How To Rank Higher On Google In 2023: An Expert’s Guide [+19 Tips]

Updated: August 31, 2023

Written by Eddy Ballesteros Personal Finance & AI Expert: Learn More

Are you tired of seeing your competition get more traffic than you, and do you want to rank higher on Google in 2023?

Then, you need to understand the importance of both off-page and on-page SEO.

On-page SEO is one of the most critical factors for improving search results, and it’s not something that can be overlooked.

However, there is more to ranking higher than just optimizing your page content. Link building also plays a significant role, and if you want to maximize your search rankings truly, you must focus on both aspects equally.

After finishing this Google SEO guide, you'll learn all my secret blogging tips.

Surfer SEO Tool

Surfer SEO

  • Free Chrome Extension
  • Keyword Research
  • Topical Mapping

I'll discuss why these two strategies are essential for success in the ever-changing world of Google algorithm updates and AI writing software.

I've been researching Google ranking factors and teaching others how to rank higher on Google, so you'll learn the following:

  • Proper keyword research
  • Viewing data on Google search console
  • Content optimization
  • Better Product and affiliate placements
  • Off-page SEO strategies

So, with that being said, I'll also teach you how to show up more often on Google SERPs, leveraging AI blog writing tools. Let's jump in and get started.

We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost! For more information, visit my disclosure page.

Here Are The Steps To Take To Rank On Google

If you want to improve your Google rankings and attract more traffic to your website, you can take a few steps to increase your visibility on search engines.

From understanding the ranking factors that influence search results to optimizing your website for keywords and providing high-quality content, the A-Z of SEO can be complex and ever-changing.

Especially more on how to use AI SEO software to help you with this process.

EddyBalle Google Performance rankings

In this post, I'll provide you with a comprehensive list of steps you can take to improve your Google rankings and boost your online presence.

So, let's dive into the many benefits of SEO and learn how to rank on Google like a pro.

1. Publish High-Quality Content

Publishing high-quality content is one of the most important steps you can take to improve your Google rankings and attract organic traffic to your website.

To create well-researched blog posts that resonate with your target audience, it's essential to focus on quality over quantity.

This means taking the time to research your topic thoroughly, using reliable sources, and providing valuable insights and information.

Also, ensuring that your content is free of errors and grammatical mistakes is vital, which can detract from the user experience and affect your search engine rankings.

To help with this, you can use a grammar checker tool to catch any mistakes and improve the readability of your content.

When you create high-quality content that meets the needs and interests of your target audience, you can increase your chances of ranking higher on Google and driving more traffic to your website.

2. Focus On Topical Authority

To improve your Google rankings and establish topical authority on a particular subject, it's essential to focus on keyword clustering and internal linking.

By identifying your target keyword and clustering related keywords and topics around it, you can create a network of internal links reinforcing your authority on the subject.

Building topical authority to rank higher on google

This helps Google understand the structure and hierarchy of your content and can improve your chances of ranking higher on the first page of search results.

To help with this, you can use keyword clustering tools to identify related keywords and topics that you can use to create a more comprehensive and valuable piece of content.

By focusing on topical authority and creating a network of internal links that reinforce your expertise on a subject, you can increase your authority with Google's algorithm.

3. Create Templatized Blog Posts

Creating templatized blog posts can improve your Google rankings and streamline your content creation process.

Templates will help you write blog posts faster and scale whenever you need to outsource content writing for your website.

Using blog post templates and content briefs, you can ensure that your content is consistent in structure and formatting and meets your target audience's needs and interests.

Blog post templates for higher search rankings on google

This can help you create long-form content that is valuable and informative, which can improve your chances of ranking higher on search engine result pages.

Using blog post templates and content briefs can help you save time and streamline your content creation process, allowing you to focus on creating high-quality content that resonates with your audience.

By creating templatized blog posts and focusing on long-form content that provides value and meets the needs of your target audience, you can improve Google rankings and attract more organic traffic to your website.

4. Point To Internal Links & External Links

Internal and external linking are critical ranking factors that impact your web page's visibility and authority on search engines.

By including relevant internal and external links in your content, you can signal to search algorithms that your content is high-quality and informative.

