Is Affiliate Marketing Worth It In 2023? 5 Reasons Why It Is

Updated: May 1, 2023

Written by Eddy Ballesteros Personal Finance & AI Expert: Learn More

Starting a successful affiliate marketing business is a great way to make money.

Not only is it a revenue stream that can be very profitable if done correctly, but it can build a real passive income.

There are many ways to become successful affiliate marketers, but I've seen so many people quit before seeing any success or earning their first dollar online.

If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.

This comprehensive guide will discuss if affiliate marketing is worth it, how it works, and the different types of affiliate programs available.

We'll also provide some secret sauces on getting started as an affiliate marketer so that you can generate income today!

Is Affiliate Marketing Worth it? 5 Reasons Why It Is.

Is Affiliate Marketing Worth It

The affiliate marketing industry is worth billions of dollars, and it's only getting bigger.

With so much money at stake, it only makes sense that everyone from small businesses to major corporations is looking to get a piece of the affiliate marketing pie.

However, affiliate marketing is not a get-rich-quick scheme. It takes time, effort, and creative thinking to succeed in this type of online business.

Businesses must create compelling content persuading potential customers to click on an affiliate link.

They also need to have a solid business model in place to make money from affiliate sales.

While an affiliate marketing business model can be quite profitable, it's not something that can be done overnight. Anyone who wants to become a full-time affiliate marketer must be prepared to do the work.

So yes, being an affiliate for companies and digital services is completely worth it, and you'll find out below. Including my own affiliate efforts promoting many affiliate programs.

1. Affiliate Marketing Is A Great Way To Make Passive Income

Affiliate marketing is a great way to make passive income.

By simply including an affiliate link on your website or social media platform like TikTok, you can earn a commission on any sales that are generated from clicks on that link

I've spoken with many entrepreneurs who've worked as freelance writers, consultants, or content creators, and everyone says that making money with affiliate programs is on their top-tier list.

This online business model is a great way to start your own business with little up-front investment, and it can be a great way to supplement your current income with a new revenue stream. 

Zubtitle Affiliate Commissions

As an affiliate marketer, you can choose to promote products that you are passionate about, and you can be as creative as you like regarding how you promote those products. 

I have been able to generate a very healthy income by creating content online as a content creator. Many people don't know, but you can become an affiliate for many products as a personal brand.

There are many affiliate marketing programs out there, so there is sure to be a perfect fit for you.

You need to factor in the commission rates, do they offer a good backend follow-up system, and if they have had any other success stories.

2. Affiliate Marketing Is A Low-Risk Investment

For those unfamiliar with running an affiliate business, it is a low-risk way to generate income by promoting other people's products.

As an affiliate marketer, you typically earn a commission on sales made through your own promotional efforts.

While SOME initial investment is required to start, affiliate marketing is a relatively low-risk option compared to starting your own product from scratch.

Side Note:

Several social media platforms offer excellent affiliate marketing opportunities, including Facebook, Instagram, TikTok, and YouTube.

Social media posts are the perfect place to market your business and introduce affiliate offers to your audience. Make sure to pick a traffic source and learn everything you need about that platform.

This can be even easier if you already have an existing website or blog bringing in traffic. You can add affiliate links to your existing content to start generating income. As long as you're consistent, you can truly become a successful affiliate marketer.

My affiliate earnings have grown exponentially after learning how to better optimize my blog posts. You can use a tool like the Lasso affiliate plugin to create better product display boxes like the one below.

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Another great thing about affiliate marketing is that you can get started with very little money. All you need is a laptop, an internet connection, and some creative ideas. 

If you have a large following on any of these platforms, you can start earning income by promoting relevant products to your audience.

For example, if you're a fashion blogger with a large Instagram following, you could promote fashion items from popular brands and earn a commission on every sale.

There are so many ways that affiliate SEO and blogging can make you money. You just have to put in the time and effort, and it will pay off if you stick with it. 

You can use tools such as Google Analytics to track your progress so that you can make sure that your efforts are paying off. 

Affiliate marketing is a great way to generate revenue and can be a low-risk option for those interested in starting their own business or a brand-new affiliate partner.

3. There Are Many Different Ways To Succeed With Affiliate Marketing

There's no one-size-fits-all answer when it comes to affiliate marketing. You need to find the best approach for you and your target audience to succeed. 

But that's the best part, and you can choose so many different ways to become a successful affiliate marketer.

How I Promote Other Companies Products And Services:

Different affiliate campaigns will be more or less effective depending on your niche and the type of product or service you're promoting. 

For example, suppose you're promoting a physical product or digital product. In that case, you might find that creating informative blog posts and YouTube videos is the best way to engage potential customers and get them interested in what you have to offer. 

I've brought in multiple sales from my YouTube channel and website, which earn money with affiliate marketing.

youtube commission links

On the other hand, if you're promoting an online course or something that is a high-ticket offer, running ads on popular platforms like Facebook and Google can be a more effective method of reaching your target audience. 

Here are a few marketing channels you should check out when trying to generate leads for your affiliate marketing business.

