How to Make Money Blogging And Build A Monetization Strategy [2024]

by Eddy Ballesteros - Updated: February 24, 2024

We independently evaluate all recommended products and services. This content is reader-supported: Learn More.

Have you started blogging and still need to make a return on investment? You've probably watched YouTube videos and seen that most bloggers make thousands of dollars online.

Now is the time to realize that ambition and learn the secrets of making money through blogging. How do you think you could make money blogging?

Blog posts are written information online, often journal-style, for the readers to comment on and discuss.

It has gained popularity as many beginner bloggers see you can earn revenue by leveraging your writing skills. You can even build a personal brand in any competitive niche while still earning blogging income.

TL;DR: The Simple Blog Monetization Strategies

  • Ad Networks: Earn from ads on your blog using networks like Google Adsense, Ad Thrive, Mediavine, or Ezoic.
  • Affiliate Marketing: Promote products for a commission per sale.
  • Sponsorships: Partner with brands to promote their offerings, which need a significant audience.
  • Online Courses: Create and sell educational content based on your expertise.
  • Consulting: Offer expert advice in your specialty, leveraging your blog for client outreach.
  • Memberships: Provide subscribers exclusive content or subscription benefits for a recurring fee.
  • eCommerce: Sell products directly online, managing sales through a separate platform or blog plugin.
Surfer SEO Tool

Surfer SEO

  • View word count and create content briefs
  • Keyword Research
  • Topical Mapping

Becoming Profitable Through Blogging & SEO:

Blogging and making money online has been one of the best ways for me to make a living in recent years.

It has allowed me to work from home, be my own boss, and learn high-income skills while working on something I'm passionate about. 

If you're worried about writing the perfect blog post, you can use AI blog writers to speed up the process.

Jasper AI Copywriting

  • AI Writing tool for blogging
  • Includes an article rewriter tool
  • Write blog posts that rank

As the digital age progresses, blogging is a great business model for anyone who wants multiple income streams.

Your words can take you to unimaginable places, and the earning avenues vary from paid content to affiliate marketing.

So grab your computer, ignite your imagination, and get ready to learn how to monetize your blog by following this comprehensive guide.

Is Blogging a Good Way to Make Money?

Blogging has emerged as a vital tool for personal and professional development in the modern world. You don't need to be a professional writer to make money from a great post.

It enables people to create a digital identity, grow their brand, and communicate with a large audience.

Also, it has developed into a powerful marketing tool for companies and organizations to communicate their message with the world, engage with their stakeholders and customers, and reach a larger audience.

Blogging salaries indeed

It's also an excellent way for people passionate about writing and with a specific blog niche to earn money through Google.

You can convert your passion into a commercially successful venture by creating engaging blog content and targeting a profitable blog niche.

Blogging allows you to work from anywhere and is relatively inexpensive.

New bloggers will likely spend less than $50-70 dollars a month to run their blog, such as:

  • WordPress Themes: $59-$149 Yearly
  • Web Hosting Account: $3.95-$30 Monthly
  • WordPress Plugins: $5-$30 Monthly
  • Blog Post Creation: Free or outsource using AI writing tools

You might make money through your blogs by selling goods or services, sponsored posts, or advertising revenue.

Successful bloggers who have monetized their platforms and elevated themselves to influencers significantly impact customer behavior and purchasing choices.

It also provides a creative outlet to express your ideas and connect with like-minded individuals.

By giving you access to well-known blogging platforms, top affiliate marketing tools, and the necessary skills for starting your own blogging business, it also aids in your writing development.

Blogging can be an excellent way to make money but requires hard work, dedication, and patience. If you're willing to put in the effort, your blogging journey can be a rewarding experience both financially and creatively.

This will be further discussed in this article.

The Different Ways You Can Start Making Money Blogging

Blogging has evolved from a hobby to a viable source of income for many individuals.

There has never been a better time to make money from blogging because of the growth of digital marketing and the rising number of internet users.

Using blogging tools and SEO knowledge, you can start building a business much faster than before.

As more people spend time online, there is an increasing demand for valuable information on various subjects. This provides a large potential audience for bloggers to tap into, from products to entertainment, even important news such as health and wellness.

