Surfer SEO Review 2024: The SEO Tool I Use To Rank On Google

Updated on: December 12, 2023

minute reading time

Surfer SEO Review

Eddy Ballesteros, CEO, All of our content is fact-checked. Learn More

Do you want to know how to rank on Google and beat your competitors while earning more revenue?

Then, keep reading because I'll show you the tool I use to do it in this Surfer SEO review and how I achieve the best mobile or desktop results.

Surfer SEO is a powerful keyword research and content optimization tool that helped me optimize my website's content and rank higher on Google.

I've tried many Surfer SEO alternatives, but the results of this software make me come back every time.

Surfer SEO results Eddy

Surfer SEO Overview

Surfer SEO Tool
  • View word count and create content briefs
  • Optimize existing content
  • Keyword research tools

Eddy's Personal Surfer Summary: Best On-Page SEO Analysis Tool

Surfer SEO Logo

Optimize Your Content And Create SEO Guidelines

Surfer is one of the best content editors to help you get more organic traffic to your site.

Beyond all the tools Surfer provides, you can use its AI writing functionality that passes SEO scores.

My favorite feature is the audit tools, which can tell you how many images and keywords you need for any article.

With Surfer, you can have your articles ranked on the first page of Google by using machine learning and other ranking factors. This has helped me earn more money with Google.

Surfer SEO

  • Best For: SEOs
  • Price: Free - $239/m
  • Tools Available: 5
Eddy's Score

I've been using Surfer SEO for a while now, and it's the only SEO tool that consistently gets me ranked on page one.

It analyzes your competitor's websites and extracts the most important data points.

So, let's go through this in-depth review of SurferSEO.

What Is Surfer SEO?

Surfer SEO Review 2022

Surfer SEO is a Content Optimization Platform that does more than act as a keyword research tool.

This complete search engine optimization tool can develop SEO-friendly content outlines and help you improve your website's on-page SEO.

I personally use this tool for SEO audits and coming up with outline topics such as:

  • Product Reviews
  • Informational Articles
  • Listicles
  • Case Studies
  • Product Alternatives

It's an AI-powered platform that analyzes the top competitors on the first page of Google search engines and provides you with data-driven recommendations for optimizing your content.

How This On-Page Tool Works:

The idea is that by analyzing your competitor's websites, Surfer can help you identify the right keywords and topics to target and then optimize your content around those keywords.

It uses technology like Natural Language Processing (NLP) and Artificial Intelligence (AI) to analyze large amounts of data and extract the most important information.

The software is constantly updated with the latest Google algorithm changes, so you can be sure you always use the most up-to-date data.

Compared to other SEO tools I've used, Surfer has been my favorite blogging tool.



  • Some tools have been in beta for while
  • The backlinks feature doesn't work unless you integrated SEMrush
  • You'll get addicted to SEO tasks

Who Uses Surfer SEO?

Anyone who wants to get to the top of the search results and run a professional SEO audit on their existing content will benefit from using Surfer SEO.

Who Uses Surfer SEO?

Basically, anyone who want to benefit from SEO using Surfer for their content optimization process.

Surfer makes it easy for:

  • Bloggers
  • Online Marketers
  • Webmasters
  • Content Creators
  • Small Business Owners
  • Affiliate Marketers
  • Product Reviewers
  • Digital Marketing Agencies
  • Niche Sites
  • Seo agencies

How I Use Surfer SEO

As a blogger and affiliate marketer myself, I use Surfer SEO's tools to help me with my keyword suggestions and SEO audits.

I feel like I am missing a piece of my on-page SEO strategy if I don't use the Surfer SEO tool before and after I publish any blog post.

I also use Surfer to help me develop new blog post ideas and keep my position on the top-ranking pages. 

top pages EddyBalle

The software provides you with content outlines that give you an idea of what topics are being talked about in your niche or industry.

All you have to do is enter a seed keyword in the content planner query, and Surfer SEO will show you the most popular topics related to that keyword.

This is an excellent way to develop new blog post ideas relevant to your niche.

Here's my exact process of using Surfer to create SEO content without worrying about word count.

