The 12 Best Content Optimization Tools & Software In 2023

Updated: January 21, 2023

Written by Eddy Ballesteros

If you're like most SEOs, you're always looking for new ways to improve your rankings in Google. And while backlinks will always be an essential part of the puzzle, one secret weapon often gets overlooked: content optimization.

Yes, optimizing your content may seem challenging, but it's much easier than you think. I'll discuss various SEO content optimization tools and software to help you rank on Google without all the manual research.

If you're in a rush, then here is my top tool for optimizing your blog posts:

  • My Rating: 10/10 
  • Use Cases: Optimize content
  • Price: Free - $249 per month

What Are The Best Content Optimization Tools For SEO?

You'll learn much from this guide if you're ready to upgrade your content strategy using SEO tools. While there are many different options, I've found that the following tools and software offer the best combination of ease of use, functionality, and results.


  • Surfer SEO: Best For SEO Professionals
  • Frase: Best For AI Content Assistance
  • ClearScope: Best For SEO Agencies

1. Surfer SEO

My Personal Take

I've been using Surfer SEO to help with my content optimization process, and I recommend this to anyone who wants to start optimizing content faster.

5

out of 5

  • Price: Free Grow Flow Account - $249 
  • Best Feature: SEO Audit
  • Annual Discount: Yes

Surfer is the best content optimization tool I use to create content that search engines love. Since Surfer has a wide range of tools for optimizing your existing content and filling your topical mapping gaps, it's an excellent choice for SEO professionals who want to take their content marketing to the next level.

Surfer SEO

Not only can you integrate your google search console, but their grow flow feature will send you weekly tasks for optimizing your web content.

Surfer SEO's Grow Flow Feature will provide you with tasks such as:

  • Removing and adding keywords
  • Internal and external linking opportunities
  • New blog post ideas to post based on your search rankings

So this will keep you on your toes and force you to optimize content weekly. Don't get me started with the audit feature. The audit page will give you the complete breakdown of what you're missing on your web page, including meta tags and relevant keywords. I use this feature after publishing my blog posts, which helps me create optimized content faster.

Top Features

  • Audit your blog pages
  • Keyword research tool for topical mapping
  • Use NLP to optimize your content
  • Connect GSC to view organic traffic after each content update
  • AI Outline Generator
  • Custom Content briefs

Pros


  • Provides many other SEO tools
  • Create winning content with content brief ideas
  • Detects keyword stuffing
  • Get a content score based on competitors
  • Chrome extension that goes with you anywhere (Including WordPress transfer and google docs)

Cons


  • The outline generator could be better
  • The backlink tasks could give us better recommendations
  • The traffic volume for keyword research isn't accurate

2. Frase IO

Frase Dark

My Personal Take

Frase is definitely one of the top content optimization tools for SEOs and content marketers. You can essentially do everything with this one software, including writing the content and maximizing your organic traffic.

4.5

out of 5

  • Price: $14.99 - $114.99
  • Best Feature: AI Content Optimization
  • Annual Discount: Yes

If you're looking for an AI-powered content optimization tool that gives you actionable insights and suggestions, then Frase is your best bet. With its intuitive interface and helpful features like topic clustering and content optimization, Frase is the best SEO writing assistant.

Frase IO

They allow you to publish SEO-friendly content and easily import the document to your WordPress site. Once you add your published URL and target keyword, you can see your content score and understand why your content is doing well.

Then when you know what semantic keywords are needed, you can use Frase's AI writing tools to add the right keywords that are missing without stuffing them in your article.

Top Features

  • Content optimization tools that help you create search engine-friendly content
  • Identify your monthly search volume and see what needs updating
  • AI writing templates that sound natural
  • Get outbound reference link sources to add to your blog post
  • Automated Content Briefs
  • Get real-time data on your search engine results

Pros


  • Fun to use and easy to learn
  • View what competitor content is ranking
  • Use their "Write for me" feature to finish your sentences

Cons


  • You might get paralysis analysis because they offer so many SEO tools
  • The AI templates can be repetitive if you don't learn how to use it

3. Clearscope

clearscope logo

My Personal Take

I've noticed that Clearscope is popular among big media sites and powerhouse niche site owners. If I didn't have Surfer SEO, this would be my next content optimization program.

