Have you ever felt the dark side of blogging and had no idea why your website isn't ranking or why blogging success has been stagnant?
Many bloggers seem to quit before making money or growing their blog traffic to where it needs to be.
So in this definitive guide, we're exploring the biggest cons of blogging and showing you how to fix them in 2023.
My name is Eddy, and I've made all these mistakes as a full-time blogger.
But learning from them has been essential to my blogging journey, and I want to show you to turn your biggest disadvantages into advantages.
Let's explore the cons of blogging:
The Biggest Disadvantages Of Blogging And How To Overcome Them
Let me know if this is what you went through. You watch videos from online gurus who promise the world with simple blogging tips and tell you that you can have a successful blog by not worrying about keyword research or tell you to write about your passions.
It's past one year since you took this advice, and you've got a whopping 10 monthly visitors with zero dollars in revenue to show for your efforts.
What's wrong? You've been lied to and sold the dream to fund their lifestyle. That all stops today, and I'll show you how I overcame all the cons of blogging with my own blog today.
Let's get started.
1. Your Visitors Leave Your Page To Fast
You spend hours writing your blog post, choosing the perfect featured image, and waiting for it to climb the search engines. But after all that work, you only have a small chance they'll stick around to read your entire article.
A few reasons could be your page load time and the intro of your article. If a user clicks on your page and it takes forever to load, you have a big problem because nowadays, people have a way shorter attention span.
You need to make sure that your website loads quick. You'll likely lose traffic if it takes longer, and other bloggers will outrank you.
How To Fix Bounce Rate
The way to fix this problem is by using a caching plugin like WP rocket or W3 total cache. These WordPress plugins will save a static version of your website and load it for users instead of loading everything from scratch.
You can also use a Content Delivery Network (CDN) like Cloudflare to ensure your website loads from different servers worldwide. This is essential for international traffic because it will ensure they have a fast experience on your website.
I've noticed a huge difference in speed for my blog, and I don't have to lose sleep knowing my site will load just fine.
2. You Haven't Made Any Money Blogging
You've been blogging away every single day, yet you haven't seen that success from making money online yet. You start to wonder why you even started blogging in the first place and end up quitting.
How To Fix Your Zero Blog Income Problem
To turn your blog into a business, you need to start thinking about it as one. Are you just writing content without understanding the search intent? What products or services can you sell that will help your readers?
You must start writing about keywords with monetary value and use content blocks such as product display boxes to increase clicks and conversions.
3. You Aren't Getting Any Traffic
Many bloggers don't see any results because they don't have any traffic.
Getting your content in front of people searching for it is essential if you want to make an impact and grow a following.
How To Fix This And Get More Traffic
You want to focus on two things to drive traffic to your blog. You need to optimize your website for SEO to rank in the search engines. And you need to write for the user and end their search journey.
What I mean by this is you want to understand what the searcher is looking for and give them exactly that through your content. If you do this, you'll see more traffic from Google.
Also, by answering your audience's questions, you could potentially rank for your featured snippets on Google.
4. Nobody Clicks On Your Affiliate Links
You have a great blog with solid content, but no one is clicking on your affiliate links, and you wonder if people are even making income through blogging.
You might be lacking in your content marketing strategy or how you present your affiliate links.
How To Fix This
To fix this, you must add CTA's, exit-intent pop-ups, and product display boxes. When you start a blog, you need to map out how you will monetize your affiliate links. This is why you need to test different things.
Some bloggers succeed with CTA's in the sidebar, while others do better with product boxes.
5. Your Blog Design Looks Like The Matrix
Does your blog look like it was created in the 90s? If it looks outdated and runs slow, this can make you look less authoritative in your niche and lose the trust of your readers or potential clients.
How To Fix This Without Wasting Time
There are two things you can do to fix this. You can either invest in a high-quality WordPress theme or hire a web designer to help you create a custom blog design.
The best WordPress themes will have multiple features to help you create a modern blog design without having to code anything. I personally use Thrive Suite, which takes away all of the hard work with their setup wizard.
Potential customers can review Thrive Suite's templates on their website and see if there are any custom pages they like.
6. You Need To Update Your Content Regularly
When I started writing content, I would just hit publish and never look back. But if you want to improve the traffic to your blog, you need to keep your content up-to-date.
This means updating your blog posts with new information, adding fresh images, and ensuring your website runs smoothly.
