How To Become a Social Media Influencer And Grow Online In 2024

Updated on: February 11, 2024

minute reading time

How To Become a Social Media Influencer

Eddy Ballesteros, CEO, All of our content is fact-checked. Learn More

Have you ever wanted to learn how to become a social media influencer and get paid to create content consistently?

This guide will walk you through the steps to becoming a successful social media influencer in 2024, from choosing your niche to networking with other industry professionals.

You'll finally learn how to keep an engaged audience, overcome negative comments, and network with other creators in your niche.

My name is Eddy, and I've been able to monetize a social media channel of my own with the help of this guide. I'm confident that you can do the same.

With the help of money and AI, you can also become a social media influencer much faster.

Key Insights

  • Define Your Niche: Choose a niche that matches your passions and expertise.
  • Select the Right Platform: Pick social media platforms that align with your content style and audience.
  • Profile Optimization: Enhance your profiles with professional images and compelling bios.
  • Develop a Content Strategy: Create a mix of informative and promotional content.
  • Diverse Content Types: Engage your audience with various content like videos, articles, and live streams.
  • Maintain a Regular Posting Schedule: Consistency is key to building engagement and momentum.
  • Analyze and Adapt: Use analytics tools to understand audience preferences and tailor your content.
  • Interact with Your Audience: Regular engagement helps build trust and community.
  • Stay on Trend: Keep up with the latest trends to remain relevant and attract new followers.
  • Collaborate with Others: Partner with influencers and brands to expand your reach.
  • Monetize Your Influence: Explore sponsored content, affiliate marketing, and digital products.
  • Leverage AI Tools: Utilize AI for efficient content creation.
  • Repurpose Content: Maximize reach by adapting content for different platforms.
  • Build Your Community: Continuously engage with and grow your audience.
  • Attend Industry Events: Network at events to gain insights and opportunities.
  • Network Regularly: Consistent networking is crucial for growth and collaboration opportunities.
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What Is A Social Media Influencer?

A social media influencer is an individual who has a powerful impact on others' buying decisions by leveraging their online presence and fostering relationships with their followers through their social media accounts.

Influencers use their influence to spread the word about products or services to their followers on most social media platforms, who may be inspired to purchase them based on the influencer’s endorsement.

What is a social media influencer

In other words, being a successful social media influencer can tremendously impact consumer behavior, as their followers may be inspired to purchase products or services based on the influencer’s endorsement.

There are different types of influencers based on their audience size, such as micro, macro, and nano influencers.

These influencers focus on different niches and use various social media channels to engage with their audience.

LinkedIn and X are great for business influencers, while Instagram, Facebook, and YouTube are ideal for lifestyle influencers.

In summary:

Social media influencers are bloggers, celebs, or industry leaders who have the power to influence their followers positively.

Thanks to technology making it easier for them to make money online, they've become even more popular than traditional celebrities due to being seen as more reliable sources of information.

What Are The Steps To Becoming An Influencer On Social Media?

Having understood what a social media influencer is, we can now explore the steps towards becoming one. Here are the steps to becoming a social media influencer:

  1. Choose your niche
  2. Pick the right social platform
  3. Optimize your social media profiles
  4. Come up with content ideas
  5. Create a content strategy that works
  6. Review your analytics
  7. Find trends
  8. Build a loyal follower base
  9. Start Monetizing

We’ll guide you through the entire process.

This guide will highlight the pros and cons of being a social media influencer and answer common queries.

1. Choosing Your Niche

For an influencer to succeed, defining their niche is a fundamental step. A niche is an incredibly valuable market segment of consumers that an influencer can effectively target online.

By focusing on a specific niche, you can maximize your advantages and ensure you stand out from the crowd and capture your audience’s attention.

To choose your niche, consider your interests, level of expertise, and capacity to generate content about the topic consistently.

Try using ChatGPT to find your niche.

A great prompt and use case of ChatGPT is asking it for niche-related topics like this.

ChatGPT use case for niche

Reflect on activities that make you passionate. Consider the content that you like to consume and create.

Analyse successful influencers that you are inspired by and their followers - which types of users they have on social media.

Also, take into account which channels they use for promotion. Lastly, identify the products you enjoy using and would be proud to share with friends.

Identifying your niche will help you create relevant and valuable content for your target audience, ensuring your journey as a social media influencer gets off to a strong start.

2. Picking the Right Social Platform

Once your niche is identified, the next step is to choose the most fitting social media platform.