4.5

out of 5

  • Price: $170 - $1,200 per month
  • Best Feature: Content Report
  • Annual Discount: Yes

Another content optimization software that is gaining popularity among SEO professionals is Clearscope. This advanced content optimization tool uses machine learning to improve your online writing and create clean, optimized content that does well in search engines.

Clearscope

But what makes Clearscope stand out from other content optimization tools? Its focus is on quality over quantity. With its AI-powered algorithms, you can create a content marketing strategy that wins every time.

Popular bloggers like Andrew from LassoWP stand behind this software and use it to create high-quality content.

Top Features

  • Google search console integration
  • AI-powered content research
  • Powerful text editor
  • Find search intent and keyword opportunities using their content editor

Pros


  • Create content editor grading
  • Easy-to-use
  • Includes a google docs plugin and WordPress integration
  • It makes your content creation process more manageable with their content brief creator

Cons


  • No AI writing assistance
  • Very expensive for smaller websites
  • Not much information to go off on their website

4. MarketMuse

marketmuse logo dark

My Personal Take

MarketMuse can quickly help you create winning content with its suite of content optimization tools. I recommend this to anyone who wants to create SEO-friendly content without keyword stuffing.

4.5

out of 5

  • Price: Free - $12,000/yr
  • Best Feature: Content Optimization Reporting
  • Annual Discount: No

Marketmuse is another one of the top content optimization tools today. It uses AI to help you find keywords and topics that will resonate with your audience, all while ensuring that your content is optimized for search engines.

MarketMuse

So why should you consider using Marketmuse? This content marketing platform uses measurables and analytics to help you improve your content to achieve better search engine optimization for individual blog posts. One of its most significant advantages is that you can quickly generate ideas and optimize existing content.

Top Features

  • AI-generated content briefs
  • Get real-time feedback on your content optimization
  • Know what keywords can drive organic traffic using their inventory feature
  • Get Natural Language Generation data
  • Get automated ROI and traffic projections

Pros


  • Get exact keyword research data for your future blog posts
  • Optimize around your target keywords and see who your competition is
  • View search engine rankings

Cons


  • It does not include AI tools for creating content faster
  • It's expensive once you need to want to optimize more articles

5. Scalenut

Scalenut logo

My Personal Take

Scalenut is great for someone who wants an all-in-one SEO platform to help them with content marketing. Their built-in AI copywriter works like a charm, and you can pair Scalenut with other keyword research tools.

4.0

out of 5

  • Price: $29 - $149/mo
  • Best Feature: AI Content Writing
  • Annual Discount: Yes

One of the many content optimization tools that offer more than just content writing is Scalenut. This content marketing platform is an all-in-one tool that helps you publish better content on and off your website.

scalenut

But what makes Scalenut stand out is its AI copywriter and competitor analysis features. With their SEO content optimization algorithms, you can get data-driven recommendations on improving your content and optimizing it for search engines.

All you need to do is drag and drop the headers that best fit your SEO content strategy, and the AI copywriter will help you write better content that drives traffic to your site.

Top Features

  • Competitor analysis tools
  • AI copywriting
  • Content optimization algorithms
  • Cruise Mode lets you write a blog article for your target keyword
  • It comes with a WordPress SEO plugin
  • Know what is missing in your SEO content with their content editor tool

Pros


Cons


  • I wouldn't say I like that the header text doesn't reach H4.

6. Outranking

Outranking Logo

My Personal Take

Outranking isn't as known as the other SEO tools on this list, but it offers many great features for content optimization. If you want an AI-powered editor to help you write better content, this is the tool for you. 