Internal links to related pages on your website can help establish a clear structure and hierarchy of your content while guiding your readers to more resources and information.

internal links can help you rank higher on google

External links to reputable sources can add credibility to your content and demonstrate that you have done your research.

Creating resource pages on your website can effectively build internal links and establish authority on a particular topic.

By pointing to internal and external links in your content, you can improve your chances of ranking higher on search engine result pages and attracting more traffic to your website.

5. Focus On E-E-A-T

To rank higher on Google and improve your search traffic, it's essential to focus on E-A-T, expertise, authoritativeness, and trustworthiness.

With the addition of the "experience" component, E-E-A-T has become an increasingly important search ranking factor that rewards high-quality content created by experienced writers.

To demonstrate your authority and expertise on a particular topic, it's essential to focus on creating content that provides value and meets the needs of your target audience.

This can include using reliable sources, citing your research, and providing original insights and perspectives.

Establishing trustworthiness is important by ensuring your content is accurate, up-to-date, and free of errors or misleading information.

By focusing on E-E-A-T and creating high-quality content that meets the needs and interests of your target audience, you can improve your Google search results and attract more traffic to your website.

This is also important for local search results and how a local business can benefit from the new E-E-A-T factor.

7. Understand Search Intent

To improve organic traffic to your web pages, it's important to understand search intent and how it relates to your target keywords.

Search intent refers to the underlying motivation or purpose behind a search query, and understanding it can help you create content that matches the needs and interests of your target audience.

By conducting keyword research and analyzing search queries related to your target keywords, you can gain insights into the types of content that are most relevant and valuable to your audience.

This can help you create content that matches search intent and provides value to your readers.

For example, if someone searches for "best hiking boots," their search intent is likely to find a list of top-rated hiking boots they can purchase.

Creating content that matches this search intent and provides valuable information about the best hiking boots on the market can attract more traffic to your website and improve your search engine rankings.

8. Do Not Buy Spammy Links

Buying spammy links is a common practice that some webmasters use to try to improve their domain rating quickly.

However, this approach can do more harm than good. Links from link farms and other low-quality websites can hurt your domain authority and potentially lead to a penalty from search engines.

Instead of buying links, it's important to build high-quality links organically by creating valuable content that others want to link to.

This can include guest blogging on relevant websites, participating in online communities and forums, and using SEO tools to identify relevant link-building opportunities.

Creating valuable content and building high-quality links organically can improve your target web page and increase the UR rating.

9. Focus on Fast Page Speed

To rank higher on Google and improve user experience on your website, it's important to focus on fast page speed.

Optimizing your page speed can improve your website's performance and create a better user experience for your visitors.

A slow-loading website can lead to a higher bounce rate, negatively affecting your rankings. This is a crucial factor that can impact your search rankings and your site's overall user engagement.

This can include compressing images, minimizing HTTP requests, and using a content delivery network (CDN) to reduce server response time.

Also, you can use tools like Google's PageSpeed Insights to identify areas for improvement and optimize your site accordingly.

By focusing on fast page speed and creating a seamless user experience, you can improve your rankings and attract more traffic to your website.

10. Add Video To Your Blog Post

Adding video content to your blog posts can effectively engage your audience and improve on-page sessions.

By including YouTube video embeds in your posts, you can provide your readers with additional visual content that can enhance their understanding of your topic.

Not only can this improve the overall user experience on your website, but it can also help with video indexing on search engines like Google.

Eddyballe youtube embed for one my credit repair videos

With the rise of video content, Google displays more video results in its SERPs.

By including video content in your blog posts, you can increase your chances of appearing in these results and driving more traffic to your site.

Including video content can help with social sharing, as videos are often more shareable and engaging than text-based content alone.

Overall, Google's search algorithm loves video.

11. Improve Bounce Rate

One important aspect of ranking higher on Google is improving your bounce rate. Bounce rate refers to the percentage of visitors who navigate away from your website after viewing only one page.

A high bounce rate can negatively impact your Google rankings. Optimizing your website for mobile devices is one way to improve your bounce rate.

With more and more people using their mobile devices to browse the internet, it's essential to ensure that your website is easily accessible on these devices.

