10 Best Landing Page Builders To Use In 2023

Wondering if you should build a website or personalized landing pages for your business?

Believe me, I've been sucked into the FOMO of trying out different sales funnel software and landing page builders that can lead to analysis paralysis. Yes, thats a real thing.

So thing is, if you want to grow your business and if you sell digital products online, landing pages can help you do that by putting systems in place.

The best news? You'll find out which are the best landing page builders to use without all the hype nonsense!

I'm sure if you have been searching for different landing page builders or sales funnels, you have seen companies like Clickfunnels, Kartra, and GrooveFunnels promoted all over the internet.

When I used to see this, I got shiny object syndrome and I kept switching from different landing page software all the time. Like seriously, I used up every email and free trial possible!

Leadpages keeps it simple and let's you create awesome pages without all the BS hype!

If you go and join the Facebook groups on all these different sales funnel groups, you'll see for yourself how many people keep switching and asking questions if they should even make the switch.

So I created this list of the best landing page builders and I want to help as many people possible find the perfect one.

What Is A Landing Page Builder?

A Landing page builder allows you to pages within your website to have a visitor complete an action. Whether you are trying to collect their email or have them sign up for your offers, it's important to have them land on a designated page for the outcome you want.

Why Do You Need A Landing Page?

A Landing page's main purpose is to generate leads and sales for your business. To do this, you create the landing page with an offer included so they can give you their email or schedule an appointment.

You can provide them with paid or free digital products such as:

• PDF Guides
• Checklists
• Mini-Course
• Newsletters

What's The Difference Between A Landing Page Builder And A Website?

While a website contains many different pages such as an about, contact us, services, and blog pages, a landing page or sales funnel normally contains 1-3 pages without a header so they can focus on the call to action. 

You can create landing pages within a website if they offer that as well or might have to use separate software to do so.

So it's perfectly fine to have both and focus on your offers with your landing page software.

How To Choose The Best Landing Page Builders

All right, so let's get into it.

You want to have a landing page builder or sales funnel software with different features, but that has same end goal. Create high-converting landing pages without all the stress!

Depending on what type of features you need, you might need an all-in-one tool or just a simple landing page builder.

I'll be going over which have the best features and also from most expensive to cheapest in just a few moments.

What Are The Best Landing Page Builders?

Landing pages are meant for conversions. They help you present your marketing message and call-to-action to the right type of customers who might be interested in what you have to offer.

In other words, they allow you to increase leads and sales conversion rates by driving proper traffic with the use of effective landing pages.

It's not as hard as it sounds, but if you're like most people, you don't know where to start. And that's ok because we all have different goals and needs. The good news is there are a ton of options out there for just about any situation.

I'll walk through what I think are the best landing page builders on the market right now and then give you some tips on how to choose one that will work for your business or project.

1. Leadpages

Best Landing Page Builder On The Market

Leadpages is a powerful website and landing page builder that can help you turn your leads into customers. The tool provides every type of template for any kind of scenario, which will save time in creating custom web pages or sales funnels online.

Leadpages is a great choice for those who don't want to deal with any coding or technical knowledge. Plus, if you ever get stuck they have easy-to follow video tutorials that will walk through the process step by step.

Key Features

• Sell products & services
• Create high converting landing pages & sales funnels
• Hundreds of templates to choose from
• Drag & drop landing page builder
• Create lead magnets directly from the dashboard
• Get insights on your visitors
• Create alert bars & pop-ups easily

Pricing:

The standard plan cost $49 per month while the pro plan at cost $99 per month.

2. ClickFunnels

Best Sales Funnel & Landing Page Builder

ClickFunnels landing page builder is one of the highest-rated in the industry and with good reason. This software has been around for a while and has helped many people create everything from webinar funnels, landing page opt-ins to complete online courses, and much more.

ClickFunnels offers a lot of different templates that give you great starting points for your own landing page creation. You can then customize these templates to create pages that will provide an excellent user experience and be very effective in converting your visitors into customers.

