If you're looking for a career in SEO, you're in luck! The field is growing rapidly, and there are many different jobs that you can apply for. In this blog post, we will discuss ten amazing SEO jobs that you can apply for today.
We will also provide information on what each job entails and the skills that you need to succeed in it. So, whether you're just starting out in your career or looking to switch to a new field, read on for some great ideas!
TL;DR: SEO Jobs To Check Out
- SEO Manager
- Outreach Specialist
- Technical SEO
- SEO Specialist
- Page Audits
- Keyword Research
- Content Writer
- PPC Specialist
- An entry-level position in SEO research
Here Are The Most Interesting SEO Jobs To Consider Applying For
Let's review each job opportunity and see if any of these business ideas in SEO are a good match for you.
1.) SEO Manager
An SEO Manager is responsible for developing and executing the content strategy for the website and ensuring that all content is optimized for search engines.
They work closely with the content team to ensure that all content is high quality and relevant to the target audience.
SEO managers must deeply understand how the search engine works and identify opportunities to improve the website's visibility. They should also have experience handling a content strategy team and know advanced SEO strategies.
At times, I've heard this job position needs to communicate with the web development team to ensure that the website's code is optimized for search engine crawling and indexing.
The SEO Manager should have at least five years of SEO experience.
2. Outreach Specialist
Becoming an outreach specialist is one of the core offsite SEO strategies for websites, as getting links requires relationship building. With this position, you'll find relevant websites to acquire links from, verify their emails, and create amazing cold emails.
Depending on the size of your team, you might work alone or with an acquisition marketing team that can assist you with the link-building projects.
So if you enjoy reaching out and creating copy that gets replies, try becoming an outreach manager.
3. Technical SEO
Technical SEO is the process of optimizing a website for search engines.
It's a specialized form of search engine optimization that focuses on improving a website's infrastructure and architecture to make it easier for the SERPs to crawl, index, and rank the site. Technical SEO can be daunting and time-consuming, but it's essential for any SEO strategy.
With this position, you will implement SEO-friendly technical audits for specific web pages or the entire website.
You can use tools like Surfer SEO, Frase, or Screaming Frog to get a report of all the technical SEO issues on a website so that you can fix them.
4. SEO Specialist
As a specialist in search engine optimization, you'll normally enter entry-level SEO jobs and complete tasks inside of google analytics, search console, and other tools. You'll also spend time auditing sites, keyword research, link building, and content optimization.
The skills that you need to succeed in this position are analytical thinking, creativity, excellent communication skills, and the ability to work independently on SEO projects.
You should also have a strong understanding of search intent and traditional SEO.
5. Perform Page Audits
This is probably one of my favorite tasks to complete for my blog posts: doing page or content audits for articles.
Instead of looking at the overall website strategy of a website, you'll focus on a specific cluster of content and see what is missing. You can do this by performing an SEO audit and testing your SEO expertise.
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Page audits are essential for any blogging business that wants to rank higher and get more organic search traffic.
I recently wrote a blog post answering the question if SEO is dead or not, and I went over a thorough case study on how audits grows organic search traffic.
6. Do Keyword Research
As a keyword researcher, you'll look at the search volume, competition, and other factors to identify target keywords for the company blog you are working for. Once you've found the right keywords, you'll normally add them to a spreadsheet and create a content plan for the writers.
A great way to find keyword opportunities is by:
- Looking at industry trends
- Reverse engineer your competitor's sites
- Use SEO tools like Ahrefs or Keyword Surfer
- Create your own team to help you
- Use Google Search Console and see what you can optimize
Those are just a few things you'll do as keyword SEO analysts.
7. SEO Content Writer
Do you enjoy writing content that ranks on the first page of Google? You can end your job search by becoming a content writer for big SEO campaigns.
Your goal is to write content for other businesses and help with their SEO success. The better you write and know more about meeting search intent, the higher your pay scale will be.
You'll need excellent writing skills, research abilities, and a general understanding of how Google works. Most importantly, you should be able to produce high-quality content that is both informative and keyword-rich.
8. PPC Specialist
As a PPC Specialist, you will be responsible for developing and executing social media marketing campaigns that drive traffic to landing pages.