On-page optimization is another effective way to decrease your bounce rate.

You can keep visitors engaged and reduce bounce rates by providing valuable and relevant content, optimizing your page load speed, and improving your website's user experience.

12. Use AI Tools To Speed Up Content Creation

One way to speed up your content creation process and improve your SEO strategy is by using AI tools.

AI copywriting software can generate high-quality content quickly and efficiently, helping you save time and resources. 

Jasper AI Copywriting

Jasper.AI

  • Best for long-form blog content
  • Write blog posts faster
  • Chrome extension

Content optimization tools that utilize AI technology can provide valuable insights and suggestions for improving your content's readability, structure, and SEO optimization.

By incorporating these tools into your content creation process, you can produce high-quality content that resonates with your target audience and performs well in search results.

Here's my current AI tech stack:

  • Surfer SEO
  • Grammarly
  • Jasper AI
  • ChatGPT

I've seen considerable improvements in my rankings since I started using AI marketing tools.

I use these AI tools to help me rank higher on Google by knowing the exact word count and phrases to use and how to structure my content.

It's also helped me improve the readability of my content by suggesting alternate words and phrases that are easier to digest.

So try out different blogging tools that use AI to improve your content and rankings.

13. Check That Your Technical SEO is On Point

While content quality and relevance are essential for ranking higher-ranking pages, technical SEO is just as crucial.

Technical SEO refers to optimizing on-page and off-page elements that affect crawl bots and indexing.

It's essential to ensure your technical SEO is on point by following a comprehensive SEO checklist and regularly monitoring your website's performance through tools like Google Search Console.

Some critical technical SEO elements include website speed, URL structure, mobile-friendliness, and XML sitemaps. By optimizing these technical elements, you can improve your on-page SEO metrics.

14. Include A SiteMap

Including a sitemap on your website can make it easier for Google crawlers to understand your website structure and index your pages.

eddyballe sitemap google rankings

This can help improve your website's visibility and increase your chances of ranking higher on search engine result pages.

A sitemap is a roadmap of your website, which helps search engines find and access all of your content.

By including a sitemap, you are also helping to ensure that all of your pages are crawled and indexed by search engines, which can ultimately lead to higher organic traffic to your site.

15. View Performance Using Google Analytics And Search Console

To improve your website's ranking on Google, it's essential to track your performance using tools like Google Analytics and Search Console.

It's easy to set up a google analytics account, and it will be something you need to view your monthly search volume.

You can monitor all the relevant keywords and see your position history by linking your website to these accounts.

This will help you identify which pages need improvement and which areas of your SEO strategy require further attention.

With this data, you can make informed decisions on improving your Google rankings and attracting more organic traffic.

16. Perform Content Audits

Regular content audits for your blog posts are essential for any site owner. Using content optimization tools, you can analyze your content's on-page SEO and identify areas for improvement.

This helps improve your website's user experience and ensures your content aligns with your target keyword.

I use Surfer SEO which will allow you to run an audit for any specific keyword, and this will populate data from the top SERPs.

Then Surfer will provide you with an SEO audit that will prompt you with the following tasks:

  • Content score
  • Backlink analysis
  • Internal Links
  • Exact keyword phrases
  • Word count
  • Page structure
  • Title and meta description length
  • Time to first byte

By improving your content's relevancy and overall quality, you can increase your website's authority and improve your Google rankings. So, perform regular content audits to stay ahead of the competition and continuously improve your website's performance.

17. Build High-Authority Backlinks To Your Site

Building high-authority backlinks are crucial to improving your website's search engine rankings.

This involves acquiring links from reputable websites through link-building tactics such as guest posting and creating linkable assets.

Guest posting is a way to publish your content on other websites with a link back to your own site. On the other hand, a linkable asset is a valuable and informative content, making it more likely to be shared and linked to by others.

By building high-quality backlinks, you can show Google you are an authority in your industry or niche.

Also, it's important to note that link-building should be done strategically and ethically to avoid penalties from search engines.

18. Do Content Gap Analysis

Performing a content gap analysis is a great way to uncover hidden keywords and topics to target with your content.

