What Is A Digital Product? Examples, Case Studies, and More For 2023

Make Money Online Updated: October 15, 2022 by Eddy Ballesteros

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In the past, if you wanted to sell a product, you had to create a physical item and find a way to get it into the hands of your customers.

But now, this is no longer the case with the advent of digital products. Digital products are items that can be sold online without having to be shipped or stored in any physical location.

What Is a Digital Product

In this blog post, I want to explain what is a digital product and give some examples of how it can be used.

I'll also discuss how digital creators can make money by selling their products online. Just alone, more than one billion people buy items online according to Statistica.

What Is A Digital Product?

A digital product is an intangible asset that exists in digital form. It can be in video or text format that can be easily digested for your audience.

You can create and sell a digital product using different software programs that can host your content.

Examples of digital products include software, ebooks, and online courses.

Digital Products With EddyBalle

Unlike physical products, which can be touched and held, digital products can only be accessed and used through a computer or electronic device.

While many popular online entrepreneurs often create digital products, smaller content creators can also make a great living doing the same.

For example, an artist might sell an ebook of their paintings, or a musician might sell an online course on how to play the guitar.

In addition to making money online with a digital product. It can also be provided as a free service or low-ticket offer.

This would work as a lead magnet and can be used to collect emails or data for your higher-priced digital service.

Are you looking for a digital product platform to host your files? Here's a list of my favorite platforms to sell products online:

  1. Podia
  2. Podia
    4.5

    Ready to start selling online? Use Podia to monetize your audience by selling online courses, digital products, & more!

    Start A Free Trial Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  3. SamCart
  4. SamCart
    4.0

    SamCart is the leading eCommerce platform for selling online. It has everything you need to drive traffic, collect payments, and ship orders all in one place with an intuitive user interface that makes managing your business easier than ever before!

    Start A Free Trial Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  5. Sellfy
  6. Sellfy
    4.0

    Sell digital products, print-on-demand, & more with Sellfy. Perfect for Content Creators & YouTubers.

    Start A Free Trial Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

What Are The Benefits of Digital Products?

Once you start an online business, you'll learn how beneficial it can be to sell digital products.

Whether it's multiple files bundled into a course or digital art like NFTs, this is one of the best ways to make money online compared to other side hustles like affiliate marketing or dropshipping.

Here are some of the reasons digital products are so beneficial:

1. Most Convenient

One of the biggest benefits of digital products is convenience.

 With digital products, you can access them anytime, anywhere. Most platforms that let you sell online provide a mobile app that you can watch on all electronic devices.

And since it's in digital format, your customers and students will never have to worry about losing their digital goods.

2. Instant Delivery

Another benefit of digital products is that they are delivered instantly. This might shock most eCommerce sellers that sell physical products since it can take days or weeks to process and ship an order. But a digital product does not need to wait for anything to be shipped.

Once customers buy your product or service, they can access it right away on the platform you're selling it on. This is one of the main reasons people prefer digital products over physical ones.

There's no need to wait for shipping or go to the store. You can have the product delivered to your inbox in seconds.

3. Save Money

Digital products can also help you save money. 

You don't have to pay for shipping or handling. And you can often find discounts or coupons for digital products.

As an online business owner, you want to use online tools that can help you automate your digital product business and save you time and money.

4. Easier To Scale

Unlike physical products, selling a few profitable digital products can become faster to scale since you don't have as many overhanging costs. Many entrepreneurs realize that affiliate marketing and other revenue streams are becoming more saturated.

And if you have a software program like Podia or Sellfy, selling digital products becomes a breeze.

You can quickly add new products, modify existing ones, and see which ones sell the best. Digital products allow you to scale your business quickly without worrying about inventory or shipping costs.

5. Matches The Passive Income Model

The best online products are the ones that can be sold on autopilot.

This is perfect for entrepreneurs who want to create a passive income stream without worrying if they remembered to replenish inventory.

While you'll need to do some work upfront to create and market your product, once it's made, you can set it on auto-pilot and let the sales come in without having to do much work.

What Are Some Digital Products I Can Sell?

Now that we've gone over some of the benefits of online goods and the digital world. Let's discuss examples and types of digital products you can sell. 

Digital Product Examples To Learn From

It is essential to consider the product's construction to sell digital products.

Side note: 

Poorly constructed digital products will not only reflect poorly on you as the seller but can also dissuade customers from purchasing future products. A few key elements go into making a well-crafted digital product.

First, the product must be designed with the customer in mind. The user interface should be intuitive and easy to navigate.

Additionally, the product should be free of errors and glitches. Finally, the digital product should offer value to the customer. Selling can increase customer satisfaction and loyalty by offering a quality product that is easy to use and provides value.

