Thrive Themes Vs. ClickFunnels 2023: What’s The Best Page Builder?

Updated: July 15, 2023

Written by Eddy Ballesteros Personal Finance & AI Expert: Learn More

Online marketing and creating high-converting blogs is the next big thing in business, and for all the right reasons.

After all, you can work from the comfort of home, create sales pages, blog post templates and be your own boss (Trust me, I've been doing it myself).

What can get better than that, right? But as easy as it sounds, getting success in online marketing can be a challenge.

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The first step: website creation, itself is a tricky task as the landing page shouldn't just be attractive and easy to navigate but to also generate leads and conversions. 

However, sometimes, even an experienced bunch of website developers and sales funnel builders may fall short in building a high converting site.

And that's when you need a sales funnel builder like ClickFunnels and Thrive Themes. But which one is better for you? Let's find out in the detailed comparison below...

Thrive Themes Vs. ClickFunnels Overview

Best For WordPress

Thrive Suite By Thrive Themes

Thrive Suite

Ease Of Use:

Step-By-Step Template Wizard


Multiple Sales Pages & Blog Templates



Best For Complex Funnels

Click Funnels


Ease Of Use:

Small-Learning Curve


Create Multi-Step Funnels & More



Both ClickFunnels and Thrive Themes are excellent marketing tools for affiliates and for business owners.

It is no surprise that both the funnel builders have received rave reviews on third-party sites.

Side notes:

However, despite being marketing tools, ClickFunnels and Thrive Themes perform somewhat different functions to boost online marketing and sales.

Basically, Thrive Themes stands more as a marketing plugin targeted at WordPress sites (For Bloggers and WooCommerce Sites), whereas ClickFunnels is a sales funnel builder.

They are neck-and-neck competitors because both are imperative in implementing marketing funnels as they offer plenty of integrations.

So, it's safe to say that you can choose any one marketing tool as an all-in-one solution for creating high-converting sales funnels.

Also, I've been using all of Thrive themes products for this same blog for a few years now, while I've even created sales funnels with ClickFunnels.

Selling An Online Course

Thrive Themes: Best Marketing Tool For WordPress Sites

My Top Pick

Thrive Suite By Thrive Themes

Thrive Suite

Install on 5 websites

Thrive Thrives Membership (Thrive Suite) is the all-in-one theme builder I use to run this blog. Create specific pages for specific categories easily.

Thrive offers a wide range of marketing tools and plugins that can be used on a WordPress website.

It is a website builder and provides multiple pre-built landing pages to choose from. You can not only build websites but also implement sales funnels to analyze their performance.

One of our favorite tools has to be Thrive Leads, which lets you create opt-in forms, in-line forms, pop-up forms, sticky forms, and more on your website.

You can adjust the timing of the forms (conditions) such that they will be visible when a prospect is about to leave the website or in any other situation you please. Moreover, the marketing tool allows you to analyze which forms lead to more conversions.

Thrive Leads Pop-up form-min

Thrive Quiz Builder is another exciting tool to create and launch quizzes on your website. Not to forget Thrive Architect, the website building tool, allows you to add more features to your website like buttons, videos, pricing sections, etc.

Overall, Thrive Themes gives you the power to build a high-converting WordPress site with just a few clicks.

You need not have any coding knowledge as the drag-and-drop page builder simplifies the process and offers more flexibility. 

All this, with a 30-day money-back guarantee, so you've got nothing to lose.

Thrive Features:

  • Thrive Leads
  • Thrive Ovation
  • Thrive Architect
  • Clever widgets
  • Thrive Quiz Builder
  • Thrive Theme Builder
  • Landing Pages
  • Thrive Optimize
  • Thrive Comments
  • Headline optimizer
  • Thrive Ultimatum
  • Thrive Apprentice

Thrive Themes Pricing

The pricing policy of Thrive is staggered across two levels. Thrive Suite and Thrive Suite Agency. The former is a more cost-effective option for small businesses and beginners. 

Plus, you can choose to pay for the plan quarterly or yearly. However, Thrive Suite Agency follows a mandatory annual billing scheme.

New Thrive Suite Products Ă  la carte:

You can now purchase any thrive product separately! This will be much easier for those who just want a certain solution from Thrive Suite.

Thrive Suite- $99/Quarterly, $299/Yearly
  • 24/7 support
  • WordPress plugins and Thrive Theme Builder
  • Unlimited funnels and pages for up to 5 different sites
Thrive Suite Agency- $588/Yearly
  • Unlimited support
  • 200+ Pre-build Landing Pages
  • Unlimited updates for a maximum of 50 sites

ClickFunnels- All-In-One Sales Funnel Builder

ClickFunnels™: Sales Funnels Made Easy

ClickFunnels is a sales funnel builder that will let you create any type of marketing campaign.

We earn a commission if you make a purchase, at no additional cost to you.

ClickFunnels is by far the most efficient marketing tool for online marketers and entrepreneurs to create high-converting sales funnels. 

