15 Best SEO Audit Tools to Help You Rank Higher in 2023

Many SEO beginners waste time choosing the wrong tools for their page speed and performance. I've researched and tested many different online audit tools in order to create this list. From testing and researching I've ranked content online using most of the products listed on this guide. Learn More.

Updated: May 2, 2023

Best SEO Audit Tool

Surfer SEO

Surfer SEO Tool

Eddy's Rating: 9.8/10

Favorite Feature

Auditing

Promotions:

N/A

Best For SEO

POP

PageOptimizer Pro Box

Eddy's Rating: 9.5/10

Favorite Feature

On-page Score

Promotions:

Free Trial

Best For Sales Copy & Blogging

Frase

Frase io box

Eddy's Rating: 9.2/10

Favorite Feature

AI Writing

Promotions:

Free Trial

Written by Eddy Ballesteros Personal Finance & AI Expert

Struggling to rank on Google and other search engines because of your SEO mistakes?

You're not alone. Many businesses are fighting for the top spot on search engines, but with the right tools and performing SEO audits, you can give yourself the best chance of winning.

SEO audit tools help you find where to improve your blog posts and website content to rank higher.

Best Overall
Best Runner-up
Best For Beginners
$59/Month
7-Day Free Trial
$44.99/Month
Best Overall
Best Runner-up
Best For Beginners

We earn affiliate commissions if you happen to purchase through our link. We love you for that. If that's weird, well read our affiliate disclosure.

Imagine dominating your competition and having your website show up first for any keyword you want. It's not impossible. With the right SEO audit tools, you can make it happen.

Check out our list of the best SEO audit tools to help you get started. 

I didn't write articles with search intent and SEO optimization in mind when I started writing them.

I wrote them because I was passionate about the subject and wanted to share my knowledge.

It wasn't until later that I realized how important SEO was and how much it could impact my traffic. I later learned this when I joined a blogging course by Adam Enfroy.

What Are The Best SEO Audit Tools?

SEO audits can be tedious and time-consuming, but they're necessary for any SEO strategy, especially if you are trying to make money from Google.

The best SEO auditing tools help you identify the issues that need to be addressed to rank higher in 2023 and beyond.

Let's get started, find the perfect online SEO audit tools for your website, and dive deep into some actionable steps.

Best on-page optimization tool

Surfer

Looking to rank higher on Google and get more traffic to your website? Surfer SEO is the perfect website auditing tool for you.

With its easy-to-use content editor, you can create guidelines for your articles and build an article outline in minutes.

Plus, its optimization features will help you create the perfect on-page SEO audit for your blog post and should be in your daily use of affiliate marketing tools.

The Surfer Audit feature will view:

  • SEO errors
  • Find target keywords
  • View page load speed and image errors
  • check meta description & meta tags
  • keyword research tools

So, if you're looking to get a comprehensive SEO tool, Surfer will give you that and actionable insights for your content.

Here's an example of Surfer's auditing tool in real-time. This is the same article I published and optimized for google's search results (technical SEO). 

Once I complete the audit, I will review multiple factors, such as:

  1. URL structure
  2. Best pages for internal linking
  3. Competitors' websites that rank on Google's first page
  4. Page titles and meta description length
  5. Load time speeds
  6. If I am keyword-stuffing my content article
SEO Audit Page

You can view any technical issues and create custom SEO reports for your clients. 

This comes in handy whenever you need serious on-page analysis for your blog posts and compete with the top ten competitors.

Key Features:

  • Find SEO errors
  • Whitelabel SEO Audit
  • Repurpose old content
  • Get a detailed list of SEO issues
  • View missing internal links
  • See missing backlinks
  • NLP entities coverage
  • View Optimal content length
  • Surfer calculates top search rankings
  • See on-page technical issues
  • Keyword clustering tools

Pricing Plan:

Surfer pricing is based on the number of credits you need and your desired features.

If you're starting, the basic plan will be perfect. But as your business grows, you may need to upgrade to a pro or business plan.

Surfer SEO's pricing is:

  • Basic: $59/mo
  • Pro: $119/mo
  • Business: $239/mo

Surfer SEO offers a 30-day money-back guarantee, so you can try it out and see if it's the right fit as your dedicated site audit tool.