This decision should be based on your niche, target audience, and content type. Different social media platforms cater to different types of influencers.

For instance, LinkedIn and Tiktok are great for business influencers, while Instagram, Facebook, and YouTube are ideal for lifestyle influencers.

Also, many content creators started on channels like Instagram and then expanded to YouTube to reach a bigger audience.

By focusing on one or two platforms, you can grow quickly and efficiently and reap the rewards without feeling overwhelmed.

Being strategic with your preferred social media platforms will maximize your efforts. Here are some tips to consider:

  1. Hone in on the features of one or two social media channels and select the most effective platform for the content you are sharing.
  2. Be open to new platforms and ready to pivot when one platform loses steam.
  3. This will help keep your followers engaged and stay ahead of the game.

3. Optimize Your Social Media Profiles

Attracting followers and potential brand collaborations necessitates the optimization of your social media profiles. Enhancing your profiles includes:

  • Utilizing a professional profile picture
  • Crafting a concise bio
  • Adding relevant keywords
  • Including a call-to-action

Platforms like Instagram provide users with options such as switching their account type. This unlocks capabilities, for instance, running paid ads or monetizing content.

To ensure your social media profiles are optimized, choose a primary social media channel, leverage other profiles to cross-promote content, and follow tips for content optimization.

You’ll set the stage for a successful influencer career by presenting a polished and professional online presence.

4. Create A Content Strategy That Works

For social media influencers, formulating a content strategy is of utmost importance. A well-planned strategy enables you to:

  • Build consistency in messaging
  • Reach your target audience
  • Boost brand visibility
  • Craft compelling content
  • Meet business objectives
  • Partner with other influencers

Striking the perfect balance between personal, informative, and promotional content is essential for success.

Social media influencer content plan

Be strategic, prioritize quality over quantity, and post with a purpose, whether to promote a new video or provide valuable information to your audience.

Remember to remain authentic and strike a delicate balance between promoting products and maintaining your personal brand.

You can use the 80/20 rule as a great guideline, where 80% of your content should be educational, and 20% should be promotional.

You can follow the 4-1-1 rule, where out of six pieces of content, four should be educational and inspirational to make an impact.

Creating useful, entertaining, inspirational, timely, thought-provoking, or relatable content will make it shareable and engaging, as well as provide relevant content.

5. Types of Content To Create As An Influencer

As an influencer, you can create various types of content to engage your audience. Some examples include:

  • Short-form videos
  • Long-form videos
  • User-generated content
  • Live streams
  • Educational articles

These content types can help engage followers and build a successful brand.

Consider creating funny videos, comedic skits, parodies, and humorous stories for entertaining content.

Inspirational content could include campaigns focused on emotion, powerful content marketing examples, and motivational content.

By offering a mix of content types, you’ll be able to connect with your audience on a deeper level, ensuring they remain engaged and eager for more.

6. Create A Consistent Publishing Schedule

Maintaining a regular publishing schedule is important to keep your audience engaged and attract new followers.

Consistency in posting can help create momentum and engagement for your social media channels, increasing the likelihood of the algorithm getting your content in front of your target audience.

Responding to comments, offering value to your community, and not just grooming them to buy recommended products are all great ways to engage with your audience daily.

Social automation tools like Planable or Pally's social publishing tools can help influencers stay consistent and maximize their impact by allowing them to create, upload, and schedule posts in batches.

Consistency is king regarding followers and engagement, so post regularly. Not only do you learn high-income skills but also how to make sales and offer value and insights into your personal life. 

Sticking to a well-planned posting schedule will keep your audience engaged and set you up for success as a social media influencer.

7. Review Your Analytics

Regularly reviewing your analytics helps you understand your audience’s preferences and make well-informed adjustments to your content strategy.

Tracking progress is essential, especially if you’re aiming to collaborate with brands for their influencer marketing campaigns, as this is one of the aspects brands consider when looking for an influencer to partner with.

Use tools like Google Analytics, Sprout Social, or SocialBlade to gain valuable insights.

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Analyze your audience’s engagement with your content, research their interests, and understand their demographics to create more engaging content tailored to your audience’s needs.

You can refine your content strategy and grow your influence by staying on top of your analytics.

8. Engage With Your Audience Daily

Daily engagement with your audience is necessary to build trust, foster connections, and enhance your influence as an influencer.

Respond to comments and direct messages, offer value to your community, and focus on building genuine connections rather than just promoting products.

For example, I use to help me publish and reply to other tweets.