4.0

out of 5

  • Price: $79 - $219 per month
  • Best Feature: AI Content Optimization
  • Annual Discount: Yes

Outranking is among bloggers' top SEO content optimization tools and software, helping you optimize your content for mobile and desktop search results.

Outranking

What I love about Outranking is its ability to use AI algorithms to analyze your existing content and give you the best keywords for it. It also offers automated peer ranking so that you can easily compare yourself with other bloggers in your industry, giving you a competitive edge in your SEO content.

Outranking follows a simple four-step process:

  • Create a content strategy
  • Content Execution
  • SEO Optimization
  • Track & Improve

Top Features

  • Get internal linking suggestions
  • Top-of-the-line SEO content optimization editor
  • Get recommendations on your title tags and meta descriptions
  • Track and optimize the exact keywords you want to rank for
  • SEO content editor with AI writing capabilities

Pros


  • Know what internal links need to be added
  • Powerful AI writer
  • It uses 11 different key ranking factors

Cons


  • It's expensive compared to its competitors
  • I don't know many people who use this product

7. Page Optimizer Pro

PageOptimizer Pro logo

My Personal Take

PageOptimizer Pro is a great tool, and I think it deserves its spotlight because it focuses on getting results instead of just focusing on keywords and rankings. This is your tool if you want a seamless content creation and optimization platform.

4.0

out of 5

  • Price: $22 - $44 per month
  • Best Feature: AI Content Audits
  • Annual Discount: Yes

Page Optimizer Pro (POP) has to be on the list of the best SEO content optimization tools and software because of its focus on ROI instead of just keywords and rankings.

PageOptimizer Pro

POP uses a unique optimization technique that makes content creation and optimization more effortless than ever. It uses machine learning algorithms to help you identify the best target keywords for your SEO content and analyze your current content to get more traffic.

The founder of POP, Kyle Roof, is a well-known SEO expert in the industry. He believes content creation and optimization should be done together instead of in separate processes. That's why his platform focuses on helping you create better content and make it more optimized for search engines.

Top Features

  • A content editor that lets you see immediate changes to your article
  • A content brief generator
  • A chrome extension that works with WordPress and Google Docs
  • Get information on Schema and LSI terms for your SEO content strategy

Pros


  • Uses machine learning to optimize your content
  • Identifies the best LSI keywords for your SEO strategy
  • It helps you get more traffic through improved recommendations
  • Kyle Roof still does SEO

Cons


  • Does not have an AI writing program
  • The UI could be improved

8. Dashword

Dashword

My Personal Take

Dashword can be at the top very soon if they keep it up. It is slowly becoming one of the best SEO content optimization tools, and its focus on simplicity makes it perfect for creating better SEO-optimized content.

4.0

out of 5

  • Price: $39 - $249 per month
  • Best Feature: AI Content Optimization
  • Annual Discount: Contact site

If you've ever wanted an easy way to create SEO-friendly content, you must try Dashword. This powerful tool offers a variety of features that help anyone create long-form content, from bloggers to marketers and even brands.

What I love about Dashword is its simplicity. It takes all the complexity out of SEO writing and lets you focus on creating great content for your website or blog.

Dashword

They have a rich content brief builder that lets you start optimizing content instantly.

So once you approve of your content optimization score, you can monitor your traffic, performance, and rankings over time to see how you're doing.

Top Features

  • Create content briefs in just a few clicks
  • Optimize your content with their automated platform
  • Track your progress and get insights into your top-performing content
  • Automated keyword reports
  • Free SEO tools

Pros


  • An easy-to-use platform that anyone can use
  • Great features like automated keyword reports and content brief builder
  • You can see what's ranking through your online dashboard

Cons


  • The tool isn't very heard of
  • They don't have a big community of SEOs

9. Grammarly

Grammarly logo

My Personal Take

You will need a reliable tool like Grammarly if you use content optimization tools. I highly recommend it to anyone who wants to improve the quality of their SEO writing and get more traffic from their content.