Best On-page SEO Tool
Surfer SEO
4.5
$59 Per Month

With Surfer, you can have your articles ranked on the first page of Google by using machine learning and other ranking factors.

Start Your Free Trial Our Review
We earn a commission if you make a purchase, at no additional cost to you.

2. ContentKing 

Best Real-time SEO audit tool

ContentKing App

ContentKing is a full-service SERP audit tool that provides 24/7 monitoring for all your website pages and blog posts.

They capture all changes, send you an alert if anything has been updated or changed on the site, and even provide insight into how well it's performing in search engine rankings.

Key Features:

  • View daily SEO performance
  • Complete site audit
  • Backlink checker
  • Track changes in Robot.txt files
  • Connect with Google Analytics
  • SEO alerting
  • Real-time IndexNow
  • Integrate with Google Analytics
  • View technical SEO issues
  • Core Web Vitals Monitoring

Pricing Plan:

Contentking's pricing plan isn't shown on their website, and to view it, you'll need to create an account.

Luckily for you, I made an account, and you can see the pricing plan here:

  • Basic: $49
  • Standard: $179
  • Pro: $339

Get a 14-day free trial to see if it will help your site issues.

SEO Performance Tool
ContentKing For Conductor
4.5

The Contentking APP provides a real-time SEO Auditing & Monitoring Platform for bloggers, content marketers, and all your pages.

Buy Now Our Review
We earn a commission if you make a purchase, at no additional cost to you.

3. PageOptimizer Pro

Best Technical SEO Audit Tool

PageOptimizer Pro

PageOptimizer Pro is the most comprehensive on-page SEO tool on the market.

It was created by Kyle Roof, an acknowledged expert on Google’s algorithm, and is based on his scientifically proven method for achieving perfect optimization.

He truly wanted to make a reliable SEO audit tool for bloggers and content marketers.

PageOptimizer Pro (POP) is also great for understanding:

  • Keyword research
  • Schema
  • Keyword variations
  • Word count range
  • LSI terms

As you can see, POP is a great SEO audit checker for your website.

Key Features:

  • Page structure suggestions
  • Create downloadable reports
  • Find link-building opportunities
  • Competitor SEO analysis
  • LSI/NLP/TF-IDF Scoring
  • E-A-T analysis
  • SEO auditing
  • View broken links

Pricing Plan:

PageOptimizer Pro offers a 7-day free trial with full features and a money-back guarantee.

After the trial, plans start at $22/month for the basic plan, which includes up to 12 reports per month.

Here's their full pricing:

  • Basic: $22
  • Premium: $33
  • Unlimited: $44

Use this SEO tool for your off-page SEO analysis and to stay on top of the latest trends.

PageOptimizer Pro

Advanced on-page SEO content editor and audit tool

Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

4. Frase

Best SEO tools for experienced writers

Frase SEO

Frase AI is a revolutionary research and writing tool that saves you time with its easy-to-use, yet powerful features.

With just one click of your mouse or keystroke away from completing any task imaginable in minutes instead of hours worth of progress can be made on your blog content.

Frase allows bloggers to write amazing content while also being able to optimize it for Google's search engine algorithm.

This is great if you need to future-proof SEO issues and increase your organic traffic.

Key Features:

  • SERP data enrichment
  • keyword tool
  • Content scoring
  • Detailed SEO content briefs
  • Get an overview of keyword rankings
  • Advanced search engine optimization guidelines
  • Connect to Google Search Console

Pricing Plan:

Frase's pricing plans are based on the number of users and features you need. If you're a solo blogger, the Solo plan is perfect for you. If you have a team of writers, the Team plan is best suited for your needs.

So how much does Frase cost? Here's the pricing plan:

  • Solo: $19.99
  • Basic: $44.99
  • Team: $114.99

As AI writing tool and SEO performer, you'll love the affordable cost of these software.

Frase IO

One of the SEO Content Optimization Tool & AI Writer for websites

Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

5.) MarketMuse

Best SEO content viewer tool

MarketMuse

If you're looking for a content inventory and audit solution that can help measure content quality and authority across your domain, MarketMuse is the perfect SEO tool for you.

With its research capabilities, you can easily organize and prioritize your best content opportunities, saving you time and effort in the long run.

