How To Write SEO-Optimized Content That Ranks In 2024 (SEO Writing 101)

Updated on: December 2, 2023

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Eddy Ballesteros, CEO, All of our content is fact-checked. Learn More

Writing SEO-optimized content is vital for ranking on the first page of Google, yet many people need help with this.

This blog post will provide the latest tips and techniques for writing SEO-optimized content.

Keep reading to learn how to improve your website's search engine visibility and bring organic traffic to your site.


  • Topic Selection: Identify topics with strong search intent and relevance.
  • Keyword Integration: Seamlessly blend target keywords into your content.
  • Engaging Titles: Craft catchy titles and intros to boost click-through rates.
  • Meta Descriptions: Include keywords and calls to action in meta descriptions.
  • Content Formatting: Use headings and lists for better readability.
  • Linking Strategy: Incorporate internal and external links for depth and authority.
  • Image Optimization: Enhance images with SEO-friendly file names and alt text.
  • Content Review: Regularly review and skim-test your content for SEO effectiveness.
  • Social Media Promotion: Leverage social channels for wider content distribution.
  • SEO Monitoring: Continuously track and update your content for optimal SEO performance.
  • SEO Audits: Utilize SEO audit tools for detailed SEO analysis and improvement.

Why is SEO Important for Content Writing?

Optimizing your content for search engines is vital for driving traffic to your website and improving your online visibility.

SEO, or Search Engine Optimization, is essential for content writing because it helps search engines like Google know what rank based on a search query.

Google understands your content and how relevant and valuable it is to people searching for information online.


Using proper content optimization strategies, you can help Google understand your content and how it relates to what people are searching for.

As a content writer, SEO can be the gateway to achieving your business objectives for first-page rankings.

And by using AI SEO tools, you can also get there much faster than someone who has just started. 

It could help you get your content in front of a larger audience and skyrocket you to the top of the SERPs.

It's an essential part of digital marketing that should be noticed if long-term success is what you're after.

The Exact Steps To Follow When Writing SEO-Optimized Articles

Writing SEO-optimized articles effectively increases your website's visibility on search engines and attracts more traffic.

By following a set of tried-and-true steps, you can ensure your content is informative and search engine-friendly. 

The exact steps to follow when writing SEO-optimized articles are as follows:

1. Choose a Relevant and Rankable Topic for Your Blog Post

When doing keyword research for your blog posts, I recommend knowing the search intent behind each keyword.

This means understanding what people are looking for and how to best provide them with information related to that search query.

As blog writers, we must answer visitors' questions and create content that search engine algorithms love, like Google.

Here's a great example of the search intent for the best AI copywriting software:

Search Intent

So run a google search for the blog post ideas you have, and see what kind of results you find.

2. Research and Incorporate Target Keywords Naturally

SEO copywriting, keyword stuffing, and writing terrible sales copy into sentences like a jigsaw puzzle player need to be revised.

Instead, research your target keywords and naturally incorporate them into your written content.

The most successful writing tips for SEO involve weaving keywords naturally that readers can engage with and enjoy.

If you need help with this part of content writing, you can use a content optimization tool to help you identify and improve your use of keywords.

Keyword suggestions Surfer

Understanding what makes good keyword optimization will help ensure your content sticks out when ranking higher in search engine results.

With the help of a tool like Surfer SEO, you can add the target keyword you want your next blog post to be about, and their content editor platform will give you an outline of your article, including points to cover and internal links.

SEO Tool

Surfer SEO Logo

Creating content for users and SEO can seem complicated, but Surfer SEO completely changed that.

I've learned how to use this content brief generator to create better content that my readers love and rank in search results.

3. Create an Engaging Title And Intro

If you want to increase your click-through rates in search engines and get more people to read your content, you must ensure that your title and intro are highly engaging and appealing.

This means using catchy words or phrases that immediately capture the reader's attention and include essential information about your article.

Zubtitle Review Title

To achieve this, I use AI writing software to assist me with the intro using the AIDA framework, which grabs your site visitors' attention, creates interest in your article, prompts them to take action, and finally gives you a call to action so that you can convert more visitors.

Best AI Content Writer

Jasper.AI Logo

I use Jasper AI to assist me with all my articles and social media content

After the brief intro, you'll also want to include critical points or a content summary.

4. Write a Meta Description with Target Keywords

Although it is not a ranking factor, your meta description will significantly impact whether your article gets clicks.

You must ensure that your meta description contains targeted keywords for your content topic and a compelling call to action to capture the reader's attention and encourage them to click the link.

The same goes for your page title, which all content writers should remember.

5. Use Headings, Bullets, and Lists to Break Up Your Content

For your content to be easily scannable and readable, it's vital to use headings, bullets, and lists throughout your article.

Some basic rules when writing content for SEO include using plenty of proper headings, breaking up your text with short paragraphs, and including lists or other visual elements to make your content more appealing.

I add affiliate display boxes with a WordPress plugin, Lasso WP, which helps your conversion rate optimization and internal links to another blog post as a secondary button.

