22 Best Digital Product Ideas To Sell Online In 2023

Updated on: February 15, 2023 by Eddy Ballesteros

Are you looking for the best digital product ideas to sell online? If so, then you're in luck.

In this roundup post, we will discuss 21 of the most accessible digital products that can be sold on your blog or any social media platform.

Have you been stuck trying to pick the most profitable digital products to sell to your leads or raging fans?

We'll go into detail about which is best for your type of audience, how much to charge for your products, and how to create them with a digital product platform. Let's get started.

We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.

I started making money online at the beginning of 2020, selling digital products and services through my own website.

This allowed me to quit my office job and focus on the things I love to do the most… Blogging and content creation!

I wish someone had made a list like this when I started, so let's see what type of digital files and online services are worth creating.

After this post, I know you'll learn the best ways to sell valuable digital products online.

What Are The Best Digital Product Ideas To Sell?

When you're looking to start making money as a digital creator or add a source of revenue, it can be hard to choose which digital product idea will work best.

Digital Products = Revenue

In a creative market, there are many digital product ideas to create and sell to generate passive income.

Places such as Podia, sellfy, and Skool make it easier to sell products online. 

That's why I've put together this ultimate guide with all the information on what kinds of ideas you can sell online and build an extra source of income for yourself.

Here's a list of the best profitable digital product ideas to sell online today.

  1. E-Learning Products
  2. Ebooks
  3. Mini-Workshops
  4. Google Doc Templates
  5. Digital Planners
  6. Workbooks with PDFs.
  7. Presets
  8. Canva Templates
  9. Video Recordings
  10. Mini-Courses
  11. Membership site
  12. NFT's
  13. Logo Design
  14. Software Programs
  15. Paid Newsletters
  16. Plugins
  17. Templates 
  18. Consultations
  19. One page worksheets
  20. Design Templates
  21. Checklists
  22. Digital Art Templates

1. Online Courses

When you build an online course through video content and solve a solution for a huge market, you will see the results quickly.

The eLearning world is growing, and doesn't look like it will stop.

Digital course example Eddyballe

People are more likely to buy something online than in a store and get “instant gratification” since they get instant access to their digital product.

If you offer a course online or a digital program, your customers can access it anywhere, anytime.

A huge benefit is that you won't need much upfront investment besides an online course platform and other marketing tools.

Side Note:

Find the best course ideas by viewing what's working online or other digital products people sell.

Here are some course and digital product ideas to help you build your online program.

  • Online Marketing Course: This would teach someone how to do digital marketing, from getting traffic and followers on social media channels to doing SEO optimization for a website or blog post. You can also teach how to make money online through affiliate marketing or other ways for passive income.
  • Blogging Course: A blogging course is good in this digital world because people want help starting their blog like a business.
  • Email Marketing Course: This would teach someone how to create an email marketing strategy or send emails people want to receive via automation or broadcasts.
  • Photography Course: Do you take amazing pictures? Do you make a full-time income taking professional photos for customers? You can build a profitable online course business teaching others how to make a living doing photography.
  • A Specific Niche Course: If you are in a demand niche, you probably have an excellent opportunity for an online course idea. Try and create exclusive content for a specific audience.

2. eBooks

Creating eBooks is one the best digital products to sell that can generate $1000's per month. You can sell multiple copies of your digital eBook online if your audience or ad budget is big enough.

They're usually priced between $7-$37 each.

How To Create Best-Selling eBooks: 

  • Create eBooks in a specific niche
  • Create quality content that solves people's problems or provides value for their business/life.
  • Make the eBook short and interactive so readers can engage with it on different levels, and don't be afraid to include videos if you have them. 

Marketing Strategies For eBook Promotions:

  • Include an email autoresponder sequence to sell your digital product
  • Use a digital book launch strategy. Have bonuses and promotions during the first week of launching.
  • Create backlinks by giving away free digital copies of your eBook to get people talking about it.

Don't like writing? I used to be the same way until I learned about AI Copywriting Software.

AI tools will help you develop an outline for your book, create engaging titles, and stop writer's block.

3. Mini-Workshops

One of my favorite digital products to sell is mini-workshops.

Mini-workshops are usually videos or tutorials that teach people how to do something specific, like using better software, being more organized at work, or planning their digital marketing strategy.

Do you need a script for your workshop? Use AI copywriting to write out your entire script.

This is perfect for any audience looking to learn new skills or even those looking to make a side income from selling digital products.

Mini-workshops can be about anything you can think of that will help your customer, and they're perfect for any audience that wants an easy way to learn something new in their spare time.