1. Keyword Research

Find what people are searching for related to the main keyword using the Surfer SEO keyword research tool.

This will help you understand the keyword density and search volume for that specific search.

2. Competitor Research

The SERP analyzer tool will identify your competition and see what topics they are ranking for.

You can use this to understand ranking factors and what it will take to rank against your competition with SERP similarity. 

3. Create The Article Outline

Now, this is where my Surfer SEO review will matter. You'll want to create an SEO-friendly outline using the Surfer SEO content editor.

This will give you certain SEO guidelines by focusing on your main and LSI keywords.

4. Write the Content

Once you have your outline, it's time to write the content. You can use an AI text generator or similar AI writing tool to help you with this.

You can use the Surfer SEO word counter tool to ensure you include your main and LSI keywords throughout the post without overstuffing them.

This is important because if you stuff too many keywords, the content editor will turn red for that specific term.

5. Run An SEO Content Audit

Now that you have used the Surfer content editor and published your article, it's time to complete a content audit.

The SEO checker tool will help you optimize your post for the search engine by providing a list of things you can improve.

You might be told to add more internal links or images and even more word count to your meta descriptions.

6. Monitor Your Results

After you've audited your content, it's time to use the Surfer SEO Chrome extension to monitor your results.

The AI chrome extension will track your rankings and give you an idea of your content ranking in Google SERPs.

You can also use this Google Chrome extension tool to see your competitor's progress. It'll also send you weekly or monthly reports on your progress.

That is exactly how I use this on-page optimization tool for creating an SEO process that ranks without worrying about content length.

Surfer SEO Pricing

Surfer Pricing plan

There are three different pricing plans for Surfer SEO, depending on how many credits you need.

So, how much does Surfer SEO cost?

The Free Plan: This plan is free which allows you to get topic suggestions

The Basic Plan: This is the most basic plan, and it's $49 per month.

The Pro Plan: The pro plan is $99 per month

The Business Plan: The agency plan is $199 per month

You can also get a discount if you pay annually, including a 7-day money-back guarantee.

Special Coupon:

Did you know you can get a special deal on Surfer SEO if you have To get a $1 30-day trial, you can go to your and find the special coupon inside your user settings.

Surfer SEO Features

Like other tools in the SEO market, Surfer SEO offers a variety of features that help you with your on-page optimization.

However, they also have unique features that other tools don't offer, making them stand out.

Some of my favorite features for the best SEO results are:

  • SERP Analyzer
  • Content Editor
  •  Content Brief
  • Keyword Research
  • Audit
  • Content Planner
  • Grow Flow

Let's go through everything that Surfer SEO offers in this review.

SERP Analyzer

The SERP analyzer tool has a sweet user interface that lets you type in a seed keyword and location.

After you hit search, you'll be given tons of information on that specific keyword and the pages that rank on the search results.

SERP-Analyzer Surfer

You can also use this data-driven analysis tool to learn more about your competition, including their top-performing pages, missing common backlinks, and page speed.

Content Editor

Surfer SEO's content editor offers one of the best user experiences I've seen in any SEO tool.

It has a clean interface that's easy to navigate and understand when writing inside their document editor.

Plus, it offers real-time guidance as you write your content, which is helpful if you're new to SEO. 

Surfer SEO Content Editor

I use the content editor to develop my outline and will integrate Surfer's content editor into Google Docs whenever I outsource an article.

You can also use this tool to publish your content directly to WordPress with their plugin.

Plus, it has a built-in word counter that lets you know if you're overstuffing your keywords, which is helpful when writing SEO content.

Content Brief

If you've struggled with your headers and what to add to your titles in the past, Surfer SEO's content brief tool will help you out.

Content Brief Surfer SEO

This content optimization tool will give you guidelines based on top-performing pages and what they're doing to rank so you can do the same in your content.

Plus, it'll help you understand how to format your blog post for a better user experience, which is important for keeping people on your page.

Keyword Research Tools

Surfer SEO's keyword research tool is one of the most comprehensive in any keyword research platform.

