11 Most Important Types Of Copywriting To Learn In 2024

Updated: December 5, 2023

Written and edited by Eddy Ballesteros CEO & AI Expert.

Types Of Copywriting

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As a successful copywriter, I know the importance of keeping up with the ever-changing marketing world. I'm excited to share the 11+ most important types of copywriting to learn in 2024.

Whether you're looking to improve your writing skills or considering a career in copywriting, mastering these types of writing can lead to making more money with Google and increasing your value in the industry.

In this post, I'll be sharing insights on various types of copywriting and how you can apply them to your advantage.

I'll even teach you how to use AI copywriting software to help you become better with each use case.

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What are the main types of copywriting?

I've learned that content marketing is a powerful tool for businesses to promote their products and services. But in today's crowded digital landscape, creating content and hoping for the best is not enough.

Your marketing materials must be engaging, persuasive, and tailored to your target audience to stand out.

That's where copywriting comes in. Copywriting is crafting written content that informs, persuades, and converts.

It's a powerful skill that involves a few distinct elements, including understanding your target audience, knowing how to write for different mediums, and mastering the art of persuasion.

In this post, we'll explore the main types of copywriting that every marketer should know.

Whether you're a seasoned pro or just starting, understanding these different types of copywriting can help you create more effective marketing materials and drive better results for your business.

1. Blog And Website Copywriting

Blog and website copywriting is a critical skill for any copywriter.

With search engines emphasizing high-quality, relevant content, creating website pages that inform, engage, and persuade your target audience is more critical than ever.

Whether working on a blog post or a website page, your writing projects must be optimized for search engines and rank higher on Google. I usually use AI writing software to help me write blog posts easily.

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By mastering the art of blog and website copywriting, you can create content that ranks well in search engines and drives engagement and conversions for your business or blog writing services.

So, to take your copywriting skills to the next level, focus on mastering the art of blog and website copywriting.

2. SEO copywriting

SEO copywriting is a crucial skill for any modern copywriter. As search engine optimization becomes increasingly important for businesses, the demand for skilled SEO copywriters is rising.

I've been doing SEO and making money through my blogging tips, and I can guarantee that businesses are paying a lot for SEO copywriters.

An SEO copywriter is someone who writes content that is optimized for search engines to drive more traffic to a website.

To be an effective SEO copywriter, you need to understand the fundamentals of SEO strategy, including keyword research, on-page optimization, and link building.

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You must also be familiar with AI SEO tools to help you identify the right keywords and optimize your content for search engines.

By mastering the art of SEO copywriting, you can create content that ranks well in search engines and drives engagement and conversions for your business.

3. Direct response copywriting

Direct response copywriting aims to elicit a specific response from potential customers.

Direct response copywriting aims to persuade the reader to take a specific action, such as purchasing or filling out a form.

This type of copywriting is typically written in a conversational tone and includes a strong call to action.

A great example from Adam Enfroy's blogging course shows you direct response marketing.

Masterclass opt-in copywriting example

Direct response copywriting is often used in sales copy, such as landing pages, letters, and email marketing campaigns.

The key to effective direct-response copywriting is understanding your target market and crafting a message that resonates with them.

You need to know their pain points, desires, and motivations to create a message that speaks directly to them. In addition, you need to develop a sense of urgency and convey the benefits of your product or service clearly and compellingly.

By mastering the art of direct response copywriting, you can create sales copy that engages your audience and drives conversions and revenue for your business.

So, if you want to take your copywriting skills to the next level in 2024, focus on mastering the art of direct response copywriting.

4. Social Media Copywriting

Social media copywriting is critical to any successful social media marketing strategy. Crafting compelling social media posts requires deeply understanding your potential customers and specific social media platforms.

For example, here is a great viral tweet on a trending topic which gets the creator free leads. 

Viral tweet for social media copywriting example

Creating content tailored to your audience and optimized for social media can drive social engagement and build brand awareness.

Effective social media copywriting involves attention-grabbing headlines, eye-catching images, and informative and entertaining messages.

By mastering the art of social media copywriting, you can create social media posts that drive engagement and help you achieve your content marketing goals.

5. Ad copywriting

Ad copywriting is a specialized form that aims to persuade potential customers to take a specific action, such as clicking on an ad or visiting a website.

To create compelling ad copy for online sales pages, you need to communicate the benefits of your product or service clearly and compellingly. You also need to develop a sense of urgency and use persuasive language to encourage your audience to take action.

Ad copywriting requires a deep understanding of sales writing and the ability to create messages that resonate with your target audience.

With the help of an AI copywriting tool, you can streamline the ad copywriting process and create optimized messages for your target audience.

By mastering the art of ad copywriting, you can create marketing campaigns and online ads that capture your audience's attention and drive conversions and revenue for your business.

6. B2B Copywriting

One of the essential types of copywriting to learn is focused on creating content for businesses that sell to other companies.

This type of writing is known as business-to-business (B2B) copywriting.

To succeed in B2B copywriting, the primary objective is to establish and maintain business relationships and generate sales. 