This allows me to connect with my followers and build relationships with them over time. I even had a viral tweet that earned me more money and leads.

Eddyballe viral tweet

The more engagement a post receives, the more people see it, which can lead to even more engagement, creating a snowball effect in social media engagement.

If you are trying to make money on Twitter, you can use an AI tweet generator to suggest tweets to send out.

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This tool can help make sure that your followers are being engaged and feel like they are being heard.

By consistently engaging with your audience, you’ll demonstrate your commitment to their needs and interests. This not only helps to strengthen your existing relationships but also attracts new followers, further expanding your influence and reach.

9. Find Trends

Keeping up with trends in your niche is imperative for relevance and attracting new followers.

To stay on top of the latest trends in your niche, use trendspotting tools like:

  • Glimpse
  • Google Trends
  • Semrush Trends
  • Buzzsumo

These tools provide valuable insights and help you stay ahead of the competition.

Incorporating trends into your content can be a great way to gain new followers. Keeping your content relevant and up-to-date helps you stay ahead of the competition and shows you know the latest developments in your industry or niche.

This makes your content more engaging and attractive to your target audience, increasing the chances of gaining new followers and positioning yourself as a leader in your field.

10. Collaborate with other influencers In Your Niche

Collaborating with other influencers in your niche can help you expand your audience, gain insight from their success, and create engaging content.

You can find influencer marketing services or platforms that allow you to collaborate with different brands and creators.

This also works by leveraging Instagram growth services or other social media tools to get more eyeballs for your brand. 

The end goal is to build a more extensive social network on multiple platforms where you can continue engaging with your audience.

To find potential collaboration partners in the influencer marketing industry, attend industry events, engage with other influencers on social media, and join influencer marketing platforms like Klear, Upfluence, Mavrck, and Grin.

By collaborating with other influencers, you’ll create valuable content, expand your reach, and establish credibility in your niche.

11. Start Monetizing

When your influence expands, it’s time to monetize your efforts. Several ways to monetize your influence include sponsored content, affiliate marketing, and selling digital products.

Sponsored content is an exciting way for influencers to share their enthusiasm for a particular brand or business.

Affiliate marketing is an online business model that enables you to earn monetary commissions on every successful sale.

You can create custom links or referral codes for your affiliates and get rewarded with commissions. You can then add affiliate links to your website or social media content.

Digital products, such as e-books, online courses, and digital artwork, can also be sold to your audience, providing them instant access and value.

Diversifying your income streams will ensure financial stability and continued growth as a social media influencer.

Knowing your number of followers or engagement rates won't matter if you cannot turn it into cash.

Thankfully, there are many ways to earn a steady stream of income through your influencer journey, such as the following:

  • Becoming an affiliate marketer
  • Brand deals
  • Consulting
  • Selling online courses
  • Digital product creation
  • Starting a SaaS business
  • Ads
Affiliate Marketing Job

With that being said, one of my favorite affiliate marketing tips for brand-new influencers is to start small.

12. Use AI Content Creation Tools

Utilizing AI content creation tools can streamline your content production process and help you maintain consistency in your content.

Some popular AI content creation tools include:

  • Gemini AI
  • ChatGPT
  • Midjourney
  • Jasper
  • Murf
  • Frase
  • Ocoya
  • Peppertype
  • Flick
  • Content Studio
  • Lately
  • Socialbakers
  • Heyday
  • Wordstream
  • Cortex
  • QuillBot

These AI-powered tools can:

  • Enhance visuals
  • Suggest trending hashtags
  • Analyze keywords and search trends
  • Enable collaboration and campaign tracking

By leveraging AI content creation tools, you can efficiently produce high-quality content that resonates with your audience and ensures a consistent brand image.

13. Repurpose Content As Necessary

Repurposing content across different platforms is a smart way to maximize reach and engagement.

For instance, you can turn a blog post into a series of short-form videos or share podcast snippets on social media platforms like TikTok and Instagram Reels.

By repurposing content, you can cater to different audience preferences and behaviors, ensuring your content resonates with a broader audience.

To identify the best platforms for repurposing content, consider where your content gets shared the most and which platforms resonate the most with your audience.

By repurposing content effectively, you can leverage your existing content to reach new followers and further grow your influence.

14. Continue To Build Your Online Community

Continuing to build your online community is paramount as you expand your influence. Here are some ways to engage with your audience regularly:

  • Respond to comments on your posts
  • Reply to direct messages
  • Conduct polls and surveys to gather feedback
  • Collaborate with other influencers in your niche to expand your audience and create valuable content

By implementing these strategies, you can strengthen your online community and continue to grow your influence.