Here are my favorite examples from other course creators.

Blog Growth Engine

Blog Growth Engine is a blogging mastermind program that provides educational content in digital format.

Adam Enfroy, the owner of BGE, uses membership sites through a platform called Skool.

This is how they host their digital files and course lessons without needing any other software.

Best Blogging Course
Blog Growth Engine MasterClass By Adam Enfroy
5.0

The Blog Growth Engine is a step-by-step training that will get you started with your first profitable blogging business using affiliate marketing. This course has helped me start this blog and made it possible for people all over the world to read my content!

Pros:
  • Learn affiliate marketing
  • How to rank your blog posts
  • How to do link-building
Cons:
  • Not a get-rich-quick scheme
  • SEO is a long-term play
  • Need to understand WordPress
Watch Now Our Review
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Ski-Slope Strategy

The ski-slope strategy is an eBook in pdf format that teaches business owners how to increase their revenue with SEO.

This digital product was created by Chris Von Wilpert, who then upsells to a higher-priced program.

This is one of the best examples of digital products because it's an evergreen product that can be sold repeatedly.

It costs less than $5 and can be easily distributed online without tech headaches.

The Ski Slope Strategy
4.0

Learn step-by-step how to scale your blog using content and link-building sprints.

Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

Credit Hero Challenge

The Credit Hero Challenge (Credit Repair Cloud's Training Program)  is an interesting digital product that allows customers to purchase the course material physically.

So if you want the physical product, they give you the option when you checkout.

This course is designed to help people improve their credit scores and get out of debt.

It's an excellent example of a digital product because it can be sold as a physical product or a digital download.

Our Top Pick
Credit Hero Challenge
4.5
14-Day Credit Repair Business Training

The Credit Hero Challenge will help you start your very own credit repair business! A complete course you can't miss out on.

Start The Challenge Our Review
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AppSumo

Appsumo digtial

Appsumo is an online marketplace full of unique digital product ideas and tools for digital creators. They sell everything from eBooks to software programs, and AI tools.

What I love about Appsumo is that they offer a wide variety of online products, so there's something for everyone.

And the best part is that they offer a money-back guarantee, so you can try out the product risk-free.

If you've ever wanted to sell digital products without having to create them yourself, you could start a business like Appsumo.

Lasso Affiliate Plugin

The Lasso WordPress plugin is a digital product that allows you to create high-converting product display boxes for your blog.

This is perfect for affiliate marketers who want to increase their revenue by maximizing their affiliate sales.

So you can also build plug-ins as a digital product and market them to a niche audience.

Affiliate Link Plugin
LassoWP
4.5
$39/month

Do you see this beautiful affiliate display? Yup, it's built with Lasso. Lasso is the perfect solution for bloggers who want their affiliate links on full display.

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Now You Know What A Digital Product Is, It's Time To Sell One

Several different platforms allow you to sell online and build passive income. And the best part is, it's pretty cool. Let's take a look at how to sell digital products online.

First, you need to choose a platform to sell on. There are several options, so take some time to research what's available and determine the best fit for you. 

Once you've decided on a platform, sign up for an account and create your profile. Be sure to include information about the digital products you'll be selling.

Next, it's time to start promoting your products. Use social media, email marketing, and other channels to reach potential customers and get them interested in what you're selling.

Create digital product mockups

When promoting your products, include engaging digital product mockups and compelling copywriting.

Finally, it's essential to provide good customer service. Respond promptly to any questions or concerns that your customers might have. You'll build trust and credibility with your customers by providing excellent customer service, which will help boost sales.

What Makes A Good Digital Product?

Creating a successful digital product is not easy. There are many factors to consider, from the initial planning stages to the ongoing maintenance of the product. 

What I Mean: 

You want to ensure you keep up with trends and updates to the data around your online course.

To create a successful digital product, you need to clearly understand your target audience and what they want from the product.

Here's an example of my own online course dedicated to credit repair businesses:

Digital course example Eddyballe

You also need to have a well-defined purpose for the product and a clear vision for how it will help users achieve their goals. 

In addition, you need to create high-quality digital assets that are easy to use and visually appealing. Finally, you need a solid plan for marketing and promoting the product. Considering all of these factors can increase your chances of creating a successful digital product.

Wrapping Up

So now you know what a digital product is and how you can build a business around it. I've shown you different examples of digital productized services with huge success.

Following the tips above and trying to move on from physical products will help you create a passive income stream online much faster.

About the Author

Ever felt like you should be doing more with your business or blog? I felt the same way until I learned how to focus on income-producing activities and scale my businesses. My name is Eddy Ballesteros and I'm known as the Friendly Entrepreneur. Check out my best product reviews and make money online guides!