Not only does it give you suggestions for related keywords, but it also gives you data on each keyword, including how difficult it is to rank, the average monthly searches, and more.

So all you need to do is add the target keyword phrase and let Surfer SEO pull similar keywords from their database. 

Side note:

This works best if you have Google Search Console integrated with your Surfer SEO account.

You can also use this tool to find questions that people are asking about your topic so you can answer them in your content.


The audit tool is one of my favorite features of Surfer SEO because it tells you exactly what to do to improve your on-page optimization and page speed errors.

Most bloggers and content writers don't think to update their existing content, but this is a really easy way to get more traffic to your site.

Surfer SEO Audit Tool

The audit tool will go through your entire article to find any areas that need improvement, including title tags, meta descriptions, header tags, and more.

Plus, it'll give you a list of specific things you need to do to improve, including missing common backlinks.

I use the audit feature every time after publishing an article, and I think any AI blogger or even your average authority site builder should do the same.

Content Planner

The Surfer SEO content planner is one of the most helpful tools for bloggers who want to be more organized with their SEO strategy.

This will give you different ideas for blog post topics and relevant keywords in seconds.

You can verify whether a keyword is:

  • Transactional
  • Informational
  • And Local Search Intent

So Surfer SEO still stands out even with a basic keyword research tool that lets you see the keyword difficulty and volume.

Jasper AI x Surfer SEO

If you are using AI writing software like, you'll be happy to know that Surfer SEO integrates with it.

Just connect your Jasper account with Surfer SEO, which will connect the content editor to your document editor inside Jasper.

Jasper AI And Surfer SEO

This is where I normally write my content instead of going back and forth between the two platforms.

SEMrush x Surfer SEO

You can now integrate SEMrush and Surfer to find your competitor's backlinks and compare your site to theirs.

Just connect your SEMrush account with Surfer and start your analysis. You can learn more in this YouTube video here.

You'll see which backlinks are giving you the most juice and which ones you need to work on getting.

Plus, you can use this data to reverse engineer your competitor's link-building strategy so you can get the same results.

Surfy AI

Surfy AI

Surfy AI is the new AI writing assistant inside your document editor.

Once the outline is established, you can let Surfy do the rest and fill in the gaps.

Free Surfer SEO tools

Did you know that Surfer SEO includes free on-page SEO tools to help you optimize your on-page SEO?

Let's review their free tools, including their free google chrome extension.

Grow Flow

Surfer SEO's grow flow feature is an AI growth management platform that gives you weekly tasks to improve your SEO.

It's designed to help you get more traffic and grow your blog or website organically.

To use this AI marketing tool, you must connect your Google Search Console account and follow the instructions inside the app.

Surfer SEO Grow Flow

Their site has a video tutorial that walks you through the process, which you can watch here.

I personally love getting weekly tasks, as it reminds me that there is always something to do on my website.

So, try this AI SEO tool if you truly want to get to position #1 on the search engine results page.

Update On GrowFlow: August 16th, 2022

Surfers' GrowFlow feature went from beta to a fully functional key feature.

  • More data insights on keywords
  • Free-to-use for small domains
  • More weekly SEO tips
Grow Flow Features

Content Editor Extension

The Surfer SEO content editor is a free Google Chrome extension that allows you to optimize your content through Google Docs or your WordPress editor.

That's right, and you don't need to have a bunch of different tabs open simultaneously to use Surfer SEO.

So whether you have a freelance writer or in-house, you can easily integrate Google Docs with the content editor.

The content editor will show you keyword density, seed keywords, SERP features, and more.

You can also use this tool to improve your content's readability score, making it easier for people to consume.

This makes your writer's job much easier.

Free AI Outline Generator

Surfer SEO's AI outline generator will create a list of topics from other competitors' articles that rank on the top of the search engine results pages.

This will generate an awesome SEO outline for your next article.

To use this free SEO tool, enter the title of what you want to write about and click the "generate" button.

You can edit the SEO titles and subheadings to make them more unique to your brand.

Keyword Surfer Extension

The Keyword Surfer Extension will show you the monthly search volume for your keyword and all related keywords you can use for your content strategy.

