18 Best Recession-Proof Businesses To Start In 2023

Updated on: February 19, 2023 by Eddy Ballesteros

Starting a business can be difficult during economic uncertainty and financial struggles.

However, with the right approach and business idea, creating a successful venture resilient to economic downturns is possible. 

This blog post will discuss some of the best recession-proof business ideas to start in 2024.

Whether you're a seasoned entrepreneur or a beginner, these ideas can help you build a profitable business that can withstand the challenges of an economic downturn.

So let's dive in and explore some of the best money-making strategies for creating a recession-proof career that can help you succeed in any financial climate.

Why Do I Talk About Debt & Recession Proof Businesses?

I've worked in the credit repair industry as a business owner for many years, so I understand the importance of keeping your finances in check during tough times.

Especially when starting a business, it's essential to have a solid understanding of debt and credit. I used to live paycheck-to-paycheck, and I understand the feeling. Poor financial management can have severe consequences for your new venture.

That’s why it's essential to consider these factors before moving forward with any business ideas.

What Are The Top Recession-Proof Businesses And Jobs To Work In?

So even during an economic downturn, it's still a perfect time to start your business and receive cash flow.

While not all businesses are recession-proof, some tend to do better than others during turbulent times, especially if you have any previous in-demand skills.

Here are a few types of business opportunities and low-stress jobs that you should consider in any economic situation:

1. Build A Personal Brand

Many people turn to building a recession-proof business or exploring ways to make money online during a recession.

One of the most effective ways is by creating a solid personal brand to help you stand out in a crowded market.

Build a personal brand during a recession

By establishing yourself as an expert in your niche and building a loyal following, you can create an online business model resilient to economic downturns.

One of the best ways to develop your personal brand is by leveraging social media channels to connect with your target audience and share your expertise.

With the right strategy and approach, you can create a personal brand that helps you survive and thrive during tough economic times.

2. Healthcare industry

The healthcare industry is one of the most recession-proof sectors in the economy, as it provides essential services that are always in demand.

During economic slumps, people still need medical care, and healthcare providers continue to assist those in need.

Also, the healthcare sector is often considered recession-resistant because it involves physically helping those in need, which cannot be easily outsourced or automated.

Therefore, if you're looking for a career or business resilient to economic downturns, consider exploring the many opportunities available to aid others.

3. AI Prompt Engineering

Open source AI, such as OpenAI, has opened opportunities for many businesses to use artificial intelligence. AI prompt engineering is an emerging field that uses AI to automate text generation

learn chatgpt prompts during a recession

Companies can quickly answer customer queries or provide recommendations without spending money and resources on hiring additional customer service personnel.

Also, this technology could be used for marketing purposes, giving customers more personalized experiences, which could lead to increased sales.

I use tools like ChatGPT to help with copywriting, blog writing, and more.

4. Course Creator

Creating online courses will be the number one recession-proof gig anyone can offer for many reasons.

With passive income potential, an online course can greatly diversify your portfolio and increase financial stability.

AI automation tools can also help create courses, such as Jasper.ai or ChatGPT. 

You can start selling courses within weeks as long as you know the solution to the problems your customers want to be solved.

Furthermore, AI-enabled automation tools can help you create courses faster and more efficiently.

5. Credit & Debt

With credit card debt being the highest it has ever been, consumers and business owners need to know some strategies to manage money wisely.

You should technically start building credit at the age of 18, but it's never too late to start.

One strategy to consider is budgeting. Setting a budget ensures that your income is directed toward paying off debt and other necessary expenses instead of going toward unnecessary purchases.

They are additionally creating a plan for managing credit card debt. Credit and debt are familiar sources of stress for many individuals and businesses. 

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As a result, the credit and debt industry has become a recession-resistant business that offers many opportunities for entrepreneurs and professionals.

Credit repair businesses or DIY credit repair are becoming increasingly popular due to the growing demand for credit repair services. 

However, following credit repair laws and regulations is essential to ensure that you provide high-quality legal services. Debt settlement services are another option in the credit and debt industry.

This essential service helps individuals negotiate with creditors to lower their debts and reduce the stress of financial struggles.

Suppose you have a passion for financial planning and want to help others manage their credit and debt. This industry may offer a promising and lucrative career path in that case.

6. Cleaning services

Cleaning services is one of the safest recession-proof businesses for many reasons, including low overhead costs and steady demand.