Key Features:

  • Content audit
  • AI-powered metrics
  • Create SEO briefs
  • Find specific questions people are asking
  • Competitor comparison
  • Check for existing SEO initiatives

Pricing Plan:

MarketMuse provides a free plan for up to 15 queries and one user. Paid plans start at $7200/year for up to 100 queries and unlimited projects.

Their premium plan costs $12,000/year, providing you with all their advanced features. Get one of the best SEO audit tools to improve your web page auditing process today.

MarketMuse
4.5

Create optimized SEO reports for each blog post and webpage on your site

Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

6. Ahrefs

Best Crawl Data & Keyword Research Tool

Ahrefs

If you're looking to dominate your competition, you need Ahrefs. They're an all-in-one SEO tool that'll give you the edge you need to outrank your rivals.

Ahrefs keyword research tool will help you find the right keywords for your website, while the SEO audit tool will help you uncover any SEO performance issues that may be holding your website back.

Ahrefs is perfect for anyone who needs a site audit such as:

  • Bloggers
  • SEO pros
  • Content Marketers
  • Ecommerce
  • SaaS owners
  • Agencies
  • Digital marketing professionals

The rank tracker will also make sure that you stay on top of your game at all times view any organic keywords you can work on.

Key Features:

  • Website checker
  • SEO checker
  • competitive analysis
  • Site explorer
  • Rank tracking
  • View on-page SEO experience
  • Mobile usability
  • View incoming and outgoing links
  • Crawling tool
  • View for any duplicate content
  • View search volume
  • Identify broken links

Pricing Plan:

Ahrefs offers four different pricing plans:

  • Lite: $99/month- Perfect for those just starting out
  • Standard: $199/month- Ideal for small businesses
  • Advanced: $399/month- Perfect for agencies and larger businesses
  • Agency: $999/month- Perfect for large enterprises

Get Ahrefs SEO auditing tool to improve your website

SEO Tool
Ahrefs
4.0

Ahrefs is like having your own personal Google for SEO. It provides data on search engine rankings, traffic sources, and more all in one place!

Try Ahrefs
We earn a commission if you make a purchase, at no additional cost to you.

7. SE Ranking

SE Ranking

SE ranking is the all-in-one SEO software that makes it simple to track your website's keyword rankings, research your competition, and audit your website for on and off-page issues.

With SE Ranking, you can push your website's rankings into the top 10 search results with their powerful Website Audit tool.

The backlink checking and monitoring tool will help you keep an eye on your link profile and make sure you have the best possible chance of ranking high on Google.

Key Features:

  • Advanced keyword research
  • Technical SEO audit tools
  • View any website's performance
  • Backlink monitor
  • Competitor research tool
  • On-page SEO checker
  • Offers free tools for better results

Pricing Plan:

SE Ranking is a great SEO audit tool that provides three different pricing plans depending on your desired features.

The essential plan starts at $49/month and is perfect for small bloggers and site owners.

The pro plan costs $109/month and is great for agencies and larger businesses.

The business plan starts at $239/month and is perfect for large enterprises or B2B SEO agencies.

Get SE Ranking to improve your SEO audit process today.

Se Ranker
3.5
Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

8. SEMrush

Semrush

Looking to get ahead of your SEO competition? Look no further than SEMrush.

This comprehensive SEO tool provides everything you need to give your website a boost in search engine rankings

With features like keyword research, backlink checking and monitoring, and website audits, you can fine-tune and automate your SEO strategy for maximum impact. So why wait? Get started today with SEMrush.

I've used SEMrush to find errors on my website and viewing for buyer intent keywords.

Key Features:

  • Link building software
  • Rank tracking
  • Competitor SEO analysis
  • Competitor PR monitoring
  • Traffic Analytics
  • Content Audit
  • Brand Monitoring
  • Topic Research
  • Technical SEO audit
  • SEO checklist

Pricing Plan:

You can get SEMRush for $119.95/month, which is their SEO Pro plan that will be best for small marketers and businesses.

You can also get their Guru plan for $229.95/month which will allow you to track 15,000 keywords or their Business plan for $449.95/month which will be for bigger enterprises.

  • Pro: $119.95
  • Guru: $229.95
  • Business: $449.95
Semrush
4.0

SEMrush helps with keyword research, on-page audits and more.

Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

9. Screaming Frog SEO Spider

Screaming Frog SEO Spider Website Crawler (1)

The SEO Spider is a website crawler allowing you to improve your onsite SEO by extracting data and auditing common SEO issues.