The best part about selling workshops as digital products is that you can make them evergreen and sell them to earn passive income online.

One way to host your digital products and workshops is through sellfy.

4. Google Doc Templates

Did you know you can create and sell google doc templates? Yup, that's right. You can make money with Google using many different formats.

Designing templates for activities such as business cards, resumes, and even invoices are popular options for people looking to make money with Google. 

A google doc template is simply a set of steps designed to help you store information in a different format than just plain text.

Many YouTubers and bloggers sell google docs or even google sheets with a particular function or steps that guide you with a series of questions to create something.

It's straightforward and affordable to start selling your google doc templates!

1HR Blog Post

Pete from Do You Even Blog is a perfect example of making money through digital products. He sells a Google doc that helps you write blog posts faster called 1HR Blog Post.

5. Digital Planners

A digital planner is perfect for anyone who wants an easy way to organize and plan their business or daily life schedule.

You can create a tailored planner if you have a specific audience that needs help within their niche.

You can sell digital planners for business and personal use, which makes this a fantastic opportunity as a downloadable guide.

Digital planners make tracking various tasks throughout the day easy, making them perfect for anyone spending lots of time in front of a computer screen.

You can create personalized, customized planners for work or school, goal-setting guides designed to help people organize their lives more effectively, or even a planner geared towards artists of all kinds so that they have an easy way to keep track of their creative schedule.

6. Workbook PDFs

Do you create tutorial videos or create engaging content on YouTube for money? Then workbook PDFs can be a perfect opportunity for you.

You can create an incredible workbook for your audience to reference and integrate into their online business.

It's perfect if you're creating content on any social media platform, but you also want people who enjoy using this resource with what they teach or sell to make things easier.

You could create workbooks that include videos on how to use a particular type of software, specific programs like Photoshop, and become a better video editor, or even workbooks that help people lose weight by following each training.

Workbooks are perfect for any audience looking for an easy way to view your content quickly.

7. Presets

Presets are common to sell nowadays, but they can be trendy for bloggers and YouTubers who create a lot of content like beauty, fashion, and home design.

Presets are usually preset settings on your camera or software that make it easy to take photos or video editing software with the correct brightness, contrast, and saturation levels.

You can create preset packages that include all the different presets in one purchase or download them individually based on what someone needs to buy, like a digital product bundle.

This is perfect for any audience looking to save time while taking photos or editing a video.

Create presets for:

  • Adobe Software Products
  • Other Video Editors
  • Blog Presets
  • Social Media Presets
  • & Many More

8. Canva Templates

Create unique designs using Canva and sell your images as a digital download.

Canva is a graphic design platform with templates for creating logos, graphics, social media images, and more.

You can get free access to the basic plan and start selling your templates to your target market.

The best part about Canva is that you don't need graphic design skills to create digital products. Almost everything is made for you.

canva mockup tutorial

You can also sell your templates as is, but you will need a basic understanding of Canva.

Selling digital design templates on your blog or website generates passive income because once the template has been sold and downloaded, it's yours for life (unless you want to update the design.)

You can use Canva to create digital products for any business, whether your own or someone else's. A great resource is building lead magnets for your products using Canva. Lasso does this on their blog.

Once you opt-in to their form, they will send you a workbook or “A Toolkit.”

9. Video Recordings

Do you have coaching calls that you record? Well, you can sell those recordings and profit from them! Most video recordings sell online for $27-$97 per month.

Video recordings make it easy for people to access your content on-demand, which makes them perfect for any audience that wants an endless library of information at their fingertips.

You can also use this opportunity as an upsell when they join your coaching program with video call recordings from the first few sessions.

10. Mini-Courses

It's in the name! Mini-courses are short educational content, usually about 60-90 minutes long.

When creating a mini-course, you must make it as specific as possible and provide value within that hour. No fluff.

Otherwise, people will be reluctant to purchase the course because of the lack of content or usefulness.

This product type is usually a one-time fee or an add-on to a higher-priced class.

It also makes more sense when creating mini-courses because they're shorter, which means less time spent on research!

In the past, it has never taken me more than two weeks to create each course that sells.

11. Build A Membership Site

Membership sites are the perfect way to build a long-term online business. They are easy to maintain, which is very important, and they usually make more money than any other digital product because of the recurring income.

Many content creators are leaning towards an online membership program because of the flexibility of content you can include.

The best part about membership sites is that you can create them with a platform like Podia and host all the content within the software. I've also been working as a consultant for a blogging course hosted on Skool.

BGE membership skool

Hire a VA to help you with customer questions; you only need to provide the value.

12. Sell NFTs

GaryVee Made me do it… In all seriousness, selling NFTs is fun and can be very profitable.