Convenience stores, homeowners, and most businesses will always need their area maintained, making cleaning services a reliable source of income. This is considered a high-demand service.

If you want to break into this industry, consider starting with small jobs in residential areas and gradually expanding into larger businesses or corporations.

7. Digital Product Business

Selling digital products on an online platform, such as mini-courses or eBooks, is becoming increasingly popular.

The digital product trend continues to grow with the increased presence of mobile devices and accessibility to the Internet.

Digital Product Funnel

With little overhead costs, minimal capital investment, and a wide customer base, this industry has great potential for content creators looking for ways to make money in uncertain times.

I've been offering digital products, and you could even create and sell digital mockups for other online businesses.

8. Child Care Industry

Caring for children or helping parents with their children can be a rewarding experience. As more and more parents work, the need for qualified childcare services continues to grow.

If you want to break into this industry, consider offering your services as a babysitter or nanny or starting your own daycare business.

You may also want to research regulations related to running a childcare business, but this is a business can you do part-time and still make even during a recession.

9. Pet Care Business

Even when a recession hits, offering veterinary services is brilliant because people will not hold back from caring for their beloved pets.

With the pet industry overgrowing, you can benefit from offering pet sitting and dog walking services and grooming and boarding businesses.

This is a recession-proof business since customers will still be willing to spend money on their furry family members even if they cut back on other expenses.

10. Freelance Business

As the economy continues to fluctuate, more and more people are turning to freelance businesses as a cheaper alternative to traditional employment.

Virtual assistant work is one of the most in-demand freelance services, where you can offer clients remote administrative or creative support.

Freelancing allows you to be your own boss, work from anywhere, and choose your own clients, making it a flexible and versatile career option.

Additionally, a freelance business is considered one of the best recession-proof businesses to start because it offers a low-cost entry point and requires minimal overhead costs.

If you have skills in writing, web development, graphic design, social media, or any other field, you can turn them into a successful freelance business.

With the right approach and dedication, starting a side hustle as a freelance virtual assistant can be safe during the next recession.

11. Digital Marketing

A digital marketing business can be perfect during insufficient economic activity as you can pivot into different niche topics or services.

Staying ahead of the curve is essential by learning new skills and using up-to-date technology to capitalize on current trends.

You can offer SEO, paid advertising, content marketing, email marketing, or other digital strategies to help your clients increase their visibility and reach in the online space.

With a deep knowledge of these industries and other sectors, you can provide valuable services to your clients and help them succeed during difficult times.

12. Beauty Industry

The beauty industry is often considered recession-proof, as people prioritize personal grooming even during tough economic times.

Hair salons, in particular, have historically been considered one of the most recession-proof industries in the beauty sector.

While consumers may be cutting back on expenses in other areas, many still see haircuts and other beauty services as essential.

Also, mobile services have become increasingly popular in recent years, providing a flexible and cost-effective way for entrepreneurs to start their own businesses in the beauty industry.

Therefore, the beauty industry could be attractive if you're interested in creating a relatively resistant business to economic downturns.

13. Tax Prep And Accounting Services

While many businesses struggle during a recession, tax preparation and accounting services are often considered recession-proof business ideas.

These services help individuals and companies save money and provide a vital service that is always in demand.

In particular, bookkeeping services and tax preparation are essential for many businesses and individuals to maintain accurate financial records and comply with legal requirements.

Becoming a tax prep during a recession

By offering these services, you can provide valuable, necessary assistance for companies and individuals, regardless of the economic climate.

Therefore, if you have experience in tax prepping or accounting or are interested in learning more about these fields, this could be an excellent opportunity to start a successful and recession-proof job or career.

14. Search Engine Optimization

An SEO job is critical to any successful online business strategy for websites.

Organic search results will be considered one of the best recession-proof business ideas from all the business websites I've encountered.

By using SEO tactics, you can optimize your website's content and structure to increase visibility in search engine results pages.

You can also provide SEO audits to other small business owners and bloggers who want to rank online before the recession hits.

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This is important because most users click on the top results, and optimizing your website can help you attract more traffic, generate more ad revenue, and earn more affiliate commissions.

Many online content optimization tools can help you improve your website's SEO, and it's essential to keep up with the latest Google SEO updates and best practices.

Therefore, if you're interested in starting an online business, whether a blog or an e-commerce site, it's crucial to have a strong understanding of on-page and off-page SEO to ensure your website's success.