How To Fix This And Write Fresh Content
The best way to fix this is by setting a publishing schedule and viewing what articles need to be reviewed.
I then use a content optimization called Surfer SEO, which has become second nature. This SEO auditing tool lets you know what needs to be updated on your blog post to improve your rankings.
You can also use Google Analytics to see which blog posts are getting the most traffic and need to be updated.
7. Big Media Sites Like Forbes Dominated Your Keywords
When you type your keywords into Google, do you see big sites like Forbes, Cnet, or Nerdwallet?
If you do, this can be a huge barrier to entry for ranking on the first page. Many blogs never rank on the SERPs because they only focus on these big sites.
As a blogger, you have to learn to find new and upcoming opportunities.
How To Fix This With Unique Keyword Planning
The best way to fix this is by targeting long-tail keywords or ranking for keyword variations. These are keywords that are longer and more specific.
For example, if you're trying to rank for the keyword "best camera," you might want to target the long-tail keyword "best digital camera for vlogging."
You can also try to rank for different keyword variations like "cameras under $200" or "best budget cameras."
You'll then want to go in-depth into the article matching the user's search intent with the correct products and services. This will allow you to still earn revenue from your blog post on the specific keyword.
8. Blogging Is Time-Consuming
If you are working a full-time or part-time day job, finding the time to blog can be difficult. You then start to see less competitive keywords start to get more difficult to rank.
This is because you cannot give your blog post the attention it needs to rank on the first page of Google.
How To Fix This Even As A Full-Time Blogger
One way to fix this is by batching your blog content. This means setting aside a day or two each week to write all of your blog posts. You can use an AI copywriting assistant such as Jasper.AI to help you write content that ranks.
I use Jasper AI (Formerly Jarvis.AI) to write all my articles and social media content. This software lets you create a post in seconds with just the push of one button!
To make this process even easier, you can outsource your writing to a freelancer or article writing agency. Give them your content plan and blog post templates to follow, and they will write the articles for you.
This will free up your time to focus on other aspects of your business, like creating products or services.
9. You Need To Build Backlinks
Nobody tells you about link-building or domain authority when you first start blogging on a fresh new domain.
It is much more difficult to rank a brand new blog post in a competitive niche.
This also depends on what niche you are in. You can still rank without links for easy keywords, but with link-building, you can build authority and feel safe that you won't lose the top SERP positions.
How To Fix This By Building Relationships With Other Professional Blogging Sites
The best way to fix this is by building backlinks. A backlink is when another website links to your blog post.
The more niche-relevant backlinks you have, the higher chance your blog post will have to rank on Google.
I know this is a very sensitive topic for bloggers on Twitter and LinkedIn, but it all depends on the industry that you are in. Here's what I said in a recent Twitter thread about building links.
My favorite method is creating linkable assets and turning those into value-packed pillar posts. These are in-depth blog posts that are around 3,000 to 5,000 words long.
I then link these pillar posts from my other blog posts and reach out to other bloggers in my niche to link to it as well.
You can also try other backlink-building methods like guest posting or broken link building to boost traffic.
10. You Need To Understand SEO While Creating Quality Content
Most bloggers fail because they try to game the system by keyword stuffing their blog posts or building low-quality links.
Google's algorithm is getting smarter daily and can now detect these black hat SEO tactics. If you are caught using these methods, your blog post will be penalized, and you will see a drop in traffic.
How To Fix This
Start by learning search engine optimization and fixing all of your technical issues. This includes on-page and off-page SEO techniques.
On-page SEO is optimizing your blog post for the search engines by using the correct keyword density, meta tags, and header tags.
Off-page SEO builds backlinks and social signals to help your blog post rank higher. You can use a tool like Ahrefs or SEMrush to help you with your keyword research.
After you have fixed all of the technical aspects of your business website, start creating quality content using your experience and Surfer SEO.
Make sure you create internal links throughout your relevant content, which will help with topical authority.
11. Stressing Over Constant Google Updates
Throughout my blogging career, I have noticed that SEOs consistently stress over Google's algorithm updates. They are always trying to figure out what Google changed and how it will affect their rankings.
This can be very stressful and make your time blogging a lot less enjoyable.
How To Fix This
Stop stressing over Google updates and start focusing on your audience. Write content that is helpful and informative while meeting Google's standards.
The Blog Growth Engine is a step-by-step training that will get you started with your first profitable blogging business using affiliate marketing. This course has helped me start this blog and made it possible for people all over the world to read my content!