Blogging provides a platform to express your ideas, opinions, and experiences to your audience and earn money from your writing.

The following are a few of the most efficient ways to make money via blogging:

1. Ad Networks

Advertisers and publishers, like bloggers, can connect with advertising networks, which act as intermediaries.

Ad networks provide a platform for placing advertisements on other websites, including blogs. They take care of the advertising campaign's specifics, including ad placement, targeting, and payment processing.

Ad networks enable bloggers to monetize companies' ad materials by allowing them to advertise their blogs and make money from clicks or impressions.

By giving advertisers a platform to compete for ad space on your website, an ad network makes it simple to monetize your blog.

However, if you're a new blogger, you might need more time or resources to negotiate advertising deals with brands.

The procedure for adverts is straightforward: you open an account with an advertising network, add the ad code to your blog, and immediately begin earning money every time an ad is clicked.

Ad networks provide several benefits for bloggers, such as:

  1. Ease of use: Without worrying about the intricate technicalities of ad sales and placement, ad display networks make monetizing your blog posts simple.
  2. Greater reach: Private Ad companies have access to many sponsors, giving you a more incredible selection of advertising and possibly increasing your income.
  3. Automated payments: Ad networks handle payments, saving you the burden of billing and collecting payments from advertisers.
  4. Real-time reporting: Ad networks offer real-time statistics on ad performance so you can monitor how much money you're making and adjust your own blog monetizing strategies as necessary.

As a beginner, Google Adsense is the perfect ad network of choice.

Even though it's not considered a premium network, it helps a blog get started as soon as it's launched.

It also provides you with a service with no minimum traffic requirement. However, Google Adsense provides no real human support and displays low-quality ads.


If you want to work with a premium ad network, you can choose Ad Thrive, Mediavine, Ezoic, and many more. Ezoic is one of the best premium ad networks to use when you start a blog.

By working with an ad network, you can concentrate on producing engaging content and expanding your reach on Google while the ad network takes care of the rest.

2. Affiliate Marketing

Affiliate marketing promotes products made by others in exchange for a small commission on each sale.

It's a performance-based marketing strategy in which a business pays affiliates for each client acquired due to the affiliate's marketing initiatives.

Affiliate marketing is both easy to use and highly effective. You can make money for each sale resulting from your promotion by marketing goods relevant to your audience.

Affiliate Marketing Job

The easiest way to get more sales through each blog page is to use WordPress affiliate plugins to create product display boxes.

I've seen a higher conversion rate for my blog and website pages.

That's why it's crucial to pick relevant affiliate programs, advertise products to benefit your audience, and constantly review and improve your affiliate marketing plan if you want to succeed with it.


Lasso WP

The use of affiliate marketing can significantly increase online sales and is highly advantageous to businesses and professional bloggers, making it an effective blog monetization technique.

Here's how it works:

  1. Pick your niche: It's critical to select a field in which you have expertise and interest. You will find it more straightforward to market goods appropriate for your target market.
  2. Find affiliate programs: Many businesses offer affiliate programs, so it's crucial to pick appropriate ones for your niche and provide goods or services you can market on your blog. Amazon Associates, Commission Junction, and ShareASale are examples of well-known affiliate programs.
  3. Apply to affiliate programs: After discovering affiliate programs you're interested in, you must apply to join the program as an affiliate. This usually requires completing a form with details about your site and audience.
  4. Promote items: You can begin promoting your site once accepted. These examples are writing product reviews, comparing products, or putting affiliate links in your blog entries.
  5. Receive a commission: When a visitor to your blog clicks on an affiliate link and buys something, you will be compensated. The affiliate program and the products you're marketing will impact the compensation rate you receive.

You'll want to make sure you dial in keyword research and find blog topics on which your target audience performs a google search.

This makes it easier for you whenever you create new blog posts since you are building topical authority for your website.

3. Sponsorships

Sponsorships are sponsored collaborations between a business and a content producer, such as a blogger, in which the brand pays the content creator money in return for promoting its goods or services.

By collaborating with brands, sponsorships allow you to monetize your content and make money blogging.