To make an NFT, you'll need art assets (design or graphics). Find a platform on which you can sell these assets and the NFTs.


Use Canva or hire someone on Fiverr to create the NFT for you. Leverage other people's graphic designing skills.

NFTs are extremely popular right now, so they'll be easy to make a profit with, and you can get started with OpenSeas or any other company that allows you to host your NFT.

13. Sell Logo Design

Great with logo design? Sell graphic design templates to businesses in exchange for a one-time payment.

Logo design is an easy digital product you can create and have the customer purchase on demand.

This digital product will help the business stand out, leading to tremendous success.

You can also help with branding by creating a custom package of logos, illustrations, and graphics that will work well together. You'll have a variety that is always suitable for branding purposes.

14. Software Programs

Where are my app devs at? If you can build a software program, you can sell it to businesses.

The best part about developing software is that you can create many different programs.

You'll need an idea of what software would be helpful and enough people willing to buy the program to make it profitable.

Many successful apps today started as side projects, so don't be discouraged if you can't think of a program idea.

One example is an app called “Lingvo,” which teaches you how to speak another language efficiently.

The company had no experience developing software and decided to take on this project as their side hustle while working full-time. Lingvo eventually became profitable, and the company could quit its day job.

You can also sell web apps through AppSumo and create software your audience will love.

15. Paid Newsletters

Do you have an extensive email list that you can monetize? Create a paid newsletter and start making money with your email list.

The best way is through an automated sequence that builds anticipation before launching on time. You'll need to create a series of emails to help readers learn how to use your product or service.

It's good to let them know what they'll get in advance so there is no disappointment when it doesn't happen instantly.

This is an excellent idea for anyone who wants to avoid being on camera and is comfortable writing.

Ultimately, a paid email newsletter can generate more revenue than any other digital product idea you sell online because of its recurring income and affiliate marketing.

There are many ways to make money with your email list; this is one option anyone with an audience would be interested in exploring.

16. Plugins

Know how to create WordPress plugins? Start building plugins for websites and blogs!

Plugins are usually specific and help with different aspects of a company's website, so they're great for selling online.

Although millions of plugins exist, you'll want to find a problem in an underserved niche and create the solution.

Someone who has done this very well is Matt Giovanisci from MoneyLab.co

He built and coded a WordPress theme called Carbonate and the Lasso plugin. He also does a fantastic example of a hybrid affiliate model. He sells digital and physical products on his niche site, Swimuniversity.com.

Some examples of plugins you can sell are:

  • SEO Plugin
  • Opt-in Plugin
  • Themes
  • Sales Page Builders
  • Comment Plugins
  • & Much More

17. Templates

Selling digital templates online is a great product idea. They can be used for many different purposes and are very easy to create.

Templates usually cost from $0-100, depending on what you're looking for and the complexity it needs to have.

You'll want your templates to include everything needed (video and audio content). You can make your templates from scratch if you're a designer.

Templates are the perfect digital product to sell if you want an easy and profitable way to create products in less time. The best part is that templates are always relevant because they never go out of style.

Use templates to sell other products like courses, newsletters, or private coaching.

18. Consultations

Are you a coach or consultant? Sell consultations with your existing clients or with a standalone bundle. You could offer them a monthly payment or a bonus for other courses.

Using free consultations as a lead magnet on your landing page can also ensure they are the right fit for your program.

Group consultations are also great for this, as you can host a meeting via Zoom or Podia and get paid monthly. What's that? I think I heard passive income!

19. One-Pager Worksheets

One-pager worksheets are similar to templates, but you can add more things to help your customer.

You can fit in checklists, other products, and tasks to complete.

20. Design Templates

Do you have a design you want to sell? Create templates for customers. Then they can fill in the blanks.

Customers love this because it's a low-cost solution and easy to use. Sell custom designs as well for a higher price point.

More template ideas to sell:

  • SEO Worksheet
  • Social Media Strategy Guide
  • Content Marketing Planner
  • Infographic Templates
  • SEO Worksheet
  • Social Media Strategy Guide
  • Content Marketing Planner
  • Infographic Templates

21. Checklists

Checklists are great for people or small businesses who want to make a plan or get organized.

They can be used in many different areas of life, and you could offer them as a freebie option when someone purchases your course.

A perfect checklist would be providing a content writer with an article checklist.

22. Digital Art

Do you notice that many websites use stock photos and see that it can ruin the aesthetics of a brand?

You can help these companies remove stock photography from their site and create AI art using software like Adobe or OpenAI. It's easy to become a digital artist and this will be in high demand for a long time since many bloggers and businesses need to update their branding.