It lets you guide your leads throughout the sales process, ensuring they do not get "lost" and exit the website. Additionally, you will be able to follow up with the visitors after they leave the web pages.

As the name of the sales page software suggests, you get multiple pre-built sales funnels for selling products and services, generating emails, and more. 

Compared to Thrive, ClickFunnels is more focused on optimizing and simplifying funnel creation such that instead of free templates, you get the sales funnel pages created in the correct order. You have to add content and the product/service you want to sell.

ClickFunnels VS Thrive Themes

Running your own affiliate programs is another function you can perform effortlessly with ClickFunnels. The Backpack feature allows you to find "salespeople" for your business and offer a suitable commission to them.

Moreover, subscribing to the pro version of the software allows you to explore another bunch of marketing tools called Actionetics. 

Consequently, you can manage leads by dividing them into segments, sending emails, text messages, etc. You can also audit the entire sales campaign and add more funnels if required.

ClickFunnels Features:

  • Backpack
  • Actionetics
  • Funnel Builder
  • Page builder
  • E-commerce website creator
  • A/B testing
  • Customizable HTML elements, web pages, sales funnel templates, and more
  • Order Pages
  • Upsell Pages
  • Downsale Pages
  • Priority Template Requests
  • ClickPops
  • Custom Domains
  • ClickOptin
  • Auto Webinar Funnels
  • Hangout funnels
  • Automations & Integrations

ClickFunnels Pricing

According to your marketing goals, you can choose among two pricing plans and opt to pay annually or monthly.

Though more expensive than Thrive Themes, ClickFunnels is a great buy, considering you get a 14-day trial period. But note that opting for the yearly billing plan will be cheaper in the long run.

Basic Plan- $97/month
  • 20 funnels, 100 pages, and 20,000 monthly visits
  • FunnelFlix
  • Email Support
  • Unlimited Contacts
  • Unlimited Members For Courses
Platinum Plan- $297/month
  • Unlimited funnels, pages, and monthly visits
  • FunnelFlix Platinum, weekly hackathons, Backpack
  • Priority support
  • Priority Template Requests
  • Backpack Features
  • Auto Responder Series

Thrive Themes Vs. ClickFunnels- Feature Comparison

Now that we know about what each of the above-mentioned marketing tools offers, along with the prices and trial periods, it's time to take a closer look into the differences.

While both the software solutions offer similar features, the scope and scale are different, and as mentioned earlier, the focus of functionality also varies.

So, we have stacked up both ClickFunnels and Thrive Themes for your better understanding against seven different features/factors. Let's take a look...

1. Sales Funnel Builder

To create complete sales funnels that result in conversions, the user interface must be intuitive, attractive, easy to navigate, and cohesive.

The customer should have a smooth and effortless experience moving from the landing page to the checkout page.

Considering which tool is better for building sales funnels, we think ClickFunnels is the better option for beginners and experts alike. The software's primary function is to build sales funnels, and hence, it also offers better training on the said niche.

Thrive Themes, on the other hand, focuses on WordPress themes.

As a result, you will have to play around with the available features to create sales funnels and customize them according to your marketing goals.

So, we believe this tool is better for those who already have sound knowledge and expertise in funnel building.

2. Advanced Marketing Features

Needless to say, any entrepreneur would want to use a marketing tool that offers sales optimization too. Similarly, content creators and bloggers would also like to gain subscribers by enhancing their web pages.

Again, ClickFunnels has the upper hand here as it offers conversion-optimized funnels and allows you to create order bumps, down-sell, and upsell. Thrive Themes also allows sales promotion, but without the features provided by the former.

3. Analytics Tools

As an entrepreneur, you'd want to analyze how successful your marketing efforts are, the changing trends in consumer behavior, and more.

That's when analytics tools of ClickFunnels and Thrive Themes can help you judge your progress and make better sales and marketing plans.
For this, Thrive Themes offers A/B testing or split testing of your sales pages and funnels.

In hindsight, ClickFunnels allows a performance review of the entire funnel, as well as the sales pages within it, through A/B testing. Hence, you can check the success rate of each step in a funnel as a visitor moves toward the checkout page.

4. Scope Of Customization

With so many online businesses out there, you can't just rely on pre-built funnels and templates. So, whichever sales funnel builder you choose should give you the freedom to customize certain elements to stand out in the crowd.

This is probably the only factor in which Thrive Themes outdoes ClickFunnels, as it offers customizable funnels, HTML elements, web pages, affiliate programs, and more. ClickFunnels also allows customization in the areas mentioned above, but not to the former's extent.

With Thrive Shapeshift, you can enjoy pixel-level customization without any technical knowledge.

5. E-Commerce Features

Implementing sales funnels aims to convert a prospect into a customer by making them commit to/sign up for your brand/product/service. 

In this aspect, you may feel limited with Thrive Themes as it only functions on WordPress sites and offers no integration with payment gateways.