Inbound marketing is crucial in this type of copywriting, where it's all about creating marketing material to sell to other businesses.

Web content plays a crucial role in B2B marketing as digital means of reaching businesses are more effective today than ever.

Beginners can find the concept of B2B copywriting intimidating, but rest assured; plenty of resources are available to learn from.

The central aspect of B2B copywriting is writing in specific and concise language, using an active voice, including strong verbs and concrete nouns, and thinking about the customer's particular needs.

By following these tips and putting them to work, you can leverage B2B copywriting to create powerful marketing materials that generate success.

7. Brand copywriting

Brand copywriting involves creating content that effectively communicates a brand's personality, values, and messaging to its target audience.

This type of copywriting plays a crucial role in a brand's marketing efforts and is key to building and maintaining brand loyalty.

Successful brand copywriting requires in-depth knowledge of marketing strategies and a keen understanding of a brand's identity.

A copywriter must work closely with clients to craft copy that accurately reflects their brand's messaging and values.

Writing for brand copywriting projects is rewarding for its creative expression and role in a brand's overall marketing strategies.

Mastering brand copywriting can help strengthen brand recognition, drive customer engagement, and ultimately increase revenue.

8. Email Copywriting

Email copywriting is an essential part of outbound marketing that aims to drive conversions and engagement by persuading recipients to take a specific action.

It's crucial in several copywriting industries, such as e-commerce, lead generation, and B2B marketing.

Hooking email subscribers and keeping their attention is vital in email copywriting. Successful email campaigns begin with a strong subject line, followed by visually compelling content that speaks directly to the reader's needs or pain points.

Providing value with exclusive offers or educational content can also help build rapport with subscribers. Email copywriting can be tricky, but with practice and industry tips, you can master crafting email copy that converts.

9. Public relations copywriting

When building a successful marketing campaign, exploring different approaches to connect with and convert your target audience is essential.

While traditional marketing assets, such as sales messages, are important, public relations copywriting is another method worth exploring.

 This approach to copywriting involves creating meaningful and valuable content that resonates with your audience while establishing your company's reputation and values.

Unlike traditional marketing, PR copywriting prioritizes storytelling, personalizing your brand, and leveraging third-party perspectives to build maximum impact and credibility.

To keep up with current trends in the industry, PR firms need expert copywriters to deliver consistent messaging across all customer touchpoints, from press releases to social media.

Incorporating PR copywriting into your marketing campaign can help you stand out from the competition and drive more meaningful, long-term engagement with your audience.

So why not try it out? With the right approach and a knowledgeable team, you can create captivating content that connects with your audience and drives results.

10. Video Copywriting

Creating engaging video content has become increasingly important to stand out in the creator economy.

Whether it's video sales letters, explainer videos, or social media ads, video marketing has become a crucial component of any modern marketing strategy.

Video copywriting is the type of digital copywriting needed to produce persuasive and concise scripts that captivate the viewer and drive conversions.

The copywriter must be skilled in understanding the target audience, communicating with an active voice, and hooking the viewer within the first few seconds.

An effective video script always tells a story, making the content more exciting and relatable to the viewer.

To craft compelling video scripts, it’s essential to start by planning the narrative structure, writing a powerful hook, and concluding with a call to action.

With the right video copywriting strategies and techniques, brands can create dynamic and memorable videos that leave a lasting impact on their audience.

11. Technical copywriting

Technical copywriting is an art that involves creating engaging, informative, and persuasive content for products or services that require specialized knowledge.

This type of specialized writing is commonly used for sales pages, case studies, whitepapers, and more. Technical writing is distinct from other forms of copywriting, primarily focused on storytelling and customer engagement.

Here, the primary objective is to communicate complex information clearly and concisely to the reader, often using industry jargon that can be difficult for non-technical people to comprehend.

Technical copywriters must deeply understand the product or service they are writing about, including its features, benefits, and drawbacks.

Effective technical copywriting also involves strong and persuasive language while maintaining technical accuracy.

Long-form content, such as eBooks or articles, can also be effective in technical copywriting. By crafting detailed and informative content that engages the audience and delivers value, businesses can establish their authority and build trust with prospects.

12. Marketing Copywriting

Marketing copywriting is creating persuasive and compelling content for promotional purposes.

It plays a vital role in content marketing as it helps businesses effectively communicate their message to their target audience.

Digital Marketing copywriting encompasses various forms of content, including social media posts, email newsletters, sales pages, product descriptions, and more.

The goal is to attract, engage and convert potential customers by crafting messages that resonate with their needs, wants, and desires.

Effective marketing copywriting requires profoundly understanding the target audience, pain points, values, and interests.

The copywriter must use language that speaks directly to their audience and grabs their attention while conveying the product's or service's benefits. Social media channels are now integral to marketing copywriting, as platforms like Facebook, Twitter, and Instagram provide a unique opportunity to engage with the target audience in real-time.

Crafting a sales page is essential to marketing copywriting, one of any business's most important marketing assets.

A sales page must be concise, informative, and visually appealing to keep the reader engaged while conveying a strong value proposition.