In addition, you will be tasked with creating and optimizing content using search engine marketing. To be successful in this role, you will need to have a strong understanding of both traditional and digital marketing techniques.
Additionally, you will need to be able to think holistically about a client's SEO strategy. If you are up for the challenge, then a career in paid SEO methods may be right for you.
Most PPC jobs work for a boutique digital marketing agency that helps local businesses with traditional SEO.
Why You Should Work In SEO
Anyone looking for something online knows the importance of search engine rankings. Many people don't realize that there are people whose job is to help ensure those searches are relevant and informative.
If you're interested in a career in digital marketing, becoming a search engine optimization (SEO) specialist is a great option. Here's why:
As an SEO specialist, you will be known as the search guru within your company. You'll be responsible for driving relevant organic search traffic to your company's website through various optimization strategies.
You'll need to understand how search engines work and track and analyze data. In addition, you'll need to be able to identify trends and develop creative solutions to complex problems.
However, the benefits of working in SEO go beyond simply having a cool title. Search engine optimization is an essential part of any successful digital marketing strategy. When you start in an SEO specialist position, you'll be in high demand and well-compensated for your skills.
In addition, since SEO is constantly changing, you'll never get bored or feel like your skills are outdated. If you're looking for a challenging and rewarding career, search no further than SEO.
Should I Work In Global or Local SEO?
If you're wondering whether you should focus on global or local SEO for a company's business strategies, it's essential to understand the difference between the two.
Global SEO is about optimizing your website for users worldwide, regardless of location. This includes keyword research, link building, and content marketing. On the other hand, local SEO is about optimizing your website for users in a specific location.
This can be done by claiming and optimizing your Google My Business listing, creating local landing pages, and building citations. So which one should you focus on? It depends on your business goals.
If you want to help business owners get more leads to their private practice or barbershop, do local, but if you enjoy working with companies with an international audience, then focus on global.
Is SEO A Good Career?
The answer is a resounding yes for anyone wondering if a career in SEO is a good choice! SEO is a rapidly growing field with plenty of opportunities for career advancement. And while the competition for jobs can be fierce, the rewards are well worth it.
Here's a closer look at what a career in SEO entails and why it's such a great choice.
One of the main reasons SEO is such a great career choice is that it offers an excellent work-life balance. Unlike many other fields, SEO doesn't require long hours or weekends in the office.
Most team members work regular business hours and take advantage of flexible schedules. This leaves plenty of time for hobbies, family, and other personal pursuits.
In addition to offering a great work-life balance, SEO also provides competitive pay and lots of room for growth. Entry-level positions typically pay well, and there's always room to move up the ladder as you gain experience.
With the right team members by your side, there's no limit to how far you can go in your career.
So if you're looking for an exciting and rewarding career, look no further than SEO! Its excellent work-life balance and competitive pay are hard to beat. So why not give it a try? You might just find that it's the perfect fit for you.
Do SEO Jobs Pay Well?
There is a lot of discussion in the SEO community about whether or not a career in SEO pays well.
In my experience, I have found that SEO jobs can pay well if you can progress in your career and take on more responsibility.
As a team lead, for example, you can expect to lead SEO projects and be responsible for the success of those projects. In terms of professional growth,
SEO jobs can definitely pay well even if you start off small in an SEO team and scale from there.
My Experience Working In SEO
I've been blogging full-time since 2021 and even got a position as a blogging coach for Adam Enfroy's education program. I've been doing SEO on the side for about two years now, and it's easily one of my favorite aspects of blogging.
I even wrote a recent thread in a Facebook group with many SEOs loving my approach to blogging as an affiliate marketer:
I love the challenge of ranking a blog post on the first page of Google. It's not easy, but it's amazing when you finally see your post in the top spot. Now I can contribute SEO expertise to students and help them build affiliate marketing businesses through blogging.
So, now you know you can start a job in both traditional SEO and Local SEO.
You also know that it's a great idea to get into the field of SEO if you're looking for an exciting and rewarding career with plenty of room for growth. And finally, it's important to keep your job alerts open and review all of the specific job details to ensure you're a good fit for the role.
We hope this guide has inspired you to pursue a career in SEO! Good luck.