So, a large and active audience for a successful sponsored collaboration is critical before applying. You can only connect with relevant brands and work out a win-win agreement.

Private Product Placement Email For Eddy Balle

Sponsorships have the potential to be a reliable source of income as long as you have the appropriate planning and execution.

Here is an overview of how the process of sponsorship in the blogging business works:

  1. Develop your audience: Having a large and active following is crucial before you can begin collecting sponsorships. Brands will find it easier to see the benefits of working with you.
  2. Find possible brands: Look for companies with the same niche as you that interest your target market.
  3. Reach out: Once you've located suitable partners, contact them to introduce yourself and your blog. Make a strong pitch justifying your suitability for sponsorship by describing why your audience would be interested in their goods or services.
  4. Negotiate the details: If a company is interested in working with you, discuss the sponsorship's details, such as the payment you'll receive and the particular tasks you'll be expected to perform (such as writing a blog post or creating a video).
  5. Promote the brand: Once the terms of the sponsorship have been agreed upon, begin promoting the brand on your blog. This could be publishing a new blog entry, making a video, or promoting the company on your social media pages.

Note that sponsorships attract more blog traffic if you work with renowned brands.

4. Online Courses

An online course is an example of a digital educational product that offers students in-depth training on a particular subject.

You can monetize your educational material and generate income from your blog by developing and selling online classes based on your knowledge and experiences.

Selling An Online Course

To establish yourself well as an educational blog writer, follow these steps:

  1. Choose a topic: An essential step in almost all blogging tools and techniques. Decide on a blog topic that interests you and your audience and about which you're informed, learned, and passionate.
  2. Establish the course: Create the course material, which includes video lessons, tests, and homework assignments. Making the course material engaging and interactive is crucial to maintaining students' interest and motivation.
  3. Promote the course: Promote it to your audience as soon as it's finished. You can advertise the system on your blog and social media platforms to do this.
  4. Sell the course: Once your audience knows it, start selling it. You can use a platform like Teachable or Thinkific to host the system and manage payments.
  5. Making money: You'll receive payment for each student who enrolls in and completes your course. The course cost and the number of students who sign up will determine how much money you can generate from online courses.

5. Consulting

Another approach to monetizing your blog and marketing your expertise online is consulting. You'll be able to provide clients with expert assistance and advice in a specific field.

Just like the previously mentioned strategies, the first steps of the process include identifying your area of expertise and brand building. Afterward, you can do the following:

  1. Offer your services: Once your brand is established and you've determined your expertise, start advertising your consulting services. This can entail setting up a page highlighting your benefits on your blog or a different website.
  2. Find customers: Reach out to your network and advertise your services on your blog and social media platforms to attract customers. Targeting companies and associations in your area or industry is also an option.
  3. Provide value: Once you have customers, it's critical to offer them strong consulting services that are valuable to them. This will assist you in retaining consumers and luring in new ones via recommendations.

6. Memberships

A membership site can be a great way to start making money from your blog once it has acquired some popularity and built a loyal following of readers.

Membership is a recurring revenue model where customers pay a regular fee for access to exclusive content, benefits, or services.

I've worked as a coach for one of the top blogging courses called blog growth engine, and they run their membership through Skool.

BGE membership skool

It is essential to identify your distinctive features when establishing memberships. Could you determine what special features, advantages, or services you can provide your members first?

A private community, early access to blog postings, early access to events, or unique content are a few examples of this.

You'll need a platform to handle payments and membership management. You can do this by adding a plugin to your current blog, for example, a WordPress plugin, or by creating a separate website just for your membership program.

If you have a self-hosted WordPress blog, install Memberpass on your WordPress site. Make a few adjustments in the settings, and you will get a members-only area activated quickly with zero coding.

You can market your membership well and provide value to the customers for maximum benefits.

7. Product Sales: eCommerce

In e-commerce, you'll sell tangible or intangible goods to clients directly online.

For bloggers to be successful with product sales, it's essential to identify the products to sell, set up an online store, market your products effectively, and provide excellent customer service.

Selling products on your online store or your WordPress blog is essential based on your niche and your audience's interest.

This could include your products, such as self-published ebooks or courses, or products from other companies you affiliate with.