This can also lead to creation of digital products or media kit templates using AI Art generators.

What Are Digital Products?

Digital products are downloadable products that you can sell and deliver online. Digital products include online courses, templates, videos, software programs, or other content like digital subscriptions.

The reason digital products are so popular is that they offer entrepreneurs and online business owners a chance to sell products without the overhead costs of making physical items.

This means you don't have to spend money or time on production, shipping, storage, inventory management, and exchanges… only creating and marketing your product through a digital platform!

In a recent article by Nasdaq, it's estimated that digital goods and online courses will have an annual growth rate of 35-40% through 2024

Digital products are also convenient because customers can download your product immediately after purchase using a shopping cart software or email marketing platform.

Tools like Samcart make this easier for you. They do no need to wait for it in the mail or send you multiple annoying customer support emails.

Top 3 Popular Products To Sell Online

I created a list of the three most popular digital products to sell since many people need help with what to choose.

Ensure you have your online store or website to host your digital assets once you find the perfect idea.

Online Courses

Online courses are a great digital product idea because they're easy to create and offer to your audience.

If you have a lot of knowledge about something, you can turn it into a digital course and either build an email list, presell your system, or use it to sell higher ticket items.

It's also easy to make money with online courses because of the many monetization options.

You can sell them on a one-time basis and make money that way or create an online course membership site.

This great online business idea is at the top of my list.


eBooks are perfect for selling online and simple to create once you understand your audience's problem.

Once you have a solution to a problem, you must create an ebook and sell it to your targeted audience.

You can host the ebook with software like Sellfy or Podia.

eBooks are also great for inserting people into your sales funnel and purchasing higher ticket items, such as online video courses or a coaching program.


Selling templates is a perfect money-making machine since you can monetize this in two ways.

Here's a perfect example of what I do to make extra money online.

I create a sales funnel design for a specific niche and sell it to my audience for $7-$27. Once they purchase, they will need the software or website builder to use the template.

This will allow me to profit from affiliate income, and that's precisely how you can make money with templates.

You can also sell design or website templates for a monthly subscription service, another excellent way to make money with digital products.

You could even offer them as freebies and sell access to the personalized version of your templates.

How To Sell Digital Products

To sell digital products online, you'll need your website or shopping cart platform to host all your products, which I'll explain below.

Many of the best digital product ideas are downloadable files or digital assets, making it easier for customers to purchase and download them after they've paid.

You will need a host platform such as Podia, Gumroad, Samcart, and many others to sell digital content online. Why?

Because hosting your digital goods or products allows you to protect and deliver your content right after purchase.

Start with one of these powerful digital product platforms and online community software if you want to start selling online the right way.

How To Create Your First Digital Product

You need to decide on a topic to create your first digital product and your own digital product business.

You can use your audience, communities, or even Google Trends to find ideas for your first product.

For this article, I will use my blog as an example and create a simple checklist guide. 

  • Decide what type of digital products you want to make and solve a unique problem.
  • Make your idea actionable (too many goals can be overwhelming)
  • Create it by yourself or get help from a partner
  • Develop a product launch plan and either presell or build an email list.
  • Evergreen your course and host it on a course platform.

You can use these tips to make your first digital product and make passive income.

Many new creators make it difficult to create their first product online, but once you make your first sale. It gets more accessible from there.

How To Sell Other People's Digital Products

Selling other people's digital products is a great way to make passive income. This is called affiliate marketing and allows you to promote digital goods that are not yours.

This is the perfect option for those who need help to come up with their digital product ideas. You can use digital product marketplaces like Digitstore24 or Partnerstack to sign up for affiliate programs.

Like myself, this is a great way to start making money online since you don't need to worry about the delivery of the product or handle customer service.

How does affiliate marketing work, and how does it differ from other business models?

Affiliate Marketing Courses

Your only job is to create content around the product, and some examples are starting a YouTube channel, blogging, or social media.

Organic traffic does take some time to rank, but it's well worth it in the end.

I've been doing affiliate marketing for quite some time now, and it's best to get started when you have no idea about a digital product or course.

You can also see this review on the best affiliate marketing tools to help you scale your affiliate business.

Digital Product Ideas Conclusion

Have you created your first digital product yet? We've provided this list of the best digital product ideas to sell to help those in need, but remember that it may not be easy.

As a product creator, you will create bad ideas before you find that perfect idea. It takes time to develop a product idea and build it out.

Feel free to reach out if you have any questions about how to start or what digital product idea is for your business model right now.

I'd love to hear from those creating digital products and making a difference.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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