The Truth About Backlinks: 6 Things You Need To Know In 2023

Updated: November 22, 2022

Written by Eddy Ballesteros

In SEO, backlinks are still one of the most crucial ranking factors. But not all backlinks are created equal. This blog post will discuss five things you need to know about backlinks to succeed in SEO in 2023.

After working with hundreds of new bloggers and ranking my content through building links, I think I've finally learned the truth about backlinks.


  • Link-Building works for any niche
  • You need to build relationships with high-domain authority blogs
  • Building domain authority is a gradual process
  • High-volume links don't mean high quality
  • This SEO method is time-consuming but worth it

Are Backlinks Really Important?

When your goal is to increase traffic and build your domain authority, backlinking is very important to help you overcome competitors. I will also say that it can depend on your niche and other websites ranking on the first page of Google.

Some niches have way lower competition meaning you won't have to do as much link-building as a site in the online business space or personal finance niche.

Overall, I would still recommend including high-quality backlinks in your SEO strategy for your website. Here's a great example of one of my blog posts that sits on the first page of search engines. 

Eddyballe ranking first page

This brings in organic search traffic through backlinks and organic search traffic. My strategy for building backlinks has proven successful, but it takes a lot of time and dedication to make high-quality links.

5 Truthful Things You Need To Know About Backlinks

Let's go over a few things you need to know about backlinks and why a good link vs. a bad one can make the most significant difference in your SEO rankings.

1. You Need High-Quality Links From Authority Sites

Have you ever heard of the term quality v.s quantity? This applies to your link-building strategy as well. There is no reason for you to get thousands of spammy web pages pointing back to your site.

Instead, focus on getting quality inbound links from high-authority sites in your niche or industry. These links will be much more valuable to you than any low-quality links you could get by paying for them or buying them through a link-building service.

High-Authority Website Thenextscoop

An example that worked for me was getting a backlink from a high domain authority site like JVzoo and TheNextScoop.

My DR went from 23 to 31, so you need more link quality over quantity.

2. Avoid Blackhat SEO Methods

If your link velocity has increased dramatically, that can bring red flags to Google, and your website can also suffer. Not only that, but black hat SEO methods can get you penalized by search engines and make it harder to grow your website in the long run.

To avoid any adverse effects on your site, focus on creating content other sites would be happy to link to, such as linkable assets.

I'd recommend doing these methods:

  • Broken link building
  • Skyscraper Technique
  • Reverse Link-Building
  • Unlinked Mentions

Quality articles and link building through guest posts are the best ways to avoid black hat SEO and sustainably build your backlink portfolio.

3. Backlinks Can Help You Scale Much Faster

In the world of search engine optimization, backlinks are everything. A backlink is simply a link from one website to another, and search engines see them as a vote of confidence. 

The more backlinks you have pointing to your website, the higher you will rank in search results. As a result, many businesses use link-building strategies to increase their backlinking. However, there is a lot of misinformation about backlinks floating around online. Some believe backlinks are no longer essential or can even hurt your ranking.

Others believe that the only way to get backlinks is to buy them. The truth is that backlinks can still be extremely valuable and help you scale much faster. Search engines place a high value on backlinks because they indicate the popularity of your website.

If you can build up a strong network of backlinks, you will see a dramatic increase in your search engine ranking and more traffic to your site. Link building takes time and effort, but it is still one of the most effective SEO strategies.

So don't be discouraged by the naysayers. Focus on building quality backlinks, and you will see actual results.

4. You Need To Set The Perfect Anchor Texts

Did you know that the anchor text you use for those backlinks can significantly impact your results?

Referring domains are the websites that link to your content. They signal to search engines that your content is relevant and trustworthy. I believe that anchor texts are one of the most important search ranking factors and let google's search engine determine their relevancy.

The perfect anchor text for backlinks

Search engines will give more weight to referring domains that are relevant to your content and have a high authority score. That's why it's essential to set the perfect anchor text when requesting links from other websites.

Anchor text is the text that appears in a hyperlink. When choosing anchor text, you want to ensure that it is relevant to your content and includes keywords you're trying to rank for.

For example, if you're trying to rank for the keyword "SEO tips," a relevant anchor text would be "Click here for some great SEO tips." Including keywords in your anchor text increases your chances of ranking for those keywords.

So, if you want to improve your SEO, ensure you get the perfect anchor text on your backlinks! It's one of the easiest and most effective ways to improve your rankings.

5. Be Careful With Link Velocity

Link velocity is the rate at which new links are being created, which can significantly impact your SEO. If you're building links too quickly, Google will flag your site as spammy and penalize you.

On the other hand, if you're not building links fast enough, you'll miss out on the SEO benefits of having a strong backlink profile.

Link Velocity matters

So what's the correct link velocity? Unfortunately, there's no easy answer to that question. It depends on various search ranking factors, including your niche, competition, and link-building strategy.

However, as a general rule, it's best to err on caution and build links slowly and steadily. That way, you can avoid potential penalties from Google and give your site the best chance to rank well in search results.

6. Leverage SEO Tools

If you're looking for a way to write guest posts faster and impress content managers, I'd recommend using content optimization software.

Surfer SEO logo


Free - $249 Per Month

Frase Dark


$14.99 - $114.99

Scalenut logo


$14.99 - $114.99

Many SEO tools can help you optimize your content for the web, and they can also help you write guest posts faster. Using these tools, you can focus on the most important aspects of your article and optimize your time.

Running my guest post through a content audit such as Surfer SEO has impressed the webmaster of many popular websites and can help you stand out from the crowd.

What Are Backlinks In SEO?

Backlinks are one of the most important aspects of SEO and can help you rank a web page to the first spot in Google.

A website's total number of backlinks is a major factor in its authority. They are links that lead back to your website from another website. Why? Because Google crawls this data in its search algorithm, it lets Google know what other relevant content links to your blog post.

When I started building links, I didn't see any growth initially, but let me tell you that all that changed after a few months.

My organic traffic increased by thousands, and my website's authority increased. 

Are There Any Risks Associated With Backlinks?

We all know backlinks as part of your SEO strategy can help to improve your search engine ranking. However, there's also the risk that the site linking to you could be penalized by Google or that the link could be considered spam. I would say the risks can far outweigh the benefits.

As a result, it's essential to carefully consider the risks before adding backlinks to your own website. When done correctly, backlinks with quality content can be a valuable blogging tool

So, Exercising caution and only adding a link from a high domain authority website is important. Adding too many low-quality links can hurt your content marketing efforts and damage your reputation.

Google Search Console will send you a manual spam action message if it detects too many low-quality backlinks.

Final Thoughts: The Truth About Backlinks

After working as a blogging coach for Adam Enfroy's blogging course, we have seen our students sell SEO services to other businesses and improve their own SEO rankings.

Adam Enfroy's Blog Growth Engine

Blog Growth Engine Masterclass

  • Learn how to start an SEO agency
  • Build A Six-Figure Blog
  • Work with full-time coaches

So, while it can seem intimidating to build backlinks at first, it's actually quite simple when you know what methods to use.

Mix that in with high content velocity and strategic keyword research, and you'll see the first results in no time.

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About the Author

Ever felt like you should be doing more with your business or blog? I felt the same way until I learned how to focus on income-producing activities and scale my businesses. My name is Eddy Ballesteros and I'm known as the Friendly Entrepreneur. Check out my best product reviews and make money online guides!