I've been using ClickFunnels for a few years now and it's definitely one of my favorite hacks when it comes to investing in tools needed to grow my business.

Key Features:

• Easy Drag and Drop Page Editor
• Designable Shopping Cart Features
• Email and Facebook Automation
• Generate Email Opt-ins With A Click of A Button
• Multiple Templates To Choose From
• Great Customer Support
• Create Advanced Upsells & Downsells

ClickFunnels is one of the best landing page builders and here are its key features.

One of ClickFunnels’s most powerful features is that it allows you to create “pages” for your website that look amazing on any device, from a desktop computer to a smartphone.

This means that no matter what type of device a visitor uses, Your page will be completely optimized for mobile, tablet, or desktop.

CF is a unique tool in that it allows you to both build your pages and manage your landing pages from the same interface.

The drag and drop editor has several features that allow you to edit your pages with ease.

If, for example, you don’t like the positioning of a specific element on your page, simply click and drag it to another location. 

Pricing Plan:

ClickFunnels pricing starts at $97 per month. For a basic setup, this includes 20 pages for your landing page (but you can add more pages, which will increase the monthly cost), unlimited contacts and up to 3 domains.

The plan also includes full access to A/B testing tools that you can use on any of your campaigns.

The backpack plan goes for $297 per month with the highest plan at $2,497 per month.

This plan offers unlimited pages on your landing page, unlimited contacts, email marketing campaigns, and restricted membership sites.

Pricing Overview:

• ClickFunnels: $97
• ClickFunnels Platinum: $297
• Two Comma Club X: $2,497

3. Kartra

One of the best all-in-one landing page builder

Kartra allows you to host everything you need to build an online business such as email marketing, landing pages, secure checkouts, course creation, and so much more.

Even though Kartra is fairly new, it has become the number one competitor for clickfunnels as you can see when you join their Facebook communities, many people are making the switch to Kartra.

So why are people switching to Kartra?

Kartra lot only lets you build sales funnels, but as explained earlier, kartra can build out your entire business and automate the sales process.

You can collect leads, create courses, and offers for your clients and send them emails with complete email automation all through Kartra. So you can see why many entrepreneurs and business owners are switching from click funnels to Kartra as you can stop paying so many different software to do one thing.

What are the tools that Kartra can replace for your business?

Here’s a quick list.

• Email marketing
• Affiliate management
• Landing pages
• Shopping carts
• Video hosting
• Course & Membership builder
• & so much more!

Key Features:

Since Kartra acts as an all-in-one landing page builder, you can create anything you using their advanced features.

Here are their main landing page features:

• Kartra Checkout Pages
• Build Leads Using Custom Tags & Lists
• Funnels & Caampaigns
• Survey & Quizzes
• Self-Hosted Videos
• Calendar Appointment Scheduling
• Affiliate Tracking Software
• Custom API & Zapier Integrations

Pricing Plan:

Their Starter plans at $99 per month; the Silver plan costs $199 per month and the Gold plan is $299 a month.

The Starter plan is perfect for an entrepreneur who needs 1 custom domain and runs an online business.

If you want to run your agency using Kartra, you can upgrade to their premium plans and start making money online by helping others build their landing pages.

4. SamCart

Best Shopping Cart & Landing Page Designs

SamCart is a landing page builder for those who want to obtain a clean and polished site. It provides an easy drag-and-drop user interface, built-in payment processing, and analytics integration.

The platform allows you to choose from several different page templates that it has already set up for you so you don't need to worry about design setbacks.

SamCart has one of the best shopping cart features so you can maximize conversions and sales.

This landing page builder is perfect for small businesses, course creators, and affiliate marketers.

You can easily create a landing page within minutes by dragging and dropping components on there. The tool works smoothly on all browsers without any lagging when moving elements or resizing them.

The platform provides you with an in-depth analytics feature so you can keep track of your conversions and understand how well your marketing campaign is performing.

Read my full SamCart Review

Key Features:

SamCart's features are best aimed towards marketers who are looking for an all-inclusive platform that can provide them with a powerful set of tools.