15. Property Management

This industry involves overseeing and maintaining properties on behalf of property owners. Despite the ups and downs of the housing market, managing properties is often considered a recession-resistant industry because people will always need a place to live.

As a property manager, your customer base could include many renters and property owners, from individuals to large corporations.

Also, working with different industries, such as commercial or residential properties, can offer a diverse and stable income stream.

The property management industry also requires unique skills, including organization, communication, and problem-solving, which can be highly valued in many other industries.

Therefore, property management may be an excellent career option if you have a passion for real estate and want to work in a stable and growing industry.

16. Food And Beverage Industry

The food and beverage industry is another sector that is considered to be recession-proof. While consumer demand may fluctuate, people still need to eat, and grocery stores and food delivery services continue to operate during tough times.

The food industry is often considered to be more resilient than other industries due to the essential nature of its products and services. This is because people will always need to buy food and drinks, regardless of the state of the economy.

Therefore, if you're looking for a recession-proof business idea, starting a business in the food and drink industry can be a great option.

Whether you're interested in opening a restaurant, launching a food delivery service, or starting a grocery store, there are many opportunities to succeed in this sector.

17. Auto Repair Services

Offering maintenance services will always be categorized as a recession-proof industry. Vehicles always need maintenance and repair, regardless of the state of the economy.

This is because it's essential to keep cars in working condition for safety reasons so they can continue to be used effectively.

You only hear people losing jobs as mechanics if it's for other reasons.

18. Most Technical Careers

Technical careers, such as those in engineering, information technology, and science, are among the most recession-proof industries.

As technology support advances and becomes more essential to businesses, the demand for skilled technical workers remains high.

Additionally, many small companies rely on technical experts to develop and maintain their digital infrastructure. These jobs are also often unionized, providing stable employment and benefits even during monetary downturns.

Many businesses and industries require technical skills, making technical careers a reliable and valuable option for those seeking long-term job security.

If you have a talent or interest in specialized fields, pursuing a career in this industry may be a smart choice for a prosperous and stable future.

19. Start An Email Newsletter Business

By starting a newsletter business, you can quickly grow an audience owned by you and not other social media platforms.

You can sign up for platforms like Beehiiv or Converkit, which are email newsletter platforms. They allow you to start, grow, and scale your email marketing machine.

Not only is this a solid Recession-Proof Business idea, but it's something you can sell in the future.

Interesting Mentions:

Here are a few other recession-proof businesses that you can think of working for or starting a business around:

  • Funeral services
  • Discount stores (Dollar Stores)
  • Utility services
  • Digital Creator
  • Help people recover from a stock market loss
  • Courier services

What Makes A Business Recession-Proof?

A recession-proof job or business is a safe bet during high and low economic activity because it offers basic services that people need regardless of recent world events.

Businesses around for over a decade are often considered more stable, as they have weathered many financial downturns and emerged more robust on the other side.

In addition, a recession-proof business should be able to help customers save money in some way, whether through cost-effective services or products that help them save money in the long run.

Whether providing necessities like food, shelter, or healthcare or services like repair, maintenance, or consulting, a recession-proof business must fulfill a critical need in the market.

A business resistant to bad times can maintain a steady flow of customers even during an economic recession by providing essential services and catering to customer needs.

Final Thoughts

With the right mindset and a focus on cheaper alternatives, businesses can survive in economic hardship and thrive in them.

From online businesses to AI writing and credit repair, many recession-proof business ideas exist to explore.

By identifying the essential needs of consumers and providing cost-effective solutions, businesses can build a loyal customer base and weather any storm.

While no company is immune to the challenges of a recession, those prioritizing resilience and adaptability are more likely to come out on top.

Whether you're just starting or looking to pivot your existing business, there's never been a better time to invest in a recession-proof business model.


What sells best in a recession?

During a recession, people prioritize essential items like food, healthcare, and basic household supplies.

What can I sell online during a recession?

You can create and sell digital products, consulting, and more online during a recession. Keep in mind that people are looking for products and services that will help them save money in the long run. Think about ways to provide essential items or services to meet customer needs without breaking their budget.

What business is booming during a recession?

Recession-proof jobs that boom is a home repair and maintenance services, as people or small businesses will always need this.

Eddy is an AI, SEO, and personal finance blogger who uses and tests products to help others improve their lives through AI and financial literacy. With years of experience in online business, he deeply understands the latest AI and SEO trends. Eddy is also well-knowledged in personal finance and committed to sharing his knowledge and expertise with his readers.

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