality content to help your business grow. Secondly, various tools are available to carry out this process effectively. From Surfer SEO to Jasper.ai to Frase.

Surfer SEO Tool

Surfer SEO

Favorite Feature

Jasper Integration

Promotions:

Free Grow Flow

Jasper AI Copywriting

Jasper.ai

Favorite Feature

One-shot blog post

Promotions:

10,000

It is crucial to stay up-to-date with the latest trends to avoid falling behind in the search engine optimization (SEO) race. If you have chosen wisely, research should be relatively easy for you since plenty of resources are available online for free or for a small fee.

Putting in the effort now could result in significant gains down the line. Make sure you take advantage of all these convenient advantages.

10. You Can Save Money From PPC

There are a few ways to save money regarding the paid search. One of them is by using SEO. This will help you achieve organic traffic free of charge. There is no better feeling than ranking on the first page of google with those who rank with paid search results.

PPC marketing is still a great way to get your business seen by potential customers. It doesn't require much investment upfront, so you can reinvest your profits from your organic SEO results into the campaign if desired and see even better results. Plus, PPC campaigns are easy to tweak and adjust to ensure you get the most out of your advertising dollars.

Although it takes longer for the ROI from SEO efforts to be realized than with PPC campaigns, they offer high returns on investment (ROI) over time. So whichever route you choose, ensure you do all your power to reach target customers as quickly as possible!

11. You Can Easily Adapt To SEO

SEO is an ever-evolving field, and staying up-to-date with the latest trends is essential. This way, you can ensure that your website remains competitive in a market saturated with high-quality content.

However, there are also plenty of opportunities for experimentation, which means you can always try something new to see what works best. SEO will allow you to snowball while making consistent progress as long as you are flexible and adaptable.

One good place to learn more about SEO is Youtube or Google's blog (URLs provided below).

By doing so, not only will you be up-to-date on the latest techniques and strategies, but you will also be able to share this knowledge with others in your field

More business owners should stay updated with digital marketing strategies because it can help them reach out to more customers and grow their businesses.

12. It Can Drive Quality Traffic With The Right Search Intent

This long-term marketing method isn't just about creating SEO strategies, improving organic rankings, and doing keyword research.
SEO can do something much more important and impactful: drive quality traffic with the right search intent.

Since SEO helps customers find your content or solution, you should learn about your user's search experience and create real value in your blog posts.

13. Rank For Local or Global Searches

As a business owner, you know there's nothing better than being found by queries related to your services in local or global searches.

If it sounds like an excellent way to increase visibility and draw in new customers, then you should look into the benefits of SEO. Not only can SEO rank your business higher, but it can also be used as a long-term marketing strategy.

Any SEO professional will tell you that it's way better than traditional marketing.

Frequently Asked Questions

Are SEO Tools Beneficial For Your Business?

Yes, SEO tools can benefit your business if used correctly and strategically. The most common benefits of using SEO tools include content optimization, traffic growth, and content briefs.

To get the most out of your SEO tools, focus on three key areas: backlinks, optimization, and topical authority. For backlinks, use keyword-rich anchor text to improve link-building efforts. For optimization, target long-tail keywords to get more search engine visibility. Lastly, develop brand awareness and thought-leadership content to build topical authority.

Here are my favorite tools for SEO:

  • Google search console
  • Surfer SEO
  • Jasper.ai
  • Ahrefs
  • SEranker

This software stack helps me understand my SEO data and rank my web pages online.

How can SEO help my business?

There are three ways that SEO can help your business which every SEO company should consider:

  • By increasing the visibility of your website on search engines, you'll increase the number of potential customers who may be interested in what you offer.
  • You can earn more affiliate sales, display revenue, or get more product and service leads if your website ranks higher on search engine result pages.
  • And lastly, you can earn passive income from SEO if you can get enough traffic to your website for display ads and affiliate marketing income.

If you're still debating whether SEO provides any benefits, I recommend you to search online and see who ranks on the first page of Google for your search terms. The ones with the top website rankings are earning the most revenue with quality SEO methods.

Is SEO worth it for Local Businesses?

Yes, as a long-term strategy, every small business should work on local SEO and reach their target market who are actively searching for their services. By doing this, you'll be able to generate the highest quality leads and continue to grow your business. All without paid ads or advertising costs.

How often should I update my website's content to improve my SEO?

If your website is focused on ranking in the search engine results pages (SERP), you'll need to update your website's content regularly. How often you update your website's content is up to you, but I recommend using a content optimization platform like Clearscope or Screaming Frog to help you with this process.

You want to ensure you have an editorial calendar to know which blog post needs to be updated first. This will help keep you organized and on track.

Regularly updating your website will ensure that your pages are well-coded and optimized for search engines. You should also ensure that all blog posts have internal links, and you can use a link whisper plugin to help with this.

What SEO Does For You

Search engine optimization, or SEO, improves your website's ranking in search engine results pages. When people search for a certain topic or keyword, your website will appear as one of the first results.

Why is this important?

Well, increased visibility leads to increased traffic. And more traffic means more potential customers and more revenue for you as a digital creator.

So, how can you improve your website's SEO?

You can do many things, from optimizing your site's title tags and metadata to ensuring that your content is high quality and engaging. But ultimately, the best way to improve your website's ranking is to produce great content that people will want to share. You'll want also to ensure your website speed is fast and your website is mobile-friendly.

Conclusion

SEO is a digital marketing strategy that helps improve a website's or blog's visibility in search engine results pages (SERPs). It is an important tool for bloggers and digital creators as it can help them reach a larger audience and grow their online presence. 

Some of the top benefits of SEO include increased traffic, higher search engine ranking, brand awareness, and lead generation. Start implementing SEO into your strategy if you want to take your blog or digital content to the next level.

Recommended Reading

About the Author

Ever felt like you should be doing more with your business or blog? I felt the same way until I learned how to focus on income-producing activities and scale my businesses. My name is Eddy Ballesteros and I'm known as the Friendly Entrepreneur. Check out my best product reviews and make money online guides!