You can identify areas where your site lacks coverage by conducting thorough keyword research and analyzing your competitors' content.

You can access all the keywords your competitors rank for but they need to be added. This helps you create targeted content that fills those gaps and improves your site's overall relevance and authority.

By focusing on specific keywords and target pages, you can optimize your content and attract more relevant traffic without relying on search engine gimmicks.

19. Become An Expert In Your Niche

After doing multiple Google searches, have you noticed that you have improved on-page SEO metrics, and aren't you ranking higher on Google?

It could be that Google needs to deem you an expert in your niche.

This again comes from topical authority and great long-form content. You can get all the links worldwide, but you must show your expertise or experience to have a good chance of appearing on Google search.

This can lead to lower rankings and needing more chances to make money on Google.

20. Create Product Display Boxes

Product display boxes are an excellent way to optimize your website's user experience while boosting your click-through rate and ultimately making more money online.

Affiliate Link Plugin
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Do you see this beautiful affiliate display? Yup, it's built with Lasso. Lasso is the perfect solution for bloggers who want their affiliate links on full display.

We earn a commission if you make a purchase, at no additional cost to you.

By strategically placing these boxes on your site, you can showcase your products and services visually appealing and organized, making it easy for visitors to navigate and find what they need.

This on-site SEO technique is a great way to improve your website's overall user engagement and ensure that your visitors stay on your site longer, increasing the likelihood of conversion.

21. Create A Linkable Asset

To enhance your organic link-building efforts, consider creating a linkable asset, such as a pillar post or an in-depth guide that is a valuable resource for your audience.

A linkable asset can attract high-quality backlinks to your website, improve your domain authority, and increase your online visibility.

Linkable Asset

To create a successful linkable asset, you must identify a target page that aligns with your business goals and industry trends, conduct extensive research, and optimize the content for search engine optimization (SEO) and user experience.

Creating a high-quality linkable asset can reap the benefits of organic link-building and establish your website as a trusted authority in your niche.

22. Leverage ChatGPT

Content is king in today's digital age, and a solid content strategy is vital for success. However, creating quality content can be time-consuming and challenging, especially if you need the necessary skills or resources.

That's where ChatGPT comes in. With its AI-powered content creation tools and SEO prompts, you can write blog posts faster and more efficiently while ensuring your content is optimized for your target audience.

ChatGPT

OpenAI's content detection tools can help you identify gaps in your content and provide suggestions for improvement, giving you a competitive edge in the online marketplace.

So why struggle with content creation and optimization when you can leverage tools like ChatGPT to enhance your content strategy and take your online presence to the next level?

23. Write Better Titles And Meta Descriptions

Creating a compelling title and meta description is crucial to optimizing your website for search engines.

You must use relevant long-tail keywords in your titles and meta descriptions to improve your rankings on Google. Long-tail keywords are more specific and have less competition, making it easier to rank for them.

Your meta description should provide a brief and compelling summary of your page's content, using language that entices users to click through to your website. By crafting the perfect title and meta description for each blog post, you can improve google ranking factors.

24. Perform Blog Post Audits

Performing blog post audits can help improve your search engine optimization and boost your Google rankings.

By analyzing your target pages, you can identify areas for improvement, such as keyword usage, meta descriptions, and title tags. Additionally, you can check for broken links and ensure that your content is up-to-date and relevant.

With a thorough blog post audit, you can optimize your content for search engines and your audience, ultimately driving more traffic to your site.

25. Create Silo Pages

While this won't teach you how to rank higher on Google, it will show you the correct site architecture to help with your SEO efforts.

Silo pages are content-rich web pages organized around specific topics, with several other related pages linking to the main page.

This helps Google recognize and categorize your content and provides a clear structure for users.

Creating silo pages can help improve user experience and guide visitors to other relevant pages, increasing engagement and reducing bounce rates.

Also, by creating a logical structure for your content, search engines can better understand the content of each page, aiding in higher rankings.

26. Stay Updated With Google Algorithm Updates

With Google always throwing us algorithm updates, staying updated with the latest trends is essential.

Google search blog

Keeping track of the algorithm updates, understanding their impact on your website's performance, and adjusting your strategy is crucial to maintaining a successful SEO campaign.