Additionally, setting up an online store is similar to a membership.

You'll need a platform to manage your product sales and handle payments. This might be a plugin for your current blog or a separate website solely for your e-commerce store.

My Experience Making Money Blogging

I always thought my little WordPress blog would be just a hobby, but I soon realized that I could make money from my writing skills with proper search engine optimization and an understanding of search intent.

Eddyballe Partnerstack Rev

From creating BOFU blog content and guest posting regularly, I noticed that I was ranking for difficult keywords in the SERPs.

I then started applying to all of the affiliate networks for each blog post I was ranking on, and I started to see clicks to my affiliate links and a steady income from the sales.

Final Thoughts

Making money through blogging has become popular and profitable in today's digital age. As discussed above, bloggers can implement monetization strategies to turn their passion into a thriving business.

Understanding each approach can help you choose the best work for your site, audience, and goals.

Frequently producing top-notch content, expanding your following, and establishing your authority in your sector or industry are also important.

Bloggers can transform their passion into a successful business in 2024 and beyond with perseverance, hard effort, and a sound monetization strategy.

The Money Blogging FAQ:

Is It Hard to Make Money From a Blog?

Blogging is not a get-rich-quick scheme; it may take time to see substantial financial results. A successful blog requires regularly posting high-quality content, building a large and engaged audience, and having a solid monetization strategy.

 If you're willing to put in the effort and have a passion for writing and building a community, blogging can be a lucrative and rewarding way to make money. So picking a scalable and profitable niche with a large enough audience is crucial.

There are several ways to make money through multiple affiliate programs or advertising; for instance, the list is endless if you write about personal finance, travel, lifestyle, health, or fashion.

The next step in the book of being a blogging expert is building the right target audience by utilizing search engines for optimization, social media, and other marketing tactics.

Your blog's ability to make money through sponsored content or additional monetization heavily depends on how much traffic you can send.

Another factor to consider is the frequency and quality of your blog posts. Create content regularly with consistent premium, high-quality blog posts or videos on your website and social media.

This will value your audience, help you build a loyal following, and increase your potential to earn money. However, it's essential to strike the correct balance between giving your audience value and making money.

This further emphasizes having a clear monetization strategy, which includes ad display, sponsored content, an affiliate program, or selling digital products, as mentioned earlier.

How Do You Get Paid as a Blogger?

Above, we have talked about multiple ways a blogger can make money blogging. As a summarization, below are ways in which bloggers can get paid:

  • Advertising: Putting adverts on your blog and getting paid when someone clicks or views them.
  • Selling goods: Promoting digital or physical products pertinent to your blog's niche.
  • Sponsored content: Working with brands to create and sell ad space or videos.
  • Affiliate Marketing: The products are promoted, and commission is earned based on sales.
  • Subscriptions: By offering exclusive content or services to paying subscribers.
  • Services: By providing services like consulting or coaching in your expertise.

In addition to the previously discussed techniques, guest blogging is an efficient way of gaining experience and establishing yourself as a blogger.

It is a marketing and content creation strategy where a blogger writes and publishes an article on someone else's blog or website.

Guest blogging aims to reach a new audience, build relationships, and establish oneself as an authority in a particular niche or industry. So once you understand how to do guest posts, you can quickly sell that as a service to other SEOs or affiliate sites.

How Much Money Do Bloggers Make?

A blogger's income might vary significantly based on their blogging niche, audience size, and monetization techniques, among other variables. While some earn only a few hundred dollars a month, other bloggers earn millions. Remember that earning money as a blogger requires time and effort.

Many bloggers start making money once they've developed a sizable audience and become recognized as experts in their field. Also, some bloggers decide to generate income from several sources through their blogs, which can help them earn more money overall.

According to Fiverr, owners of blogs with 10,000 to 100,000 monthly page views frequently make between 2 and 10 cents from advertising on each page visit, or $200 to $10,000 a month.

Depending on the audience size, genre, and specific sponsorship arrangement, sponsored articles might cost between $25 and $750 for each piece.

On the other hand, bloggers who offer digital products like online courses or guides frequently make $10,000 or more per month.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

You may be interested in