Download and crawl 500 URLs for free, or buy a license to remove the limit and access advanced features.

The SEO Spider is another amazing SEO audit tool that can help you to identify a wide range of on-page SEO issues, including broken links, duplicate content, missing title tags, and meta descriptions. 

By using SEO Spider, you can quickly and easily improve your website's SEO, making it more visible to search engines and helping to attract more traffic.

Key Features:

  • Find Broken Links
  • Audit Redirects
  • Analyse Page Titles & Meta Data
  • Extract Data with XPath
  • Review Robots & Directives (txt. files)
  • Generate XML Sitemaps
  • Schedule Audits
  • Compare Crawls & Staging
  • SEO evaluation tool

Pricing Plans:

They offer a free plan, the only plan you need if you're starting and want a free SEO audit tool.

If you find that you need more features, they have one paid plan.

Get Screaming Frog SEO Spider

Screaming Frog SEO Spider

Website Crawler made for bloggers and content marketers

Buy Now
We earn a commission if you make a purchase, at no additional cost to you.

10. Google Search Console

Google Search Console

Google Search Console (formally Google webmaster tools) is a free SEO audit tool that can help you measure your website's traffic and performance, fix any issues, and make your site shine in Google Search results.

The tools and reports provided by Google Search Console give you valuable insights into your site's performance and how to improve its ranking.

In addition, the real-time stats provided by GSC can help you identify any potential problems so that you can take corrective action quickly.

Using the resources provided by Google, you can ensure that your website is optimized for success in the ever-changing world of search engine optimization.

Combine this with Google Analytics, and you will have a solid understanding of your web page's organic search volume.

Key Features:

  • Study how many people see your website, how many people click on it, and where it appears in Google search.
  • Submit sitemaps and individual URLs for crawling.
  • You can get email alerts when Google finds an issue with your website.
  • Learn how Google sees your pages within the SERPs.
  • Optimize your site with AMP

Pricing Plan:

Completely free to use, which is precisely why it's one of the best free SEO audit tools.

Get Google Search Console

11. SEO Site Checkup

SEO Site Checkup

SEO Site Checkup is a technical SEO tool that helps you understand your website from a search engine's perspective.

In just a matter of seconds, you can see how a search engine may interpret your site, and their SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

This SEO auditing tool is an easy way to get a quick understanding of your web pages and their SEO health.

Key Features:

  • Complete Website Analysis
  • Detect Broken Links
  • Track Your Site's Loading Speed
  • Site Loading Speed Test
  • Image Caching Test
  • Analyze any SEO Issues
  • View Server & Security

Pricing Plan:

SEO Site Checkup offers a 7 day free trial for all plans.

  • Basic $29.95/mo
  • Webmaster $49.95/mo
  • Professional $89.95/mo

12. Site Checker Pro

SEO Site Checker

SEO Site Checkup is a comprehensive SEO report that covers everything from website design to on-page optimization.

It's easy to use and provides detailed instructions on how to improve your website.

SEO Site Checkup is also proud to be made in Ukraine! So if you're looking for a detailed SEO report with a personalized checklist.

Key Features:

  • Cloud-Based Website Crawler for Technical SEO Audit
  • Set up rules to find all pages and errors
  • View page code and HTTP headers
  • Audit internal and external links
  • Invite teammates and freelancers
  • Export branded PDF reports
  • Free SEO tools 

Pricing Plans:

Sitechecker offers simple pricing and free SEO tools to run your SEO audit.

  • Basic $29/mo
  • Startup $49/mo
  • Growing $99/mo

13. Growth Bar SEO

GrowthBar SEO

Like most people, you probably think SEO is about keyword research and backlinking.

And while those things are essential, they're only a tiny part of the puzzle.

Growth Bar SEO is a powerful SEO tool that can help you take your SEO game to the next level. With its keyword audit feature, you can quickly identify and fix any keyword issues on your site.

Additionally, the tool provides many backlinks and blog content ideas, so you can easily create content that Google loves.

So if you're serious about ranking your site higher in search engines, you need Growth Bar SEO.

Key Features:

  • Generate content outlines
  • Track any site’s keyword rankings
  • See any website’s domain authority
  • Free Google Chrome Extension

Pricing Plan:

To try out this SEO tool for 5 days, simply sign up for free.