I'd recommend reading their blog, where they provide updates on SEO. This ensures that your SEO efforts align with the most recent changes and are optimized for better rankings.

27. Network With Other SEOs

If you want to learn how to rank higher on Google, I'd recommend learning from others who have succeeded with SEO.

Networking with other affiliate marketers/SEOs and attending events or webinars that provide insights on the latest trends can help you stay ahead of the competition.

Not only will it provide valuable information, but it will also increase your visibility and help you create relationships with other professionals in the same field.

After attending my first affiliate convention, I gained some tips on affiliate marketing that changed the blogging business forever.

28. Leverage Social Signals The Right Way

You still need to finish after doing on-page optimization because you still should promote your blog content on different social media platforms.

Twitter and youtube are both great ways to do that.

I've gone viral on Twitter using an AI tweet generator and promoted a blog post at the end of the thread, which got a lot of traffic.

This shows good social signals to Google, and although it doesn't provide a link authority to your post, it does encourage more people to view and share your content.

Eddyballe twitter viral

So you never know when you could go viral on Twitter or make money from your tweets.

Video summaries or tutorials about the blog topic are great ways to keep people engaged and further explain what you wrote in your article.

Then using youtube to create a video based on the blog post, you can also get more exposure for your content.

You can then link back from the youtube video directly to your post, increasing its rankings.

29. Make Sure Your Site Is Mobile-Friendly

Have you ever checked your website on a mobile device and noticed some content isn’t presented correctly?

If so, Google has been crawling sites that aren’t mobile-friendly. To ensure your website performs well on mobile devices, you should use responsive web design, allowing the layout to adapt based on the device.

A faster website increases user experience and improves your rankings.

This means users get a better experience, and your pages are more likely to rank higher in Google’s mobile search results.

Also, it’s important to compress your site's images to increase the loading speed.

I currently use Thrive Suite and a caching plugin to ensure my website is mobile-friendly. Thrive Suite helps me create a more responsive version without coding, and the caching plugin speeds up page loading time, improving user experience.

30. Run Google Ads

If you want to rank higher on Google without waiting for your content to be indexed, running Google Ads can help you achieve results quickly.

Setting up effective landing pages requires a lot of research and testing, but with the right strategy, you can quickly drive high-quality traffic to your blog.

Running ads is the best way to get more visibility without breaking the bank if you have a limited budget for SEO.

FAQ:

How Can I Rank Faster On Google?

You will want to perform content and link sprints to rank faster on Google. This means you should focus on creating content and building backlinks as frequently as possible.

Fill the gap between your competitors with topical mapping and create a link velocity plan. Additionally, you'll want to ensure your site is properly optimized for mobile devices and leverage social signals correctly.

Finally, running Google Ads can be a great way to quickly drive more traffic to your website without waiting for organic rankings.

Can You Pay To Be At The Top Of Google?

Yes, you can pay to be at the top search queries of Google through services such as Google Ads.

Paid advertising will allow you to appear above organic search results and gain more visibility for your website or product.

You can bid on a particular keyword phrase or multiple ones, set a daily budget, and measure the effectiveness of your campaigns.

Remember that Google Ads is an auction-based system where you may have to outbid other advertisers for the top spot.

Can You Rank For More Than Keyword Phrase?

Yes, you can rank for keyword variations, long-tail keywords, related topics, and more. Optimizing for multiple phrases related to your primary keyword phrase can increase the chances of appearing in search results.

It's important to ensure all targeted terms are relevant to your content, as irrelevant ones can hurt your overall rankings.

Now you know how to rank higher on google, it's your time to implement your content optimization strategies and track the success.

Remember that SEO is a long-term game, so you must be patient and consistent with achieving results.

If you scrolled down, here are my top ticks to rank on Google.

  • Understand off-page and on-page SEO
  • Create your Google search console and analytics account
  • Perform regular SEO audits
  • Understand anchor text links and keyword intent for each target page
  • Use SEO tools to help you with updates

Other than that, continue building quality content, and watch the competition.

If you stick to the basics of SEO and use the right tools, you should be able to start getting higher rankings in no time.



About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.