  • Start your own website or blog
  • Capture emails with an email marketing strategy
  • Try Google Adsense
  • Pick a social media channel like TikTok Or Instagram
  • Create a private Facebook group
  • Use YouTube to create search intent videos

The important thing is to experiment and find out what works best for you and your business.

With a little trial and error, you'll be able to find the affiliate marketing strategy that works best for you and helps you reach your goals.

I currently run this affiliate website in multiple niches, which allows me to earn more money with affiliate marketplaces.

I don't own any products, I don't have an online store, and I don't put myself in the category of social media influencers.

All I do is create high-quality content and promote my affiliate link to the correct engaged audience.

So why haven't you built an extra income stream for yourself? Try this out for yourself and see why affiliate marketing is definitely worth it.

4. You Are Able To Join Affiliate Programs In Any Niche

One thing I love about making money as an affiliate is that you can join almost any affiliate marketing program in any niche.

This gives you a lot of options when it comes to affiliate products that you can promote.

You can find affiliate programs for physical products, digital products, services, and even membership sites. affiliate program page

You can look through the offerings with an affiliate platforms that provide multiple affiliate offers in different niches.

ShareASale, CJ Affiliate, and Clickbank are a few affiliate networks that you can join to find affiliate programs.

Make sure you follow FTC guidelines and disclose that you are an affiliate.

Here are a few affiliate network platforms that I use to find the perfect affiliate product to promote.

  • Partnerstack Marketplace
  • LinkMink
  • Appsumo
  • Rewardful

Becoming an affiliate and making money with Google and other traffic sources is simple. As long as you choose products and services, you only know that you can make money from them if you want to earn affiliate sales.

Don't choose something because it's popular or because you think it will be easy to sell.

Do your research, read reviews, and ensure the affiliate program is a good fit for you before joining.

How To Join Affiliate Programs

In order to get automatic approvals on affiliate platforms, you need to have a blog with search traffic or show social media channels with a good number of engaged followers.

Once you have that, here are a few quick tips on how to get approved for affiliate programs.

  • Have a good LinkedIn account
  • Show income reports from other affiliate marketing revenue streams
  • Create a custom affiliate application
  • Email the affiliate manager and let them know how excited you are
  • Let them know how you promote to internet users

Side note:

It's important to note that not all affiliate programs are available in every country. Some affiliate programs may only be available to residents of the United States, while others may be available internationally.

All of these tips will help you become the most successful affiliate marketer possible and make an affiliate marketing business worth it in the long run. 

5. Most Affiliate Programs Offer High Commission Rates

If you're thinking about making affiliate marketing a part of your business strategy, you're probably wondering what kind of commission rate you can expect.

The good news is that most affiliate programs offer high commission rates. This means that every time someone clicks on your referral link and makes a purchase, you earn a percentage of the sale.

Here's an example of the highest-paying affiliate marketing programs by Adam Enfroy:

The commission rate varies from program to program, but it typically ranges from 5% to 40%. So, if you refer a customer who spends $100, you could earn anywhere from $5 to $40. Of course, the more customers you refer, the more money you can make.

Side note:

You can earn even more money online by joining affiliate programs with recurring revenue. But even if you only refer a few customers each month, affiliate marketing can still be worth your while.

Here are a few affiliate programs that pay the highest:

  • WordPress Products And Themes
  • SaaS Products
  • Digital Marketing
  • High-Ticket Physical Products
  • Recurring Subscription Services

After all, it's not every day that you get the opportunity to earn income simply by referring others to products or services that they're interested in.

Many other affiliates fight over the same affiliate products. If you find an affiliate product that's not too popular, you have a higher chance of getting approved and making sales.

Or you can create content that resonates with your audience and provide bonuses whenever they make a purchase from your referral link.

So to start making affiliate marketing worth it, you want to do your market research before joining affiliate programs.

By doing your research and finding affiliate programs that fit well with your niche, you'll be on your way to making affiliate marketing worth it in no time.

After you complete your research, you should have been able to answer the question: Is affiliate marketing worth it in 2022?

When Is Affiliate Marketing Not Worth It?

Now there comes a time when affiliate marketing is definitely not worth it.

When affiliate marketing is not worth it:

  • You're in a hurry to make money and don't want to wait for affiliate income to come in.
  • You're not willing to put in the work required to be successful with affiliate marketing.
  • You're promoting products that you don't believe in, or you're trying to promote products to the wrong audience.
  • You're not providing value to your audience, and you're only in it for the money.
  • You're violating affiliate program terms and conditions.
  • You're not tracking your affiliate links, so you don't know which product sells or how much commission you earn.
  • You buy affiliate marketing courses and expect to have overnight success.

These are valid reasons why affiliate marketing might not be worth it for you.

Unfortunately, many new affiliates promote other affiliate programs and get stuck in this never-ending cycle:

  • They join an affiliate program, promote it to their audience, and make a few sales.
  • Then they find another affiliate program and repeat the process.
  • The biggest problem with this is that they're not building a long-term business.
  • They're just promoting affiliate products to make a quick commission.

And when affiliate marketing is done like this, it's definitely not worth it.