You can use their pre-designed templates to create unlimited products and landing pages. They come with their own styles and allow you to edit them as well.

Do you need upsells or A/B split testing? Well, SamCart's got you covered. You can easily add these elements to your landing page so you can boost conversions.

They also offer an in-depth analytics feature that helps you maximize ROI by providing actionable data so you can improve your page design.

If you need to build your online course, you can do that with SamCart Courses. They offer a flexible, dynamic course creation process so you can be up and running.

Other Features:

• Advanced subscriptions
• Provide partial refunds
• Built-in SSL Certificate
• Create order bumps & cross-sells
• Integrate with any app using Zapier
• Add your own domain to your site
• Multiple payment methods

Pricing Plan:

SamCart offers three different pricing plans, including one that ranges from $49 to $199 per month.

The highest-tier plan offers you the ability to build unlimited pages and campaigns with your own domain. You'll also have access to upsells, A/B split testing, all the templates, and more.

If you're looking for a powerful landing page builder with an easy drag-and-drop user interface that can provide you with analytics integration, then SamCart is the right service for you.

• $49/month
• $99/month
• $199/month

5. Builderall

Runnerup for an all in one landing page platform

Whenever I see Builderall, I see how far they’ve come as an all in one platform. At first, many people didn’t like Builderall because it had so many bugs and errors. They were lacking a lot of visual features, but now with Builderall’s 4.0 update, they rank up to their competitors and you can surely see it when you use their platform. 

With Builderall, you can build beautiful landing pages, create email sequences, cart shopping, and so much more. One huge plus about this sales page software is that you can create a WordPress site within your dashboard. 

They do have a lot more features than any other platform I’ve seen, but again.. having to much can cause hiccups or bugs within your community.

Key Features:

• Drag and drop Website Builder with hundreds of features
• E-learning & Online Course Builder
• Booking Calendar
• Run your own affiliate program (1 tier or multi-tier)
• Magazine builder
• Host your videos within Builderall

Pricing

Builderall plans work in a freemium model which allows you to use the builder completely for free.

Plan starts at a cost of $69.90 per month and the Funnel Club runs for $199.00 one-time + $67.90 per month.

6. Thrive Themes

Best Landing Page Builder For WordPress

Thrive Themes is the best conversion-focused all-in-one landing page builder for WordPress sites.

With Thrive Themes you can create landing pages, blog review posts, lead generation pages, courses, and so much more to generate more sales for your business.

So why is it beneficial to have a landing page software on WordPress?

When you build a site or landing page through WordPress you have a better chance of ranking on google search rankings because you are able to optimize for SEO and have a legitimate sitemap on your WordPress blog.

Just like me, I have a WordPress blog like the one you are currently reading on, but I still utilize a landing page software like Kartra since it has certain features that I like and that I can keep separate.

Need More Info on Thrive Suite? Read these blog posts:

• Thrive Themes Vs. ClickFunnels
• Thrive Suite Review

Key Features:

• Amazing drag & drop theme builders
• Create blog posts with simple block editors
• Build your email list with Thriveleads
• Create engaging polls & comment sections
• Host online courses
• Create e-commerce stores

Pricing

You can purchase Thrive Theme's products a la carte or in a monthly membership plan which is more cost-effective.

Thrive Themes starts at $19 per month annually or $30 per month quarterly.

7. Simvoly

Best Budget Friendly Page Builder

Simvoly is definitely an underdog in the landing page builders list, but it packs a huge punch when it comes to building out a landing page or even a website. 

I’ve created a few pages on Simvoly and was actually able to do this within just a hours because Simvoly has hundreds of templates you can use and edit from.

For the price that you pay, this landing page builder will definitely not disappointment you if you are on a budget and still want to create some awesome landing pages. 

Simvoly comes with a full training course on how to build landing pages and how to structure your entire website for free on their website. Even if you don’t use their software, i still recommend that you take their free online courses.