However, ClickFunnels allows you to create e-commerce websites with payment gateways, an affiliate system, and membership functions.

6. Page Builder

Although building landing pages and sales pages is imperative for any online business, many don't have the required coding knowledge for the same.

That's when one needs a page-building tool that isn't too technical and difficult to figure out for most entrepreneurs.

In this aspect, both the software solutions offer easy-to-use, drag and drop page builders with a wide scope of customization. So, rest assured that page building is no rocket science when you use either of the two.

However, since Thrive Themes only concentrates on building a WordPress website, ClickFunnels earns brownie points for more versatility and usability.

7. Customer Support

Both ClickFunnels and Thrive Themes offer 24/7 customer support, though the former boasts more avenues of support.

First is the email/ticket assistance that you can use anytime. On weekdays, you can also type in your queries on the 24/7 online AI chatbot.

Additionally, ClickFunnels manages a Facebook group, wherein you can interact with other users and share doubts and solutions together.

As for Thrive Themes, they also include a Facebook group for technical help. They also get you 24/7 "conversations" via the Support chatbot on the website. The representatives usually reply within a few hours of asking a query.

8. Online Course Builder

You can build online courses with both page builders and they offer some amazing features.

Thrive Apprentice will allow you to sell digital products, courses, and live webinars while keeping it all under the same domain.

ClickFunnels also provides you with a solid course builder with the opportunity to up-sell.

FAQs: ClickFunnels & Thrive Suite

1. How To Cancel Your ClickFunnels Account?

You can cancel your ClickFunnels subscription by following the steps below:

  • Click the "Account" icon on your dashboard, and choose "Account Settings."
  • Select "Account Billing" and then click on "Cancel Account" (under Account Billing & Subscription).
  • Hit "Cancel My Subscription."
  • Choose a reason for cancellation and answer the questions on the survey.
  • Check the box stating your understanding about losing all account information, and click on "Cancel My Account."
  • As the last step of confirmation, you'll be required to type CONFIRM on the pop-up window and select "Proceed With Cancellation."

2. What Is The Difference Between Thrive Theme Builder And Thrive Architect?

While Thrive Theme Builder is for editing the entire layout of your website, Thrive Architect allows you to edit one post or page at a time.

So, the former is for enhancing your existing WordPress themes, and the latter enables content designing.

What Are Sales Funnels?

Before we get into the details of each of the sales funnel builders, let's start by understanding the meaning and importance of a sales funnel.

A sales funnel is a visual representation of converting a lead into a customer, and hence, it is also called a purchase funnel, a revenue funnel, and a marketing funnel.

It basically depicts the process wherein every sale starts with a large volume of leads and ends up with a minimized bunch of customers/conversions.

Why Should You Implement Sales Funnels?

1. Directs Effort

We all know that every business starts with a target audience. You'd want your product or service to solve the problems of that specific group of people.

And that's exactly what sales funnels help you with. So, employing a suitable sales funnel will help your business reach the said audience and convert them into customers.

Consequently, a sales funnel also helps remove unqualified prospects, thereby shifting the business' focus from them to those who really matter.

2. Generates Conversions

The main aim of implementing sales funnels is to generate sales, and that's what it enables by increasing awareness among the target audience. Moreover, a sales funnel carries the lead through the various steps finally resulting in a sale.

3. Spurs Referrals

Using sales funnels also helps promote the business among prospects who may not be a part of your target audience initially. This is possible as satisfied customers are triggered to refer your business to others, thereby creating more awareness, which leads to more sales.

4. Audits Sales Process

A well-planned sales funnel allows you to view the various steps in the sales process and make adjustments wherever required. As a result, you'll be able to allocate your sales resources and time more efficiently.

Final Verdict Of ClickFunnels Vs. Thrive Themes: Which One Should You Choose?

There's no denying that both the marketing tools are highly efficient and offer much value for money.

Both of these tools work great when starting affiliate marketing on a budget.

And though we chose ClickFunnels as the better option in most of the previously said factors of comparison, it all comes down to your marketing requirements.

So, if you are looking for something that offers fuss-free E-commerce tools and pre-built sales funnels, ClickFunnels is your best bet.

However, if you want a more affordable software that allows visual optimization of your WordPress website, Thrive Themes is the way to go.

Either way, they will both make you money online if that's the answer you were truly looking for.

If you're still confused, you can always try both, as one comes with a trial period while the other offers a full refund after a month of use. So, at the end of the day, it's a win-win for you!

I hope you enjoyed this Clickfunnels vs Thrive Themes review.

Best For WordPress
Best For Complex Funnels


More Affordable


Step-By-Step Template Wizard


Easily Rankable On Google SERPs



Expensive, But Powerful


Small-Learning Curve


More Difficult to Rank On Google SERPs

Best For WordPress


More Affordable


Step-By-Step Template Wizard


Easily Rankable On Google SERPs

Best For Complex Funnels


Expensive, But Powerful


Small-Learning Curve


More Difficult to Rank On Google SERPs

About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.