It's basically like having Surfer's keyword research tool everywhere you go on search engines.

You must first add the extension to your Google Chrome browser to use this free SEO tool.

Then, whenever you search on Google, you'll see the monthly search volume for that keyword right next to it.

You can also view the keyword usage length number and see what your competition is ranking for.

How Do You Use Surfer SEO?

Surfer SEO has a small learning curve, but it's quite simple once you get the hang of it for your content creation needs.

You must first create an account and link your GSC account to use the grow flow feature.

Then, you can use all their features, including their free on-page SEO tools. You can also check out these resources that Surfer SEO provides.

Surfer SEO Academy

Surfer SEO Academy is a series of video training and live workshops that teach you how to become a professional SEO Surfer.

There are over 30 lessons, and the topics range from keyword research to technical SEO to on-page optimization.

Surfer SEO Academy

And the best part is that these training videos are free.

You can check out their academy here.

SEO Writing Masterclass

The SEO writing masterclass is a step-by-step training course that will teach you how to write SEO-friendly content.

SEO Surfer Masterclass

It's designed for people who want to start creating SEO content for the web and understand NLP.

The course is divided into four modules, each with several lessons and free SEO templates. 

Here's what you'll learn in the free course.

Module 1: The Foundation

This is a quick overview of what you'll learn in this course.

  • Lesson 1: Welcome to Surfer's SEO Writing Masterclass 2.0

Module 2: Organize, Write, & Optimize

You'll learn the fundamentals of blogging and SEO.

  • Lesson 1: Welcome to "The Discovery Phase"
  • Lesson 2: The Discovery Phase: What is search intent?
  • Lesson 3: The Discovery Phase: What is search intent?
  • Lesson 4: The Discovery Phase: Targeted Keyword Research & Evaluation
  • Lesson 5: The Discovery Phase: The Importance of Outline Building
  • Lesson 6: The Discovery Phase: What is NLP?
  • Lesson 7: The Discovery Phase: 5 Stages of Awareness
  • Lesson 8: The Writing Phase: Your A to Z SEO Checklist
  • Lesson 9: The Writing Phase: How to make the most of Surfer's AI-backed Content Editor
  • Lesson 10: The Writing Phase: Everything you've ever wanted to know about LINKS!
  • Lesson 11: The Writing Phase: The Writing Phase: How to make the most of meta tags structure
  • Lesson 12: The Writing Phase: The Psychology behind a Stellar CTA
  • Lesson 13: The Optimization Phase: You've hit what?
  • Lesson 14: The Optimization Phase: Evaluate your content's success post-publish in seconds with Surfer's Audit tool
  • Lesson 15: The Optimization Phase: Get your free Post-Publish Optimization Template

Module 3: Above and Beyond

  • Lesson 16: Most FAQs About Surfer SEO
  • Lesson 17: 5 SEO Mistakes Everyone Makes
  • Lesson 18: 8 Must-Have Tools in your SEO Arsenal

Module 4: Implementation

  • Lesson 19: What to do next?
  • Lesson 20: How to become ‘Surfer Certified’
  • So who is running this online course?

Tomasz Niezgoda and Danni Roseman run the show for the masterclass and academy.

Tomasz is the Marketing Executive and Partner at Surfer.

Danni is the Content Marketing Strategist and Copywriter at Surfer

Surfer SEO Facebook Group

If you want updated info on SEO and how others are using Surfer, you can join their Facebook group or follow their active Facebook page.

I love seeing how others use this content optimization software to get better results.

You can join the group here.

How To Audit Your Blog Posts Using Surfer SEO

So you finally published your article, which took hours to write, edit, and format.

The only thing left to do is publish it and share it on social media, right? Wrong. The most important part of any content article is the SEO audit.

Why is this feature useful?

An audit will help you determine how well your article is optimized for the search engines. It will also give you keywords Surfer SEO suggests you use to improve your traffic and organic ranking for existing pages.

I'll show you how to audit your blog posts using Surfer SEO so that you can get the most out of each one.