- Learn affiliate marketing
- How to rank your blog posts
- How to do link-building
- Not a get-rich-quick scheme
- SEO is a long-term play
- Need to understand WordPress
The more valuable your blog content is, the higher the chance it will have to rank. This means more income and traffic for you.
So remember to follow SOPs and craft blog templates that you can use to write your content faster.
12. You Might Not See Traffic For Months
Blogging takes time, and many people think you can make money overnight and quit your full-time job.
This isn't true, and you need to consider blogging as a business. I always recommend sticking with your full-time profession until you make more money blogging part-time than your current salary.
How To Fix This
There are a few ways to gain noticeable traffic to your site. You can purchase other successful blogs, continue building the site or do a 301 redirect to a new domain.
This is the faster way to grow your blog and potentially earn money quickly, but it does come with an extra cost.
Now the other way is what I like to call sweat equity. This is by doing everything yourself to grow a blog from scratch. You need to be patient and consistently produce quality content. You must also build authority with other businesses and get links to your site.
If you stay consistent and get traffic to your products and services, you can start bringing in that sweet passive income from blogging.
13. You Niched Down To Deep
The blogging world is full of opportunities, yet you ended up niching down too far and are now completely capped out on blog content.
I don't care what anyone says, but a good blog can have the ability to pivot into sub-topics and make money.
How To Fix This
Create a content calendar with different categories and start brainstorming ideas on how you can produce content for each one.
You may need to do some research or hire a virtual assistant to do keyword research for each category. I've coached over 600 bloggers, and the blogs that, to the best, are always pivotable.
14. You Only Blog With No Other Content Creation
Many other blogs focus on one thing, and that is creating blog content. This is a great way to build an audience, but you're missing out on other types of digital marketing, such as YouTube and email marketing.
How To Fix This
This is because I could tap into a new market and audience that I wasn't reaching before.
My Experience Coaching Brand New Bloggers Who Quit
For those that don't know, I work as a professional blogging coach on Adam Enfroy's course, The Blog Growth Engine. We coach and help brand new bloggers grow and scale their blogs to full-time incomes.
Unfortunately, while our students want to become their own boss and build a website that can become more than just a personal blog, not everyone makes it.
Many newbies end up quitting or not taking the time to learn new skills that comes with being a professional blogger.
Is There Any Risk In Blogging?
There's no doubt that blogging has become one of the most popular business ideas in recent years. But is there any risk in blogging?
Mostly, blogging is a harmless activity that can be enjoyed in your free time. However, some risks to be aware of if you're thinking about making money from your blog.
Sponsored content can be a great way to earn an income from your blog, but it's important to disclose your relationships with the brands you're promoting.
This also includes talking about sensitive topics that are happening around the world and health-related topics.
Failure to do so could result in accusations of deception.
Overall, blogging is relatively safe, but you should keep a few things in mind if you're looking to turn it into a money-making venture. Disclosure and transparency are key if you want to avoid any potential problems down the road.
What Are The Biggest Disadvantages Of Blogging
Blogging can be a fun and rewarding career once you get the ball rolling. However, there are also some significant disadvantages that you should be aware of before you start blogging.
One of the biggest cons of blogging is that it can take a lot of time and effort to produce new content regularly.
If you're not careful, it can easily become a full-time job. Additionally, you'll need to spend money on hosting and other associated costs to keep your blog up and running.
Finally, it's important to remember that not everyone who reads your blog will agree with your point of view.
Be prepared for some constructive criticism (and even some trolling) from time to time.
Despite these drawbacks, blogging can still be a great way to connect with like-minded people and grow an online business. Just be sure to set realistic expectations and allocate the necessary time and resources upfront.
What Are The Challenges Of Blogging?
Here are a few of the biggest challenges when I see new people blogging:
- Not having a blog content plan.
- Thinking you can blog on a free domain host.
- Not having an email list from day one.
- Not promoting your blog content on social media or to your email list.
- Not monetizing your blog from the beginning.
These are just some of the negatives of blogging that I've noticed that many bloggers do.
Wrapping Up The Biggest Cons Of Blogging
Now you know the risks of starting a blog. I hope this article has helped you to understand the pros and cons of blogging.
If you're considering starting a blog, do your research first and allocate the necessary time and resources.
And most importantly, remember to stay consistent and write a new post regularly. Thanks for reading.