  • Standard $29/Month
  • Pro $79/Month
  • Agency $199/Month

Get Growth Bar SEO

14. Site Analyzer

Site Analyzer

Site Analyzer is the all-in-one SEO tool you didn't know you needed.

With site analysis, rank tracking, crawling, and page analysis all rolled into one, it's the ultimate tool for keeping your website healthy and performing at its best.

Not to mention, it's easy to use and pretty affordable! 

Key Features:

  • Find broken links
  • Check for redirections 
  • View competitor data against yours
  • See web page data
  • View backlinks
  • See all SEO factors
  • Create White-label reports

Pricing Plans:

Start your free trial of Site Analyzer today!

  • Starter: $49/mo
  • Pro: $115/mo
  • Agency: $232/mo
  • Reseller: $599/mo

Get Site Analyzer

15. Google Page Speed Insights

PageSpeed Insights

No one likes a slow website. Not only is it frustrating for users, but Google also considers page speed when ranking search results.

In other words, if your site is slow, you're not only making life difficult for your visitors but also ruining your web pages in terms of SEO.

Fortunately, there are several things you can do to speed up your site.

Google Page Speed Insights is one of the best SEO reporting tool options for site speed.

This tool will analyze your page and provide specific recommendations for improving website performance.

Google aims to make the web faster for everyone, so you can ensure their suggestions are based on the latest research and best practices.

Take their advice to heart, and you'll be well on your way to a faster, better-performing website.

Key Features:

  •  Analyze page speed and performance
  • Get specific suggestions for improving performance
  • Based on the latest research and best practices

Pricing Plans:

It's completely free to use.

Get Google Page Speed Insights 

Honorable Mentions

While we could list many SEO audit tools, this blog post will be too long to read. Here are a few different website audit and analysis tools that we found useful for improving website performance.

SiteBulb

Sitebulb is another online SEO audit reporting tool, that can view everything in a structured data format. With its user-friendly interface, you can easily navigate through the data and make informed decisions about how to improve your website's performance.

Many website owners do not understand how. to read SEO audit reports, but Sitebulb makes it easier to understand your technical SEO issues.

FAQs

Let's see what others are asking and see if we can answer some of your questions.

What Is SEO Auditing?

SEO auditing is the process of assessing a website's SEO health and performance. SEO audits can be conducted manually or using tools like Surfer SEO.

SEO auditing tools are essential to any SEO strategy, as they help you optimize your web pages for better search engine visibility.

It involves looking at keyword rankings, site speed, site structure and backlink profiles to identify SEO opportunities and issues.

How To Perform An SEO Audit

Surfer is the best on-page SEO tool and the most accurate way to perform an SEO audit. Enter your website URL and target keyword, and Surfer will analyze your site and provide you with a comprehensive report. 

The SEO audit application will include an analysis of your site's on-page optimization, link profile, and social media engagement.

In addition, Surfer will identify opportunities for improvement and provide actionable recommendations. 

Surfer's search engine optimization auditing program is the perfect place to start whether you're new to SEO or looking to fine-tune your approach. If necessary, you can also use a free SEO audit plugin such as RankMath.

What Is A Good SEO Score?

Just what is a good SEO score? While there's no definitive answer to that question, seeing where you rank compared to your competitors can give you a pretty good idea.

Of course, that assumes you know your score in the first place. For the uninitiated, your SEO score measures how well your website is optimized for search engines. 

The higher your score, the better your chances of ranking highly in search engine results in pages.

Several factors contribute to your SEO performance score, including the quality of your content, the structure of your website, and the number of backlinks you have from other websites.

While there's no magic formula for achieving a high SEO score, ensuring your website is up to par in these areas is a good place to start.

Wrapping Up The Best SEO Audit Tools Review

I hope you found this SEO audit tool roundup helpful! Please let me know in the comments below if you have any questions or suggestions. As always, happy blogging!

Whether you are trying to analyze websites or need real-time SEO auditing for your web pages, doesn't matter. Any of these listed will help you with your SEO problems.

These are just some of the best SEO audit tools to help you rank higher in search engine results pages in 2023. Do you use any of these tools or any other?

What other best free SEO tools do you recommend? 

Related Posts


About the author, Eddy Ballesteros

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

Follow Me Here