But if you're willing to put in the work and you're promoting products that you believe in, then affiliate marketing can definitely be worth your while. 

Affiliate Marketing FAQ

Is Affiliate Marketing Actually Profitable?

Yes, affiliate marketing is very profitable and can be a great way to supplement revenue with your own products or courses.

Affiliate Sale Commission ThriveCart

As a content creator, you can start affiliate marketing for little to no money, allowing you to scale much faster and have a successful affiliate marketing business from the beginning.

Is Taking An Affiliate Marketing Course Worth It As A Beginner?

100%! I would highly recommend affiliate marketing courses for beginners as you will learn so much more about the affiliate marketing business model and be able to take action right away.

You'll also have access to exclusive affiliate tools, resources, and support which can help you grow your affiliate business faster.

How Much Time Does Affiliate Marketing Take To Be Successful?

It took me 3 months to earn my first dollar online with a very specific affiliate niche in the credit repair industry.

It then took me 11 months to quit my job and turn this side hustle into a full-time business.

So affiliate marketing can take some time to be successful, but it is very possible to make a full-time income with an affiliate marketing business.

You can also speed up the writing process with AI copywriting software.

The Bottom Line:

Affiliate marketing is definitely worth it and can be very profitable if you're willing to put in the work.

How Much Do Affiliate Marketers Make?

One thing I enjoy about affiliate marketing is viewing other digital marketers' income reports.

How much affiliate revenue an affiliate marketer can make varies and largely depends on how much traffic they can generate to their affiliate link.

It's not uncommon for affiliate marketers to make several hundred dollars per day, and some even drive over a million dollars per year in affiliate revenue.

Ziprecruiter states that the annual salary of an affiliate marketer in November 2022 was between $59000 to $208000 per year.

Ziprecruiter affiliate rev

So in my personal experience, affiliate marketing can be very lucrative if you're able to drive a lot of traffic to your affiliate links

I currently earn $6500 per month from affiliate marketing, and I'm on track to hit my goal of $10,000 per month by the end of 2022.

Update on my affiliate revenue [November 2022]:

I know earn 10,000 per month with affiliate commissions!

I know this is possible because affiliate marketing has allowed me to quit my job, work from home, and do the things I enjoy most. Spend time with loved ones.

Does Affiliate Marketing Work?

Yes, affiliate marketing works, and it's a great way to make money online. However, it's not easy, and you need to be willing to put in the work if you want to be successful.

Most affiliates I've met with either give up because their YouTube channel doesn't grow or their blog doesn't show up on the search engines.

You must build an engaged audience, generate traffic to your affiliate links, and make sales. You can use Ai copywriting to tell help you come up with content creation.

If you're willing to do these things, then affiliate marketing can be very profitable for you.

Is Affiliate Marketing A Pyramid Scheme?

No, Affiliate marketing is not a pyramid scheme.

A pyramid scheme is an illegal business model where people are recruited to sell a product or service and they earn commissions from the people they recruit.

Affiliate Marketing Is Not A Scam

This is becoming a regular full-time job for most people, and many companies are hiring many affiliate marketers to help them with this 8.2 billion dollar industry.

So is Affiliate Marketing Legit?

Affiliate marketing is legal, and it's a legitimate way to make money online.

Most companies you know more than likely have their own affiliate program you can join, such as Amazon, Best Buy, Walmart, and more.

Many smaller companies work with an affiliate network like ShareASale or Rakuten Marketing to help manage their affiliate marketing program.

These businesses are moving in the online marketing world and increasing their affiliate marketing spend limit for us affiliate marketers to grow.

In affiliate marketing, you're simply promoting other people's products or services in exchange for a commission.

Is Building an Affiliate Marketing Business Easy?

The affiliate marketing industry is vast and growing every day. There are thousands of affiliate products to promote and affiliate programs to work with.

So, is affiliate marketing easy? The answer is yes and no. The affiliate marketing industry is filled with opportunities, but to make affiliate marketing work, it takes hard work.

Building a successful affiliate marketing business takes time, dedication, and effort like any other business. However, if you are willing to put in the work, affiliate marketing can be a great way to make a full-time income from home.

So Is Affiliate Marketing Worth It?

After learning how affiliate marketing can be worth it, you should have a good idea of whether affiliate marketing is for you or not.

From creating engaging content to writing blog posts that rank in Google and figuring out where your customer base lives, affiliate marketing takes a lot of work.

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Here's a recap if you went to the bottom of this blog post:

  • Yes, affiliate marketing works and is completely worth it
  • Work with and study from other affiliate partners to gain experience
  • Create content that ranks or goes virals to grow your organic reach first
  • Get organic traffic to your best affiliate marketing program and stay consistent.
  • Build your revenue stream and reinvest that into paid channels to keep growing online

But if you're willing to put in the effort, many affiliate marketers will agree that this is a great way to earn money on the internet and supplement your income.

Here's a remarkable comparison of affiliate vs. network marketing you can also review.

After leaving this article, ask yourself the same question, Is Affiliate marketing worth it in 2022 and beyond?

The short answer? Yes.

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About the Author

Eddy Ballesteros

AI & Marketing Nerd

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.