4.5

out of 5

  • Price: Free - Special Offers
  • Best Feature: AI Writing Assistance
  • Annual Discount: Yes

Grammarly is my favorite SEO writing assistant because it is so easy to use and has many features. After every content audit, I'll run my content through Grammarly to ensure I don't have any grammatical errors or typos.

Grammarly

There is nothing better than having optimized content and perfect grammar all at the same time! Grammarly is one of the most popular SEO writing tools because it works. It uses powerful algorithms to identify common mistakes in your content and even offers suggestions on improving your writing based on your tone of voice.

Grammarly is also great if you want to restructure your sentences to pass AI content detection tools.

Top Features

  • A content analyzer that highlights common mistakes in your writing
  • Custom style checks for different types of content or industries
  • A plagiarism detector to make sure all of your content is 100% original
  • An easy-to-use interface

Pros


  • Incredibly easy to use, no matter your level of expertise
  • It has a built-in plagiarism checker that helps you avoid duplicate content
  • Plenty of customizable writing style checks to help you improve your SEO

Cons


  • It can be buggy at times
  • Sometimes the suggestions can sound weird

10. Quillbot

Quillbot Logo

My Personal Take

Quillbot is definitely worth checking out if you need a Grammarly alternative. With a powerful set of features and an easy-to-use interface, it can be an indispensable part of your SEO toolkit. Try it out today and see what you think! 

4.0

out of 5

  • Price: $19.95 per month
  • Best Feature: Content rephrasing tool
  • Annual Discount: Yes

Quillbot is very similar to Grammarly as it can be a helpful aid to your content optimization efforts. If you don't like how a specific sentence came out, you can use their repurposing tool to rewrite it quickly and easily. I love using Quillbot because it helps me create better content and focus on my writing goals.

QuillBot

Top Features

  • Content Rephraser
  • Grammar Checking tool
  • Citation generator
  • Plagiarism checker
  • Chrome extension
  • Unique optimization tools for writing

Pros


  • Powerful grammar checker that finds errors other tools miss
  • It makes repurposing content more straightforward than ever
  • Simple to use

Cons


  • It would be best if you had the premium plan to get better features

11. Outwrite

Outwrite logo

My Personal Take

If you are looking for an advanced AI tool to help you with your writing, I highly recommend giving Outwrite a try. This is another great add-on to your content optimization platform. Its robust features and ease of use can perfectly complement your optimization efforts. 

4.0

out of 5

  • Price: Free - $24.95 per month
  • Best Feature: Grammar Checker
  • Annual Discount: Yes

Outwrite is an advanced AI writing assistant to help you create better SEO-optimized content.

Whether you are creating blog posts or landing pages, Outwrite can help you optimize your content for higher rankings and better conversions. Its features include content generation, auto keyword research, grammar correction, and more.

Outwrite

Top Features

  • Works with all of our favorite platforms
  • Check grammar and spelling errors
  • Improve your writing with their AI suggestions
  • Change the tone of voice commands
  • Paraphrasing tool

Pros


  • A great Grammarly alternative
  • Get writing suggestions
  • You can use it for any situation
  • Simple to use for content marketers

Cons


  • You need to pay the premium to get the good features

12. RankMath

rank math logo

My Personal Take

Rankmath is a must if you are on WordPress and need final content edits before publishing. It's simple to use and has lots of great features that can help improve your on-page optimization in no time. Try it today and see what you think! 

4.5

out of 5

  • Price: Free - $49
  • Best Feature: WordPress Integration
  • Annual Discount: Yes

Rankmath is a powerful tool that can help you with on-page optimization by targeting specific keywords in your content. It is super easy to use, so even if you are new to the world of SEO, you can get started immediately.

RankMath SEO

With features like keyword density analysis, meta tag suggestions, and much more, RankMath is a great tool, and I personally think it's better than Yoast SEO.

For many of you, this might not be the right tool. But if you want a simple, hassle-free platform to help you with your on-page optimization, RankMath is definitely worth checking out.