Businesses can build brand awareness, drive engagement, and ultimately increase sales by leveraging the right marketing copywriting techniques.

13. Creative copywriting

Creative copywriting is an art that requires a unique set of skills to create imaginative and thought-provoking content for various mediums.

The primary objective of creative copywriting is to captivate and engage the reader, regardless of the purpose of the content.

Creative copywriting adds a unique personality to any content writing, whether a social media post, ad copy, or product description.

Creative copywriters must have a keen understanding of their target audience, use language that speaks directly to their interests, and be able to generate new and innovative ideas for each project.

Many businesses turn to freelance copywriters to bring a fresh perspective to their content writing while providing expertise and insights to improve their brand messaging.

Whether you're looking to rebrand, revitalize existing content, or create a new campaign, hiring a skilled creative copywriter can help you take your content to the next level.

16. Leadership copywriting

If you want to establish yourself as a thought leader in your industry, then thought leadership copywriting could be your route to success.

By identifying your expertise, researching real-world challenges, taking a stand, and adding your unique voice, you can craft content that positions you as an expert in your field.

But to succeed with thought leadership copywriting, you need to believe in your product or service. By highlighting your unique offering, you can engage your audience and differentiate yourself from competitors.

With the right approach, thought leadership copywriting can help elevate your brand and establish yourself as an authority in your field.

You can use an AI text generator to help create copy fit for leadership, or you can write the content yourself with careful research and guidance. 

Is Copywriting Considered A High Demand Skill?

Copywriting is a high-demand skill that can be leveraged to make money online. Sales copywriting and direct response marketing are two areas where proficient copywriting skills are highly sought.

Direct response marketing is a type of advertising designed to elicit an immediate response from the reader, and copywriting plays a crucial role in crafting compelling content that drives conversions.

Freelance copywriting can also be lucrative, with many online businesses and individuals hiring copywriters to create attention-grabbing content for their websites and marketing campaigns.

Many copywriting projects include:

  • Blog content
  • Advertising campaigns
  • Direct mail and other traditional sales methods
  • SEO campaigns
  • Email marketing
  • Social media

In a world where digital content is king and content writing is more important than ever, this skill can make you money online with AI and writing.

What Does A Copywriter Do?

A copywriter writes text that can convert and persuade a specific audience to take a desired action. Their job is to create content that resonates with the target demographic and encourages them to engage with a brand or product.

An example I can share would be an SEO copywriter. This would be someone who creates website content for a company that sells eco-friendly products.

They would use keywords such as "sustainable", "environmentally friendly", and "eco-conscious" to optimize website copy while still maintaining an engaging and persuasive tone.

An SEO copywriter is responsible for optimizing the content to rank higher on the search engine results page.

This involves using keywords relevant to the audience and industry, which can be identified using tools like Google Keyword Planner or WriterZen.

Can copywriting be a side hustle?

Yes, with hard work and dedication, writing copy can become the perfect side hustle for anyone wanting to get started in digital marketing.

This can lead to many different copywriting industries or skills, such as writing emails, how-to guides, and business-to-consumer ad copy.

You can start by offering a copywriting service to a few clients and building your skill set. Once you have established yourself as an expert in the field, you can branch out to a more valuable copywriting niche.

Final Thoughts

Now you know all the types of copywriting and how they all play a part in an online business to thrive.

Whether you're a freelance copywriter looking to add services to your offerings or a business owner wanting to create engaging content, countless opportunities are available in copywriting and content writing.

With experience and creativity, you can build your career as an online copywriter while also making money from the comfort of your own home.


Why should you learn every type of copywriting category?

Every type of copy can teach you specific skills that can land you a career, raise, or make you more money from your content marketing efforts.

You should start from the basics and understand what makes people purchase goods or services. You can tailor your writing style and approach for each job opportunity by mastering each copywriting category.

What are the five levels of copywriting?

Copywriting is an art that takes practice to master. There are five levels of copywriting, each with its own set of skills and expertise:

  • Entry-level copywriter: Learned the basics of copywriting.
  • Junior copywriter: Someone with less than one year of experience.
  • Mid-level copywriter: Has some experience and knows how to craft engaging copy.
  • Senior copywriter: Has extensive experience in the field and can deliver high-quality sales copy.
  • Expert or A-list copywriter: Has reached the pinnacle of their career and can create compelling content in any niche or industry.

Whether you're just starting or have years of experience, understanding these levels can help you identify where you stand in the copywriting world and what skills you need to develop to reach the next level.

Which type of copywriting is best?

The best type will be website and SEO copywriting, which will always be around and needed to rank on Google.

Whenever you make a Google search, you will notice that the top-performing pages will also have compelling blog content that keeps a reader engaged and makes them want to come back for more.

So SEO and web copy can help you reach the pinnacle of your career, no matter what niche or industry you are writing for. Knowing how to write effective web pages and SEO copy can make all the difference in helping you grow your business and become successful as a writer.

About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

Have Something To Share With Eddy? Comment Below.

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