Attending social media events and networking with industry professionals can also help you grow your online community and create new opportunities.

By continuously engaging with your audience and providing value, you’ll foster solid connections and ensure the continued success of your influencer career.

15. Attend Social Media Events

Attending social media events is a fantastic way to network with other influencers, learn from industry experts, and stay updated on trends and best practices.

Some exciting social media events to consider attending include TBEX Europe, DigiMarCon, Mobile World Conference, Tastemaker Conference, Podcast Movement Evolutions, and Youth Marketing Strategy New York.

By participating in these events, you’ll gain valuable insights and connections that can help you refine your content strategy and stay ahead of the competition.

Networking at social media events can also help you establish partnerships, sponsorships, and collaborations, all of which can contribute to your growth as a social media influencer.

15. Network Consistently

Regular networking with other influencers, brands, and industry professionals is indispensable for amplifying your influence and creating new opportunities. Here are some ways to engage with others in your industry:

  • Engage with other influencers on social media
  • Attend industry events
  • Join influencer marketing platforms to establish connections and foster relationships

By actively networking, you can expand your reach and open doors to new collaborations and opportunities.

By networking consistently, you’ll:

  • Build your personal brand and credibility
  • Gain valuable insights and resources to enhance your content strategy
  • Open doors to new partnerships, sponsorships, and collaborations
  • Achieve greater success as a social media influencer.

What Are The Benefits And Drawbacks of A Social Media Influencer

Being a social media influencer comes with its share of benefits and drawbacks.

On the positive side, influencers enjoy income potential, creative freedom, and the ability to reach a large audience.

Being an influencer offers many advantages, such as:

  • The potential to earn money
  • Access exclusive opportunities
  • Become a thought leader in their niche or career
  • Create a side hustle or online business

However, influencers may also face challenges in maintaining authenticity and finding a healthy balance between work and life.

Make Money Online

Despite the challenges, the rewards of being a social media influencer can be substantial.

By following the steps outlined in this guide and staying committed to your passion, you can build a successful career as a social media influencer, positively impacting your audience and the brands you collaborate with.

Be bold and take on projects outside your comfort zone, or risk putting too much time and energy into something that may not pay off.

Identifying the right partners, getting creative with your collaborations, and executing expertly are all essential steps to success in influencer marketing.

Final Thoughts To My Fellow Influencers

Becoming a successful social media influencer in 2023 requires dedication, passion, and strategic planning.

Following the steps outlined in this guide, you can build your online presence, grow your influence, and establish a thriving career as an influencer.

Embrace the journey, stay authentic, and always prioritize the needs of your audience. You can turn your passion into a rewarding and influential career with hard work and determination.


How much money do social media influencers make?

Social media influencers can make a pretty penny depending on their following size, with 10-50K followers earning $200-$800 per post and 500K+ followers commanding up to $10,000 or more.

How Can I Start Working As A social media influencer?

To become an influencer, find your niche, choose your social media platform, build a content strategy, engage with your audience, and stay consistent with your postings.

Have a website to showcase your brand, network with other influencers, and be authentic with your followers.

What qualifications do you need to be a social influencer?

To be a successful social media influencer, you'll need to have technical savvy and well-honed marketing abilities, a high school diploma, and demonstrable experience in influencing.

Also, postsecondary training and developing your business, financial management, analytical, problem-solving, and communication skills will be beneficial.

How many followers do you need to be an influencer?

There are different kinds of influencers based on their following size. You can be a micro-influencer, typically having between 1,000 and 100,000 followers.

Despite their smaller audience, they often have a strong connection with their followers and high engagement rates.

On the other hand, you can be a macro-influencer who usually has a following of over 100,000 people.

They have a broader reach but might not have as close a connection with their followers as micro-influencers.

How do you become an influencer?

Most influencers start by identifying their niche, choosing a social media platform, establishing a content strategy, being authentic, and engaging with your audience. Start your influencer journey today and make it a rewarding and successful one.

How Much Money Do Social Media Influencers Make?

Social media influencers can make a significant amount of money.

From content marketing, affiliate products, or digital products, the amount you can make depends on the size of your audience and how engaged they are with your content.

If you can solve a solution that your audience has, you can package services and products to offer them.

Also, top influencers have the potential to earn hundreds of thousands or even millions of dollars per year.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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