Top Features

  • Keyword density analysis for each piece of content
  • Meta tag suggestions for boosting your rankings
  • An easy-to-use interface that anyone
  • AI content writer
  • Change your permalink structure
  • Create a sitemap for your blog

Pros


  • Powerful content creator for SEO
  • Simple to set up and customize
  • Many useful permalink options

Cons


  • Some users have reported bugs with their software

What Is A Content Optimization Tool?


A content optimization tool is software that helps you optimize your content for organic traffic. It's a simple idea, really. You create high-quality content, and the tool enables you to get it in front of the right people by using on-page suggestions. But there's more to it than that.

A good content optimization tool will also help you track progress, measure results, and find new growth opportunities based on your competition. In short, it's a valuable tool for anyone serious about growing their business with organic traffic.

So if you're looking to improve your content marketing strategy, invest in a content optimization tool. It could be the best decision you ever make.

How I Measured Each Tool For This Buyer's Guide


It's no secret that I love SEO content optimization tools. I mean, what's not to love? They help you optimize your web pages for better search engine visibility and can improve your content writing skills. But with so many SEO content optimization tools on the market, how do you know which ones are the best?

Eddyballe speaking to Michal surfer

[I even had the chance to speak with Michal, the CMO of Surfer SEO.]

I don't think there's any definitive answer to that question. It depends on your needs and preferences. However, I did want to provide a few guidelines for how I measured each tool for this buyer's guide.

First of all, I looked at the features each tool offered. I wanted to ensure that each tool had everything I needed to optimize my web pages effectively.

Next, I assessed the ease of use of each tool. I wanted to ensure that the SEO content marketing platform I chose would be easy for me to use, even if I'm not tech-savvy.

Finally, I considered the price of each product. Obviously, I didn't want to spend a fortune on a tool we could do manually. However, I also didn't want to choose a tool simply because it was cheap. Instead, I looked at how many credits you get based on each plan.

Surfer Audit is The Winner

Why Is Content Optimization Important For SEO?

Content is the bread and butter of the internet. In a world where we are constantly bombarded with content, it's essential that your website's content can stand out.

You could have the most beautifully designed website, but if your content isn't optimized, no one will ever see it. Search Engine Optimization (SEO) is optimizing a website for Google's search algorithm. Optimizing your website's content increases the chances that your website will show up when people search for keywords related to your business.

In other words, content optimization is essential for ensuring that your website doesn't get lost in the sea of web pages.

Not only does content optimization help you stay top of mind, but it also allows Google to crawl your website more easily. And we all know that Google loves fresh, original content. So if you're not optimizing your website's content for SEO, you're missing out on a lot of potential traffic.

FAQ

How Do I Optimize Content For SEO?

You can start by reviewing and auditing your blog posts that haven't been updated. You'll want to plug your URL into a content optimization tool and see what suggestions it provides. This includes meta tags, title tags, headers, and body copy.

Which Content optimization Platform Is Accurate?

I'd say they are all very accurate. Still, I highly recommend messing with the competitor settings and ensuring that the tool you're using pulls up data from your direct competitors. This will help ensure that your optimization suggestions are accurate and targeted to the right audience.

What are the risks of using content optimization tools?

If you rely entirely on content optimization tools to optimize your content for SEO, you could risk never learning how to do it yourself. This is why it's important to manually review each suggestion the tool provides and let your judgment guide you. Additionally, these types of tools are prone to errors. So if you notice any incorrect recommendations or data, report it to the company, and hopefully, they can improve their algorithms in the future. Manual content optimization is always better than relying entirely on a tool.

Final Thoughts

Content optimization is an important part of any SEO strategy. Using the right tools and software, you can optimize your content to rank highly on the search engine results page without needing any backlinks! Give these tools a try and see how they can help improve your Rankings today.

About the Author

Ever felt like you should be doing more with your business or blog? I felt the same way until I learned how to focus on income-producing activities and scale my businesses. My name is Eddy Ballesteros and I'm known as the Friendly Entrepreneur. Check out my best product reviews and make money online guides!