First, you need to copy the URL of your published post and get the seed keyword. Second, you'll want to click Generate Audit and click on the article tab.

Paste the URL of your article and enter your seed keyword.

Surfer SEO Audit Step One

Surfer SEO will analyze your article and give you an SEO score of 100.

The higher the score, the better optimized your article is.

You'll also want to take a look at the keywords surfer SEO suggests you use to improve your ranking.

I recommend at least having a higher score than the competition pages that are listed.

Is Surfer SEO Legit?

Yes, Surfer SEO is legit, and I've seen results for my blog.

I'm not the only one, either. You can see more Surfer SEO reviews on their website or third-party review sites. 

Brian Dean And Matthew Woodward

Big SEO players like Brian Dean and Matthew Woodward praise this are SEO Surfers.

This AI SEO tool has allowed me to go from a measly 100 monthly visitors to thousands per month in less than a year.

Is Surfer SEO Worth It For Bloggers?

Surfer SEO is completely worth it for bloggers and affiliate marketers if you're a blogger who can't quite understand why their pages rank, even with intense link-building.

Surfer SEO for bloggers?

As a blogging coach, I always recommend Surfer as the recommended SEO audit tool.

Surfer SEO Alternatives

If you're not ready to invest in Surfer SEO, a few alternatives offer similar features.

I've personally tested each software but found Surfer SEO to be the best all-around AI SEO tool available.

Here are the top alternatives

  1. PageOptimizer Pro

    Advanced on-page SEO content editor and audit tool

    Buy Now

    We earn a commission if you make a purchase, at no additional cost to you.

  2. Frase IO

    One of the SEO Content Optimization Tool & AI Writer for websites

    Get Your Free Trial

    We earn a commission if you make a purchase, at no additional cost to you.

  3. MarketMuse

    Create optimized SEO reports for each blog post and webpage on your site

    Buy Now

    We earn a commission if you make a purchase, at no additional cost to you.

  4. ContentKing For Conductor

    The Contentking APP provides a real-time SEO Auditing & Monitoring Platform for bloggers, content marketers, and all your pages.

    Buy Now Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  5. Screaming Frog SEO Spider

    Website Crawler made for bloggers and content marketers

    Buy Now

    We earn a commission if you make a purchase, at no additional cost to you.

These tools provide an in-depth overview of how you can optimize your content further and even basic backlink analysis.

Surfer SEO FAQs

How Can I Improve My SEO Surfer Score?

You can improve your on-page SEO score by following the audit guidelines Surfer SEO provides. You can also improve your score by using the keywords they suggest to target in your content.

These will include tasks such as:

  • Page load speed
  • Meta Description length
  • Keywords you may have missed
  • Missing Images
  • Backlinks

You're good to go as long as you hit every red task inside the content editor and this will increase your content score.

Can I Use Surfer SEO For Free?

You can use some of Surfer AI's free tools, such as their Chrome extensions, Google Docs integration, and competitor analysis.

If you want to use the full features of Surfer SEO, you'll need to sign up for a paid plan since they don't offer a free trial.

What Is A Good Score On Surfer SEO?

A good Surfer SEO content editor score would be at least 70 or above.

This is the score that Surfer gives you when you hit all the guidelines inside the content editor.

You can improve your content score by following their audit guideline and using the suggested keywords.

The audit score should be higher than your competitors to rank higher in Google.

I recommend you keep an eye on your competitor's content score to know how much work needs to be done when editing your existing content.

Can You Hire Surfer SEO experts?

Many amazing writers and SEO experts use Surfer daily. You can find these writers on their Facebook group or search for potential candidates in other SEO directories.

You can narrow your search by topics, users, niches, and languages.

This is a great option if you're looking for high-quality content without the hassle of finding a freelance writer.

Surfer SEO Review Conclusion

So, after this Surfer SEO review, I hope you better understand what this AI SEO tool can do for your blog or website.

Surfer SEO is the best all-around SEO software available and can help bloggers struggling to rank on Google.

It's helped me optimize my existing content further and create new content that ranks quickly. 

And yes, even winning featured snippet positions.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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