Key Features:

• Drag & Drop Builder
• 200+ Page Templates
• SEO Funtions & SiteMap
• 900+ Fonts
• Global Styling
• Amazon Server Page Speeds
• Sales & E-commerce Templates
• Offer Upsells & Downsells

Pricing:

The personal plan starts at $18 per month; the business plan goes for $32 per month while the growth & pro plan go above $79-$199 per month.

8. GrooveFunnels

Best FREE Landing Page & Sales Funnel Software

GrooveFunnels is an all in one free landing page platform that you can use to start creating beautiful sales funnels. Even the email marketing is free to use and I was completely shocked when I heard that.

Now how did GrooveFunnels grow so fast in the business software space?

Because of their affiliate program… They grew so quick that many people left Clickfunnels and to join the hype train. 

With GrooveFunnels you can create unlimited amount of landing pages, email marketing campaigns, shopping cart methods and much more.

Key Features:

• Sell products with 1-Click upsells
• Upsells, Downsells, and Order Bumps
• Membership site platform
• Powerful Video marketing built right in

9. Instapage

Best Page Builder For Seeing Analytics

Instapage is another standalone landing page builder and highly recommended by bigger companies like ADP and SoundCloud.

A huge benefit to Instapage is their analytics and conversion tools for the landing pages that you build. 

Pricing

Their pricing plan starts at $199 per month and then custom enterprise plan where you'll need to get in contact with them for.

10. Unbounce

Unbounce is another great landing page builder used by over +15,000 online businesses. Unbounce comes with over 100 templates for you to use and also is ROI data driven to better your conversion rates.

Pricing

Their launch plan starts at $80 per month and can go all the way up to $300 per month depending on what features you're looking for.

That's my list of the best landing page builders to use and I hope you enjoyed reading. Let me know if you tried any of them out!

How Do I Build a Landing Page?

So in order to build a landing page you normally want to write down the end goal and have it mapped out entirely. If you don't do this, then your conversions will suffer.

One thing before you start creating landing pages or sales funnels is that you have to be always tweaking the copy or design. It’s never going to be perfect, but it's best to almost have it there.

Step 1: Write Down The List of Things You Will Include In Your Landing Page.

It's better to map out your funnel so you can convert more visitors into leads or clients. You can use a free app like Notion to write down ideas or use a funnel mapping software like Funnelytics.

• Customers pain points
•  Benefits
•  Secrets
•  Proof
• Call to action

Step 2: Now Start To Create The Landing Page Using Your Landing Page Software.

Depending on the software you will be using, most builders will already have the templates done for you so all you need to do is add the copy and images onto the landing page.

Opt-in form ------> Thank you page -----> Then the offer or email sequence.

Step 3: Build Your Community

Keep them in your circle by sending out automated emails or social media content every time you post a new youtube video, social media post, or come out with a new offer.

They say it takes over 7 points of contact to have someone a make purchase so building your email list is the fastest way to do it.

How To Get Visitors To Your Landing Page

There are many different traffic sources you can choose from, but organic is definitely the best if you're looking for long term gains.

Here are the most used traffic sources to get more leads or people to your landing page or sales funnel.

1. SEO (Search Engine Optimization)
2. Social Media Ads (Facebook, Google, Youtube, Etc.)
3. Pinterest
4. Facebook & Instagram Organic
5.  Youtube Organic
6. TikTok

Get started by choosing one to two traffic sources for bring more visitors to your landing pages.

If you try to handle to many options, then you more than likely won't grow as fast and build a following.

Here's my case study:

I started created niche researched videos on YouTube by seeing what was missing in my market. Then I created strategic videos that brought people to my landing pages and had then sign up for my email list.

Once you have their email or a good following, you can keep serving them great products and content which is completely doable through building advanced landing page optins.

Yes, TikTok is also a game changer in the entrepreneur space and you can grow very quickly! I've been able to grow one of my YouTube channels by posting twice a day.

Read my blog post on 6 ways to make money with TikTok.

Conclusion

So now you know why landing pages are important and which are the best ones to use for your business.

Be sure to check out my other blog post on the best side hustles to start so you can build landing pages for a side hustle you want to start with.

So over to you, what landing page builder are you using in your business?