So keep this content structure in mind to create high-quality content:

  • Header 1
  • Header 2
  • Header 3
  • Header 4

Your web page should have a similar heading structure; search engines like Google love this.

6. Include Internal and External Links

Writing SEO-optimized content is a no-brainer if you include internal and external links. Internal linking helps spread the traffic across your pages, directing readers to other valuable content within your website.

A must in any successful SEO strategy. On top of that, external links can help boost your trustworthiness and fortify relationships with other websites and influencers.

Linking to qualitative sources will give readers the confidence they need in what you are saying, which makes them more likely to share the content or even purchase something from you! Make sure to include both forms of linking for maximum value.

7. Optimize Images with Descriptive File Names and Alt Text

Did you know that your images can also rank in search engines?

Google and other search engines can index your image for the primary keyword in your ALT text, so be specific and include relevant information.

Alt text tip

To ensure your images are optimized for SEO, always add descriptive file names and include exact keywords in the ALT text section.

8. Review your content and perform a skim test

Writing SEO-optimized content can seem daunting, but it doesn't have to be.

Master the basics of the SEO content writing process by starting with one essential step: review your content and perform a skim test.

Skimming is an important SEO content writing skill that allows you to double-check every element, from title tags to headings, keyword placement, and even simple typos or formatting errors.

Ensure you deliver your readers the best possible experience and search engine results.

Put yourself in their shoes while conducting a skimming test on any SEO content you write. How does the text look from their point of view?

Here are a few key indicators to look for when writing for SEO:

  • Does your title include the keyword?
  • Is the intro engaging and includes relevant keywords?
  • Is the search intent match what your target audience is searching for
  • Does your article have custom images?
  • Are you linking back to relevant pages on your site
  • Did it pass 100% zero plagiarism and spelling errors?
  • Have you optimized the meta description and images?
  • Is the URL SEO-friendly?

These are just a few things you want to check to publish SEO-friendly content.

9. Promote Your Blog Post on Social Media and Other Channels

You write content, publish it, and move on. Wrong! To fully optimize your content for SEO, it's essential to include social media marketing in your post-publishing process.

So, put on your content marketing caps and start creating a content strategy that includes social media promotion.

Some key tactics to consider include the following:

  • Your blog post on your company's social media pages, such as Facebook and Twitter
  • Posting a snippet of the article with relevant hashtags on Instagram or Snapchat
  • Including links to your blog post in any email marketing campaigns you send
  • Build backlinks and include pertinent other sites or influencers in your industry
  • Repurpose your content on YouTube and embed the video within your page's content

Most authority sites will send an email or create a youtube video out of the blog post. Promoting your content and engaging with your audience in a unique way that captures their attention.

Writing SEO-optimized content takes time and effort, but it's well worth it when you see those all-important search engine rankings start to rise.

10. Monitor and Update Your Blog Post for SEO Performance

Writing SEO-optimized content for your blog can be manageable and straightforward. You can also use AI blogging to help you monitor your data.

One of the best ways to ensure search engines recognize your post and show it in search results is to regularly monitor and update your blog post for SEO performance.

You can optimize search visibility by ensuring appropriate keyword density in the content and relevant headings and titles.

You can accomplish this with a content brief platform or content management system.

Some tools to consider when monitoring and updating your blog post for SEO performance include the following:

  • Plausible
  • Lasso
  • Wecantrack

Doing this helps search engines understand what your content is about and improves search ranking. A good keyword strategy can also help drive organic web traffic through search engine results.

Keeping an eye on these search engine optimization techniques can give you a leg up over other sites that need to optimize their content.

11. Perform SEO Audits For Each Article

Are you creating content for search engine optimization but need help getting it to appear on the first page of Google?

That's where SEO audits come in. A single audit with platforms such as Surfer SEO, Scalenut, Dashword, or Frase offers insight into site speed and other critical SEO metrics.

These can help improve your site content and make ranking changes that allow you to climb up the search rankings.

With these DIY SEO tools, auditing each article is simple and quick.

Plus, you'll gain an understanding of finer details, like optimized keyword count, which will make all the difference in improving visibility.


How can I ensure my blog post is optimized for search engines?

You can start by reviewing and auditing your blog posts that haven't been updated. You'll want to plug your URL into a content optimization tool and see what suggestions it provides. This includes meta tags, title tags, headers, and body copy.

How do I optimize my content for Google-featured snippets?

I'd say they are all very accurate. Still, I highly recommend messing with the competitor settings and ensuring that the tool you're using pulls up data from your direct competitors. This will help ensure that your optimization suggestions are accurate and targeted to the right audience.

Is There A Free SEO Writing Checklist?

If you rely entirely on content optimization tools to optimize your content for SEO, you could risk never learning how to do it yourself. This is why it's important to manually review each suggestion the tool provides and let your judgment guide you. Additionally, these types of tools are prone to errors. So if you notice any incorrect recommendations or data, report it to the company, and hopefully, they can improve their algorithms in the future. Manual content optimization is always better than relying entirely on a tool.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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